--- title: HG Insights Reviews meta_title: 'HG Insights Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 429 reviews by the users' company size, role or industry to find out how HG Insights works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 429 scale: '5' date_modified: '2026-08-09' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # HG Insights Reviews **Vendor:** HG Insights **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.3/5.0 **Total Reviews:** 429 ## About HG Insights HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and execution for B2B technology companies. Sales, marketing, and RevOps teams use the platform to prioritize, target, engage, and convert the best opportunities faster. The platform turns deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline, sharpen ICP definition, and improve forecast accuracy. At the core is a combination of technographic intelligence, IT spend signals, buyer intent, and AI-driven account analytics. Technographic data reveals the full technology stack of any target account, so teams can tailor outreach to what prospects actually use today. IT spend signals show where budgets are allocated and where they are shifting, helping teams focus on accounts with real purchasing capacity. Buyer intent data identifies when prospects are actively evaluating solutions so teams can engage at the right stage of the buying cycle. Account analytics provide a continuous view of customer behavior and health, supporting both new pipeline development and proactive churn risk management. The AI layer goes beyond data delivery. Platform analytics and AI agents surface high-priority accounts, automate scoring and prioritization workflows, and translate signals into recommended next actions. Rather than piecing together intelligence from multiple disconnected tools, teams get a single platform that moves them from signal to action. The result is less time on manual research and more time on the accounts most likely to convert. That combination of data depth and AI execution is why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. For organizations that need more than contact data to drive predictable results, HG Insights provides the intelligence and automation to close the gap between GTM planning and execution. ## HG Insights Pros & Cons **What users like:** - Users find HG Insights to be **easy to use and manage** , enhancing decision-making with its well-structured platform. (3 reviews) - Users commend HG Insights for its **data accuracy** , significantly enhancing advertising campaigns and sales strategies. (2 reviews) - Users find the **helpful account team** and intuitive navigation facilitate access to valuable information easily. (2 reviews) - Users value the **lead generation capabilities** of HG Insights, enhancing their advertising campaigns and sales processes. (2 reviews) - Users appreciate the **easy automation** of HG Insights, enabling quick onboarding and efficient tool utilization. (1 reviews) - Users appreciate the **comprehensive information** offered by HG Insights, enhancing their decision-making and personalization efforts. (1 reviews) - Contact Information (1 reviews) - Users appreciate the **responsive customer support** of HG Insights, facilitating smooth implementation and user experience. (1 reviews) - Database Size (1 reviews) - Data Quality (1 reviews) **What users dislike:** - Users find the **pricing steep** , making HG Insights less accessible for individuals and small businesses. (2 reviews) - Users find the **data often outdated** , impacting reliability and confidence crucial for decision-making. (2 reviews) - Users face **challenges with data access** and management on the vendor portal, leading to potential slowdowns. (1 reviews) - Users feel the lack of **accurate intent data** in HG Insights hampers effective targeting and decision-making. (1 reviews) - Users find the **integration issues** with Salesforce limiting, hindering a seamless data experience across platforms. (1 reviews) - Lead Management (1 reviews) - Limited Contacts (1 reviews) - Limited Customization (1 reviews) - Missing Features (1 reviews) - Users face challenges due to **missing information** in the vendor portal, making data access and management difficult. (1 reviews) ## HG Insights Reviews ### 1. Good not great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Seemed to be pretty accurate and consistent with what I was looking for **What do you dislike about HG Insights?** Limits usage. Limits how many times as well as types. Didn't like how I didn't get much support from the team and was told I needed to connect with my bosses, bosses, boss to continue using. **Recommendations to others considering HG Insights:** Buy or probably not worth the trial **What problems is HG Insights solving and how is that benefiting you?** Helping figure out if prospect is a fit before going any more ### 2. Amazing tool, must be magic! **Rating:** 5.0/5.0 stars **Reviewed by:** Michael Z. | Account Executive - Northeast General Business, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Im not sure how it works, but it works! It is extremely easy to use and has a simple format, was easy to setup and I like that it has a link in the browser tab. **What do you dislike about HG Insights?** nothing so far! Sometimes I have no idea what the products on there are, so maybe a link to research the product would be good. **What problems is HG Insights solving and how is that benefiting you?** Easily to see what my sales prospects are using and makes it easy to identify potential opportunities ### 3. A bad drug for eager prospectors **Rating:** 0.5/5.0 stars **Reviewed by:** Jeff L. | Account Executive, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2016 **What do you like best about HG Insights?