Link copied to clipboard # Campaign Monitor vs Emma Comparison - What are their main differences? Share [ Export ](/compare/campaign-monitor/emma/export.csv) Campaign MonitorEmma[+ Add Product](#) Reviews **Campaign Monitor** [ 4.1/5(732) ](https://www.g2.com/products/campaign-monitor/reviews#reviews) **Emma** [ 4/5(561) ](https://www.g2.com/products/emma/reviews#reviews) Pricing **Campaign Monitor** Free Trial **Starting at $13.00** Per Month · Lite **Emma** **$105.00** Per Month · Emma Lite **Pricing Insights** from reviews Time to Implement **Campaign Monitor** 1 month Based on 136 responses **Emma** 1 month Based on 72 responses Return on Investment **Campaign Monitor** 9 months3 months sooner Based on 105 responses **Emma** 12 months Based on 59 responses Perceived Cost **Campaign Monitor** $$$$$ **Emma** $$$$$ Average Discount **Campaign Monitor** 7% **Emma** 14%7% more ![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor") ![Emma](https://images.g2crowd.com/uploads/product/hd_favicon/4f52b45aa8205b96f9c88fef67dc5624/emma.svg "Emma") G2 offers free advice on this comparison. 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Pros & Cons **Campaign Monitor** [ Ease of Use (21) ](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1615927&qs=pros-and-cons#reviews)[ User-Friendly (15) ](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1955601&qs=pros-and-cons#reviews)[ Missing Features (11) ](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1615608&qs=pros-and-cons#reviews)[ Email Issues (7) ](https://www.g2.com/products/campaign-monitor/reviews?filters%5Bsentiment_snippet%5D=1616826&qs=pros-and-cons#reviews) **Emma** [ Ease of Use (8) ](https://www.g2.com/products/emma/reviews?filters%5Bsentiment_snippet%5D=1110718&qs=pros-and-cons#reviews)[ Easy Creation (5) ](https://www.g2.com/products/emma/reviews?filters%5Bsentiment_snippet%5D=1110360&qs=pros-and-cons#reviews)[ Limited Features (5) ](https://www.g2.com/products/emma/reviews?filters%5Bsentiment_snippet%5D=1110566&qs=pros-and-cons#reviews)[ Missing Features (5) ](https://www.g2.com/products/emma/reviews?filters%5Bsentiment_snippet%5D=1109483&qs=pros-and-cons#reviews) Integrations **Campaign Monitor** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_32539ebc2b7030dffac0d8aff4c6040d/8seconds.png "Product Avatar Image") 8Seconds ](https://www.g2.com/products/8seconds/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll ](https://www.g2.com/products/adroll/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ View all ](https://www.g2.com/products/campaign-monitor/integrations) **Emma** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f3a829813f0706fe299f186a297c8d3d/amilia-amilia-smartrec.png "Product Avatar Image") Amilia SmartRec ](https://www.g2.com/products/amilia-amilia-smartrec/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_830cd332ba78d35a8cd6630c193a2902/bentobox.png "Product Avatar Image") BentoBox ](https://www.g2.com/products/bentobox/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f45992247dd07f6985ff3c5e60ede1a5/blackbaud-raiser-s-edge-nxt.png "Product Avatar Image") Raiser's Edge NXT ](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews)[ View all ](https://www.g2.com/products/emma/integrations) Ratings Meets Requirements **Campaign Monitor** 8.4 8.4635 **Emma** 8.3 8.3482 Ease of Use **Campaign Monitor** 8.6 8.6640 **Emma** 8.3 8.3485 Ease of Setup **Campaign Monitor** 8.7 8.7324 **Emma** 8.3 8.3199 Ease of Admin **Campaign Monitor** 8.7 8.7306 **Emma** 8.2 8.2187 Quality of Support **Campaign Monitor** 8.2 8.2535 **Emma** 8.3 8.3426 Has the product been a good partner in doing business? **Campaign Monitor** 8.6 8.6286 **Emma** 8.3 8.3181 Product Direction (% positive) **Campaign Monitor** 7.5 7.5615 **Emma** 7.6 7.6476 Features Email Marketing[Hide 66 FeaturesShow 66 Features](javascript:void(0);) 8.3 575 8.2 444 Email Marketing Email and Mobile Preview 8.9(won by 0.2) 525 | Verified 8.7 391 | Verified Manage Email Lists 8.2(won by 0.2) 531 | Verified 8.0 389 | Verified High-Volume Sending 8.6 483 | Verified 8.8(won by 0.2) 369 | Verified Building and Personalizing Emails 8.5(won by 0.2) 528 | Verified 8.3 393 | Verified Sending Outbound Emails 8.9(won by 0.1) 521 | Verified 8.8 396 | Verified Manage Email Deliverability 8.5(won by 0.2) 498 | Verified 8.3 384 | Verified Automated Email Responses 8.3(tied score) 391 | Verified 8.3(tied score) 266 | Verified Multi-user Account 8.5 131 | Verified 8.6(won by 0.1) 71 | Verified Surveys 8.1 99 8.4(won by 0.3) 53 | Verified Reporting & Analytics A/B Testing 8.4(won by 0.4) 367 | Verified 8.0 249 | Verified Basic Reporting 8.6(won by 0.1) 504 | Verified 8.5 363 | Verified Generative AI AI Text Generation 8.3(won by 0.2) 5 8.1 16 AI Text Summarization 8.6(won by 0.6) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.0 16 Generative AI Not enough data Not enough data Agentic AI - Email Marketing Autonomous Task Execution Not enough data Not enough data Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Cross-system Integration Not enough data Not enough data Integration Data Import & Export Tools 8.4(won by 0.2) 238 | Verified 8.2 146 | Verified Integration APIs 8.3(won by 1.0) 185 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 92 | Verified Breadth of Partner Applications 7.8(won by 0.2) 162 | Verified 7.6 86 | Verified CRM Integration 7.9(tied score) 57 7.9(tied score) 28 | Verified E-Commerce Integration 7.7 56 | Verified 8.2(won by 0.5) 21 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) Social Media Integration 7.7(won by default) 60 Feature Not Available Third-Party Integrations Not enough data Not enough data Additional Functionality Personalization Not enough data Not enough data Autoresponders Not enough data Not enough data Customer Segmentation Not enough data Not enough data Newsletter Management Not enough data Not enough data AI Copilot Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Engagement Tracking Not enough data Not enough data Preview Functionality Not enough data Not enough data Email Tracking Not enough data Not enough data Email Campaign Management Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Customizable Branding Not enough data Not enough data Lead Capture Not enough data Not enough data Mobile Optimization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data ROI Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Customizable Fields Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Click Tracking Not enough data Not enough data List Management Not enough data Not enough data GDPR Compliance Not enough data Not enough data Subscriber Management Not enough data Not enough data Email Sequences Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Multi-Language Not enough data Not enough data Template Management Not enough data Not enough data Customizable CTAs Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data CAN-SPAM Compliance Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data HTML Editor Not enough data Not enough data Contact Management Not enough data Not enough data Drip Campaigns Not enough data Not enough data Campaign Analytics Not enough data Not enough data Product Recommendations Not enough data Not enough data Image Library Not enough data Not enough data Workflow Automation Not enough data Not enough data Email Deliverability[Hide 18 FeaturesShow 18 Features](javascript:void(0);) 8.6 15 7.2 10 Diagnosis IP Address 8.2(won by 0.5) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 8 Domains 8.6(won by 0.7) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 7 Content 8.7(won by 1.2) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 8 Policy Compliance 8.8(won by 2.1) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 8 Tracking Processing Time 9.2(won by 2.1) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 8 Placement 8.5(won by 2.2) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.3 8 Open Rate 9.1(won by 0.3) 15 8.8 10 Time to Open 8.5(won by 2.1) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.4 7 Alerts 8.7(won by 2.0) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 7 Reporting Campaign Performance 8.9(won by 0.8) 15 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 9 Domain Reputation 8.1(won by 1.4) 12 (There is a greater than 0.5 difference between this product's rating and its competitors) 6.7 7 Brand Reputation 8.3(won by 1.2) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 8 Blacklist and Whitelist 8.2(won by 1.1) 13 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.1 8 Agentic AI - Email Deliverability Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Email Template Builder[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.6 156 7.7 11 Templates Text and Themes 8.7(won by 0.6) 143 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 