Hootsuite Reviews & Product Details

Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features > Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. > Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. > Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. > Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box.

Seller

Hootsuite

Discussions

Hootsuite Community

Languages Supported

Arabic, German, English, French, Italian, Portuguese, Spanish

Solution Type

All-in-One

Overview by

Margaret (Customer Engagement @ Hootsuite)

Used by Self-Employed and 2 others

Beta

Pricing

Pricing provided by Hootsuite.

Standard

$99.00

1 user Per Month

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Hootsuite Integrations

(49)

Verified by Hootsuite

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Roshni J.

Social Media Manager

Professional Training & Coaching

Small-Business (50 or fewer emp.)

6/22/2026

"All Social Channels in One Place with Handy Canva Integration"

4/5

What do you like best about Hootsuite?

I work as social media manager at IAMCREATOR.com. I manage Instagram, LinkedIn and Facebook for them. Having all three in one place makes my day a lot easier. I use content calendar to plan campaigns and keep posting regular. But my favorite part is Canva integration. I design and publish without switching between apps. Reporting also helps me see what's working and what's not. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing that bothers me is accounts disconnecting out of nowhere. It's annoying when we have scheduled posts going out and suddenly account needs to be reconnect. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

At IAMCREATOR we use social media to connect with students and build credibility in the personal development space. Hootsuite lets me schedule content, handle multiple platforms, and check performance all from one dashboard. It saves me time and keeps things organized. It helps to creating content and growing community. Review collected by and hosted on G2.com.

Cassie F.

Sales and Marketing Consultant

Small-Business (50 or fewer emp.)

7/27/2017

"Hootsuite"

5/5

What do you like best about Hootsuite?

I love how you can create all the content in one platform for all clients. It's easy to work with and shows the calendar all in one stop. The onboarding process and simple as well. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The links are no longer able to be shortened through Hootsuite. This affects the content especially with Instagram and the limitations on how many characters can be per post. Review collected by and hosted on G2.com.

Dhriti G.

Social Media Manager

Marketing and Advertising

Small-Business (50 or fewer emp.)

6/11/2026

"Hootsuite Makes Multi-Brand Scheduling Fast and Easy"

4.5/5

What do you like best about Hootsuite?

I work as social media manager at Difference a small marketing agency and also run my creative studio, Not Another Manager. That means I constantly manage content across multiple brands and platforms. I like most Hootsuite's managing capability in one place. It helps scheduling content that saves lot of time. It makes easy to manage multiple clients. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Some of the premium apps and integrations are useful for managing clients require additional spending. That increase significantly bill. That's not big issue but if premium apps can be free that will help to our small agency. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps me keep social media operations organized across both Difference(my full time job) and Not Another Manager(my small agency). Instead of jumping between social sites, I schedule content, engage and reports from a single tool. It saves time and effort. So I can focus on creative part of my job. Review collected by and hosted on G2.com.

Ollie C.

Marketing Manager

Small-Business (50 or fewer emp.)

5/31/2026

"Powerful Social Media Planning and Analytics Across Platforms"

4/5

What do you like best about Hootsuite?

I like being able to plan, schedule, and analyze our social media data across all the platforms we’ve added. The different areas of the user interface are easy to identify, although it can feel a bit overwhelming at first. Overall, the data is helpful for planning and integrating into our social media strategy so it can perform well. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

The cost is relatively high compared to some of the cheaper options on the market. At times, it can feel overwhelming because there’s so much data available to analyze. I also think a short video or tutorial during account setup would help users understand the platform more quickly. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

It’s been helpful to integrate all of our social media platforms within our business in one place. It makes scheduling posts simple and easy, especially at the highest-performing and most engaging times for our audience to see them. The ability to create captions and have them refined by AI is also beneficial, particularly when you’re dealing with a creative block, which can easily happen. Review collected by and hosted on G2.com.

Ivonne L.

Planning & Distribution Specialist

Manufacturing

Enterprise (> 1000 emp.)

6/30/2026

"Making Social Media Management Feel Easy"

4.5/5

What do you like best about Hootsuite?

The platform solves the problem of having to log in and out of different profiles, putting all your content planning, scheduling and performance monitoring on one dashboard. This basic change really makes social media management a lot easier, and some teams say they save as much as 130 hours a year. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Customer support could be better at times, and sometimes you feel like you're talking to a brick wall when you hit a problem, needing much faster, more helpful responses. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Basically, it's real time monitoring of specific keywords, mentions and posts across a bunch of networks, achieved by using a variety of social network APIs. It can do Facebook, Instagram and X, for example, and you can extend its functionality through its developer portal. It's a bit like your digital watchtower over the social landscape. Review collected by and hosted on G2.com.

Simon R.

Business Development Executive

Mid-Market (51-1000 emp.)

5/21/2026

"Effortless Multi-Platform Scheduling and Streams for Managing Multiple Clients"

4.5/5

What do you like best about Hootsuite?

The ability to schedule my posts across several (all) of my social media platforms with one scheduling action is by far the best thing about hootsuite. Since I manage a number of different clients, the fact that I can plan out an entire weeks worth of content in one session, while reclining on the couch watching TV, makes it really convenient. The "streams" section is also something I use almost everyday - looking at all of the activity across all of my clients accounts in one screen, as opposed to needing to login to each individual account, takes much less time than I thought it would take when I started. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Price. It is quite expensive, especially when your business is small and then you discover you have to pay more money for a feature you want but cannot access because it is located on the next level of service. That hurts. Also, many times things that seem like they should naturally come with the price tag for using hootsuite will cost you more money, and you may not realize that until after you have signed up. Over the years the interface has become more cluttered and not necessarily in a positive manner - I find myself clicking on two or three options before finding what I am looking for. When you are quickly scanning through to see if anyone has posted anything new and you get logged out, that is frustrating. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

I no longer have to bounce around between 6 browser tabs, where I could lose track of something. Posting to multiple platforms, keeping track of who says what, and providing reports for clients - all of those tasks are available within Hootsuite and eliminate the need for me to constantly switch back and forth. For larger teams it works similarly - assigning content, approving content, etc., all without a bunch of Slack messaging going back and forth. And since managing social media is mostly about organizing and putting information in one location, that solves most of the problem. Review collected by and hosted on G2.com.

