--- title: Emma Reviews meta_title: 'Emma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 560 reviews by the users' company size, role or industry to find out how Emma works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 560 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Emma Reviews **Vendor:** Marigold **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.0/5.0 **Total Reviews:** 560 ## About Emma Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results. ## Emma Pros & Cons **What users like:** - Users appreciate the **ease of use** of Emma, citing its user-friendly interface and straightforward setup. (8 reviews) - Users appreciate the **easy creation** feature of Emma, enabling effortless professional campaigns for non-experts with intuitive tools. (5 reviews) - Users appreciate the **intuitive design and powerful automation** of Emma, making email marketing campaigns easy and efficient. (5 reviews) - Users appreciate the **intuitive design and robust segmentation tools** of Emma, enabling effortless campaign creation and delivery. (5 reviews) - Users appreciate the **simple operation** of Emma, enhancing efficiency in managing and automating email campaigns. (5 reviews) - Users value the **personalization features** of Emma, allowing tailored campaigns that enhance engagement and brand alignment. (4 reviews) - Users love the **intuitive templates** in Emma, enabling effortless creation of professional email campaigns across teams. (4 reviews) - Users appreciate the **user-friendly interface** of Emma, enabling easy design and management of email campaigns without technical skills. (4 reviews) - Users appreciate Emma's **user-friendly interface** , enabling easy email campaign design without needing HTML skills. (4 reviews) - User Interface (4 reviews) **What users dislike:** - Users find Emma's **limited features** restrictive, lacking advanced analytics, customization, and automation capabilities. (5 reviews) - Users find the **missing features** in Emma, such as custom dashboards and advanced automation, frustrating and limiting. (5 reviews) - Users find the **template limitations** in Emma restrictive, impacting their ability to customize effectively for their needs. (4 reviews) - Users find the **pricing too high** , making it less accessible for small businesses and budget-conscious users. (3 reviews) - Users find **limitations in reporting depth and integration flexibility** with Emma, hindering advanced analytics and workflow efficiency. (3 reviews) - Users find the **limited customization** options in Emma restrict their ability to tailor reports and templates effectively. (3 reviews) - Users find **limited options** in template customization and advanced features, restricting their ability to tailor Emma effectively. (3 reviews) - Limited Templates (3 reviews) - Users express frustration over **unresolved reporting issues** , leading to concerns about service reliability and prioritization. (3 reviews) - Users experience **complex reporting issues** , with errors unaddressed and limited functionality impacting reliability and satisfaction. (2 reviews) ## Emma Reviews ### 1. Best value for our needs **Rating:** 4.5/5.0 stars **Reviewed by:** Simon A. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Emma?** Emma allows our company to send emails at a low cost and with that, this was a big financial savings that we can offer our savings needs. It is ideal for companies of any size, ideally smaller, as it is very economical compared to other programs like MailChimp. **What do you dislike about Emma?** We ran into a problem with one of our projects, and we also opted out to fix the bug errors, but they didn't really come back with us after a few hours later. It makes emails a little uncomfortable when they have these erros. **Recommendations to others considering Emma:** We can much better identify which headers get the most clicks from our customers' emails based on the control panel. We can select the super simple email developer that frees up some of our visuals developers to do various other Jobs. **What problems is Emma solving and how is that benefiting you?** Emma is an email software program, which helps to develop visually beautiful emails for our customers. While this is not much different from other email clients, the good thing is that we can use it across the company, from one division to another. ### 2. Emma is simple but customizable, which is great to experience. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Policy | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2021 **What do you like best about Emma?** Emma allows me to customize layouts efficiently and easily organize contact lists for campaigns. **What do you dislike about Emma?** Sometimes, the layout function doesn't allow me to do the "edit, undo" function when working on an email design. **What problems is Emma solving and how is that benefiting you?** We're keeping our contact list informed of current events with our company. Emails are delivered consistently and without issue, which is fantastic. Because of this, we've realized higher open rates and greater engagement. ### 3. A satisfactory platform and good for beginners, but not a robust solution for an enterprise company **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2020 **What do you like best about Emma?** I like the quick view of the campaign results - and that they're exportable and easy to quickly analyze. **What do you dislike about Emma?** I don't like that there isn't a lot of creativity or flexibility within the design of the platform. **Recommendations to others considering Emma:** If you aren't looking for anything in depth or robust, or don't have a need to have a complex solution, this is your product. **What problems is Emma solving and how is that benefiting you?** It's a good basic solution if the company doesn't need a lot of robust reporting, or is comfortable with sticking to one email template or format. It's a good starter option or a option for a lower tier type of business. ### 4. The Email Marketing Software. **Rating:** 4.0/5.0 stars **Reviewed by:** Sabyasachi P. | Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2020 **What do you like best about Emma?** 1. Interface is very easy for anyone. So, anyone can use this software. 2. Emma provides professional and dynamic templates which are used used in email marketing. 3. Emma provide dynamic segmentation which help me to use personalized message based on customer data. 4. It also provide some automation tool which will help to improve email marketing. **What do you dislike about Emma?** 1. Very costly. 2. Customer support is not good. 3. It is a little bit frustrating to change font color or style. **What problems is Emma solving and how is that benefiting you?** Problems- 1. Reduce cost so that anyone can use this platform. 2. Communicate with a customer in a better way so that improve customer support. 3. Take a step on editing. Benefits - 1. Very easy interface. 2. Using professional and cool templates. ### 5. Emma is a great platform to streamline your marketing business **Rating:** 5.0/5.0 stars **Reviewed by:** Kat T. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Emma?** I love how Emma is easy to use if you have many clients. I have 50 clients that I send their emails through Emma and it is easy to bounce from account to account sending out their emails. I love how emma easily syncs with opted outs so I do not have to manually enter it in the system. But my favorite thing about Emma that I have not seen in many programs is the open and click reports at the end of a mailing. This allows my clients to be able to see who is clicking and opening their emails so they can reach out to them personally to see if they are interested in their product. If they have not opened an email in 3 months, we remove them. I love how emma is permission based marketing only! **What do you dislike about Emma?