Intellemo Features

Social Functionality (1)

Campaign Dashboard: Overview of all media purchases and campaigns in a single interface.
Campaign Optimization: Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach: Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing: Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading: Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety: Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection: Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping: Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing: Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization: Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties: Supports rich media display and video ads that involve user interaction.
In-App Ads: Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities: Supports rich media mobile ads that involve user interaction.

Targeting: Able to target desired audiences based on demographics and behavior variables.
Retargeting: Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting: Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting: Able to match the marketer's ad with specific content on a site or page.

API / Integrations: Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports: Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management: Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability: Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability: Provides features to allow scaling for large organizations.
Customization: Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability: Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization: Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications: Alerts marketer of the performance of particular campaigns.

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives

Autonomous Task Execution: Capability to perform complex tasks without constant human input
Multi-step Planning: Ability to break down and plan multi-step processes
Cross-system Integration: Works across multiple software systems or databases
Adaptive Learning: Improves performance based on feedback and experience
Proactive Assistance: Anticipates needs and offers suggestions without prompting
Decision Making: Makes informed choices based on available data and objectives