# Campaign Monitor vs Emma Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Campaign Monitor excels in user experience, particularly with its **drag-and-drop email builder** , which many find intuitive and easy to use. Users appreciate the ability to create visually appealing campaigns without needing coding skills, making it a great choice for those new to email marketing.
- **Users say** that Emma's support team is a standout feature, with many praising their **helpfulness and knowledge**. This level of customer service can be a significant advantage for teams that may need assistance during their email marketing journey.
- **Reviewers mention** that Campaign Monitor offers advanced segmentation capabilities, allowing users to tailor their campaigns based on specific customer data. This feature is particularly beneficial for businesses looking to enhance their targeting and improve engagement rates.
- **According to verified reviews** , Emma's drag-and-drop builder is also well-received, with users highlighting its effectiveness in creating consistent and attractive emails. However, some users note that they previously struggled with more complex tools, making Emma's simplicity a refreshing change.
- **G2 reviewers indicate** that Campaign Monitor provides robust analytics and performance insights, which help users track the success of their campaigns. Users appreciate the detailed data that allows them to refine their strategies over time, enhancing overall marketing effectiveness.
- **Users report** that while both platforms have their strengths, Campaign Monitor generally offers a more comprehensive solution for small businesses, especially with its lower entry-level pricing and higher overall satisfaction ratings. This makes it a more accessible option for startups and smaller teams looking to maximize their marketing efforts.



| | Campaign Monitor | Emma | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 731 | 560 | 
| **Largest Market Segment** | Small-Business (54.0% of reviews) | Small-Business (48.8% of reviews) | 
| **Entry Level Price** | Starting at $13.00 Per Month | $105.00 Per Month | 

---
## Top Pros & Cons

### Campaign Monitor

Pros:
- Ease of Use (21 reviews)
- User-Friendly (15 reviews)

Cons:
- Missing Features (11 reviews)
- Email Issues (7 reviews)

### Emma

Pros:
- Ease of Use (8 reviews)
- Easy Creation (5 reviews)

Cons:
- Limited Features (5 reviews)
- Missing Features (5 reviews)

---
## Ratings Comparison
| Rating | Campaign Monitor | Emma | 
|---|---|---|
  | **Meets Requirements** | 8.4 (635 reviews) | 8.3 (481 reviews) | 
  | **Ease of Use** | 8.6 (639 reviews) | 8.3 (484 reviews) | 
  | **Ease of Setup** | 8.6 (323 reviews) | 8.3 (198 reviews) | 
  | **Ease of Admin** | 8.7 (306 reviews) | 8.2 (186 reviews) | 
  | **Quality of Support** | 8.2 (535 reviews) | 8.3 (425 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (286 reviews) | 8.3 (180 reviews) | 
  | **Product Direction (% positive)** | 7.5 (614 reviews) | 7.6 (475 reviews) | 

---
## Pricing

### Campaign Monitor

#### Entry-Level Pricing

Plan: Lite

Price: Starting at $13.00 Per Month

Description: Great for just getting started.

Key Features:
- Send up to 2,500 emails per month
- Drag & Drop Builder
- Customizable Template Library

[Browse all 3 editions](https://www.g2.com/products/campaign-monitor/pricing)

#### Free Trial

Yes

### Emma

#### Entry-Level Pricing

Plan: Emma Lite

Price: $105.00 Per Month

Description: Marketers who need to nail the basics.

Key Features:
- Drag and Drop Editor
- Built-In Integrations
- Email and Phone Support

[Browse all 3 editions](https://www.g2.com/products/emma/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.3/10 | 574 |
| **Emma** | 8.2/10 | 442 |