** Provides details of the software being used by a company in a really easy way. Click your widget, get your fix. **What do you dislike about HG Insights?** It rarely works and seems to have a kinda of sketchy approach to engaging companies. Here's their approach, validated by the sales rep that called me when I was having trouble. You get access to the tool up to a certain amount (doesn't indicate this in the tool) after which it asks you to request an extension. Which, you will eagerly do. When you send in a request, a rep will call you and tell you that you need to convince your VP (or other senior staff) to purchase their data. Or to put them in touch with your VP or other Senior person. Strange way to sell your services. They also don't license individual seats, so you're out of luck if your company doesn't want to purchase. I've been able to access the tool maybe 30% of the time I try and it's really unclear on when or why it will work. **Recommendations to others considering HG Insights:** I'd find another tool. It really seems like they are taking a combative approach to marketing and sales...almost like a drug dealer. **What problems is HG Insights solving and how is that benefiting you?** Prospecting ### 4. Easy to use and great, useful results for my position **Rating:** 5.0/5.0 stars **Reviewed by:** Sofia A. | Senior Sales Enablement Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** I love that HG Focus sits directly on my Chrome bar and I can access it easily. I also love how easy to read the results are. The UI is great and helped me out in my old role as an ADR tremendously. **What do you dislike about HG Insights?** Sometimes Data was outdated. For larger companies who used lots of software, I wish there was a way to view all of their systems in one screen instead of having to scroll. **Recommendations to others considering HG Insights:** There is no reason others should not use this product, especially if it is relevant to your prospecting efforts/Inside Sales teams. Using this information my prospecting phone calls have improved substantially. Instead of cold calling or feeling like I was going in blind, this allowed me to bring insights/valuable information to each of my calls and personalize them in ways I wasn't able to before. **What problems is HG Insights solving and how is that benefiting you?** This has made prospecting a lot easier. I also feel like it helped me not feel like I was cold calling. I had relevant information about a prospect before calling them that I could use to start valuable conversations. ### 5. Insightful **Rating:** 3.5/5.0 stars **Reviewed by:** William B. | Account Manager, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** I would have to say the efficiency of the product. Coming from a data and analytics background and been a reseller of HG Data through partnership with Bureau van Dijk I appreciate the end users experience and the work that I know to go on behind the scenes. **What do you dislike about HG Insights?** I don't like the limited spread and believe there is a better commercial alternative to the way the data is presented. To explain, in using the HG data tool previously, there is a large spread of software available to search on, but the number of companies using each piece of software is limited. I can see the benefits in using this in terms of commercial trends and gaining a holistic view of the market, however, there is little value if used as a business development tool. It would be more effective in presenting the most popular or most lucrative software markets in large user numbers, rather than having small user numbers but a large spread of software and vendors. **Recommendations to others considering HG Insights:** Make sure you have realistic expectations of HG - Remember that if you are a Dynamics reseller and you are hoping to find a multitude of unknown entities using Salesforce.com - you won't. It's clear the size and types of companies that will be using this type of CRM / ERP. HG won't show you EVERYONE, but will give an idea of the trends and hollistic view of use in the sofeware universe. **What problems is HG Insights solving and how is that benefiting you?** Please see above for this explanation - I have answered it there. ### 6. This is an invaluable resource that provides quick access to critical information. **Rating:** 5.0/5.0 stars **Reviewed by:** Josh S. | Equipment Sales/Marketing, Telecommunications, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** Working in the telecommunications industry, this is a great tool that provides quick and accurate information at the same time you are researching their website. I have used this application for close to a year and have been completely satisfied with the results. I would recommend HG Focus to anyone in the business community that relies on information, and network infrastructure processes. **What do you dislike about HG Insights?** I have had only one instance where the information provided by HG Focus was incorrect and it was a small portion of the services and technology being utilized by the company. I have had nothing but successful results provided. There are some small companies who simply do not show up but that is to be expected. I would highly recommend this application and will continue using it in the future. **What problems is HG Insights solving and how is that benefiting you?