Feedvisor Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising.
Campaign Management (15)
Campaign Dashboard
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Retargeting Ads
Ads that target individuals who have previously interacted with a brand or visited a specific website
Targeting (5)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Demand Side Platforms (5)
Machine Learning Optimization
DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
Cross-Device Capabilities
Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Cross Channel Capabilities
DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.
Platform (17)
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
Budget Management
Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Ad Inventory Management
Manage advertised inventory that is featured and tracked across marketing campaigns
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Document Management
Store, manage, and track all electronic documents in a centralized location
File Management
Create, save, and store files
Workflow Management
Create, design and manage workflows for repetitive tasks
Email Management
Manage, store and organize emails within the system or via third-party apps
Display Ad Management
Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.
Calendar Management
Track and manage schedules and meetings via an integrated calendar
Task Management
Create, manage and track all task activities and progression
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Deadline Management
Specify or track the date/time a project, task, etc., is due for completion
Client Management
Manage contact details and communication with clients
Project Management
Plan and coordinate all the resources, costs and time needed to execute assignments
Integration (3)
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Import
Provide tools to import data to a third-party marketplace
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Export
Provide tools to export data from a third-party marketplace
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APIs
Deliver APIs for integration with third-party marketplaces
Store Management (2)
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Localization
Ability to manage multiple stores in different languages and currencies
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Marketplaces
Allows users to manage multiple stores on third-party marketplaces
Platform Additional Functionality (6)
Dashboard
Has a centralized dashboard for users to interact with
Cloud
Provides a cloud based version of the platform
On-Premise
Provides an on-premise version of the platform
Offline Ads
Ability to serve ads to bring targeted audiences back to partner retailer sites.
Video Ads
Ability to create and launch video ads on retail media networks.
Team Collaboration
Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads.
Platform Data (7)
Visualization
Contains tools to visalize data sets or workflows
Platform Search
Find important content or files using keywords, metadata, tags, etc.
Dashboard
Has a centralized dashboard for users to interact with
Alerts and Notifications
Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.
Data Visualization
Graphical representation of data
Reporting Performance Metrics
Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active.
Data Filtering
Ability to filter data by specific performance data based on preset and customizable timeframes.
Platform Basics (7)
Reporting
Provides analytics tools that reveal important business metrics and track progress.
Interoperability
Connects to external systems and applications as needed to complete team workflows.
Performance
Is consistently available (uptime) and allows users to complete tasks reliably.
Ad Serving Rules
Ability to control how many ads and ad types are served to each retailer page.
Sponsored Product Listing Ads
Ability to deliver sponsored product ads that seamlessly blend in with organic content.
Banner Ads
Ability to deliver banner ad that can be configured based on each individual retailers needs.
Display Ads
Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior.
Agentic AI - Online Marketplace Optimization Tools (2)
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Display Advertising (8)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Task Planning
Project Planning
Organize and schedule projects
Agentic AI - Retail Media Advertising Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Demand Side Platform (DSP) (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Additional Functionality (68)
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
For Advertising Agencies
Used by Advertising Agencies
Bidding Strategies
Acquire advertising inventory or impressions that are used to place ads on various channels
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Benchmarking
Compare key metrics for the business against prominent players in the industry
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Profitability Analysis
Evaluate the degree to which business operations bring monetary gains
Real-Time Data
Receive data and information in real time
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Customer Profiles
Record customer information, purchase history, and other notes
Repricing engine
AI-driven algorithms that allow for automatic repricing in real-time
Predictive Pricing Models
Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions
Sales Reports
Reports specific to sales analysis for trends and strategies
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Sales Trend Analysis
Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
Forecasting
Form predictions based on past and present data/trends
Market Data Analysis
Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies
Custom Pricing Rules
Create custom predefined rules for prices for products and services
Multi-Currency
Manage and handle various international currencies
Product Catalog
Present a catalog of inventory that customers can view
Competitor Price Tracking
Monitor and compare prices for competing products
Data Import/Export
Import and export data to and from software applications
Sales Forecasting
Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Strategic Planning
At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Cost Analysis
Analyze and calculate business costs
Scenario Planning
Develop potential scenarios to identify risks and opportunities
Price Forecasting
Form predictions for optimal prices based on past and present data (market data, competitor products, special events, weather, etc.)
Price differentiation
Create unique pricing based on product, store, geography, or customer segmentation
Multi-Store
Manage multiple teams and operations from a central location
Customizable Reports
Alter the layout and content of reports
Campaign Analytics
Track and interpret campaign performance metrics
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Dynamic Content
Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Visualization
Graphical representation of data
Project Time Tracking
Measure time to completion or hours worked for projects
Real-Time Updates
Receive system updates as soon as any changes are made
Data Import/Export
Import and export data to and from software applications
Real-Time Data
Receive data and information in real time
Cross Channel Attribution
Track user conversions from all digital sources
Prioritization
Arrange tasks based on the level of priority or urgency
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Personalization
Adjust communications based on previous interactions or personal preferences
Real-Time Reporting
Active reporting of data and metrics
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Activity Tracking
Track and document all activities across devices, networks, and other systems
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Behavior Analytics
Track and analyze user behavior within a system or network
Task Progress Tracking
Track the status and progress of tasks
Commenting/Notes
Leave comments and notes on documents for others to view
Task Scheduling
Track and manage the scheduling of tasks
Projections
Estimate or forecast of a future scenario based on the study of present trends


