--- title: HG Insights Reviews meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 429 scale: '5' date_modified: '2026-08-09' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews **Vendor:** HG Insights **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 429 ## About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. ## HG Insights Pros & Cons **What users like:** - Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. (3 reviews) - Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. (2 reviews) - Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. (2 reviews) - Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. (2 reviews) - Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. (1 reviews) - Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (1 reviews) - Contact Information (1 reviews) - Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (1 reviews) - Database Size (1 reviews) - Data Quality (1 reviews) **What users dislike:** - Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. (2 reviews) - Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. (2 reviews) - Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. (1 reviews) - Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. (1 reviews) - Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. (1 reviews) - Lead Management (1 reviews) - Limited Contacts (1 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) - Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (1 reviews) ## HG Insights Reviews ### 1. Develop effective sales and marketing strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Ronalds V. | Cloud Account Executive - DACH, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about HG Insights?** Overall, HG Insights is a powerful tool for companies looking to gain a better understanding of their target markets and make data-driven decisions. **What do you dislike about HG Insights?** Speed sometimes can be an issue and jumping from one subsidiary to other could be improved **What problems is HG Insights solving and how is that benefiting you?** identify companies that are actively looking for products or services in a particular industry **Official Response from Alyssa Barker:** > Hi Ronalds, Thank you for your feedback! We are happy to hear that you are leveraging our solutions to get a better understanding of your target market and make data-driven decisions. If you ever need anything from our team, please don’t hesitate to reach out. Thanks again! Alyssa ### 2. Precise information, extremely handy especially with the chrome extension **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about HG Insights?** 1. The features to create a smart list 2. Integrations with the other apps like slack makes it easier to use 3. Chrome extension - extremely helpful while prospecting **What do you dislike about HG Insights?** The mobile app doesn't work really well on ios. It lags a lot and is neither comprehensive nor concise. Sometimes it doesn't even apply the changes made this can surely be improved. **What problems is HG Insights solving and how is that benefiting you?** The tool helps me solve collating data of all the competitors and better market research. Helps me create a smart list of all the AWS using companies etc for better prospecting. ### 3. Strong value, good customer support, bit pricey **Rating:** 4.5/5.0 stars **Reviewed by:** Sameer A. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about HG Insights?** Detailed data at account level that helped us build ideal customer profiles and inform segmentation/targeting for specific sales plays **What do you dislike about HG Insights?** Its expensive! Also the value/benefit of additional modules is a bit suspect at the moment. **What problems is HG Insights solving and how is that benefiting you?** Ideal Customer Profile development Customer targeting Competitive research/trends **Official Response from Alyssa Barker:** > Hi Sameer, Thank you for your review! We appreciate your feedback as we are actively working on updating our product to meet our customer's needs. We’re happy to hear that HG helps you build ideal customer profiles and informs your targeting for your sales plays. If you need anything from our team, please don’t hesitate to reach out. Thanks again! Alyssa ### 4. Daily basis experience, really good content **Rating:** 5.0/5.0 stars **Reviewed by:** Francisco L. | Go-To-Market & Sales Strategy, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about HG Insights?** Broad information by our competitors and detail by architecture. **What do you dislike about HG Insights?** Low accuracy in some products, expensive tool comparing price/quality. **What problems is HG Insights solving and how is that benefiting you?** Helping with competitive analysis, providing good insights to our Account Managers **Official Response from Alyssa Barker:** > Hi Fransisco, Thank you for leaving us a review! We’re happy to hear that you use HG to help provide actionable insights to your Account Managers. We are actively working to improve our accuracy and will take your feedback back to our product team. If there’s anything else you need from our team, please feel free to reach out. Thanks again! Alyssa ### 5. Technographic Powerhouse **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas M. | Senior Director, Revenue Operations, Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about HG Insights?** Understandig the technology footprint at our customers and prospects is extremely helpful in many ways **What do you dislike about HG Insights?** Feed is manual. Automation via API would be nice. **What problems is HG Insights solving and how is that benefiting you?** Account profileing, scoring and prioritization. ABM campaigns. **Official Response from Alyssa Barker:** > Hi Thomas, Thank you for your great review! We appreciate you taking the time to leave us feedback about our product. We’re glad that HG helps you understand the technology footprint of customers and prospects. We’re working hard to automate our feed and will bring your note back to the team. Thanks again! Alyssa ### 6. HG Insights is a company with a great product and amazing people **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2022 **What do you like best about HG Insights?