#### Email Marketing

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Email and Mobile Preview** | 8.9 (525 reviews) ✓ Verified | 8.7 (390 reviews) ✓ Verified | 
| **Manage Email Lists** | 8.2 (531 reviews) ✓ Verified | 8.0 (389 reviews) ✓ Verified | 
| **High-Volume Sending** | 8.6 (483 reviews) ✓ Verified | 8.8 (369 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 8.5 (528 reviews) ✓ Verified | 8.3 (393 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.9 (521 reviews) ✓ Verified | 8.8 (396 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.5 (498 reviews) ✓ Verified | 8.3 (384 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.3 (391 reviews) ✓ Verified | 8.3 (266 reviews) ✓ Verified | 
| **Multi-user Account** | 8.5 (131 reviews) ✓ Verified | 8.6 (71 reviews) ✓ Verified | 
| **Surveys** | 8.1 (99 reviews) | 8.4 (53 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **A/B Testing** | 8.4 (367 reviews) ✓ Verified | 8.0 (249 reviews) ✓ Verified | 
| **Basic Reporting** | 8.6 (504 reviews) ✓ Verified | 8.5 (363 reviews) ✓ Verified | 

#### Generative AI

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **AI Text Generation** | 8.3 (5 reviews) | 8.1 (16 reviews) | 
| **AI Text Summarization** | Feature Not Available | 8.0 (16 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Email Marketing

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Integration

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (238 reviews) ✓ Verified | 8.2 (146 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (185 reviews) ✓ Verified | 7.3 (92 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.8 (162 reviews) ✓ Verified | 7.6 (86 reviews) ✓ Verified | 
| **CRM Integration** | 7.9 (57 reviews) | 7.9 (28 reviews) ✓ Verified | 
| **Social Media Integration** | 7.7 (60 reviews) | Feature Not Available | 
| **E-Commerce Integration** | 7.7 (56 reviews) ✓ Verified | 8.2 (21 reviews) ✓ Verified | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Newsletter Management** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Preview Functionality** | Not enough data | Not enough data | 
| **Email Tracking** | Not enough data | Not enough data | 
| **Email Campaign Management** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Mobile Optimization** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Subscriber Management** | Not enough data | Not enough data | 
| **Email Sequences** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Customizable CTAs** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **CAN-SPAM Compliance** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **HTML Editor** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **Workflow Automation** | Not enough data | Not enough data | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 9.0/10 | 20 |
| **Emma** | N/A | N/A |

#### Administration

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Template Creation** | 9.5 (20 reviews) | Not enough data | 
| **Preset Template Availability** | 8.8 (19 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.8 (19 reviews) | Not enough data | 
| **Email Segmentation** | 8.9 (19 reviews) | Not enough data | 
| **Detailed Server Logs** | 9.2 (16 reviews) | Not enough data | 
| **Alerts/Notifications** | 9.4 (19 reviews) | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Webhooks** | 9.0 (15 reviews) | Not enough data | 
| **Event Tracking API** | 8.9 (17 reviews) | Not enough data | 
| **Mail Send API** | 9.1 (16 reviews) | Not enough data | 
| **Spam Filter Testing** | 8.6 (18 reviews) | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Custom Tracking Domain** | 9.1 (19 reviews) | Not enough data | 
| **Multiple Domains** | 9.4 (17 reviews) | Not enough data | 
| **Dedicated IP** | 9.1 (17 reviews) | Not enough data | 
| **Documentation** | 9.1 (17 reviews) | Not enough data | 
| **Sender Reputation Management** | 8.4 (17 reviews) | Not enough data | 
| **Tracking & Reporting** | 9.0 (20 reviews) | Not enough data | 
| **Enterprise Scalability** | 8.9 (19 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (20 reviews) | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **List Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Subscription Management** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Unsubscribe Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Geolocation** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Simple Mail Transfer Protocol (SMTP)** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Message Personalization** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Email Distribution** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.6/10 | 15 |
| **Emma** | 7.2/10 | 10 |

#### Diagnosis

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **IP Address ** | 8.2 (13 reviews) | 7.7 (8 reviews) | 
| **Domains** | 8.6 (13 reviews) | 7.9 (7 reviews) | 
| **Content ** | 8.7 (13 reviews) | 7.5 (8 reviews) | 
| **Policy Compliance** | 8.8 (13 reviews) | 6.7 (8 reviews) | 