9 Stock Images 7.9(won by 0.5) 104 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 7 Proofing 8.7(won by 1.3) 118 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.4 7 Mobile Responsive 9.1(won by 1.3) 41 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 6 Edit Pre-Made 8.5(won by 0.2) 126 | Verified 8.3 9 Build 8.8(tied score) 137 | Verified 8.8(tied score) 10 HTML 8.7(won by 0.2) 121 | Verified 8.5 9 Logistics Analytics 8.8(won by 0.5) 136 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 8.3 10 Issues 8.3(won by 2.6) 126 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 5.7 7 Integrations 8.5(won by 1.6) 114 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.9 6 Shareable Link 8.7(won by 1.4) 37 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 5 Generative AI AI Text Generation 8.6(won by default) 6 Not enough data AI Text Summarization 8.7(won by default) 5 Not enough data Agentic AI - Email Template Builder Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Email Testing[Hide 13 FeaturesShow 13 Features](javascript:void(0);) 8.7 6 7.7 6 Platform Basics Editing Platform 9.2(won by 1.4) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 6 Spam Filter Testing 7.2(won by 0.3) 6 6.9 6 A/B Testing 8.6(won by 1.1) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 6 Deliverability Testing 8.1(won by 0.3) 6 7.8 6 Design Testing 8.3(won by 0.3) 6 8.0 5 Platform Data Performance 9.2(won by 1.1) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 6 Dashboard 9.4(won by 1.3) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 8.1 6 Analytics 9.4(won by 1.9) 6 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 6 Agentic AI - Email Testing Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Transactional Email[Hide 54 FeaturesShow 54 Features](javascript:void(0);) 9.0 20 Not enough data Administration Template Creation 9.5(won by default) 20 Not enough data Preset Template Availability 8.8(won by default) 19 Not enough data Custom Unsubscribe 8.8(won by default) 19 Not enough data Email Segmentation 8.9(won by default) 19 Not enough data Detailed Server Logs 9.2(won by default) 16 Not enough data Alerts/Notifications 9.4(won by default) 19 Not enough data Drip Campaigns Not enough data Not enough data Customer Segmentation Not enough data Not enough data Integrations Webhooks 9.0(won by default) 15 Not enough data Event Tracking API 8.9(won by default) 17 Not enough data Mail Send API 9.1(won by default) 16 Not enough data Spam Filter Testing 8.6(won by default) 18 Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data A/B Testing Not enough data Not enough data Platform Custom Tracking Domain 9.1(won by default) 19 Not enough data Multiple Domains 9.4(won by default) 17 Not enough data Dedicated IP 9.1(won by default) 17 Not enough data Documentation 9.1(won by default) 17 Not enough data Sender Reputation Management 8.4(won by default) 17 Not enough data Tracking & Reporting 9.0(won by default) 20 Not enough data Enterprise Scalability 8.9(won by default) 19 Not enough data Performance and Reliability 9.4(won by default) 20 Not enough data Workflow Management Not enough data Not enough data List Management Not enough data Not enough data Template Management Not enough data Not enough data Email Management Not enough data Not enough data Subscription Management Not enough data Not enough data Click Tracking Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data Customizable Branding Not enough data Not enough data Email Monitoring Not enough data Not enough data Generative AI Not enough data Not enough data Mobile Access Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Real-Time Data Not enough data Not enough data Unsubscribe Database Not enough data Not enough data AI Copilot Not enough data Not enough data Drag & Drop Not enough data Not enough data Geolocation Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Simple Mail Transfer Protocol (SMTP) Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Analytics Not enough data Not enough data SMS Messaging Not enough data Not enough data Customizable Forms Not enough data Not enough data Autoresponders Not enough data Not enough data Email Marketing Not enough data Not enough data Message Personalization Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Dynamic Content Not enough data Not enough data Customizable Fields Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Email