** I heavily use HG Insights to reviews incumbent data, really helps with creating disruptor campaigns **What do you dislike about HG Insights?** The data does need to be sanity checked to ensure it is correct, but this is not the norm **What problems is HG Insights solving and how is that benefiting you?** It is helping us to create a deeper pipeline journey with meaningful data on where to make the next investments ### 7. Incredibly useful for prospecting customers based on technology usage **Rating:** 5.0/5.0 stars **Reviewed by:** Kate H. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2021 **What do you like best about HG Insights?** Intricately is my go-to when I need to assess whether a company may be a good fit for my product or not. I have the browser extension installed to easily see what tech stack any given company has by simply visiting their webpage and selecting my Intricately browser extension. **What do you dislike about HG Insights?** The free version of Intricately limits how many companies you can view per day, which is fair. Still, it gives only a range of the company spend per product, whereas the paid version will provide you with a more exact dollar amount estimate. If you are using it frequently enough, the paid version is worth it. **Recommendations to others considering HG Insights:** The annual fee can be steep for small companies, so try to test out the service with their free version first to dip your toes in. If you feel like testing the paid version, there is an option to pay monthly and cancel at any time. I recommend trying their export functionality if you do go the paid route. Using that feature allowed me to generate a list of companies that met the cloud spend criteria I was looking for versus assessing companies individually. **What problems is HG Insights solving and how is that benefiting you?** I primarily leverage Intricately to target prospects for my product accurately. It helps show the company's tech stack that might lead to additional opportunities for me to understand what the company uses and where they could make improvements or find savings that my company could assist with. ### 8. Great for garnering insights on cloud spend, usage, and adoption **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about HG Insights?** Our marketing team uses Intricately to map our total addressable market based on cloud spend potential. It's incredibly valuable and has shaped our account scoring, ideal customer profiling, and ABM programs. **What do you dislike about HG Insights?** The app is relatively unknown, so it would be better if we had increased adoption of it across the enterprise. **Recommendations to others considering HG Insights:** There's no comparable source for cloud spend, adoption and usage information, anywhere. Incredibly useful for prospecting, prioritization, and development of TAM and ICP. **What problems is HG Insights solving and how is that benefiting you?** Total addressable market planning Ideal customer profile mapping Account Scoring and target accounts Account-based Marketing planning ### 9. Excellent Reference for Competitive Landscaping **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about HG Insights?** Quick and easy tool to access company vendor landscapes, with insight on monthly spend with those vendors, as well as company insights to help understand technical environments. **What do you dislike about HG Insights?** The information included doesn't provide much in terms of specifics on contract end dates (or estimated end dates) and the spend figures are not updated in real time so growth and contraction are less than certain. Also, new vendors/partners don't appear to be updated/added/removed very quickly. It appears to be a manual process. **What problems is HG Insights solving and how is that benefiting you?** Getting a better idea of a prospective customer's current landscape and competitive environment so as to help the field sales and account teams a better means of account planning and preparing an engagement strategy. ### 10. So promising, but falls a bit short **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2021 **What do you like best about HG Insights?** The number of data points on the technographic side are great! I also love the salesforce integration, as it makes it easy for our sales team to see the information and create triggers off of. **What do you dislike about HG Insights?** Unfortunately for our use case, the data was not very accurate m, consistent or thorough. I wish it would have been more comprehensive coverage-wise! **What problems is HG Insights solving and how is that benefiting you?** We were using it to identify prospective accounts based on technographic data points. ### 11. HG Focus revew **Rating:** 4.5/5.0 stars **Reviewed by:** Ben C. | Sales Development Manager - Outbound, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Seeing current tech stack- it helps to target prospects and who to spend time chasing **What do you dislike about HG Insights?** Not having it all in 3excel form, having to go to weviste first **Recommendations to others considering HG Insights:** If you can afford it license the data, not just the chrome plugin **What problems is HG Insights solving and how is that benefiting you?** sales targeting ### 12. Use HG Insights to quickly add information for prospecting **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Building Materials | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2019 **What do you like best about HG Insights?** I would have to say the efficiency of the product. Coming from a database and analysis, and as a reseller of HG Data through a partnership with Bureau van Dijk, I appreciate the experience of the end users and the work I know how to do behind the scenes. **What do you dislike about HG Insights?