** I work in the telecommunications industry and if I am servicing a new client or prospecting for a future one, knowing what technology a company is using is incredibly valuable information to direct you on what possible solutions will work. It is a resource that I would probably pay money to use, but thankfully at this point I don't have to. ### 7. HG Focus is a great tool for my role as a BDR and researching/ prospecting. **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew M. | Business Development, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** In our company, we divide territories based on CRM usage. If a company uses Salesforce CRM vs Dynamics, etc. So it is very valuable to look into a lead record of a company that our own data doesn't identify what CRM they are using. I just go to their website or email and boom it says everything they are using. Also when qualifying a lead if don't get what LMS or marketing automation tool they are using HG Focus helps. **What do you dislike about HG Insights?** Sometime the company we are looking at doesn't have the information of what tools and technologies they are using. Mostly, for the smaller start-ups but not a big issue its expected. **Recommendations to others considering HG Insights:** Just more companies in your data **What problems is HG Insights solving and how is that benefiting you?** We solve sales enablement problems. The benefits from having HG Focus is that we don't have to ask unnecessary questions to our prospects about what technologies they are using. To them, it may seem strange and may put them off. ### 8. Experience something extraordinary with HG Data **Rating:** 5.0/5.0 stars **Reviewed by:** Tyson W. | Service Provider Account Executive, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2017 **What do you like best about HG Insights?** Great question! I love the fact that 40,000 companies and 22 data aggregators have a partnership with HG Data. Tech installed data that offers scale and accuracy with date stamp technology installed. Brute force calling, I know what clients run in or behind their firewall scale of what they provided HG Focus programming language. Marketo-marketing compiling 4 Billion documents B2B white papers and press releases and most importantly datacenter solutions. **What do you dislike about HG Insights?** Nothing to report, I just wish every business would have a report. **What problems is HG Insights solving and how is that benefiting you?** I am better at recognizing a clients infrastructure by using HG Data. ### 9. Easy to use and great advantage in selling **Rating:** 5.0/5.0 stars **Reviewed by:** James G. | Manager, Global Support, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Easy to use and like their tag line says, it gives you an advantage **What do you dislike about HG Insights?** Wish it worked directly in Salesforce directly in salesforce. **What problems is HG Insights solving and how is that benefiting you?** Lead prospecting and competitor sales ### 10. Fantastic! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** The ability to view the technologies that organizations use! It is much needed in the marketplace and helps prepare salespeople and others in conversations with the prospects **What do you dislike about HG Insights?** That it's limited right now. My company is in negotiations with the HG Focus team to license the software across their sales organization. I cannot wait to get more access to it. **Recommendations to others considering HG Insights:** Do it! **What problems is HG Insights solving and how is that benefiting you?** I help customers simplify their operations through technology. The second part of the question is unclear but I'll take a shot at it. The benefits I have realized using this tool is information, which is power in my role. It helps me be informed and prepared in conversations with customers ### 11. Great sales intelligence resource! **Rating:** 5.0/5.0 stars **Reviewed by:** Phil K. | Team Lead, Business Development, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** HG Focus allows me to quickly find what kind of software tools my prospects are currently using so that I can better position myself for a successful conversation with them. **What do you dislike about HG Insights?** I really have no complaints about the tool thus far. My only request is that the HG team continue to improve the data accuracy so that I can be 100% confident in my research prior to my outreach. **Recommendations to others considering HG Insights:** If you are on the fence, at least try it out. You have nothing to lose by signing up for a trial at least and it is very likely that you will gain some valuable business intel to improve your process. **What problems is HG Insights solving and how is that benefiting you?** With HG data I can quickly get information about a prospect that I would previously have had to call numerous people within the organization to obtain, which saves me hours in my prospecting process. ### 12. Great for mid-market and enterprise focused companies **Rating:** 4.0/5.0 stars **Reviewed by:** Kevin N. | Senior Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2017 **What do you like best about HG Insights?** Easy to use. Has a nice clean interface. **What do you dislike about HG Insights?** Nothing really to dislike about HG Focus **What problems is HG Insights solving and how is that benefiting you?** Great to understand how tech-savvy a company is ### 13. Fairly useful **Rating:** 3.0/5.0 stars **Reviewed by:** Dan S. | Recruiting Consultant - ServiceNow - North East, Staffing and Recruiting, Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Confirmation of what companies use certain products I sell **What do you dislike about HG Insights?** Not 100% accuracy. It is not bad, but you just never know **What problems is HG Insights solving and how is that benefiting you?** It's useful ### 14. Really great way to get insight on processes through technology **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I love the ability to see what potential clients are using for software, it gives me a great baseline for a preliminary basic understanding of what processes are like based on industry trends with their current vendor **What do you dislike about HG Insights?