Distribution Not enough data Not enough data SMS Marketing[Hide 76 FeaturesShow 76 Features](javascript:void(0);) Not enough data 8.7 6 Text Messaging Bulk SMS Not enough data 7.8(won by default) 6 Two-Way Text Messaging Not enough data 8.1(won by default) 6 Text Scheduler Not enough data 8.9(won by default) 6 Automatic Replies Not enough data 8.6(won by default) 6 Automatic URL Shortening Not enough data 9.2(won by default) 6 MMS Marketing Not enough data 8.6(won by default) 6 Personalization Not enough data 8.6(won by default) 6 Transactional SMS Not enough data 8.9(won by default) 6 Link Shortening Not enough data Not enough data SMS Messaging Not enough data Not enough data Scheduled Messaging Not enough data Not enough data Chat/Messaging Not enough data Not enough data 2-Way Messaging Not enough data Not enough data SMS Platform Reporting Not enough data 9.4(won by default) 6 Marketing Automation Not enough data 9.2(won by default) 6 White Label Not enough data 8.9(won by default) 6 Text-to-Landline Not enough data 8.6(won by default) 6 Short Codes Not enough data 8.6(won by default) 6 API Integration Not enough data 8.6(won by default) 6 QR Codes Not enough data Not enough data Agentic AI - SMS Marketing Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Campaign Planning Not enough data Not enough data Multi-Language Not enough data Not enough data AI Automation - SMS Marketing AI SMS Not enough data Not enough data AI Content Generation - SMS Marketing AI SMS Not enough data Not enough data Additional Functionality Campaign Scheduling Not enough data Not enough data Reputation Management Not enough data Not enough data Polls/Voting Not enough data Not enough data Compliance Management Not enough data Not enough data Customer Segmentation Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data AI Copilot Not enough data Not enough data API Not enough data Not enough data Text-to-Win Not enough data Not enough data Mobile Coupons Not enough data Not enough data Natural Language Processing Not enough data Not enough data Customizable Templates Not enough data Not enough data Drip Campaigns Not enough data Not enough data Contact Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Communication Management Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Keyword Tracking Not enough data Not enough data Multi-Campaign Not enough data Not enough data Mass Texting Not enough data Not enough data Interaction Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Consent Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Open Rate Tracking Not enough data Not enough data Generative AI Not enough data Not enough data Automated Responses Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Templates Not enough data Not enough data Survey Builder Not enough data Not enough data Contact Database Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Reminders Not enough data Not enough data Mobile Alerts Not enough data Not enough data Automated Scheduling Not enough data Not enough data Campaign Management Not enough data Not enough data MMS Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Mobile Keywords Not enough data Not enough data Audience Targeting Not enough data Not enough data Activity Dashboard Not enough data Not enough data Template Management Not enough data Not enough data Autoresponders Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Show 3 feature categories with incomplete data Personalization Engines[Hide 16 FeaturesShow 16 Features](javascript:void(0);) Not enough data Not enough data Segmentation A/B Testing Not enough data Not enough data Customer Profiles Not enough data Not enough data Targeting Behavioral Targeting Not enough data Not enough data Contextual Targeting Not enough data Not enough data Triggered Content Geofencing Not enough data Not enough data Triggered Emails Not enough data Not enough data Triggered Messages Not enough data Not enough data Personalized Content Recommendation Engine Not enough data Not enough data Personalized Discounts Not enough data Not enough data Website Personalization Not enough data Not enough data Agentic AI - Personalization Engines Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Landing Page Builders[Hide 58 FeaturesShow 58 Features](javascript:void(0);) Not enough data Not enough data Page Customization Drag and Drop Not enough data Not enough data