** I only had one instance where the information provided by HG Focus was incorrect, and it was a small portion of the services and technology the company used. I have had nothing but successful results provided. There are some small companies that simply do not appear, but that is to be expected. I highly recommend this application and will continue to use it in the future. **Recommendations to others considering HG Insights:** It is a great sales tool to give you an additional advantage when looking for potential clients. When I look for new clients, I usually check HG Focus to see if the recent installations/technologies they are using show a good fit for what my company offers. For example, if I see that they have had Cisco routers in the last 3 months, it is generally quite accurate and safe to assume that they have a primarily Cisco network, which is an excellent option for us. **What problems is HG Insights solving and how is that benefiting you?** By solving business problems with outdated software solutions and through the use of HG Data, I have had better conversations with potential clients and can have a better discussion where I can fully discuss the total value. ### 13. My Insight for HG Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Sanju S. | Technical Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2019 **What do you like best about HG Insights?** Ease of implementing HG Insights. Availability of tons of sales intelligence features. HG Insights is highly customizable. **What do you dislike about HG Insights?** HG Insights has never failed me even on a single instance. In deed it allocates all my desires. **Recommendations to others considering HG Insights:** Yes, go and get HG Insights for email marketing. **What problems is HG Insights solving and how is that benefiting you?** Omni channel tracking. Sales augmentation. Marketing campaigns on different channels. ### 14. A must have for anyone selling technology products and/or services **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Farming | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2019 **What do you like best about HG Insights?** shows you the technographic profile of any website - vastly improves messaging from a sales standpoint **What do you dislike about HG Insights?** That the free version is not more robust **Recommendations to others considering HG Insights:** Download it - it's free & you won't regret it! **What problems is HG Insights solving and how is that benefiting you?** what target companies use for CRM, email, etc ### 15. Intricately review **Rating:** 1.5/5.0 stars **Reviewed by:** Ryan C. | Senior Manager, Account Management, Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2018 **What do you like best about HG Insights?** I like the ease of use for full reviews as well as the quick preview the popup gives me. Sometimes when I am even browsing a website on my spare time, I will see something that sticks out and I will look into them. **What do you dislike about HG Insights?** I dislike the accuracy. I am not sure where the information is all sourced from but a lot of the information is incorrect. This is disappointing when I use the info while talking to a customer and they call out that it is wrong. **Recommendations to others considering HG Insights:** Improve the accuracy of information on the app. **What problems is HG Insights solving and how is that benefiting you?** Intricately helps me a lot with qualification. We are not technically compatible with every company out there so it helps save the time of reaching out to learn their info when I have it right in front of me. ### 16. works really well and happy with the product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2018 **What do you like best about HG Insights?** i like how the intergrations for each website show up automatically on the website when checking out prospects. i am a sales development representative so i am looking for new companies to prospect into and i try to find companies that will purchase datadog and trying to find companies with for example aws or azure use is helpful and intricately shows that when i go to their website **What do you dislike about HG Insights?** honestly, it's hard to say that i dislike anything about intricately. you guys are doing your best to get the information we need about different companies and there's only so much you can do. obviously, the more companies you guys have information for it will help me because then it will be easier to start conversations with a cold outreach as a sales development representative **Recommendations to others considering HG Insights:** none. i love the product! thanks. **What problems is HG Insights solving and how is that benefiting you?** understanding what technologies and services prospects/companies are using so that my cold outreach shows that i have done research on the company prior to reaching out. ### 17. Intricately Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2018 **What do you like best about HG Insights?** Really great pluggin to google chrome. I love the ability to quickly pull up what technologies companies are utilizing. This helps great with my ability to prospect companies and find individuals who can benefit from Datadog. **What do you dislike about HG Insights?** I dislike that at times it can be inaccurate. **Recommendations to others considering HG Insights:** Great tool and definitely will be able to help tech companies. **What problems is HG Insights solving and how is that benefiting you?** I'm trying to identify tech stacks of companies to determine whether or not there is a use case and I can properly sell to them. If the company doesn't have a good tech stack or is hosted on prem, I might not waste my time with them. I have realized that it is slightly inaccurate at times. ### 18. SDR - Intricately **Rating:** 4.0/5.0 stars **Reviewed by:** John L. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2018 **What do you like best about HG Insights?