** There are still a lot of bugs using Emma. Many times we cannot work because Emma is down or is not working. It can be extremely frustrating when Emma is not a cheap product and it is not seamless. When we have deadlines and 50 clients and no one can get an email out on time, that looks bad on us. Editing the email in the editor is a pain in the BUTT! When you change the format in one line it changes for all the line. You MUST know HTML to go in and fix it manually. Sometime it takes me an extra 20 mins to get an email out. That NEEDS TO BE UPDATED. **Recommendations to others considering Emma:** Learn some HTML if you do not know it already it will help you in the editor. Trust me **What problems is Emma solving and how is that benefiting you?** To send out a mass email to 10k with a push of a button is awesome! Not many software have that capability. I love Emma in general and have not found anything better. ### 6. Emma is the best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2021 **What do you like best about Emma?** Emma makes managing an email list easy and beautiful. Lists can be segmented down to the granular level and automations make your list work harder for you with minimal effort on your part. **What do you dislike about Emma?** The Plus subscription is a little pricey compared to competitors but you do have world class customer service so I suppose there are trade offs **What problems is Emma solving and how is that benefiting you?** Helping us communicate with an audience that has come to follow our organization through many different channels, we can use Emma’s segmenting and automation tool to make sure audience members are receiving communications most relevant to them. ### 7. Great for beginner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2021 **What do you like best about Emma?** I liked how easy it was to reuse templates I had already made! **What do you dislike about Emma?** I didn't like how I had to type in recipients names individually sometimes **Recommendations to others considering Emma:** Use it! It's so easy and worth the money **What problems is Emma solving and how is that benefiting you?** I am able to send mass emails to campus ### 8. A Digital Marketing Tool in Fair Price **Rating:** 4.5/5.0 stars **Reviewed by:** Akhil P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Emma?** Emma is a multifaceted Email marketing platform which can do wonders in digital marketing. The herculean task of marketing is being dealt in a very smarter way through Emma. It is completely satisfying to work with Emma as their way of handling marketing is very new and innovative. it is really helpful for people who are in need of a better digital marketing platform. Emma is more beneficial when it comes to keeping the record of customers. One among the six tabs offered by Emma helps to get the information about how people have responded to conducted through various social media platforms. **What do you dislike about Emma?** Sending large number of emails can be more time consuming which is a bit annoying while working in a time constrained manner. Formatting issues can occur while trying to copy and paste from word, PDF and other such sources. **What problems is Emma solving and how is that benefiting you?** Emma provides incredible service which has made the digital marketing more easier and effective. It helps in improving partner relationships business quality and profit. They keep a record of weekly updates of our newsletter, number of signups and shares in social media, the number of people subscribed and unsubscribed and the number of clicks. ### 9. Emma for email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2020 **What do you like best about Emma?** Emma is super simple to use. When we first signed on with Emma, we utilized their development team option to help us create templates for our emails. They made a stagnat header and footer that contained specific links to our website and our terms & conditions. This makes our email set up process very easy. We like the heat map that gets sent to us after email email gets sent which allows us to see what areas of our email were clicked on the most. **What do you dislike about Emma?** The forms from Emma only allow a small amount of characters in the questions **What problems is Emma solving and how is that benefiting you?** Emma is helping us collect contact information from people on our site who are voluntarily signing up to be on our newsletter list to be notified of promotions and other company updates ### 10. Easy to manage and organize emails **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2020 **What do you like best about Emma?** Trigger targeted messages based on subscriber activity, list segmentation, A/B testing, and a great analytics board. Multiple teams can use this with limited access so it doesn't overlap departments. **What do you dislike about Emma?** So far, I have not found anything to dislike. **What problems is Emma solving and how is that benefiting you?** We needed a user-friendly platform that multiple departments could use and be able to customize to their needs. Emma has helped solve this and made it so our non-tech/design employees can do their own emailing to clients while staying branded. ### 11. Marketing management at company level. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** June 16, 2020 **What do you like best about Emma?** Emma is one of the most efficient email marketing platforms I have worked with in my entire career, the software is very good for developing extraordinary campaigns, its level of personalization is quite extensive and allows people to create unified advertising content, to capture the attention of many people. With Emma businesses can perceive very good results in a very short period of time, it is a very easy to use system, the design of its interface is very complete, it is wide, all the configurations, options of uses and tools are within easy reach. The customer service of this product is very good, it gives very personalized attention and the times I have needed help from them have given me very satisfactory solutions, I really love this product to use in my work, it has given me a good experience, it is very easy to manage and its design is very good to work in a focused way in the most important objectives. **What do you dislike about Emma?** From my point of view I think that the price of Emma is high to use in small organizations or short budgets, in terms of operation I think that this system has some limitations when customizing campaigns, because although there is a variety of templates still needs more options, there are points where it does not allow to edit the letters, change sizes or place images, which has generated some displeasure with the software. **Recommendations to others considering Emma:** If you are an experienced or inexperienced marketing specialist and are looking for an effective system to expand your marketing campaigns, I advise you that Emma's service is your best option, as it is very easy to implement in any business, provides many features and usage options to suit every need, is very effective in increasing sales and allows people to work with peace of mind. **What problems is Emma solving and how is that benefiting you?** This service has been used in our company for several years, we use it mainly to develop and expand through emails marketing campaigns with relevant advertising content that allows us to capture the attention of more and more people. Because of the great service that Emma has provided to our company it has been expanding more and more in different marketing departments with the purpose of obtaining global results in all our company. ### 12. Worst email marketing platform in the business. Expensive. Basic. Horrible customer service. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Emma?** Nothing. My experience has been horrible. **What do you dislike about Emma?