Templates Not enough data Not enough data Advanced Customization Not enough data Not enough data Content Library Not enough data Not enough data Email Templates Not enough data Not enough data Page Optimization A/B Testing Not enough data Not enough data Mobile Responsive Not enough data Not enough data Web Analytics Not enough data Not enough data SEO Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Integrations E-Commerce Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Domain Integration Not enough data Not enough data Social Media Integration Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Generative AI AI Text Generation Not enough data Not enough data Generative AI Not enough data Not enough data Lead Generation Not enough data Not enough data Agentic AI - Landing Page Builders Cross-system Integration Feature Not Available Not enough data Additional Functionality Campaign Segmentation Not enough data Not enough data Form Builder Not enough data Not enough data Contact Management Not enough data Not enough data Website Management Not enough data Not enough data API Not enough data Not enough data Drip Campaigns Not enough data Not enough data Email Marketing Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Website Publishing Options Not enough data Not enough data Engagement Tracking Not enough data Not enough data Email Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Template Management Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Forms Not enough data Not enough data SEO Management Not enough data Not enough data Real Time Editing Not enough data Not enough data Conversion Tracking Not enough data Not enough data Campaign Management Not enough data Not enough data Forms Management Not enough data Not enough data Widgets Not enough data Not enough data Lead Management Not enough data Not enough data Customizable Fields Not enough data Not enough data Activity Dashboard Not enough data Not enough data Autoresponders Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data CRM Not enough data Not enough data Activity Tracking Not enough data Not enough data Design Management Not enough data Not enough data Content Management Not enough data Not enough data Responsive Web Design Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Lead Capture Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Web Forms Not enough data Not enough data Personalization[Hide 44 FeaturesShow 44 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - Personalization Autonomous Task Execution Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Third-Party Integrations Not enough data Not enough data AI Personalization - Personalization Predictive Recommendations Not enough data Not enough data Audience Segmentation Not enough data Not enough data Adaptive Content Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Engagement Tracking Not enough data Not enough data Content Management Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Behavior Tracking Not enough data Not enough data Website Personalization Not enough data Not enough data Recommendations Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Content Analytics Not enough data Not enough data Behavioral Targeting Not enough data Not enough data Account Based Marketing Not enough data Not enough data Website Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Customer Profiles Not enough data Not enough data Template Management Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Customizable Branding Not enough data Not enough data Alerts/Notifications Not enough data Not enough data API Not enough data Not enough data Abandoned Cart Saver Not enough data Not enough data Drag & Drop Not enough data Not enough data Contextual Targeting Not enough data Not enough data Experience Management Not enough data Not enough data Campaign Management Not enough data Not enough data Generative AI Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Multi-Campaign Not enough data Not enough data Campaign Segmentation Not enough data Not enough data A/B Testing Not enough data Not enough data Customizable Forms Not enough data Not enough data Email Marketing Not enough data Not enough data User Insights Reviewers' Company Size [![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor")](https://www.g2.com/products/campaign-monitor/reviews) Campaign Monitor Small-Business(50 or fewer emp.) 54.1% Mid-Market(51-1000 