** I have been able to use intricately to make cold calls feel significantly warmer because I have an understanding of the technologies my prospect is using before I have ever made contact. I am prepared with rebuttals, use cases, etc. **What do you dislike about HG Insights?** Sometimes- it is not safe to assume that every person I reach out to is using every technology listed. You must be careful to not disclose any inaccurate information. **What problems is HG Insights solving and how is that benefiting you?** My ability to have a conversation with a prospect about his/her work environment without having to ask them directly makes me sound much more prepared and has increased my success rate. ### 19. intricately Review **Rating:** 3.5/5.0 stars **Reviewed by:** Samantha S. | Sales Development Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 18, 2018 **What do you like best about HG Insights?** I like the google chrome extension, it makes for a super quick overview and easy to use information attachment **What do you dislike about HG Insights?** I don't like that they recently started charging to get basic info that isn't always correct- it's a very high level skim of the tech stack **Recommendations to others considering HG Insights:** Have some way of letting users know you're verifying the tech stack- it would make paying for it much more justifiable **What problems is HG Insights solving and how is that benefiting you?** I can quickly use it as a reference point of a company's tech stack and confirm those techs with other resources so it helps narrow things down but I always double check it ### 20. Intricately **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 14, 2018 **What do you like best about HG Insights?** I enjoy the aspect of getting insight in to some of the tools that a customer is using. Intricately allows me to gain insight and cater the messaging around my outreach to a customer. **What do you dislike about HG Insights?** Sometimes I dislike that Intricately will give me information that is not all that accurate. Some of the information when I speak with customers seems to not be 100 percent accurate. **Recommendations to others considering HG Insights:** Take it with a grain of salt, not everything that is shown is actually true. Use it for ammo but don't rely 100% on the information that is shown. **What problems is HG Insights solving and how is that benefiting you?** I am trying to solve the tech stacks that customers are using so I can target my messaging around their exact stack. It has allowed me to have more direct conversations with prospects as I can speak to what they are working with. ### 21. Easy extension to use when looking for website tech **Rating:** 3.5/5.0 stars **Reviewed by:** Alistair C. | Business Development, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** Compared to other tools such as Builtwith, HG allows you to quickly thrawl through the hassle and identify the tools different websites are using. I frequently use this to understand whether a company is using a full Adobe, Microsoft, Oracle, Salesforce stack or whether they seem to be more open source. I think this tool is especially helpful to tech inside sales as they often don't have the technical knowledge of different types of software. **What do you dislike about HG Insights?** HG Data isn't always 100% accurate as sometimes it would indicate that a website is powered by a TYPO3 CMS although it is currently under Drupal. Further to this, the dates attached to the different tools don't seem to be quite accurate. Nevertheless, HG Data allows to grasp the general idea of where a company is aiming to go in terms of digital transformation. **Recommendations to others considering HG Insights:** If you are not completely comfortable with tools such as Builtwith which show a rough outlay of the architecture of a website and its different components, I would suggest using HG data. You can quickly identify the software (i.e : Salesforce CRM). **What problems is HG Insights solving and how is that benefiting you?** This tools helps me with my outreach when i am targetting different prospects. It gives the possibility of steering the conversation by Identifying what CMS, CRM, ERP ... a company is using. Further to this, you can more or less understand whether they are globally using the sames tools or not, allowing you to understand more or less if all decisions are central. ### 22. Intricately helps me see what tools companies are using in their tech stack. **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew S. | Sales Development Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2019 **What do you like best about HG Insights?** I like how the product allows you to take a good look at what a company is using in their tech stack. **What do you dislike about HG Insights?** A lot of the times the information on this app is wrong. many times it will say they are using AWS and they arent. **What problems is HG Insights solving and how is that benefiting you?** I like how the product allows you to take a good look at what a company is using in their tech stack ### 23. Find company's tech stack **Rating:** 2.0/5.0 stars **Reviewed by:** Marc L. | SDR, Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2018 **What do you like best about HG Insights?** The ability to quickly reference some technologies a company is using if I can't find more information through job postings. **What do you dislike about HG Insights?** The inaccuracy of reports. It would be helpful if they provided insight into how they pull this information. I have mentioned technology when speaking to prospects. **Recommendations to others considering HG Insights:** Don't consider the information accurate but use it as a baseline for a conversation **What problems is HG Insights solving and how is that benefiting you?** Additional information on the team's technology ### 24. A must have ABM tool for technology marketers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2018 **What do you like best about HG Insights?** They deliver what they claim. The data being availble even on chrome extension is cool. **What do you dislike about HG Insights?