** We currently have an account with Emma, although we would not like to be. Not only is this the most overpriced service in the market, but they also use horrible business practices to keep you in their high-paying contracts, and canceling your account is IMPOSSIBLE. We have been trying to cancel our account for almost a year now. Calling well in advance and then calling back when or making other forms of contact they say are required to cancel. We were told we were contracted through March and to call one month ahead to cancel. When we call to cancel, we were told we were already renewed for another year, because we didn't cancel before January. This is insane. This service is nearly $8,000 a year and they WILL not let us terminate our contract, despite trying to follow all the rules and jump through all their hoops. Now, no one will talk to us on the phone. they are trying to send our small non-profit to collections for a service we have been trying to cancel for a year. **Recommendations to others considering Emma:** Absolutely opt for a different email marketing program. You can everything you might possibly want to do on Emma in MailChimp, Constant Contact, or SendinBlue. Do not sign up with Emma. **What problems is Emma solving and how is that benefiting you?** This has only created problems for us. ### 13. Emma is a great email marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Emma?** We use Emma to send emails to different groups across the organization. It's great that you can segment users so they only see what they need to see for their department. **What do you dislike about Emma?** Sometimes copying and pasting text into an email messes up the formatting, and I haven't figured out a good way to fix that! **What problems is Emma solving and how is that benefiting you?** We can send professional, attractive emails to our email lists. ### 14. EMMA Review **Rating:** 5.0/5.0 stars **Reviewed by:** Charlie M. | Marketing Generalist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2020 **What do you like best about Emma?** Emma is easy and very intuitive. Relative to other platforms, Emma is by far the easiest to use and reliable. **What do you dislike about Emma?** There isn't much about Emma I dislike besides the price. Relative to other platforms, I would say if it came down on price, the platform would be phenomenal in the market. **Recommendations to others considering Emma:** I would say give it a try and you won't regret, especially for small to medium-sized businesses. **What problems is Emma solving and how is that benefiting you?** We use it primarily for email marketing at my current company, volunteer organizations, and also I've used it other passed roles as well. ### 15. Systematize, create, provide and obtain the best results thanks to Emma. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2020 **What do you like best about Emma?** On the other hand, I can also highlight its management methods, which can generate clear advances in the different aspects of the company, whether financially, strategically or productively, these being the most important areas of a company, which by raising its values can obtain the best results, work that is carried out and fulfilled in its entirety by emma's software, a system that can easily materialize a clear evolution of its corporate standards, where any company will want to use its services, since the complete advance that it provides can be seen. **What do you dislike about Emma?** Among the most vulnerable and negative values of emma, it can be said that it contains in its system an extremely notorious error regarding its corporate strategy expansion plan, where not always the best results are obtained regarding the implementation of this service, since not in all opportunities is it possible to raise the company's indexes, because the programming presents difficulties when identifying some operational problems that prevent the improvement of the company's sales and productivity standards. **Recommendations to others considering Emma:** In a mature and focused opinion it can be said that emma's programming is one of the best in the world of development and marketing management software focused on obtaining the best results for the companies using the system, by focusing, controlling, regulating and generating clear advances in its programmatic structure and its commercial operations, raising its corporate rates to a large scale, positioning the company at the top of its capabilities and obtaining an increase in its logistics and marketing skills, skilled tools for this branch of business. **What problems is Emma solving and how is that benefiting you?** I particularly use the advertising management services offered by emma, focused on the advertising part, since this powerful and unparalleled software comprises one of the most complete systems on the market, capable of providing the best marketing experience that not all platforms in this category can offer, being mainly thanks to its incredible programming, which offers the best tools for manipulating information distribution systems in social networks and other computer data containment services, so it can be said that emma is safe progress. ### 16. Simple and effective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 23, 2020 **What do you like best about Emma?** Its drag-and-drop format is helpful for creating campaigns. Also has an easy-to-use analytics and automation function. **What do you dislike about Emma?** It can be very fussy, you sometimes need to refresh the page to regain control of a function. **What problems is Emma solving and how is that benefiting you?** Automation, forms, etc. ### 17. Emma is a completely innovative tool for creating email campaigns. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2020 **What do you like best about Emma?** Emma is a tool that I consider a canvas for the creation of email campaigns, since it offers a variety of tools that allow us to develop them with a high level of customization and quality to create them totally elegant so that people like them, the platform is very easy to use, allows users to develop their campaigns in an impressive time, I sincerely know that this service is highly productive and in my company it was an excellent solution to help our sales grow progressively and for people to know our brand, I sincerely define Emma as a very potential and ideal platform for any marketing specialist. **What do you dislike about Emma?** The software has an editing limitation that I think needs to be corrected as soon as possible, its limitation is that its ability to make edits to the dimensions of the images, which does not allow people to make their edits to the desired designs. Actually this is the only weakness that I have been able to visualize of this software since its operation is very good and I do not have any kind of complaints about it. **Recommendations to others considering Emma:** Emma is a unique and truly functional product for developing marketing campaigns, both at a professional and personal level I have been able to witness the effectiveness of this tool, I really recommend it because it is very easy to use and implement in any business, the service adapts perfectly to the needs of its users and its cost is quite affordable compared to other competing services. **What problems is Emma solving and how is that benefiting you?** I have several years working with this service in my company, through this platform I can develop and execute marketing campaigns with a fairly good level of customization and quality, which allows us to have the success we want when we launch our campaigns, personally I am surprised at how useful and necessary it is Emma for our company, really while still maintaining its level of functionality would not consider anything to replace this service, as I feel very familiar with the platform. ### 18. Emma is powerful, but easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Emma?** Emmas is intuitive, easy to use, the templates are great, but you can also upload your own HTML files, and the list segmentation is a dream. **What do you dislike about Emma?** Not much - it's a great email service provider. The reporting options could be improved, and the bounce codes could be better explained. **What problems is Emma solving and how is that benefiting you?