#### Tracking

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Processing Time** | 9.2 (13 reviews) | 7.1 (8 reviews) | 
| **Placement ** | 8.5 (13 reviews) | 6.3 (8 reviews) | 
| **Open Rate** | 9.1 (15 reviews) | 8.8 (10 reviews) | 
| **Time to Open** | 8.5 (13 reviews) | 6.4 (7 reviews) | 
| **Alerts** | 8.7 (13 reviews) | 6.7 (7 reviews) | 

#### Reporting

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Campaign Performance** | 8.9 (15 reviews) | 8.1 (9 reviews) | 
| **Domain Reputation** | 8.1 (12 reviews) | 6.7 (7 reviews) | 
| **Brand Reputation** | 8.3 (13 reviews) | 7.1 (8 reviews) | 
| **Blacklist and Whitelist** | 8.2 (13 reviews) | 7.1 (8 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Emma** | N/A | N/A |

#### Segmentation

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.6/10 | 156 |
| **Emma** | 7.7/10 | 11 |

#### Templates

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Text and Themes** | 8.7 (143 reviews) ✓ Verified | 8.1 (9 reviews) | 
| **Stock Images** | 7.9 (104 reviews) ✓ Verified | 7.4 (7 reviews) | 
| **Proofing** | 8.7 (118 reviews) ✓ Verified | 7.4 (7 reviews) | 
| **Mobile Responsive** | 9.1 (41 reviews) | 7.8 (6 reviews) | 

#### Edit

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Pre-Made** | 8.5 (126 reviews) ✓ Verified | 8.3 (9 reviews) | 
| **Build** | 8.8 (137 reviews) ✓ Verified | 8.8 (10 reviews) | 
| **HTML** | 8.7 (121 reviews) ✓ Verified | 8.5 (9 reviews) | 

#### Logistics

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Analytics** | 8.8 (136 reviews) ✓ Verified | 8.3 (10 reviews) | 
| **Issues** | 8.3 (126 reviews) ✓ Verified | 5.7 (7 reviews) | 
| **Integrations** | 8.5 (114 reviews) ✓ Verified | 6.9 (6 reviews) | 
| **Shareable Link** | 8.7 (37 reviews) | 7.3 (5 reviews) | 

#### Generative AI

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **AI Text Generation** | 8.6 (6 reviews) | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Emma** | 8.7/10 | 6 |

#### Text Messaging

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Bulk SMS** | Not enough data | 7.8 (6 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (6 reviews) | 
| **Text Scheduler** | Not enough data | 8.9 (6 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (6 reviews) | 
| **Automatic URL Shortening** | Not enough data | 9.2 (6 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (6 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (6 reviews) | 
| **Link Shortening** | Not enough data | Not enough data | 
| **SMS Messaging** | Not enough data | Not enough data | 
| **Scheduled Messaging** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **2-Way Messaging** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Reporting** | Not enough data | 9.4 (6 reviews) | 
| **Marketing Automation** | Not enough data | 9.2 (6 reviews) | 
| **White Label** | Not enough data | 8.9 (6 reviews) | 
| **Text-to-Landline** | Not enough data | 8.6 (6 reviews) | 
| **Short Codes** | Not enough data | 8.6 (6 reviews) | 
| **API Integration** | Not enough data | 8.6 (6 reviews) | 
| **QR Codes** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Text-to-Win** | Not enough data | Not enough data | 
| **Mobile Coupons** | Not enough data | Not enough data | 
| **Natural Language Processing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Mass Texting** | Not enough data | Not enough data | 
| **Interaction Tracking** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Consent Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Open Rate Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Automated Responses** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Builder** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **MMS** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Mobile Keywords** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 

### Email Testing

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | 8.7/10 | 6 |
| **Emma** | 7.7/10 | 6 |