** The current pricing options are PRICEY! **What problems is HG Insights solving and how is that benefiting you?** Identifying the technology stack of your target account is gold for any tech sales & marketing roles. Intricately not only provide that but also a ballpark of the spend they do. spend data is not perfect though. but most time even CIOs won't know their spend ### 25. Great for a baseline understanding on what types of tech is being used **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2018 **What do you like best about HG Insights?** It is a great resource to understand which types of technologies are being used at prospect companies, Especially AWS and GC **What do you dislike about HG Insights?** The accuracy is not always correct and when you mention the tech stack that is mentioned through intricately and you are incorrect it sends the conversation down the wrong path unless you are able to shift the conversation. **Recommendations to others considering HG Insights:** Use only as a baseline and don't take it for 100% truth **What problems is HG Insights solving and how is that benefiting you?** I am able to identify most time if our competitors are being utilized by our prospects. ### 26. HG Data for Salesforce **Rating:** 4.5/5.0 stars **Reviewed by:** Rebekah G. | Delaware Territory Representative, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I like the data that it shares on Salesforce. Great talking points for beginning a conversation with anyone from the company that we are calling. I can appreciate the details for each software or application - it even has the year or Operating System version in some cases. **What do you dislike about HG Insights?** Technology gathered is usually only from the website and sometimes the information is incomplete or outdated. **Recommendations to others considering HG Insights:** Install the plug-in on Chrome and then register before you start using it on Salesforce. Make sure that there is a website on Salesforce so that HG Data can pull information from the company. It also only works on Salesforce classic, so make sure you switch from Lighting if you are on that platform. **What problems is HG Insights solving and how is that benefiting you?** Great talking points for selling - foot in door with companies. It also allows me to customize my drip campaign for contact management, addressing different pain point for each separate conversations. ### 27. Solid tool for finding data **Rating:** 4.0/5.0 stars **Reviewed by:** Nikko J. | Senior Account Executive - EMEA, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** This tool is pretty neat. With a click of the button, you're able to find what software stack other companies are using - which is especially useful when you're in sales looking to find target compnies by system used. **What do you dislike about HG Insights?** The data isn't 100% accurate. I think it's a great starting point, and I've found it to definitely be more accurate than not - but would not rely 100% on the accuracy. **Recommendations to others considering HG Insights:** Solid baseline for finding information you need **What problems is HG Insights solving and how is that benefiting you?** It's helping me reach my target accounts (sales) more efficiently, and helps validate some data that I already had. ### 28. Love HG Data as a product and as a company **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch A. | Enterprise Sales Development and Enablement Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** There are no others companies that are able to capture the technology use at organizations like HG Data. So many companies try their best, but just don't do it well. **What do you dislike about HG Insights?** I haven't found much wrong with HG Data in my 3 years of experience with the product. **Recommendations to others considering HG Insights:** If you have a lot of competitors, I wouldn't think twice about HG Data. **What problems is HG Insights solving and how is that benefiting you?** Being able to tailor messaging to prospects based on their technology list is something people aren't doing a lot of. in Sales, it's all about differentiating yourself and having messaging around the technologies their using is a great way to do so. ### 29. Use this tool everyday to conduct prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Eli S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** The clear information and the ease of use. When calling into companies its very helpful to know the technologies that they employ. **What do you dislike about HG Insights?** Not much so far! This tool has helped me immensely. **What problems is HG Insights solving and how is that benefiting you?** The importance of correct Data, and how well it works to be informed. We can pick and chose potential prospects by looking at their tech stack before I can even get them on the phone. ### 30. Interesting view to technographic data. **Rating:** 2.5/5.0 stars **Reviewed by:** Ellen M. | Senior Key Account Executive, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2018 **What do you like best about HG Insights?** 1) Financial view of technographics spends, works well to understand how much a company can spend. 2) The level based view of the data can help directly segment your target groups 3) easy layout and web based platform removes long contracts and commitments **What do you dislike about HG Insights?** 1) Accuracy is not very high especially with medium sector companies 2) accounts can only be searched by domain, so the problem of regional account technographics are not available. 3) Customer service is really bad 4) Not much idea on how to commercially use it for our company. **Recommendations to others considering HG Insights:** Best leveraged if your prospect discovery involves understanding technographic budgets. **What problems is HG Insights solving and how is that benefiting you?