** Each client can have a great looking email campaign that is customized to their brand, but the design capabilities are easy to manage and change, and our clients are happy and satisfied with the reporting and performance. ### 19. Emma: A must have tool for cloud marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Jamie S. | Human Resources Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Emma?** I like that Emma easily sends outbound emails with just a click to thousands of recipients. **What do you dislike about Emma?** I slightly dislike that Emma organic SEO feature fails to offer great results. **Recommendations to others considering Emma:** To send large volume of emails, i recommend integrating it with email services. **What problems is Emma solving and how is that benefiting you?** Emma has improved SEO of our agency. We get to know when the emails are received abd clicked by prospect clients. ### 20. emma Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Emma?** Customization of email templates. Email delivery rates template open rates visibility **What do you dislike about Emma?** No mobile app compatibility. Also real time bounce rates deriving is a challenge **Recommendations to others considering Emma:** Go for it if your organisation is 1. Medium sized 2. Marketing team is centralized 3. Looking for new possible partners **What problems is Emma solving and how is that benefiting you?** A very effective email marketing platform. Customization of templates is very easy. Interface is user friendly. Creation of surveys is also a great feature. You can add different attachment along with the email templates. Goes in real time. Provides updates about bounced, opened emails ### 21. Email campaign service that’s easy to use but has some glitches. **Rating:** 4.5/5.0 stars **Reviewed by:** Kayla R. | Marketing Manager, Apparel & Fashion, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Emma?** Emma is extremely user friendly. You just drag and drop images and attach your links and voila you have a professional email. **What do you dislike about Emma?** Emma has great user friendly layout options, but you are limited with what you can and cannot do. Sometimes I will receive an email from another company that I love the layout on, and I’m unable to recreate it. There are also a lot of glitches. I get email updates constantly that there are problems with this and that. **Recommendations to others considering Emma:** If you are inexperienced with email creation and campaign management, Emma is for you! It’s very easy to use and looks professional. **What problems is Emma solving and how is that benefiting you?** The greatest benefit with Emma is how easy it is to create a basic email. Someone with no experience would be able to navigate the website and create a professional looking email. ### 22. Emma: Robust tool for email marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Lindsay W. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2020 **What do you like best about Emma?** It has eradicated all the hussle of marketing by sending outbound emails to respective clients. **What do you dislike about Emma?** I do not like how the SEO feature on Emma fails sometimes. **Recommendations to others considering Emma:** Yes I would recommend it. **What problems is Emma solving and how is that benefiting you?** Email Marketing. Sending outbound emails. ### 23. Easy and practical while effective and professional. **Rating:** 4.5/5.0 stars **Reviewed by:** Valeria C. | Creative Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Emma?** Easy to learn and train others to use. Tools are clear and make it easy to organize and create mailings. Newsletter templates are highly customizable. Also the designer tools are easy to learn and users are capable of creating quite attractive and effective designs without much effort. Emma in the hands of a professional designer can work magic. It is also quite convenient the company itself has created videos and webinars to help their customers use their platform to all its potential. **What do you dislike about Emma?** Would love more creative liberty, but I can't say I dislike the current possibilities it offers. It is also quite work with if on the go. Trying to work with it through a tablet or phone does become difficult and any change must preferably be made with a computer. This can put a contractor or a always-on-the-go professional in a disadvantage. **Recommendations to others considering Emma:** Emma is perfect to create organized mailing lists with professional content. It has several templates which easily editable to fit your purposes or you can create your own. The design area can be a bit confusing at first but it does become quite intuitive. I would definitely recommend watching the Emma tutorials offered by the Emma company themselves. **What problems is Emma solving and how is that benefiting you?** Creating effective and attractive newsletters for defined audience. Also, since it is so intuitive and easy to use, it's easy to get more team members on board into the different projects. It is also very helpful with organizing mailing lists and creating defined audiences. ### 24. Enhancing digital Marketing with Emma **Rating:** 4.5/5.0 stars **Reviewed by:** Joseph M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2020 **What do you like best about Emma?** Emma has free templates that alliws me to personalize emails for marketing. Alerts me when the recipients click the emails. **What do you dislike about Emma?** Emma may fail to large volume of emails when there is poor internet connection. **Recommendations to others considering Emma:** Connect Emma with email services like Gmail, Yahoo and Microsoft Outlook to send emails at ease. **What problems is Emma solving and how is that benefiting you?** Sending outbound emails to prospects online. Email marketing is the main benefit. Managing email list. Also automated emails are now for free. ### 25. Emma is a great marketing tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Katelan C. | Marketing and Events Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2019 **What do you like best about Emma?** Emma is easy to use and comes with tons of templates to choose from or you can design your own. Emma makes email marketing easy and it aligns with other software we use, so we can easily move contacts from one group to another. **What do you dislike about Emma?** There aren't as many format styles as I would like. The margins cannot be changed and fonts cannot be added to the software. We link email addresses to our emails often, but a button cannot be linked to an email address, which is unfortunate. **Recommendations to others considering Emma:** Use groups to send specific emails to your audience members! **What problems is Emma solving and how is that benefiting you?** We are able to target specific audiences with an email designed just for them! By sorting our audience into groups, we can send what is most useful to each member in our organization. ### 26. Easy to use and integrate into a CRM **Rating:** 3.5/5.0 stars **Reviewed by:** Cortnee B. | Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Emma?** I love that Emma is fully integrated into our CRM, PatronManager/Salesforce. It makes it so much easier to not have to download and upload endless spreadsheets, sort through mailing lists, etc. It's a breeze compared to our old system. **What do you dislike about Emma?** I wish that Emma were a bit more intuitive. It's easy to use, but there are a few campaign building features that take a bit to get used to. I'd say the learning curve is a bit larger/longer than it was with the previous system we used. **Recommendations to others considering Emma:** I think it's definitely worth trying out. Once you pass the initial learning curve that exists for pretty much all e-mail marketing systems, Emma can create really nice, clean newsletters and marketing campaigns. **What problems is Emma solving and how is that benefiting you?