Hook Features
Customer Information (7)
Customer Health Scores
Provides users a customer-specific score to determine the overall satisfaction of each customer. This feature was mentioned in 41 Hook reviews.
Customer Monitoring
Based on 41 Hook reviews. Monitor customer actions overall as well as their interactions with different teams within the company, such as the support team
Customer Profiles
Gain a holistic view of your customers. Create customer profiles based on data pulled in from multiple sources including CRMs, service desks, marketing tools, and financial systems such as accounting and payroll software. 39 reviewers of Hook have provided feedback on this feature.
Playbooks
Create and structure key customer success processes into a "playbook" to create unified team best practices for handling customers. This feature was mentioned in 33 Hook reviews.
Customer Segments
Based on 32 Hook reviews. Separate customers into similar segments based on criteria such as subscription models, support needs, or usage behaviors to allow for more personalized and specific attention.
Product Engagement
Based on 37 Hook reviews. Identify which customers are getting the most out of your products or services and highlight those who have not yet fully adopted or may need further training.
Surveys
Allows users to create and send out surveys to customers to determine net promoter scores and other key satisfaction information. This feature was mentioned in 24 Hook reviews.
Predictions (10)
Churn Risk
Calculates the risk that your customers will not renew or continue using your product or service. This feature was mentioned in 37 Hook reviews.
Upsell Opportunities
Discovers and highlights factors that lead to upsell opportunities. 33 reviewers of Hook have provided feedback on this feature.
Custom Triggers
Allows users to set custom triggers to signal actions that will lead a customer to act in a particular way. 31 reviewers of Hook have provided feedback on this feature.
Machine Learning
Ability for the platform to learn and improve predictions based on previous customer behavior and a growing database of customer information. 29 reviewers of Hook have provided feedback on this feature.
Service Quality Assurance
As reported in 15 Hook reviews. Service quality is measured in real time to provide alerts to case managers on opportunities for improvement
Analytics
Based on 16 Hook reviews. Provides dashboards and reports to describe profiles and trends.
Revenue Impact
As reported in 15 Hook reviews. Measures the business value of each customer and their contribution to the company bottom line.
Artificial Intelligence
Based on 13 Hook reviews. AI technologies like NLP, NLU, and/or NLG are used to analyze and process text provided by customer interactions.
Sentiment
Based on 13 Hook reviews. The product automatically discerns customer sentiment from text and/or calls for proactive action.
Retention
Calculates the likelihood of your customers continuing to use your product or leaving. 18 reviewers of Hook have provided feedback on this feature.
Platform (13)
Reporting & Dashboards
As reported in 37 Hook reviews. Access pre-built and custom reports and dashboards for viewing
API & Integrations
Based on 34 Hook reviews. The number of sources from which the platform can pull customer data and how well those integrations are supported.
Data Import & Export Tools
Ability to input, modify, and extract data from the application in bulk through a structured file. This feature was mentioned in 34 Hook reviews.
Workflow Capability
Automates everday customer success functions for more efficient and effective day-to-day processes. 35 reviewers of Hook have provided feedback on this feature.
Notifications
Based on 34 Hook reviews. Set alerts for customer actions in order to respond quickly and proactively.
Customization
Allows administrators to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 32 Hook reviews.
Scalability
As reported in 34 Hook reviews. Ability for the platform to grow with the user's company and support an increasing number of customers and users within the platform.
Data Security
The measures taken to ensure that the customer data being held within the platform is being hosted in a safe environment and is not prone to risks. 29 reviewers of Hook have provided feedback on this feature.
Performance & Reliability
As reported in 35 Hook reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 31 Hook reviews.
Health Score
Generates a score that represents the likelihood of customer churn and customer satisfaction. This feature was mentioned in 19 Hook reviews.
Customer Profiles
Catalogues and organizes a profile for each customer where every data point is attributed to. 18 reviewers of Hook have provided feedback on this feature.
Notifications
Based on 13 Hook reviews. Set alerts for customer profiles in need of urgent attention and resolution.
Product Analytics (8)
Account-Level Analytics
Ability to see analytics at the account level.
User-Level Analytics
Ability to see analytics at the user level.
Segmentation
Ability to compare usage across segments such as role, company size, etc.
Funnels
See how users move though a product via grouped page sequences
Alerts
Receive automated alerts and reports based on gains or losses in performance.
Multi-Product Analytics
View analytics for multiple products in a single dashboard, including cross-product engagement
User Scoring
Scores customers and visitors to identify at-risk or thriving accounts.
Integrations
Breadth and functionality of integrations with third-party products.
Sales Team (3)
Flexible Sales Process
As reported in 11 Hook reviews. Can operate under at least two distinct sales methodologies
Training Mode
Based on 10 Hook reviews. Includes recording and review capabilities to train new salespeople or review old deals
Playbooks
Creates and stores multiple playbooks for sales
Intelligence (3)
Opportunity Identification
Highlights cross-sell, upsell, and white space opportunities 11 reviewers of Hook have provided feedback on this feature.
Zero-touch Renewals
Can fully automate the deal renewal process
Smart Content
Suggests content appropriate to stage and tone of the deal
Mapping (2)
Multiple Org Charts
Allows multiple relationship maps for each account and opportunity
Stakeholder Roles
Includes explicit definitions of stakeholder roles
Generative AI (4)
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 13 Hook reviews.
AI Text Summarization
Based on 13 Hook reviews. Condenses long documents or text into a brief summary.
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Product Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Success (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Customer Revenue Optimization (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
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