** Helping us understand the approx technology spends of accounts. Benefits: 1) better prioritization of our accounts and easier access to budgets on technology spends. Helps in better solution packaging ### 31. Great vendor experience with outstanding data information in return. **Rating:** 4.5/5.0 stars **Reviewed by:** Gary K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** Simple. Easy to use. No messy integrations. Great instant lookup plug-in. **What do you dislike about HG Insights?** They need an Admin portal to activate and deactivate users as needed. **Recommendations to others considering HG Insights:** If you want to seek information on what toolset a prospect or customer leverages, there is nothing better than HGData. **What problems is HG Insights solving and how is that benefiting you?** Identifying potential customers looking to switch and identifying what a prospect owns to determine our messaging. ### 32. Great for identifying companies with the right tech **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I like that I can use HG Data to quickly scan a prospects website and see if they have the proper tech stack for me to prospect into. **What do you dislike about HG Insights?** Sometimes the data isn't up to date. I know that this is something that is hard for them to handle but it can look bad on our side if we say oh well according to my sources you are using XYZ and them say that's not accurate. **What problems is HG Insights solving and how is that benefiting you?** I have to prospect into accounts that use a certain tech tool. This is helping me disqualify quickly if necessary ### 33. The quickest way to understand a website's technology stack. **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew S. | Enterprise Account Executive, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2017 **What do you like best about HG Insights?** Technology adoption by domain/subdomain. **What do you dislike about HG Insights?** Inability to force a re-crawl of a site. **Recommendations to others considering HG Insights:** If you want a product that can show you technologies in an easy to digest view and you want to understand to what extent each technology is being used, then Intricately is the only product that will help provide the level of context that you'll learn to love and after you've begun to use Intricately, you'll wonder how you survived without it. **What problems is HG Insights solving and how is that benefiting you?** I use Intricately for a quick, at a glance view of websites that I visit. My best sales prospecting occurs when I'm at home and not working. When I visit a website to read an article, or to download a game that I want to play then I have a habit of opening Intricately to have a quick, at a glance view of a website/company's technology stack. I love how Intricately not only tells me what technologies a specific company is using, but it will also tell me what other websites are relevant to the one that I originally inquired about and it will break down the company's use of various technologies by the specific domain(s) and subdomain(s) that are actively and currently using them. Knowing that a company is using Akamai and CloudFront for CDN doesn't really help me. But when I click on each, and I'm shown the same domains are using both of these technologies then I can reasonably assume they're using both and one is a backup while the other is the primary. I'm also able to understand which vendor(s) of a specific technology is being used more than another vendor of a similar technology. Using the same example, if Akamai represents 20 domains and CloudFront only represents 5 domains then I I can assume they're spending more money with Akamai and because I know Akamai is generally more expensive than CloudFront then I can also assume they have a larger budget which is helps me give me an idea of what they can or cannot afford. On top of all this, some times people test technologies but they aren't necessarily permanently using them. The last thing I want is to email a prospect because I was using a tool that only showed me what technologies they're using with no context of what domains or subdomains are using them. If Google Cloud Platform (Hosting) represents 99 domains for a particular company with Instart Logic representing 1 domain called "test-prod.companyname.com" then I may want to consider telling the prospect at this company that I'm aware their testing Instart Logic and I'd like them to try our solution for a performance comparison. Assuming they're using Instart Logic would make me lose credibility if they're simply testing it for three weeks. ### 34. Strong resource for enterprise software usage **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2018 **What do you like best about HG Insights?** HG Data is a strong resource for enterprise software usage. They have.a strong account management function to ensure customers are getting data in a way that will work with them. They are adding more integrations to help customers better integrate the data into their sales & marketing systems, which is key. **What do you dislike about HG Insights?** Since HG's detection of technolgies is esseentially a 'best guess', the data is imperfect. That's okay, as there is no perfect way to acquire this data, and the key with this is bang for your buck - getting to the best possible data as automated as possible at a fair price. And for the overall process/value, I give HG strong marks. **Recommendations to others considering HG Insights:** I'd definitely recommend in, just remember data of this nature is imperfect so plan your approach & programs accordingly. **What problems is HG Insights solving and how is that benefiting you?** Data around enterprise software usage (e.g. marketing automation, CRMs) in a scalable way, to feed data for targeted marketing campaigns ### 35. Easy To Use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I like the ease of use & detailed data provided and the data is not only accurate but recent with date stamps, made my job easier and gave me way more insight when prospecting into my clients. **What do you dislike about HG Insights?** That there is no way for individuals to purchase this extension on their own without purchasing as a team or organization. When an HG Data sales rep reached out to me they only wanted to work with me if they could sell the license to my entire company. Not happening **Recommendations to others considering HG Insights:** Allow single users to purchase or offer free trials based on individual users and not company domain **What problems is HG Insights solving and how is that benefiting you?** Prospecting into my current and future clients current and future IT needs ### 36. Excellent **Rating:** 4.5/5.0 stars **Reviewed by:** Avery L. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2018 **What do you like best about HG Insights?** SFDC Lite - showing me tech stacks of my targets **What do you dislike about HG Insights?** Not having the time frame of how recently the info was pulled on SFDC **Recommendations to others considering HG Insights:** do it. **What problems is HG Insights solving and how is that benefiting you?** Helps me as an SDR plan calls based on my targets ### 37. A great solution **Rating:** 5.0/5.0 stars **Reviewed by:** Nizar A. | Regional Territory Manager, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I like the fact that I can know what the customer has and ensure that we provide value to them. **What do you dislike about HG Insights?** not applicable,the solution is really good. **Recommendations to others considering HG Insights:** More enablement to current users. **What problems is HG Insights solving and how is that benefiting you?** Customer understanding and providing value to my customers. ### 38. Getting Customer Insight **Rating:** 4.0/5.0 stars **Reviewed by:** Fadi T. | Enterprise (> 1000 emp.) **Reviewed Date:** June 03, 2018 **What do you like best about HG Insights?** HG data helps you draw the big picture of prospect landscape to identify opportunities and realize risks. **What do you dislike about HG Insights?** Providing generic product name. Would it be greater having sub-modules names too **Recommendations to others considering HG Insights:** Try it, you will like it. **What problems is HG Insights solving and how is that benefiting you?** Prospecting ### 39. Useful insights at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Clay B. | SDR, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about HG Insights?** Easily accessible insight into the systems being used by companies we're identifying as best-fits for our cloud-based accounting software. **What do you dislike about HG Insights?** It's not always up-to-date, so I can't always assume the information is presents is 100% accurate **Recommendations to others considering HG Insights:** If you want to know what systems other companies are using to see if what you offer will be compatatible, HG Data is a MUST. **What problems is HG Insights solving and how is that benefiting you?** Knowing what systems our target companies are using instantly helps us know if our solution will be a good fit for their current systems environment ### 40. Great Software for finding others' software! **Rating:** 5.0/5.0 stars **Reviewed by:** Chase L. | Business Development Representative - Wholesale Distribution, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** February 23, 2018 **What do you like best about HG Insights?** I can easily at a quick glance understand what my prospects are running! Makes it easy to prep for calls and gives me advanced insight leading into discussions **What do you dislike about HG Insights?** Not always entirely accurate or may not always have all the software a company is running **Recommendations to others considering HG Insights:** Buy it! It really works! **What problems is HG Insights solving and how is that benefiting you?** Solving business problems of antiquated software solutions and through using HG Data, I've been having better conversations with prospects and can have a better discussion where I can fully discuss the full value prop ### 41. HG Data. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2018 **What do you like best about HG Insights?** I like knowing what is in my prospects tech stack before I reach out. It helps me qualify or disqualify a lead with a click of a button. My company only sells to customers of Salesforce so it is invaluable to have that information. **What do you dislike about HG Insights?** Missing data at times. Especially for less established companies. **What problems is HG Insights solving and how is that benefiting you?** I am solving the problem of wasted time talking to prospects who aren't currently using Salesforce. It takes forever ### 42. Good, not great. **Rating:** 4.0/5.0 stars **Reviewed by:** Mike S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2018 **What do you like best about HG Insights?** Easy plug-in, can give me information on tech stack quickly. **What do you dislike about HG Insights?** Not always accurate -- sometimes they don't have the data either. **What problems is HG Insights solving and how is that benefiting you?** Quickly understand CRM and MAT instances. ### 43. Essential tool for prospecting & account insights **Rating:** 5.0/5.0 stars **Reviewed by:** Nick H. | Senior Account Executive, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2017 **What do you like best about HG Insights?** Love that SaaS products are splits out and others are categorised effectively. First tool I've seen which shows spend by product as well. There are several platforms listed which I'm not able to find insights on elsewhere. The sales/service I have received also seems to be relatively personal, so I get the sense that the business really cares about its users - whereas other similar apps are limited and require higher spend, and features seem to degrade over time for free users. **What do you dislike about HG Insights?** Load times can be improved, which aren't so bad. I'd love more detail on the individual app usage, if possible, but it is at least good to be able to view more info on the products listed. **Recommendations to others considering HG Insights:** Test on sites which you already know the spend for, just to validate that this tool is providing accurate results. Compare to other popular apps and you should find more product gaps in competitive solutions. **What problems is HG Insights solving and how is that benefiting you?** I'm able to sell & service better with the insights the tool offers me. There have been a few scenarios where I have used it to understand whether a business fell into a certain spend category, and if they used products which would suggest there should be considered as an innovator, early adopter, or laggard. ### 44. HG Data is great for finding what tech your target companies are using **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** Data quality is good and coverage is best-in-class. There are also some data that requires more than scraping the web (like installs) that HGData covers. **What do you dislike about HG Insights?** Interface is kind of clunky, and some tech categories are confusing for companies with many products (Amazon and Microsoft, to name a few). **Recommendations to others considering HG Insights:** As with every data provider, make sure you run some trials to make sure HG Data has the data you need. There will never be 100% coverage but you can get great snapshots of your target market by using the product. **What problems is HG Insights solving and how is that benefiting you?** Market and campaign sizing research based on technographic data. ### 45. Accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** HG Data provides me with information my CRM does not. I can tailor my conversations specific to the software my sales targets ut **What do you dislike about HG Insights?** Reaching the user limit. When I cannot lean on HG Data for support I find myself without a resource. **Recommendations to others considering HG Insights:** Use it now. **What problems is HG Insights solving and how is that benefiting you?** Gaining access to new buyers. My profiling is more accurate. ### 46. Best Technology profiler I have used **Rating:** 5.0/5.0 stars **Reviewed by:** Tara G. | SAP Customer Experience, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2018 **What do you like best about HG Insights?** Gives me all the information I need about what my prospects and customers are needing with a description of each solution **What do you dislike about HG Insights?** When there are duplicate solitons. (ie 2 ERP's) Want to make sure that what I have listed is accurate and not old **Recommendations to others considering HG Insights:** MUCH better than Builtwith and Wappalyser **What problems is HG Insights solving and how is that benefiting you?** Understanding which technologies my customers use, help me with territory management and strategy. ### 47. Very Useful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I like that this tool gives me a better insight as to what hardware and software the company i am prospecting into uses or has had. Provides better talk track **What do you dislike about HG Insights?** Some features don't work such as a quick view when i click the icon next to an email extension **What problems is HG Insights solving and how is that benefiting you?** Sales; install base realization ### 48. Good not great **Rating:** 3.5/5.0 stars **Reviewed by:** Byron C. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2018 **What do you like best about HG Insights?** Email address. Company information, seat size. **What do you dislike about HG Insights?** Outdated information. Often there is in correct or old contacts. Company information for small to medium size businesses (500 or Less) have little or no background information. Pay for premium services and the free version is very limited. **What problems is HG Insights solving and how is that benefiting you?** Contact list and company information. ### 49. Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2018 **What do you like best about HG Insights?** I use HG for sales prospecting, and it provides information you cant get anywhere else. **What do you dislike about HG Insights?** That my company only pays for three vendors. **Recommendations to others considering HG Insights:** If you are in a sales/marketing role, HG is necessary for prospect researching. **What problems is HG Insights solving and how is that benefiting you?** having that knowledge going into sales calls gives quite a bit of credibility. ### 50. Happy HG data customer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 15, 2018 **What do you like best about HG Insights?** I love the capabilities of being able to see "Date First Verified" to identify buying cycles of competitors. **What do you dislike about HG Insights?** Previously, we only had access to data related to 5 technologies, though we are in the process of upgrading to the new offering. **What problems is HG Insights solving and how is that benefiting you?** We are able to align lead generation with buying cycles to contact prospects during or before a buying window. We are also looking to use it in the future to identify technology trends in our current customers and prospects to find our "ideal" target prospect. ## HG Insights Discussions - [How do "Favorites" work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote - [Someone from my company is already using HG Focus and choose a category. Why can't I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote - [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+16%3A29%3A12+-0500&secure%5Bsession_id%5D=7fd418b9-fe23-4136-9a59-f053646df25f&secure%5Btoken%5D=c62c9dff3131dcdedeb802c16fa034bc38a36c4be3bcb7c2f11db568b602066d&format=llm_user) ## HG Insights Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Company Data Availability - Industry Research Availability - Technographic Data Availability **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Revenue Planning - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top HG Insights Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,873 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) - 4.4/5.0 (77 reviews)