** I think the biggest problem solved with Emma is just making sure that e-mails actually go to the right place. Our old system wasn't integrated with our CRM, so every time we wanted to send something out we had to run a report, download the updated mailing list, and replace the old one. It took a lot of time and left room for errors if the wrong report got downloaded or put under the wrong name. With Emma, it automatically syncs and updates names and e-mail addresses so it's all a one-click process. ### 27. Professional online marketing via email. **Rating:** 4.5/5.0 stars **Reviewed by:** Luke K. | Enterprise (> 1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Emma?** It is very organised searching for anything does not take long to find it and the features are less complicated. Has a variety of templates for news letter and much. Its ease of use makes it more customizable. **What do you dislike about Emma?** For new users it might be a bit complicated to use but with a few lessons it gets easier. **Recommendations to others considering Emma:** It is very recommendable for online marketing just go for it. **What problems is Emma solving and how is that benefiting you?** Digital marketing and advertising products online. ### 28. Emma **Rating:** 5.0/5.0 stars **Reviewed by:** YONATHAN M. | Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2019 **What do you like best about Emma?** I liked the ease of using the platform. Their templates and the webinars they offer fascinate me. Their customer service line is impeccable when it comes to clarifying doubts related to the platform. What I liked most about Emma are her easy-to-use editing tools for anyone. It is extremely simple to design an attractive email that fits your organization's brand and save it as a template for medium or short-term use. You can also create groups. **What do you dislike about Emma?** I am having problems with my emails going into the junk mail folders with some of my members. Editing and formatting an email is extremely difficult. Formatting paragraphs and finding the right color is very exhausting. **Recommendations to others considering Emma:** So far, Emma has been a great help to us, making many things easier. One of the great things it has is its templates, which are very good, and its customer service is excellent. There are a few small things to correct, which we hope they will do very soon, but putting that aside, Emma is easy to use and I would recommend it to anyone. **What problems is Emma solving and how is that benefiting you?** Emma has been a great platform for our organization to develop a "brand" image through our mass emails. It has some things that need improvement as I have mentioned before, but despite that, it is a great platform with many positive aspects. ### 29. Difficult to use **Rating:** 5.0/5.0 stars **Reviewed by:** Luke M. | Trabajador de depósito, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Emma?** I really like the webinars they provide, but what I liked the most about this platform are its easy-to-use editing tools for anyone, as what one looks for is a platform with good tools that is also simple to use. **What do you dislike about Emma?** It is very complicated to use **Recommendations to others considering Emma:** Your customer service line is impeccable when it comes to clarifying doubts related to the platform. There are things that need improvement, but I still think it is a platform that can be very beneficial. **What problems is Emma solving and how is that benefiting you?** It is a very helpful platform in our organization for achieving a brand image through our mass emails. ### 30. Emma Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2020 **What do you like best about Emma?** Emma has enabled me and other marketing gurus to reduce time in the market. **What do you dislike about Emma?** The errors now are becoming minimal since the vendor customer support is live always. **Recommendations to others considering Emma:** Chooae the plan that will meet their requirements. **What problems is Emma solving and how is that benefiting you?** Personalizing emails for marketing in the cloud. ### 31. Email Marketing with Emma **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2019 **What do you like best about Emma?** We started using Emma to launch our email marketing efforts, and it's been especially for some of our entry level employees. They created templates for us to use so we have a solid library of options to use for different campaigns. The reporting tool has been very useful for us, and presents itself in a very easy to understand way. We really like the circles showing where the most clicks took place **What do you dislike about Emma?** The onboarding took some time, and the design team assigned to create our templates took longer than what was promised. We also wish we had a bit more flexibility with the templates and the ability to edit them ourselves. **What problems is Emma solving and how is that benefiting you?** The ability to follow up and communicate with potential patients we chat with at events we sponsor has been one of the biggest problems Emma has helped us solve. ### 32. Myemma a nonprofit marketing experience review **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer V. | Marketing and Graphic Design Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2019 **What do you like best about Emma?** I love how user-friendly the platform is. In addition to how easy it is to use, I really like the templates and webinars they provide. I really like their customer service line, whenever I have a question about how to use the platform someone very nice greets me and answers my questions. I love the automation and the fact that they have a/b content testing available at my level. I wish we had more people on staff to really use the automation and a/b content testing. **What do you dislike about Emma?** It's very hard to make changes to existing templates, you're limited in what you can put in an email and unless your html /css savvy you'll have a hard time creating a template that feels uniquely yours. The only real downside is that you have to pay extra to be able to integrate with Salesforce. Which as a nonprofit is really difficult to use. They recently launched their reports page which I think will improve in the years to come ut it's hard to customize right now. I haven't tried A/B content testing and would love to see MyEmma do a nonprofit webinar about a/b content testing tutorial or best practices. **Recommendations to others considering Emma:** MyEmma has its limitations but for the nonprofit pacakge, it really does add that extra level of professionalism. **What problems is Emma solving and how is that benefiting you?** Keeping our participants and supports is super easy with myemma we are able to communicate and create segments to keeps folks interested. ### 33. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Katie L. | Program Director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 22, 2019 **What do you like best about Emma?** I enjoy the fact that Emma Allows us to send out mass emails to program participants. We utilize it a lot during the summer to send out marketing flyers for promo codes and upcoming camp options. I like that it shows you the open rate, clock rate and how people are viewing your email. **What do you dislike about Emma?** Importing contacts is a little tricky, it sometimes can take a little while to upload so you have to make sure you have the emails uploaded before you want to send the email. **What problems is Emma solving and how is that benefiting you?** Having the ability to send mass emails to program participants has really made it easier and more streamline. ### 34. Overall good experience with Emma for three years **Rating:** 3.5/5.0 stars **Reviewed by:** Sara B. | Director Of Communications & Public Affairs, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2019 **What do you like best about Emma?** I think the best part about Emma is the user-friendly editing tools. It's easy to design a good looking email fit to your organization's brand, and save it as a template for future use. I also like that you can create groups, so your audience can be divided based on different criteria. **What do you dislike about Emma?** I wish that you could save "brand colors" to edit templates and emails more easily. Because I work with school districts, I have trouble getting my emails through their firewalls. I have issues with my emails going into their junk mail folders with some of my members. **Recommendations to others considering Emma:** If you're looking for something that easy to use and lends itself to making really attractive email campaigns, Emma is a great tool for you! It's also pretty affordable, compared to other options I've looked into. **What problems is Emma solving and how is that benefiting you?** I think Emma has been great for our organization to develop a "brand" image through our mass emails. It also saves time, since I can save templates and use them again later! The analysis tool is also helpful in knowing how many people have been reached by an email, who opened it, and if they clicked on links! ### 35. Emma Digital Marketing Tool by HSiddiqui **Rating:** 4.5/5.0 stars **Reviewed by:** Hassan S. | Manager Team Lead Quality Assurance, Mid-Market (51-1000 emp.) **Reviewed Date:** June 14, 2019 **What do you like best about Emma?** You should in any occasion have an adjust the social affair sees that the customers can change to their tendency. To complete a segment of these movements without notice is odd. People should have the decision of seeing things the way wherein we used to, few out of every odd individual takes after me and I understand a couple of individuals like the new changes. Regardless of the way that the fuse aren't as strong as greater groups, and customer stream isn't astounding, yet only for structure beautiful messages that look incredible on each stage, Emma is the undisputed pioneer. **What do you dislike about Emma?** There should be a portions with First and Last Names inside the groups. I can't be glancing through my greater social affair of in excess of 4,000 people by email. Moreover, the interest bar should be made available all through the gathering of observers groupings and not therefore go into the chase. There are times I reorder a better than average email and need to empty a letter since we made them miss and I have to address the old email. I can't do this any more. It's been aggravating that it seems, by all accounts, to be a segment of my requesting to bring something back won't happen. I don't consider everyone, aside from when I open one of my social events, **Recommendations to others considering Emma:** The WYSIWYG is really dependable and natural. The rundown the board is anything but difficult to utilize and sending an email to different spectators is clear to the point that there is no conceivable disarray to send to the wrong gatherings. The messages every now and again get sent promptly after hitting send. **What problems is Emma solving and how is that benefiting you?** For not-for-benefits and little to reasonable size associations, MyEmma is the best, most intuitive email advancing stage around. Their customer organization is excessively unbelievable, and the organization they offer to make groups for you is certainly supported even regardless of the little endeavor! Notwithstanding the way that they are extraordinary to work with, anyway the gathering at Emma are firm aficionados to offering back to the system, something that turns out in their joint efforts in little yet critical ways. ### 36. Great product **Rating:** 4.5/5.0 stars **Reviewed by:** Katie L. | Program director, Mid-Market (51-1000 emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Emma?** I like how user friendly Emma is. I hadn’t used Emma until I started at the YMCA, now I use it to send all mass emails to my program participants. It allows for easy marketing, my favorite part is that it shows me the percentages of opens, clicks, and responses. I also like that I can utilize previous mailings as templates for a new mailing. **What do you dislike about Emma?** Upload contacts can be a pain sometimes, I’ve experienced uploads taking 20-30 minutes so it can be time consuming. **What problems is Emma solving and how is that benefiting you?** We are able to send mass emails about specials, upcoming programs and even just monthly newsletters to our members with ease ### 37. Emma is the power of email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Nicole B. | Customer Support Professional, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2019 **What do you like best about Emma?** I love Emma is the email marketing platform I needed. It is very easy to use and simple to configure. It has all the functions I was looking for in a software to send campaigns, with these powerful automation and customization functions, I can create and send email campaigns that reach the right customer. **What do you dislike about Emma?** It is an excellent tool but sometimes it is difficult to load the database. **Recommendations to others considering Emma:** To recommend this platform is a simple task since with all responsibility I can say do not waste any more time and acquire Emma will speed up the email marketing work and leave you satisfied with the results. **What problems is Emma solving and how is that benefiting you?** Monitoring campaigns and obtaining sales growth has been very easy for us since we acquired Emma ### 38. Emma excellent email marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Omar H. | Customer Support Professional, Entertainment, Enterprise (> 1000 emp.) **Reviewed Date:** August 15, 2019 **What do you like best about Emma?** What I really like about this tool is how easy it is to use and understand that it does not require prior training. The templates offered are great. I had never worked in email marketing and I do very well with Emma. **What do you dislike about Emma?** What I don't like about this tool is that it alters the sizes since the images don't load constantly and the image loses its orientation on its own **Recommendations to others considering Emma:** It is a powerful email marketing tool that what it offers is really what it gives. It deserves to be recommended with the certainty that it will meet expectations. **What problems is Emma solving and how is that benefiting you?** We were looking for an email platform that would allow us to stay in the brand, reach specific audiences and look professional. ### 39. Solid email marketing tool **Rating:** 3.5/5.0 stars **Reviewed by:** Christopher K. | Vice President of Development, Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2020 **What do you like best about Emma?** Easy to manage contacts and put together a simple newsletter **What do you dislike about Emma?** The text editing tool is difficult to use. I can never seem to get the right line spacing when I want to change it. **What problems is Emma solving and how is that benefiting you?** We are able to communicate big news consistently with those who are interested. ### 40. Emma is a great, simple resource! **Rating:** 4.0/5.0 stars **Reviewed by:** Catherine U. | Associate Director, Enterprise (> 1000 emp.) **Reviewed Date:** June 25, 2019 **What do you like best about Emma?** The ease of use, is wonderful! I was able to pick up on what to do and how to create and send emails super quickly. I was so appreciative of this and when we have so many other things going on in our office. **What do you dislike about Emma?** There are limits on what you can do in the template. You cannot do huge personalization which is a downfall. But the ease of use makes up for this in many ways. We use Emma for simple email sends and it works great for that! **Recommendations to others considering Emma:** If you need a back-up to a CRM, this is it! It's super helpful and easy to use. **What problems is Emma solving and how is that benefiting you?** We use a CRM to send the majority of our emails, but we use Emma for those who aren't in the system. It works out great for this! This way our data doesn't get messed up. ### 41. So easy, so efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2019 **What do you like best about Emma?** We are a small family business and we rely heavily on emails to promote our business. With Emma, there are templates to help with setting up newsletters and we can easily schedule times when we'd like emails to go out. **What do you dislike about Emma?** Being an artistic person, I'd like more freedom to alter some of the templates to better suity style and flare. Of course, what's offered is still great because it's already done for you- so no real complaints. **Recommendations to others considering Emma:** Just give it a try,- it will make your life easier **What problems is Emma solving and how is that benefiting you?** Major benefits are the time saving features. We can work less at tedious tasks. ### 42. Excellent tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2019 **What do you like best about Emma?** It is an excellent tool for online marketing. Sending e-mails is quick and easy, what I like most is that from my main account I can share different templates to the rest of the team and monitor the campaigns they send. **What do you dislike about Emma?** Uploading the database is sometimes a bit complex. I have wasted a lot of time deciphering the format in which I must save the excel files and many times I get error **Recommendations to others considering Emma:** I recommend this tool for sending bulk mail. It is ideal for teamwork because it allows you to share with all the active accounts you associate and you can also keep track of the campaigns that have been sent. In addition the templates are very easy to edit **What problems is Emma solving and how is that benefiting you?** We are a company that has many franchises, and our main means of contact with partners is via email. Emma has facilitated the sending of messages, as well as allowing us to track the sending, has a detailed report ### 43. Emma Email Marketing Review **Rating:** 3.0/5.0 stars **Reviewed by:** Emily C. | Graduate Marketing Assistant, Retail, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2019 **What do you like best about Emma?** The templates offered are great. Emma makes it really easy to get started, it's a very user friendly software and doesn't require any experience beforehand to master the product. I had never worked in email marketing and do very well with Emma. Staying organized is decent with the way they set up your drafts/sent emails/scheduled emails. They make it easy to find old emails, reference dates and times as well. This is helpful to stay organized and efficient with our emails at Harvard - understanding why something worked or not! **What do you dislike about Emma?** Editing and formatting an email is extremely difficult. It's not very user friendly to adjust a picture or text when needed. Formatting paragraphs and finding the right color is very strenuous. When you try to change something it doesn't always change either - it will just stay the same no matter how many times you try to repeat the change! **Recommendations to others considering Emma:** Be patient with the formatting! **What problems is Emma solving and how is that benefiting you?** We are trying to see how effective our emails are and Emma offers good analytics to look at the basics. We look at the time of the day we send emails out, how many people open them, how many clicks we get, it is helpful to understand why an email may or may not have been effective. We put a lot of work into our emails so we want as many people as possible to see them! ### 44. Send personalized emails based on lead scores with Emma **Rating:** 5.0/5.0 stars **Reviewed by:** Shannon O. | SEI Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Emma?** Emma had a simple implementation strategy that was handled by only our in-house team. **What do you dislike about Emma?** Currently, Emma is allocating me all emqil marketing tools in a way that I can't point any hatred info. **Recommendations to others considering Emma:** To integrate it with email services auch as MS Outlook to make it easy to send large volume of personalized emails. **What problems is Emma solving and how is that benefiting you?** Sending outbound emails. Personalizing emails before sending them ### 45. Email Automation and Insight with Ease **Rating:** 4.0/5.0 stars **Reviewed by:** Robert B. | Sales Manager, Venture Capital & Private Equity, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2019 **What do you like best about Emma?** Completely included answer for utilizing email to make significant commitment with clients and prospects. B2B Tech organizations don't need to spend important spending dollars on exorbitant contenders; with Emma you get every one of the highlights you have to teach, draw in and convert prompts pipeline. The dashboard recounts the narrative of commitment, the motor has the robotization you have to push leads through your pipe. The formats are innovative so you can make paramount mail and there is an extraordinary asset library to enhance your general methodology and abilities to have viable email battles. **What do you dislike about Emma?** Little issue however it doesn't bolster numerous clients signed into a similar crusade in the manner in which that MailChimp did. On the off chance that two clients both sign into a similar battle they could overwrite every others work. Needs fitting and play with deals movement trackers like Outreach. Could be simpler to run various crusades to various portions. I would love to see Emma oversee progressively complex information. My heart was broken when I moved to an alternate association and was never again ready to use Emma because of a progressively mind boggling information and specialty unit structure. **Recommendations to others considering Emma:** It's pretty quick. Love the Response area and the breakdowns. **What problems is Emma solving and how is that benefiting you?** You ought to in any event have a modify the gathering sees that the clients can change to their inclination. To do a portion of these progressions without notice is absurd. Individuals ought to have the choice of seeing things the manner in which we used to, not every person resembles me and I realize a few people like the new changes. There ought to be a sections with First and Last Names inside the gatherings of people. I can't be looking through my bigger gathering of more than 4,000 individuals by email. Additionally, the inquiry bar ought to be made accessible all through the gathering of people classes and not consequently go into the hunt. There are times I reorder a decent email and need to expel a letter since we made them miss and I need to address the old email. I can't do this any longer. ### 46. Overall a very effective email platform. **Rating:** 3.5/5.0 stars **Reviewed by:** Brian N. | Senior Director of Communications , Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2019 **What do you like best about Emma?** Available templates. Ability to schedule. Feature that prevents duplicate emails being sent. Helpful metrics. **What do you dislike about Emma?** Email editing for HTML can be glitchy at times. Text formatting, etc. **What problems is Emma solving and how is that benefiting you?** Communicating to different audiences and members. Ability to track delivery and open rates. ### 47. Best eDM solution to integrate with Salesforce CRM (alternative to SF Marketing Cloud) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2019 **What do you like best about Emma?** It have most features that eDM solution should have and the best thing is the integration capability with Salesforce CRM. It provides two way sync and allows create sync list directly using Salesforce report. **What do you dislike about Emma?** The integration with Salesforce is originally a free feature until 2018 but it now charge a one-off setup cost. **What problems is Emma solving and how is that benefiting you?** Direct integration between my CRM and eDM platform help to minimize manual work to download and upload mailing list. ### 48. Emma is great but always room for growth **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2019 **What do you like best about Emma?** The ease of use for sending email blasts. The ability to use A/B testing. The platform is intuitive. **What do you dislike about Emma?