ID5 IdentityCloud solves the complexity of identification in digital advertising by offering privacy-first user recognition and measurement capabilities. IdentityCloud enables publishers, brands and technology platforms to operate more efficiently and to better monetize their assets in all digital advertising environments. IdentityCloud's suite of services includes a Partner Graph and a Device Graph, both enriched by the ID5 ID - a first-party, encrypted identifier that is distributed at scale across the digital advertising ecosystem.