Monique P.

Global Talent Demand Generation & Social Media Specialist

Marketing and Advertising

Enterprise (> 1000 emp.)

5/27/2026

"Hootsuite Amplify Made Employee Advocacy Easy and Scalable"

4.5/5

What do you like best about Hootsuite?

What I like best about Hootsuite is Hootsuite Amplify. I had the opportunity to pioneer and launch our company’s employee advocacy program last year, and Amplify played a huge role in making the program successful. It made it easier for employees to access and share curated content, helped increase engagement, and supported us in building stronger employee participation across the program. I also appreciate how user-friendly the platform is, especially when managing and distributing content at scale. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

One thing I dislike about Hootsuite is that some platform-specific features still require me to go natively into the social media platform instead of managing everything directly within Hootsuite. For example, I can’t publish LinkedIn polls or post on Threads through the platform, which can interrupt workflow efficiency when managing multiple channels. It would be great to have more native support for newer features and platforms in one centralized tool. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Hootsuite helps solve the challenge of managing multiple social media platforms efficiently in one place. It allows me to schedule and publish content across different channels while also monitoring mentions, comments, and replies in real time. Since I also support brand reputation management, having a centralized platform helps me stay on top of audience engagement, respond faster, and track conversations more effectively. This saves time, improves workflow efficiency, and helps ensure we maintain a positive and consistent brand presence online. Review collected by and hosted on G2.com.

Megan P.

Owner of EmCat Designs

Design

Small-Business (50 or fewer emp.)

1/23/2018

"Great for sharing multiple posts on different social media platforms"

4/5

What do you like best about Hootsuite?

The ease of scheduling posts and having ONE place to share/market on several social media sites. Allowing me to post and market a lot easier without having to login to multiple

Accounts. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

Some of the features can be a bit difficult to learn and the pricing is a bit expensive. Also, contacting customer service can be a hassle for any billing related issues. Review collected by and hosted on G2.com.

Recommendations to others considering Hootsuite:

If you are looking for an easier way to share on multiple social media sites without having to go to each site/schedule posts/create posts, Hootsuite might be for you. You are able to schedule posts on several social media sites for several weeks even. I spend one day a week scheduling posts for the upcoming week and it is super convenient for marketing/time management. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Marketing on multiple sites is a lot easier with Hootsuite. Can schedule entire week in one day verse having to spend multiple days marketing on each platform individually. Review collected by and hosted on G2.com.

Callum S.

Digital Marketer

Small-Business (50 or fewer emp.)

5/26/2026

"Convenient, User-Friendly Platform with a Great Content Planner"

4.5/5

What do you like best about Hootsuite?

Hootsuite's greatest strength lies simply in its convenience. The interface is very user-friendly; it took a very short amount of time to learn it when we first onboarded. I think the value of what you pay for in the subscription fee is very fair, for the sheer amount of features the platform offers alone. My favourite feature would be the content planner, as it is perfect for locating historic posts, as well as keeping a consistent schedule. The AI used to edit captions is good overall, certainly customisable. I have not tested Hootsuite under a heavy workload, due to the nature of what we use it for, however in the time I have used it, I have never encountered a performance-based issue, the platform is fast and efficient. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I wouldn't say that there is any particular downside of using Hootsuite, however, I would say that I have noticed various issues with social media accounts being unlinked from Hootsuite repeatedly, which is quite inconvenient to fix. I couldn't say confidently whether it is a well-known issue or one that is due to integration issues, but it would certainly be the biggest negative experience I've had with Hootsuite. Review collected by and hosted on G2.com.

What problems is Hootsuite solving and how is that benefiting you?

Before Hootsuite, every social media post had to be done manually of course, which by itself in one week of social media posts doesn't save much time. It's only when you look back after using the tool for weeks that you realise you probably wouldn't be able to happily work without it, due to the simple convenience of it. Naturally, tools such as Meta Business Suite offer direct analytics just like Hootsuite can, but at a far more broad lense in my opinion, whereas Hootsuite can give you very detailed insights into social media performance, also solving the problem of vague insights. Review collected by and hosted on G2.com.

Patrick P.

Digital campaign strategist

Internet

Small-Business (50 or fewer emp.)

8/10/2026

"Great tool for handling several brand accounts efficiently"

3.5/5

What do you like best about Hootsuite?

I like how Hootsuite lets us organize multi-channel social media distribution with structured content queues, allowing us to plan promotional changes ahead of time without human oversight. The centralized calendar management is a huge help for preventing duplicate posting mistakes and saves considerable operating hours regularly. I appreciate the unified inbox that gathers mentions and direct messages from every connected profile into one clear display, making customer interaction tracking fast and efficient for my entire team. Hootsuite's unified message aggregation allows our media purchasing team to monitor incoming consumer questions across numerous local channels. Review collected by and hosted on G2.com.

What do you dislike about Hootsuite?

I find the media asset management clumsy when uploading high definition video files using the mobile application. Preview rendering fails regularly during peak afternoon publishing hours, generating irritating delays. Developers must solve the persistent tagging flaws inside the scheduling module promptly. Adding bulk editing tools for existing draft campaigns would alleviate huge operational friction. Review collected by and hosted on G2.com.