** It's not easy to control the mailing lists when connected to the CRM. Need some type of override feature for individual contacts. Could use a few more features on the design elements of an email. Ability to move around images/to place two button on one line. Column use in a small section of the design page and not forced to place on all. **Recommendations to others considering Emma:** It's a good priced product that's a good fit for small businesses. The support is very good and it's easy for newer marketing people or non-technical communicators to use. **What problems is Emma solving and how is that benefiting you?** Ease of use to deliver out our messaging. The data tracking is strong within Emma. Easy to use A/B subject testing and love that it's expanded to A/B content testing. The customer service is pretty good. ### 49. Emma is the tool that will allow you to achieve an organized and efficient work. **Rating:** 4.5/5.0 stars **Reviewed by:** Alejandro E. | Customer Support Professional. , Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2019 **What do you like best about Emma?** What I like the most about this digital marketing application is its ability to provide fast service and a great amount of energy, which establishes it as one of the best ways of marketing, facilitating feedback tasks through a series of notifications. **What do you dislike about Emma?** What I do not like at all is that every time you need to cut and paste, you lose all the formatting of your text and you need to link or adjust the size again. This makes it very cumbersome and takes away effective time. **Recommendations to others considering Emma:** I recommend this tool with great responsibility as I can confidently tell you that it has top-notch support. The program is very easy to use, and they are improving it with updates every day. **What problems is Emma solving and how is that benefiting you?** No translation needed as the text is already in English. ### 50. Emma is a high quality online marketin software. **Rating:** 5.0/5.0 stars **Reviewed by:** Dubrazka W. | Customer Support Professional, Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2019 **What do you like best about Emma?** It really is an excellent tool for online marketing. When we send emails it's quick and easy, from my main account I can share different templates with the rest of the team. I like this a lot and monitor the campaigns they send, facilitating feedback tasks through a series. of notifications.Emma is an easy email marketing solution for the use of anyone since it is very easy to understand and manage. The best digital marketing application I've used. **What do you dislike about Emma?** There is nothing that disgustes me, for me it is a perfect tool. **Recommendations to others considering Emma:** I recommend this tool since you will always receive a timely and complete response to the product questions. **What problems is Emma solving and how is that benefiting you?** We have increased our clientele and no problem has arisen. ## Emma Discussions - [WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) - 1 comment, 1 upvote - [View Emma pricing details and edition comparison](https://www.g2.com/products/emma/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-25+15%3A37%3A05+-0500&secure%5Bsession_id%5D=48a411fa-9ab3-472a-a29f-e012f8334d95&secure%5Btoken%5D=66018dd544cf138efb4856f237d9925f800eec571a97acec35ed516bb14f3a3a&format=llm_user) ## Emma Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Amilia SmartRec](https://www.g2.com/products/amilia-amilia-smartrec/reviews) - [BentoBox](https://www.g2.com/products/bentobox/reviews) - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - [Bloom Intelligence](https://www.g2.com/products/bloom-intelligence/reviews) - [BriteVerify](https://www.g2.com/products/briteverify/reviews) - [ClubReady](https://www.g2.com/products/clubready/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Email on Acid](https://www.g2.com/products/email-on-acid/reviews) - [Eventbrite](https://www.g2.com/products/eventbrite/reviews) - [EverTrue](https://www.g2.com/products/evertrue/reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) - [GiveCampus](https://www.g2.com/products/givecampus/reviews) - [Gleam](https://www.g2.com/products/gleam/reviews) - [GoGoGuest](https://www.g2.com/products/gogoguest/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) - [Justuno](https://www.g2.com/products/justuno/reviews) - [Leadpages](https://www.g2.com/products/leadpages/reviews) - [Little Green Light](https://www.g2.com/products/little-green-light/reviews) - [LiveIntent](https://www.g2.com/products/liveintent/reviews) - [Meevo](https://www.g2.com/products/meevo/reviews) - [Middle](https://www.g2.com/products/middle/reviews) - [MiloTree](https://www.g2.com/products/milotree/reviews) - [MoonClerk](https://www.g2.com/products/moonclerk/reviews) - [Ninja Forms](https://www.g2.com/products/ninja-forms/reviews) - [OneLogin](https://www.g2.com/products/onelogin/reviews) - [OpenTable for Restaurants](https://www.g2.com/products/opentable-for-restaurants/reviews) - [OptinMonster](https://www.g2.com/products/optinmonster/reviews) - [Order Desk](https://www.g2.com/products/order-desk/reviews) - [Perkville](https://www.g2.com/products/perkville/reviews) - [Pike13](https://www.g2.com/products/pike13/reviews) - [Playable](https://www.g2.com/products/playable-factory-playable/reviews) - [Poptin](https://www.g2.com/products/poptin/reviews) - [Privy](https://www.g2.com/products/privy/reviews) - [ReviewTrackers](https://www.g2.com/products/reviewtrackers/reviews) - [SevenRooms](https://www.g2.com/products/sevenrooms/reviews) - [Smartwaiver](https://www.g2.com/products/smartwaiver/reviews) - [SpaceCraft](https://www.g2.com/products/spacecraft/reviews) - [Sparkfly](https://www.g2.com/products/sparkfly/reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - [Sumo](https://www.g2.com/products/sumo-sumo/reviews) - [SureImpact](https://www.g2.com/products/sureimpact/reviews) - [Textiful](https://www.g2.com/products/textiful/reviews) - [Tray.ai](https://www.g2.com/products/tray-ai/reviews) - [UltraCart](https://www.g2.com/products/ultracart/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [Vimeo](https://www.g2.com/products/vimeo/reviews) - [ViralSweep](https://www.g2.com/products/viralsweep/reviews) - [Volusion](https://www.g2.com/products/volusion/reviews) - [Wishpond](https://www.g2.com/products/wishpond/reviews) - [Wistia](https://www.g2.com/products/wistia/reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) - [Woorise](https://www.g2.com/products/woorise/reviews) - [Xverify](https://www.g2.com/products/xverify/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Emma Features **Email Marketing** - Email and Mobile Preview - Manage Email Lists - High-Volume Sending - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses - Multi-user Account - Surveys **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Diagnosis** - IP Address - Domains - Content - Policy Compliance **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Stock Images - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Editing Platform - Spam Filter Testing - A/B Testing - Deliverability Testing - Design Testing **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking** - Processing Time - Placement - Open Rate - Time to Open - Alerts **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Performance - Dashboard - Analytics **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - A/B Testing - Basic Reporting **Agentic AI - Landing Page Builders** - Cross-system Integration **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **AI Automation - SMS Marketing** - AI SMS **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Generation - SMS Marketing** - AI SMS **Agentic AI - Email Marketing** - Autonomous Task Execution - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Cross-system Integration **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - CRM Integration - E-Commerce Integration ## Top Emma Alternatives - [GetResponse](https://www.g2.com/products/getresponse/reviews) - 4.3/5.0 (1,116 reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - 4.3/5.0 (12,672 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) - 4.1/5.0 (7,229 reviews)