--- title: Fresh Relevance Reviews meta_title: 'Fresh Relevance Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 51 reviews by the users' company size, role or industry to find out how Fresh Relevance works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 51 scale: '5' date_modified: '2026-08-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Fresh Relevance Reviews **Vendor:** Fresh Relevance **Category:** [Personalization Engines](https://www.g2.com/categories/personalization-engines) **Average Rating:** 4.8/5.0 **Total Reviews:** 51 ## About Fresh Relevance Fresh Relevance by Dotdigital is a versatile personalization platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads - no technical expertise required. The platform saves you time, boosts conversions and integrates with your tech stack. On average, clients see 30% of online sales being influenced by Fresh Relevance. ## Fresh Relevance Reviews ### 1. First time using Fresh Relevance **Rating:** 4.0/5.0 stars **Reviewed by:** Daniela D. | Marketing Assistant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Fresh Relevance?** I love the Recommendations in the SmartBlocks section. I love having templates and just editing them. It saves me a lot of time. **What do you dislike about Fresh Relevance?** So far everything is good with using Fresh Relevance. **What problems is Fresh Relevance solving and how is that benefiting you?** Fresh Relevance is assisting us in personalizing the user experience by providing trending products and recommendations. ### 2. It makes capturing customers so much easier! **Rating:** 4.0/5.0 stars **Reviewed by:** Gokce t. | Senior Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Fresh Relevance?** I appreciate the support - especially when we do not have someone to write or adjust code; it helps to have the support of a great team behind us. Fresh relevance makes step-by-step guides to personalize the trigger emails, which helps any size company. **What do you dislike about Fresh Relevance?** A little too much code involved, but I understand as it is all in backend stuff, and it requires code. **What problems is Fresh Relevance solving and how is that benefiting you?** It solves the problem of not being able to reach out to customers who did not abandon carts. It helps reach out to any interested customer, which translates to money generating by sending the right email. ### 3. Excellent technical knowledge **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2022 **What do you like best about Fresh Relevance?** THe customisation of the tool is great and allows through HTML/CSS the ability to create custom pieces of content **What do you dislike about Fresh Relevance?** A technical know-how is needed to be able to create the content where it might be useful to have an easier Content tool for those without this experience. **What problems is Fresh Relevance solving and how is that benefiting you?** Custom content injection on-site and in emails. Allows us to tailor experiences to customer groups ### 4. Helpful account team, has delivered revenue, lacking functionality of competitors **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Construction | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Fresh Relevance?** I really like our point of contact at FR. Roheena is very helpful, is responsive, and helps push projects across the finish line. **What do you dislike about Fresh Relevance?** While the price of this personalization tool is less expensive than its competitors, with that comes limited functionality. There are a number of web features we'd like to test before going down the path of very expensive re-design, but Fresh Relevance doesn't have the functionality to enable us to test. Their geotargeting is nascent at best and isn't tailored to a company with a US presence, which worries me long term. **What problems is Fresh Relevance solving and how is that benefiting you?** We have realized some revenue gains with our personalization tool. ### 5. Great for site personalisation and email trigger programs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Fresh Relevance?** I like being able to tailor recommendations using a variety of different data sources. Being able to customise the trigger programs to show certain people relevant and personalised products is also key to our industry. Reporting is good and very helpful for being able to track the performance of certain triggers and blocks; the exporting of this data is also simple and easy. **What do you dislike about Fresh Relevance?** Often HTML coding / Jinja can be difficult and not user-friendly for those not versed in coding. The cart layout and smartblock layouts are easy to break if you're not exactly sure what you're doing, and fixing them can be a difficult process. The site editor can be very hit or miss. Often it can be very easy to place a block where you need it, but a lot of the time the mobile optimisation does not work correctly, and it can be very tricky to get the block in the correct place. I usually end up placing the slot HTML into a wordpress block instead. **Recommendations to others considering Fresh Relevance:** Make sure you have a plan in place to make the most of the personalisation features, as well as having someone with coding knowledge to quickly and efficiently alter and create cart layouts and smart block layouts. **What problems is Fresh Relevance solving and how is that benefiting you?** We stock a wide array of products and due to the nature of the many categories, the vast majority are often not relevant to a specific customer, so being able to find the minority of products that they are interested in purchasing and getting them to the forefront of their site experience. Some of our homepage banners are likely to be not interesting to certain customers, and so by using a slot with rules and multiple banners, we can ensure that the homepage is not cluttered with irrelevant info. ### 6. A must have marketing software for those willing to put the work in **Rating:** 4.0/5.0 stars **Reviewed by:** Cory G. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2020 **What do you like best about Fresh Relevance?** Fresh Relevance is a fantastic form of retargeting your site users. There is endless formulas to what you can do. Engage your site visitors on a level that most other softwares can not do. **What do you dislike about Fresh Relevance?** Set up is a decent amount of work. You will need experience with coding or a developer to help you out. **What problems is Fresh Relevance solving and how is that benefiting you?** We engage site visitors who have left our site or completed certain actions on our site. This is high level retargeting of people who have made it pretty far into your marketing funnel. The software also does a great job of measuring impact. Get weekly ecommerce reports as they track your sales. ### 7. Very helpful support team and account managers, always available to you achieve full potential. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Fresh Relevance?** Fast response from support, keep you updated about where they are with your enquiry and often willing to go the extra mile to be able to do things we request. **What do you dislike about Fresh Relevance?** Some of the usability within Fresh can be a little tricky to work around, not always the most obviously solution. Can also be hard when multiple people work on the same smart blocks/slots when changes are made eg. Clone a smartblock. **What problems is Fresh Relevance solving and how is that benefiting you?** Abandoned carts and browsing - bringing those customers back and showing them recommendations based on behaviour. ## Fresh Relevance Discussions - [What is the use of Fresh Relevance?](https://www.g2.com/discussions/what-is-the-use-of-fresh-relevance) - 1 comment - [Who owns fresh relevance?](https://www.g2.com/discussions/who-owns-fresh-relevance) - 1 comment - [View Fresh Relevance pricing details and edition comparison](https://www.g2.com/products/fresh-relevance/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+05%3A28%3A57+-0500&secure%5Bsession_id%5D=1b7c4204-7e46-48e4-ac09-8f6ffb69c26d&secure%5Btoken%5D=ebd1d9be8308094b49cc7086f14d42458614dc3f99f86671c3d43e804ea82454&format=llm_user) ## Fresh Relevance Features **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Segmentation** - A/B Testing - Customer Profiles **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Templates** - Library - Customization - Optimization **Targeting** - Behavioral Targeting - Contextual Targeting **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance ## Top Fresh Relevance Alternatives - [Nosto](https://www.g2.com/products/nosto/reviews) - 4.6/5.0 (226 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (769 reviews)