emp.) 32.4% Enterprise(\> 1000 emp.) 13.5% [![Emma](https://images.g2crowd.com/uploads/product/hd_favicon/4f52b45aa8205b96f9c88fef67dc5624/emma.svg "Emma")](https://www.g2.com/products/emma/reviews) Emma Small-Business(50 or fewer emp.) 49.1% Mid-Market(51-1000 emp.) 35.8% Enterprise(\> 1000 emp.) 15.1% Small-Business (50 or fewer emp.) 54.1% 49.1% Mid-Market (51-1000 emp.) 32.4% 35.8% Enterprise (\> 1000 emp.) 13.5% 15.1% Reviewers' Industry [![Campaign Monitor](https://images.g2crowd.com/uploads/product/hd_favicon/ed729d8d9d12e23a7ae064134edd88e0/campaign-monitor%282%29.svg "Campaign Monitor")](https://www.g2.com/products/campaign-monitor/reviews) Campaign Monitor Marketing and Advertising 20.7% Information Technology and Services 6.1% Computer Software 5.3% Internet 4.1% Non-Profit Organization Management 3.7% Other 60.1% [![Emma](https://images.g2crowd.com/uploads/product/hd_favicon/4f52b45aa8205b96f9c88fef67dc5624/emma.svg "Emma")](https://www.g2.com/products/emma/reviews) Emma Marketing and Advertising 14.5% Higher Education 9.8% Non-Profit Organization Management 8.6% Education Management 4.9% Computer Software 4.3% Other 57.9% FAQs ## Campaign Monitor vs Emma FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Campaign Monitor vs Emma? Campaign Monitor stands out for its higher Ease of Use and Admin scores, while Emma is rated slightly higher for Quality of Support. | [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) | [Emma](https://www.g2.com/products/emma/reviews) | | --- | --- | | 4.1/5 (731 reviews) | 4.0/5 (560 reviews) | | Small-Business | Small-Business | | 8.6 | 8.3 | | 8.2 | 8.3 | | Ease of Use (21 all-time mentions) | Ease of Use (8 all-time mentions) | ### How do the pricing models of Campaign Monitor and Emma compare? Campaign Monitor is rated higher for value, with reviewers expressing more satisfaction with its pricing than Emma. - **Campaign Monitor:** Reviewers describe the pricing as reasonable and fair, with several noting a good return on investment for small and mid-sized businesses. - **Emma:** Recent reviews frequently mention that Emma's pricing is on the premium side, with some small businesses finding it less affordable. - **Switching reasons:** Reviewers cite Emma's higher cost as a reason for considering alternatives, especially for organizations with limited marketing budgets. ### What are the best alternatives to Campaign Monitor and Emma? The top 3 alternatives to Campaign Monitor and Emma are GetResponse, Brevo Marketing Platform, and Dotdigital. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) | 4.1/5 (731 reviews) | Small-Business | Pricing is described as reasonable and fair for most users | Ease of Use (21 all-time mentions) | | [Emma](https://www.g2.com/products/emma/reviews) | 4.0/5 (560 reviews) | Small-Business | Pricing is often cited as premium or high for small businesses | Ease of Use (8 all-time mentions) | | [GetResponse](https://www.g2.com/products/getresponse/reviews) | 4.3/5 (1,140 reviews) | Small-Business | — | — | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1,237 reviews) | Mid-Market | — | — | ### Which Email Marketing features should I prioritize when comparing Campaign Monitor and Emma? Buyers comparing Campaign Monitor and Emma should prioritize Templates, Ease of Use, Integrations, Segmentation, and Automation. - **Templates:** Campaign Monitor (8 all-time mentions), Emma (4 all-time mentions); both products are frequently praised for template quality and customization. - **Ease of Use:** Campaign Monitor (21 all-time mentions, score 8.6), Emma (8 all-time mentions, score 8.3); Campaign Monitor is more frequently cited for user-friendliness. - **Integrations:** Campaign Monitor (8 all-time mentions), Emma (integration with Formstack and Salesforce cited in recent reviews); Campaign Monitor is noted for easy integrations, including Zapier. - **Segmentation:** Campaign Monitor is repeatedly praised for advanced segmentation and list management; Emma is cited for effective audience management and multi-list targeting. - **Automation:** Campaign Monitor (7 all-time mentions), Emma (3 all-time mentions); both products offer automation, but Campaign Monitor receives more frequent positive mentions. ### What are the pros and cons of Campaign Monitor vs Emma? Campaign Monitor's headline strength is its ease of use and segmentation, while Emma is most praised for its intuitive