** There's not much I don't dislike based on what I use it for **What problems is HG Insights solving and how is that benefiting you?** The greatest benefit to me is insight into current processes ### 15. HG Focus review **Rating:** 3.5/5.0 stars **Reviewed by:** Antoine L. | Directeur de Comptes Stratégique - Services gérés, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Surprisingly good information got pulled. Was very useful. Good customer service/sales team also, **What do you dislike about HG Insights?** Pricing is too expensive for me to purchase on my own. I just couldnt validate the ROI. My entire company would need to purchase it which is a whole different story. **What problems is HG Insights solving and how is that benefiting you?** Deeper look into software licensing of businesses Im trying to sell into. I sell into independent software vendors and datacenters, so this information is very valuable. ### 16. HG Focus has been a vital new tool helping me uncover which competitor my prospects are using. **Rating:** 4.5/5.0 stars **Reviewed by:** Jared R. | Revenue Operations Consultant, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** That it's able to accurately able to detect what software my prospects are using and the date implemented **What do you dislike about HG Insights?** May be because I'm using a free account but it only works about 50%. Says vertical not available yet on sites it doesn't work on. **What problems is HG Insights solving and how is that benefiting you?** That it's able to accurately able to detect what software my prospects are using and the date implemented. Tremendous benefit to prospect more effectively. ### 17. HG Focus Review **Rating:** 1.0/5.0 stars **Reviewed by:** Tyler J. | Business Development, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Easy to tell what technology is used via browser. **What do you dislike about HG Insights?** Many symbols in email to show technology covered up more important details/buttons. **Recommendations to others considering HG Insights:** Try it out for sure. But you may find that it is not as well put together as similar applications already on the market. **What problems is HG Insights solving and how is that benefiting you?** I am trying to make prospecting easier. I have found a nice way to tell what tech stack is being used. ### 18. Wonderful tool for prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Giancarlo D. | Sr. Cloud Solutions Specialist, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2016 **What do you like best about HG Insights?** Business intel to help build value prop and qualify a customer **What do you dislike about HG Insights?** I don't know if this is possible, but I would have liked to be able to build a list based on industry and technology. **Recommendations to others considering HG Insights:** Buy it **What problems is HG Insights solving and how is that benefiting you?** Cold prospecting is very difficult without any customer intelligence, especially in technology sales. If a customer is not in a position to take advantage of your technology, spending time prospecting into the account is a complete waste of time. But, if you know the systems that they are currently using you can qualify and build a value proposition before making your first dial. **Official Response from Greta Oberschmidt:** > Hi Giancarlo - Thanks for the review! If you would like to search by technology and see what industries uses it most, try HG Discovery https://discovery.hgdata.com/ . Simply type a technology or product into the search bar to see our insights and learn about your market. If you have any questions or need us to walk you through it do not hesitate to email: sales@hgdata.com. I hope this helps! Cheers - HG Data ### 19. I use HG data daily to prospect and discover tech stacks at my potential clients companies. **Rating:** 5.0/5.0 stars **Reviewed by:** Trey S. | Business Development Representative, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** I love being able to evaluate a prospects tech stack immediately, at q quick glance. It is also extremely helpful to be able to see when the company may have added said pieces of tech. **What do you dislike about HG Insights?** I dislike that some industries/companies do not have available techs stack info. May only be in the free version this is an issue but can me annoying. **Recommendations to others considering HG Insights:** Really evaluate your team's need for outbound prospecting. what is the information you are trying to gain prior to that cold call, cold email, etc. What info is most valuable to your prospecting team to be able to book meetings/provide closers with most qualified meetings? **What problems is HG Insights solving and how is that benefiting you?** Solving the pre-existing question of being able to call my prospects and already know if they're using Salesforce.com or other marketing automation solutions that we work closely with, etc. ### 20. HG, good tool **Rating:** 4.0/5.0 stars **Reviewed by:** Matt D. | Sr Associate CSD, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Easy integration into salesforce/ email/ and linkedin for easy access to systems being used. **What do you dislike about HG Insights?** When configuring the extension there are little tools to help understand the initial use of the product. **Recommendations to others considering HG Insights:** Great product- Currently looking to see if it fits all our business needs in this area. **What problems is HG Insights solving and how is that benefiting you?** Understand BTB strategy by understanding the systems used by other companies making for more competitive pitches ### 21. Never make a cold call again **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** Gives me insights into the company's tech stack before I am on a call with them **What do you dislike about HG Insights?** Nothing as of yet :) Keep doing your thing guys! **What problems is HG Insights solving and how is that benefiting you?** We provide a sales performance analytics solution. It is always useful to know how data driven are prospects are and the systems they have in place. ### 22. my experience with HG FOcus **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** helps me as an SDR see what target companies are using to have a more informed conversation **What do you dislike about HG Insights?** not every system being used by each company is listed and I know it's difficult to get all the information through a data scrub. **What problems is HG Insights solving and how is that benefiting you?** As i said it helps with more informed conversations ### 23. HG Focus has been an acceptional tool to use. **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda W. | Business Development for South Large Enterprise, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** The technology invironment breakdown and the ease of use was great. **What do you dislike about HG Insights?** There was nothing I disliked and it was a very quickly accessible tool to use. **Recommendations to others considering HG Insights:** Definately worth checking out.. very informative tool. **What problems is HG Insights solving and how is that benefiting you?** Visibility from a wholistic view of a company is critical in my role and i was able to make strategic desicions based on the information gleaned. ### 24. HG Focus Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2016 **What do you like best about HG Insights?** The ability to gain insight on a companies tech stack by just going to their website. **What do you dislike about HG Insights?** Time stamps are a little too broad. If they could be within a month it would be more beneficial. **What problems is HG Insights solving and how is that benefiting you?** Insight into information that I am able to leverage during sales calls. ### 25. OK if it were free **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Quick, and easy way to get an idea what kind of tools a business might be using. **What do you dislike about HG Insights?** Limited information, does not provide insight into which department, content seems to be out of date. **What problems is HG Insights solving and how is that benefiting you?** Was hoping to use this as a prospecting tool. Tried the free version only. ### 26. Solid Accuracy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** We can only work with companies that use a certain CRM. It helps me decipher where I should/ shouldn't reach out. **What do you dislike about HG Insights?** Not always accurate but more often than not it is **What problems is HG Insights solving and how is that benefiting you?** Filtering qualified leads - using a lot less effort to do so ### 27. it was great **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** used the free trial and it was super helpful... think I was unable to get the full package **What do you dislike about HG Insights?** Can be a bit confusing/ sometimes the CRM usage was off **Recommendations to others considering HG Insights:** get a full impelemnted walkthrough with the trial **What problems is HG Insights solving and how is that benefiting you?** identifying accounts that should be worked ### 28. Great Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** What I like most about HG Focus is it's ease of use in finding out what products our prospects are using. **What do you dislike about HG Insights?** I don't have any complaints about HG Focus **What problems is HG Insights solving and how is that benefiting you?** Going in with a clear understanding of which software is already being leveraged at an organization. ### 29. Easy way of research **Rating:** 5.0/5.0 stars **Reviewed by:** Nash V. | Business Development (Integration , B2B(EDI) , EAI/SOA, SAP ,QA,Cloud and E-commerce), Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** December 23, 2016 **What do you like best about HG Insights?** The software usage of companies to be well known using this product. **What do you dislike about HG Insights?** Limited usage I dislike because in emergency to check the software usage of a company it displays a message that limit exceeds. **Recommendations to others considering HG Insights:** Excellent product for sales people. **What problems is HG Insights solving and how is that benefiting you?** Dealing with IT requirements based on software usage and identifying opportunities based on software usage. ### 30. Incredible useful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** insight and visibility into prospects business and technology they've deployed **What do you dislike about HG Insights?** to be honest, i see no downside to the app and plugin **What problems is HG Insights solving and how is that benefiting you?** finding relevant information on client's business and their tech environment, being able to pivot conversations with insight that i wouldn't have otherwise ### 31. Great at identifying what tools a prospect is using in an easy way. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I like how I can see in a really easy place what tools a company is using. **What do you dislike about HG Insights?** I don't like the access of getting into the platform always signs me out every time I try to use it when opening up a new browser. **Recommendations to others considering HG Insights:** I really like how I can check HG focus on a prospect by a simple click next to an email. However, sometimes it doesn't quite give me the information I need that would have been useful when I talk to them. **What problems is HG Insights solving and how is that benefiting you?** I'm trying to see if there are any pain points within a company's IT, and what tools they have. A lot of these companies are using multiple tools when we provide a solution that can consolidate all of those tools into a single platform. ### 32. Great tool for prospecting **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** I like that it showed companies most recent technology software purchases **What do you dislike about HG Insights?** That you only get a one month free trial **What problems is HG Insights solving and how is that benefiting you?** I was able to cold call companies with a purpose so it didn't really seem like a cold call to the customer. ### 33. EZ to use but data only so-so **Rating:** 4.0/5.0 stars **Reviewed by:** Keith B. | Vice President of Sales, Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** easy to sign up for, install in browser, and corporate sign up allows your free version to research details on industry/solutions you are focused on **What do you dislike about HG Insights?** data is spotty - meaning it doesn't always seem 100% accurate, both from a perspective that it doesn't capture all the systems being used, and there is also often old data, and it becomes hard to tell in some cases what is actually being used **What problems is HG Insights solving and how is that benefiting you?** increasing customer's success with their customers. benefits are that I am able to get a general idea of whether the company has experience with other solutions in the market I am employed in. I am also on occasion able to get an true and accurate picture of the solution set being used by prospects. ### 34. Good app **Rating:** 4.5/5.0 stars **Reviewed by:** Alex R. | Senior Business Development Associate, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** it's very thorough when I need to figure out what software products a prospective company is already using, and it also gives you how long they've been using each solution, which is also very useful. **What do you dislike about HG Insights?** the free trial not letting me see every category of products. **What problems is HG Insights solving and how is that benefiting you?** Gathering more information when prospecting. ### 35. Useful, Easy, and Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Rachel B. | Sales Data Research Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** All you have to do is hover over the icon and HG Data will immediately provide the information. **What do you dislike about HG Insights?** There is a limited number of HG Data searches (one hover counts as a search which wasn't made clear). **What problems is HG Insights solving and how is that benefiting you?** I can better target prospective customers by viewing what technologies its employees use. ### 36. HG Data Awesome **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** I am able to find companies that use software my product requires making prospecting very easy. **What do you dislike about HG Insights?** I think the price is a bit high for the fact we only need 1 software to track. **What problems is HG Insights solving and how is that benefiting you?** Prospecting ease ### 37. Great experience with HG Data **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** It's good for the companies who are really hard to find data on. We need to call people based on their products they have, so this is extremely important. **What do you dislike about HG Insights?** Just having to sign in with my ID/password all the time. I feel it should retain this information as my other tools retain this information. **Recommendations to others considering HG Insights:** HG Data is very reliable, and I highly recommend it. **What problems is HG Insights solving and how is that benefiting you?** Trying to figure out what types of products they have-much easier now. I know what to focus on when I call the prospects ### 38. HG Focus - A great insight for all types of sales **Rating:** 4.5/5.0 stars **Reviewed by:** Jay M. | Director of Customer Success - Renewals and Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** I like that I can quickly type in a domain and discover insight into my prospects. It tells me what my prospects may be using which especially helps me when my product integrates with a lot of other products. **What do you dislike about HG Insights?** I don't have all of the access with my free plan (understandable). I would need a trial or demonstration to commit any further into the product. **Recommendations to others considering HG Insights:** More companies. There are a lot of startups out there that are developing everyday. These are the people I am trying to reach out to. **What problems is HG Insights solving and how is that benefiting you?** The problem this platform solves is creating cold calls, into luke warm calls. It helps me understand the full environment of my prospects and how my software might help them the best. ### 39. Excellent and unique resource to build great sales leads **Rating:** 5.0/5.0 stars **Reviewed by:** Michael S. | Independent Contractor, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** The actionable data that HG Focus provides is unparalled by similarly oriented tools. The data is far superior and cuts out a great deal of steps in getting from point A to point B along the conversion path. It has allowed me to lower costs of customer acquisition significantly as well. **What do you dislike about HG Insights?** Free searches within the Chrome extension runs out quickly. The premium features are greatly worth the price though. **Recommendations to others considering HG Insights:** Use the trial to see if your needs are met. I'd imagine they will be. **What problems is HG Insights solving and how is that benefiting you?** Identifying specific software management systems being used on targeted organization websites. The benefits have been enormous. Lowered cost of customer acquisition, reduced time in sales lead turnaround, ability to quickly identify and sort information to act on. ### 40. Great Tool for Prospecting **Rating:** 4.0/5.0 stars **Reviewed by:** Steve X. | Account Manager, Computer & Network Security, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** The eaase of use is quite amazing, and the extension is right on when it comes to integrating with everyday use. **What do you dislike about HG Insights?** Some of the information could be out dated, and the landing page/dashboard is semi good **Recommendations to others considering HG Insights:** Use it and see your results happen, the depth of information is quite amazing and you would not be able to get it anywhere else. **What problems is HG Insights solving and how is that benefiting you?** Main business problems is figuring out which company has which types of tools and technology stack, it has helped my sales results grow 200% ### 41. Quality product, reliable information **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2017 **What do you like best about HG Insights?** being able to identify what CRM organizations are using **What do you dislike about HG Insights?** Rarely, but sometimes smaller organizations will not be in the database **What problems is HG Insights solving and how is that benefiting you?** Identifying what companies are using in order to be prepared to tailor first touch conversations ### 42. HG Focus Revoew **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** Quick view of what prospects' technology stack is. May or may not be accurate, but provides a good clue and conversation starter. **What do you dislike about HG Insights?** Not sure if the data is accurate. Would like to understand how the data is sourced, how validated, how often it is updated. HG Focus no longer works for me - indicates I no longer have a license. **What problems is HG Insights solving and how is that benefiting you?** Determining who the competition is. I like the idea of knowing beforehand of technology so I can start a conversation. **Official Response from Greta Oberschmidt:** > Thank you for your review. Please contact HG Data at your earliest convenience by emailing us at sales@hgdata.com so we can figure out what is going on with your HG Focus Chrome extension as well as discuss how we source our data and guarantee accuracy. Cheers - HG Data ### 43. HG Focus **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I like the user interface. It seems very simple and easy to use! Many good functions for the tool to help prospect. **What do you dislike about HG Insights?** I dislike the limited capabilities of the trial. I would have specifically focused on companies that use the MA tool, Pardot, but it was not available in the trial. **Recommendations to others considering HG Insights:** Give trials to individuals that want specific functions through the tool. Have a 7 day trial so that they can fully experience the tool, but it gives just enough time for the customer to experience its full capabilities. **What problems is HG Insights solving and how is that benefiting you?** I'm solving the painstaking process of prospecting by using HG Focus. It gives me insight into what technologies companies are using, thus making prospecting and targeting specific markets a lot easier. ### 44. Great product that has not yet become effective within the smaller business market-space. **Rating:** 2.5/5.0 stars **Reviewed by:** Chris W. | Account Manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2016 **What do you like best about HG Insights?** Would allow for better preparation when prospecting and insight into the clients company which would allow for a more pinpointed approach. **What do you dislike about HG Insights?** Was not able to effectively review as the trial only allows you to utilize one segment of the program. I picked the segment that would be most applicable for the information I was trying to gather. I found that it was not effective in the market space in which I sell to. It seemed to only work well for enterprise level companies and firms and not smaller firms/companies (even though those same companies were completely cloud based). I would like to make the point that if I was selling in the enterprise level market space that this would be a very effective tool to use. **Recommendations to others considering HG Insights:** I am unsure if this is possible, or is a limitation it terms of how either my clients cloud providers or HG Focus's software views the information, but I would love to see it work with smaller companies and firms. **What problems is HG Insights solving and how is that benefiting you?** I was trying to better tailor my prospecting approach by having better and more accurate business information on hand. This would allow for more pinpointed conversations however, I did not find that the program worked in the market-space/industry that I sell within. ### 45. Good Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 20, 2017 **What do you like best about HG Insights?** I can easily locate the systems people are using **What do you dislike about HG Insights?** It is not 100% accurate but i use the free version **What problems is HG Insights solving and how is that benefiting you?** Saving time prospecting and digging thru a companies website ### 46. Great Insight into prospects environment. It allows me to talk intelligentl about their environment. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I like that you can easily click an email, web address, or company name within the apps we use like email or crm and instantly see tech stack information and how recently it has been updated. **What do you dislike about HG Insights?** I don't know that there is anything I don't like. Other than the free version locks you to three vendors. **Recommendations to others considering HG Insights:** I would highly recommend this to other users and or companies. **What problems is HG Insights solving and how is that benefiting you?** Allows me to not have to purchase expensive leads for the same insight. ### 47. Helpful **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2017 **What do you like best about HG Insights?** Gives me insights I might not otherwise have on my prospects **What do you dislike about HG Insights?** Haven't been using it long enough to know **Recommendations to others considering HG Insights:** Worth checking out **What problems is HG Insights solving and how is that benefiting you?** Helps me find appropriate triggers and better qualify prospects ### 48. Nice for identifying technologies, but that's it. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** The HG Focus Chrome Extension is very simple. You visit a website, click the extension in your toolbar and the information appears. There's no extra clicks or places to navigate. All of the website technologies are clearly displayed. **What do you dislike about HG Insights?** The solution is very simple...maybe too simple. I might have limited access to what HG Focus has to offer due to the company I work for, but there are many other tools available that will not only display website technologies, but they will also integrate with my CRM and allow me to create leads or accounts from within their respective Chrome Extensions. **Recommendations to others considering HG Insights:** Again, I may have limited functionality, but I would like to see more robustness. I would like to see what technologies are on websites (and when they added them or dropped them would be nice), I would like to create leads that sync to my CRM and I would like to have basic company data (employee size, annual revenue, etc.). **What problems is HG Insights solving and how is that benefiting you?** This allows me to see what technologies are on different websites. By having this information, I'm able to create talk-tracks and speak intelligently to key decision-makers withing the organizations I contact. ### 49. Lives Up To Their Tagline - Ridiculously Unfair Advantage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2016 **What do you like best about HG Insights?** Our product offering is best suited for a specific enterprise ecosystem and SFDC is a must. Being able to identify whether a company is using Salesforce and seeing what other technology they are using helps me frame my messaging as an SDR. **What do you dislike about HG Insights?** Older technologies are not removed. This can be problematic when you see two different types of the same product offering. For example, a company is unlikely to use Quickbooks and Netsuite simultaneously. While I generally assume the most recent update is the right one, it would be nice if HG Data purged old information. **Recommendations to others considering HG Insights:** Think about how your messaging approach would change if you came into the conversation knowing what tools your prospects were already using. **What problems is HG Insights solving and how is that benefiting you?** I have been able to call prospects and frame a sales conversation around the tools they are already using. This helps inform me what product gaps they may have so I can guide the conversation around fixing those gaps. Generally, this helps me come across as more informed and in a position of creating customer value, instead of shoving a solution down their throats. ### 50. Saves on time on research **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about HG Insights?** I like the ability to go on a companies website and we able to gather intel on their technology stack. **What do you dislike about HG Insights?** Something I disliked would be the accuracy of the data. Sometimes it was spot on other times it wasn't. **What problems is HG Insights solving and how is that benefiting you?** We were solving the business problem of finding the correct prospects to target. When we came across a potential target we were able to more effectively and efficiently find out wether they were the right prospect. ## HG Insights Discussions - [How do "Favorites" work?](https://www.g2.com/discussions/how-do-favorites-work) - 1 upvote - [Someone from my company is already using HG Focus and choose a category. Why can't I choose a different one?](https://www.g2.com/discussions/someone-from-my-company-is-already-using-hg-focus-and-choose-a-category-why-can-t-i-choose-a-different-one) - 1 upvote - [Why can I only choose a single category and how can I change it or get access to more categories?](https://www.g2.com/discussions/why-can-i-only-choose-a-single-category-and-how-can-i-change-it-or-get-access-to-more-categories) - 1 upvote - [Is HG Focus free?](https://www.g2.com/discussions/is-hg-focus-free) - 1 upvote - [How do I use HG Focus?](https://www.g2.com/discussions/how-do-i-use-hg-focus) - 1 upvote - [View HG Insights pricing details and edition comparison](https://www.g2.com/products/hg-insights/reviews?page=6&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+05%3A25%3A12+-0500&secure%5Bsession_id%5D=8dfaa210-574c-46af-b998-8e4b58ca5f02&secure%5Btoken%5D=97eb207f7ba00beaadccff47d9cf6635e2f58b454533a6f77b83158dc4bd82e9&format=llm_user) ## HG Insights Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Company Data Availability - Industry Research Availability - Technographic Data Availability **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Revenue Planning - Customization **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - Reporting - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top HG Insights Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,873 reviews) - [Datanyze](https://www.g2.com/products/datanyze/reviews) - 4.1/5.0 (436 reviews) - [Enlyft](https://www.g2.com/products/enlyft-enlyft/reviews) - 4.4/5.0 (77 reviews)