# What App Store Optimization platform is most trusted by product managers at software companies, based on user reviews?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">PMs evaluating <a class="a a--md" elv="true" href="https://www.g2.com/categories/app-store-optimization">App Store Optimization</a> tools tend to care about one thing above everything else in the feature list: whether the keyword and ranking data actually correlates with real install growth, not just whether the dashboard looks thorough.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">AppTweak, AppFollow, and Adjust are where most of the conversation lands. Beyond those three:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/apptweak/reviews"><strong>AppTweak</strong></a><strong>:</strong> 4.6 stars across 208 reviews, its Atlas AI model has been trained on app store data since 2014, trusted by Uber, Zynga, and The North Face.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/appfollow/reviews"><strong>AppFollow</strong></a><strong>:</strong> 4.6 stars across 195 reviews, matches AppTweak's rating, its review management and organic performance tools serve more than 100,000 users.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adjust/reviews"><strong>Adjust</strong></a><strong>:</strong> 4.7 stars across 735 reviews, the highest rating and largest sample here, a mobile measurement partner used by more than 300,000 apps.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/sensor-tower/reviews"><strong>Sensor Tower</strong></a><strong>:</strong> 4.3 stars across 144 reviews, the lowest rating here, trusted by more than 2,500 enterprises for digital intelligence across mobile and gaming.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/mobileaction/reviews"><strong>MobileAction</strong></a><strong>:</strong> 4.4 stars across 113 reviews, an official Apple Ads Partner since 2020 with data spanning 5M+ apps and 700K+ advertisers.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you've actually cross-checked ASO data against real install spikes, did the keyword rankings move first, or did installs jump before the rankings caught up?</p>

##### Post Metadata
- Posted at: 4 days ago
- Author title: Writer
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;I’d trust the ASO data more if ranking movement consistently preceded measurable changes in organic installs. Keyword position alone can look impressive without proving business impact. I’d track ranking changes against impressions, product-page views, and installs over the same period so the team can see which keyword gains actually translate into acquisition rather than just better visibility.&lt;/p&gt;

##### Comment Metadata
- Posted at: 4 days ago





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