--- title: Hook Reviews meta\_title: 'Hook Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 53 reviews by the users' company size, role or industry to find out how Hook works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 53 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Customer Service url: https://www.g2.com/categories/customer-service --- # Hook Reviews & Product Details Hook enables businesses to grow revenue from their customers using data. We help revenue teams forecast their growth, focus their time and act faster. We monitor all aspects of how your customers engage with your team and product to know when things are going well, and when things aren't going as expected. Hook helps your team to take action by triggering engagement through emails and nudges, and we measure what works. Through predictive machine learning, we take the guesswork out of your day to day and focus your time where it matters most. Visit us at hook.co and follow @hook-technology on Linkedin * * * Seller [Hook](https://www.g2.com/sellers/hook-75b3ae03-b377-4473-833d-90fbacb13a44) Discussions [Hook Community](https://www.g2.com/products/hook-technology/discuss) Solution Type Best-of-Breed Overview by Eloise Dunn Show More ## Top-Rated Alternatives [ ![Gainsight Customer Success](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gainsight Customer Success") Gainsight Customer Success 4.5/5(1,754) ](https://www.g2.com/products/gainsight-customer-success/reviews) [ ![Planhat](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Planhat") Planhat 4.5/5(954) ](https://www.g2.com/products/planhat/reviews) [ ![ChurnZero](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ChurnZero") ChurnZero 4.7/5(1,608) ](https://www.g2.com/products/churnzero/reviews) [ View All Alternatives ](https://www.g2.com/products/hook-technology/competitors/alternatives) ## User Insights Average based on 53 real user reviews. [Log in to unlock pricing and user insights](/login) ## Hook Integrations (5) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Agentforce Sales (formerly Salesforce Sales Cloud) ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gong ](https://www.g2.com/products/gong/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesforce Agentforce ](https://www.g2.com/products/salesforce-agentforce/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Salesloft ](https://www.g2.com/products/salesloft/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Slack ](https://www.g2.com/products/slack/reviews) Show More ![Verified User in Facilities Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Facilities Services") UF Verified User in Facilities Services Small-Business (50 or fewer emp.) 5/27/2025 "Initial thoughts on Hook" 4/5 What do you like best about Hook? The insights and reporting are two huge things that jumped off the page initially. I have never used a system that can automate such great insights before. The insights are meaningful and very actionable as well. I know exactly how to handle next steps with a customer from the takeaways I get from the platform. Our CSM, Reb, is great too. Very knowledgeable and holds great calls to ensure we get up to speed. Review collected by and hosted on G2.com. What do you dislike about Hook? It took some time to get the data into Hook and even after it did, the data looked only half accurate. That has since been fixed however. So really, just getting the data to a point where you can rely on it took a bit of time, but we got here. Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Identifying churn risks I otherwise would have had no idea were there Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/22/2025 "Lots of potential!" 4/5 What do you like best about Hook? The potential for the data utilization and forecasting seems promising. Great UI Review collected by and hosted on G2.com. What do you dislike about Hook? Delay in data retrieval can cause some inaccurate readings on customers. Only can apply one risk per customer Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Historical data and comparison with other customer journeys Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/17/2024 "Well designed product" 4/5 What do you like best about Hook? The platform is intuitive to use and has a modern interface, with an easy learning curve. I can quickly see churn risk factors for accounts, trends, and overall engagement for an account. The onboarding team has been especially helpful and is receptive to feedback. Review collected by and hosted on G2.com. What do you dislike about Hook? Some refinements needed in the presentation of data and risk metrics which the onboarding team is aware of. Some issues with the platform UX which still feels as if it's in an early state, but again their UX team is all ears on feedback. Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Mitigating churn risk, better understanding engagement changes over time, learning which leading factors can be used to prevent churn. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Laura C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura C.") LC Laura C. Mid-Market (51-1000 emp.) 5/25/2023 "Hook makes being a CSM easier" 4/5 What do you like best about Hook? - Clearer view into how our product is being used. We can see how the different features of our platform have been adopted like never before - The user level buckets have really helped elevate my conversation with customers - The overall engagement score gives me a quick snapshot on health of my book - The Hook team!! They really listen to our feedback and develop product feature updates for us overnight Review collected by and hosted on G2.com. What do you dislike about Hook? - Sometimes the data can be inaccurate meaning I have to verify figures on our other databases - Engagement level can change drastically over a few days with little clarity as to why - The graphs show casing the trends are not very clear or visually friendly. I would love to be able to share these more with customers but not visually clear enough Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Hook is helping us get ahead of risk as early as possible and minimise churn. It is also giving us deeper insight into how well adopted the different features are and tangible reasons as to why customer are or aren't engaged beyond our CSM 'gut' instinct. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ali B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ali B.") AB Ali B. Enterprise (\> 1000 emp.) 6/2/2023 "Customer Success Manager" 3.5/5 What do you like best about Hook? The insights provided and the overall UI makes Hook a one-stop shop for me to get all of my data which has resulted in a huge time saving for me. It clearly indicated which customers I should be spending more time with and what specifically I need to focus on to increase engagement. Lastly, the support we've received from the team has been amazing! Review collected by and hosted on G2.com. What do you dislike about Hook? Sometimes the data pulls incorrect information which can throw off customer scores and engagement rates. I know this is something that the team has been working on improving. Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Prior to Hook, I was having to check 3 or 4 places for all sorts of different types of data which can be a huge waste of time. Once I had that data, I had to make my own assumption of overall customer health and what I thought would drive their health score up. Hook makes this process MUCH easier for me. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Simon H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon H.") SH Simon H. Mid-Market (51-1000 emp.) 5/18/2023 "Hook ENT CSM User" 4/5 What do you like best about Hook? Nice and clean UI, simple search and filter and easy-to-use functionality. Great sync with Salesoft - easy to add user groups to cadences and take the recommended steps for engagement improvement. Review collected by and hosted on G2.com. What do you dislike about Hook? Preferred the web app to the standalone app. Occasionally the data can be too broad - perhaps tool tips showing definitions or interpretations of 'engagement' could be an upgrade. Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Give a simple view of account health and engagement, avoid churn, and discover white space in accounts. Simple to understand and use engagement increase scores to drive a lower churn rate and spot actionable ideas to increase engagement. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AK Alex K. Mid-Market (51-1000 emp.) 5/25/2023 "Great insights into my accounts!" 4/5 What do you like best about Hook? Easy format to understand my accounts' adoption. Great & simple UI that tells me how I can increase usage within my accounts. Review collected by and hosted on G2.com. What do you dislike about Hook? I would love it if I could save a filter that applied to all my accounts. I do have to create the filter over and over which is time-consuming. Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Hook helps me identify gaps in adoption across my accounts. It gives me insight that I wouldn't have without a lot of backend analysis. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/25/2023 "amazing tool for CSMs" 4/5 What do you like best about Hook? Hook is a great tool to get insights about my accounts. I appreciate the Suggested Actions as they provide guidance and tips to increase account engagement. Overall, Hook helps me provide great strategic guidance to my customers. Review collected by and hosted on G2.com. What do you dislike about Hook? Sometimes there are inconsistencies in data. Review collected by and hosted on G2.com. What problems is Hook solving and how is that benefiting you? Hook helps provide strategic guidance and a high-level overview of each account. It is so helpful to have insights and suggested actions in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/hook-technology/pricing) Hook Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_e09b9bcffc3a8fed744526228ffa81c3/gainsight-customer-success.png "Product Avatar Image") Gainsight Customer Success 4.5/5(1,754) [ Compare Now ](https://www.g2.com/compare/gainsight-customer-success-vs-hook-technology) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_0b0117a1ce9cc6af3498adeee8b367f5/planhat.jpg "Product Avatar Image") Planhat 4.5/5(954) [ Compare Now ](https://www.g2.com/compare/hook-technology-vs-planhat) ##### ##### Hook Features Customer Information Customer Health Scores Customer Monitoring Customer Profiles Predictions Churn Risk Upsell Opportunities Platform Reporting & Dashboards Third-Party Integrations Data Import & Export Tools [ View More Features ](https://www.g2.com/products/hook-technology/features) ##### Categories on G2 [Product Analytics](https://www.g2.com/categories/product-analytics)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)[Customer Success](https://www.g2.com/categories/customer-success) [Product Analytics](https://www.g2.com/categories/product-analytics)[Customer Revenue Optimization](https://www.g2.com/categories/customer-revenue-optimization)[Customer Success](https://www.g2.com/categories/customer-success)[Proactive Customer Retention](https://www.g2.com/categories/proactive-customer-retention) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Best expense management platform for growing companies](https://www.g2.com/discussions/best-expense-management-platform-for-growing-companies)[Best tools for merchandising analytics and performance tracking](https://www.g2.com/discussions/what-are-the-best-tools-for-merchandising-analytics-and-performance-tracking)[Best tools for integrating display ads with social campaigns](https://www.g2.com/discussions/what-are-the-best-tools-for-integrating-display-ads-with-social-campaigns) [What PLM software do companies supplying to aerospace primes typically use to stay compliant with AS9100 and customer-specific data requirements?](https://www.g2.com/discussions/product-lifecycle-management-plm-which-plm-platforms-are-the-best-fit-for-aerospace-and-defense-companies-that-need-configuration-mana%20)[Leading machine learning services for enterprise](https://www.g2.com/discussions/what-are-the-leading-machine-learning-services-for-enterprise)[Pros and Cons Details](https://www.g2.com/products/hook-technology/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)