design and template customization. - **Campaign Monitor strengths:** Ease of Use (21 all-time mentions), User-Friendly (15), Easy Setup (13), Advanced segmentation and automation, Robust analytics, Flexible templates. - **Campaign Monitor trade-offs:** Missing Features (11 all-time mentions), Some reviewers cite higher costs for larger lists, Occasional support delays, Limited flexibility for advanced e-commerce needs. - **Emma strengths:** Ease of Use (8 all-time mentions), Intuitive drag-and-drop builder, Template customization, Multi-account management, Strong branding and deliverability, Helpful customer support. - **Emma trade-offs:** Limited Features (5 all-time mentions), Template Limitations (4), Higher pricing for small businesses, Basic automation compared to competitors, Some reporting and integration limitations. ### Is Campaign Monitor or Emma better for small businesses? Campaign Monitor is the stronger fit for small businesses, with more favorable small-business reviewer sentiment and a higher Ease of Use score. - **Campaign Monitor:** Largest segment is Small-Business; reviewers highlight its user-friendly interface, easy setup, and fair pricing for small organizations. - **Emma:** Largest segment is Small-Business; reviewers note ease of use but frequently mention premium pricing as a barrier for smaller companies. ### Which Email Marketing platform has better integrations? Campaign Monitor is favored for integrations, with more reviewer-cited integration experiences and higher all-time mention counts. - **Campaign Monitor:** Zapier is cited in recent reviews, with 5 all-time mentions; reviewers also note easy integration with other apps and platforms. - **Emma:** Recent reviews mention integration with Formstack and Salesforce, but without all-time mention counts above the publish floor. ### How do Campaign Monitor and Emma compare on customer support? Emma and Campaign Monitor are rated at parity for Quality of Support, with scores of 8.3 and 8.2 respectively. - **Campaign Monitor:** Reviewers frequently describe support as helpful, reliable, and responsive, with 10 all-time mentions of customer support; some note occasional delays or lack of dedicated support in emergencies. - **Emma:** Reviewers consistently praise Emma's support team for being knowledgeable and quick to resolve issues, with 3 all-time mentions of customer support and several recent positive experiences. ### Which is easier to implement, Campaign Monitor or Emma? Campaign Monitor and Emma are rated at parity for Ease of Setup, with scores of 8.6 and 8.3 respectively. - **Campaign Monitor:** Reviewers describe setup as quick and straightforward, with many citing a short learning curve and easy onboarding for new users. - **Emma:** Reviewers highlight easy initial setup and a smooth transition, with several noting that non-technical users can get started quickly. ### Which product has better Templates? Campaign Monitor is more frequently praised for Templates, with higher all-time mention counts and reviewer sentiment. - **Campaign Monitor:** Templates are cited in 8 all-time mentions; reviewers highlight flexible, easy-to-modify templates and a wide selection of pre-designed options. - **Emma:** Templates are cited in 4 all-time mentions; reviewers note customizable templates and a user-friendly drag-and-drop builder, but also mention some template limitations. Alternatives **Campaign Monitor Alternatives** ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![Sailthru by Marigold](https://images.g2crowd.com/uploads/product/hd_favicon/25e354569f689f1e93476d791791dbe2/sailthru-by-marigold.svg "Sailthru by Marigold") [ Sailthru by Marigold ](/products/sailthru-by-marigold/reviews) ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) **Emma Alternatives** ![GetResponse](https://images.g2crowd.com/uploads/product/hd_favicon/1487565675/getresponse.svg "GetResponse") [ GetResponse ](/products/getresponse/reviews) ![Intuit Mailchimp Email Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-email-marketing.svg "Intuit Mailchimp Email Marketing") [ Intuit Mailchimp Email... ](/products/intuit-mailchimp-email-marketing/reviews) ![Constant Contact](https://images.g2crowd.com/uploads/product/hd_favicon/d0637309afa730e835c2875436d214a5/constant-contact.svg "Constant Contact") [ Constant Contact ](/products/constant-contact/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews)