Love that HUCKLE allows you to upload records of your own, existing customer list allowing you to gain insight to their demographics, behaviors, and psychographic characteristics.
We had a very basic concept of our core personas, however this didn't easily translate to activating campaigns around them. HUCKLE was easy to use and within a minute gave us data about our current customers that we had never had or even considered possible.
Implementing this into our marketing practices was super easy and within a few minutes we were able to build out segments and import those into our Mailchimp campaigns and Facebook Ad campaigns.
Getting setup was a few clicks, their customer support team answered a few questions and we were off to the races. We'll be using this tool to help support all of our marketing campaigns moving forward and will be a regular staple for our team. Review collected by and hosted on G2.com.
Not much to complain about at this point other than additional support to fully maximize how we're using the tool. We set time with our support team and will continue doing more onboarding to get the most bang for our buck.
More of a positive than a negative, but they shared some of the upcoming integrations they'll be adding to the tool and it's going to be a game changer. No other tool on the market we've used or know of can directly map to the targeting parameters of ad platforms, but the team at HUCKLE figured this out and it saves us countless hours on campaign setup. Excited to see once those additional integrations roll out. Review collected by and hosted on G2.com.
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