Hitsteps Web Analytics Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 25 reviewers of Hitsteps Web Analytics have provided feedback on this feature.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 26 reviewers of Hitsteps Web Analytics have provided feedback on this feature.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. This feature was mentioned in 26 Hitsteps Web Analytics reviews.
Standard Event Tracking
As reported in 25 Hitsteps Web Analytics reviews. Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. 21 reviewers of Hitsteps Web Analytics have provided feedback on this feature.
Retention
As reported in 24 Hitsteps Web Analytics reviews. Accurately measure bounce rate.
Return
As reported in 23 Hitsteps Web Analytics reviews. Track user return rates and related metrics.
Conversions
Based on 21 Hitsteps Web Analytics reviews. Track what proportion of users convert via a certain action.
Funnels
As reported in 20 Hitsteps Web Analytics reviews. See how many users proceed down a certain path to conversion.
Reporting (10)
Real-Time Reporting
Based on 26 Hitsteps Web Analytics reviews. Obtain live data for who is currently accessing your site.
Trending
As reported in 20 Hitsteps Web Analytics reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future. 22 reviewers of Hitsteps Web Analytics have provided feedback on this feature.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. 21 reviewers of Hitsteps Web Analytics have provided feedback on this feature.
Mobile Reporting
As reported in 22 Hitsteps Web Analytics reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
As reported in 20 Hitsteps Web Analytics reviews. Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
As reported in 20 Hitsteps Web Analytics reviews. Allows users to easily build customized reports and dashboards.
Heat Maps
As reported in 16 Hitsteps Web Analytics reviews. Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Monitoring
Tracks and monitors web visitor behavior This feature was mentioned in 16 Hitsteps Web Analytics reviews.
Data Segmentation
As reported in 14 Hitsteps Web Analytics reviews. Segments collected data on predetermined criteria
Other (4)
User Data
Based on 24 Hitsteps Web Analytics reviews. Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches. This feature was mentioned in 23 Hitsteps Web Analytics reviews.
Campaign Tracking
Based on 21 Hitsteps Web Analytics reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
Administration Alerts
Based on 18 Hitsteps Web Analytics reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 14 Hitsteps Web Analytics reviews.
QA Testing
Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 16 Hitsteps Web Analytics reviews.
Performance and Reliability
Based on 18 Hitsteps Web Analytics reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Based on 18 Hitsteps Web Analytics reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Analysis (5)
Conversion Opportunities
As reported in 14 Hitsteps Web Analytics reviews. Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages 16 reviewers of Hitsteps Web Analytics have provided feedback on this feature.
Mobile Device Analysis
As reported in 15 Hitsteps Web Analytics reviews. Optimizes to gather insight about mobile web browser visitors
Data Quantification
Based on 15 Hitsteps Web Analytics reviews. Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
As reported in 14 Hitsteps Web Analytics reviews. Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
SEO Auditing & Monitoring (4)
SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
SEO Change Tracking
Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
SEO Content & Rankings (5)
Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities.
Keyword Research
Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition.
SERP Rank Tracking
Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc.
Localization
Provides keyword ranking data based on geographic location and device type.
Content Insights
Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
SEO Reporting (4)
Competitor Analysis
Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc.
Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs
Custom Reports
Enables users to build customized SEO reports
White Label
Enables users to add their own branding to SEO reports
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SEO Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Technology Glossary Features
View definitions of the features and discover new technology terms.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