#### Platform Basics

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Editing Platform** | 9.2 (6 reviews) | 7.8 (6 reviews) | 
| **Spam Filter Testing** | 7.2 (6 reviews) | 6.9 (6 reviews) | 
| **A/B Testing** | 8.6 (6 reviews) | 7.5 (6 reviews) | 
| **Deliverability Testing** | 8.1 (6 reviews) | 7.8 (6 reviews) | 
| **Design Testing** | 8.3 (6 reviews) | 8.0 (5 reviews) | 

#### Platform Data

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Performance** | 9.2 (6 reviews) | 8.1 (6 reviews) | 
| **Dashboard** | 9.4 (6 reviews) | 8.1 (6 reviews) | 
| **Analytics** | 9.4 (6 reviews) | 7.5 (6 reviews) | 

#### Agentic AI - Email Testing

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Emma** | N/A | N/A |

#### Page Customization

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

#### Integrations

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Cross-system Integration** | Feature Not Available | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Form Builder** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Website Publishing Options** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Real Time Editing** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Design Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Responsive Web Design** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Campaign Monitor** | N/A | N/A |
| **Emma** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Campaign Monitor | Emma | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Content Analytics** | Not enough data | Not enough data | 
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Account Based Marketing** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Experience Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (9):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Email Testing Software](https://www.g2.com/categories/email-testing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)




---
## Reviewer Demographics

### By Company Size

| Segment | Campaign Monitor | Emma | 
|---|---|---|
| **Small-Business** | 54.0% | 48.8% | 
| **Mid-Market** | 32.5% | 36.1% | 
| **Enterprise** | 13.5% | 15.1% | 

### By Industry

#### Campaign Monitor

- **Marketing and Advertising:** 20.6%
- **Information Technology and Services:** 6.1%
- **Computer Software:** 5.3%
- **Internet:** 4.1%
- **Non-Profit Organization Management:** 3.7%
- **Retail:** 3.1%
- **Real Estate:** 2.8%
- **Higher Education:** 2.7%
- **Health, Wellness and Fitness:** 2.3%
- **Education Management:** 2.0%
- **Other:** 47.2%

#### Emma

- **Marketing and Advertising:** 14.5%
- **Higher Education:** 9.8%
- **Non-Profit Organization Management:** 8.7%
- **Education Management:** 4.9%
- **Computer Software:** 4.3%
- **Health, Wellness and Fitness:** 4.1%
- **Retail:** 3.2%
- **Internet:** 2.6%
- **Hospital & Health Care:** 2.6%
- **Information Technology and Services:** 2.3%
- **Other:** 42.9%

---
## Alternatives

### Alternatives to Campaign Monitor

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2621 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1140 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12984 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7426 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1360 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)

### Alternatives to Emma

- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1140 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12984 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7426 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2621 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4629 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1235 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14779 reviews)
- [AWeber](https://www.g2.com/products/aweber/reviews) — 4.2/5 stars (649 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1360 reviews)
- [Robly](https://www.g2.com/products/robly/reviews) — 4.5/5 stars (918 reviews)

---
## Top Discussions

### Campaign Monitor

- Title: [What is Campaign Monitor used for?](https://www.g2.com/discussions/what-is-campaign-monitor-used-for) — 1 comment
  > **Top comment:** "**Campaign Monitor** is an email marketing platform that is used to create, send, and optimize email campaigns. It provides tools and features that allow..."
- Title: [Is Campaign Monitor good?](https://www.g2.com/discussions/is-campaign-monitor-good) — 1 comment
  > **Top comment:** "Yes it is! I've tried and used several different email marketing programs and this is one of the best so far."
- Title: [What payment types are accepted?](https://www.g2.com/discussions/accepted-payment-types) — 1 comment, 1 upvote
  > **Top comment:** "You can use PayPal Or all major Credit Cards. 

The PayPal option is a little confusing for some people, but you can turn it off and resend an invoice if..."

### Emma

- Title: [WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) — 1 comment, 1 upvote
  > **Top comment:** "I agree, there are areas that need work, but overall it is a great tool. 

If you have a specific problem, inform them so they might be able to develop a..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/campaign-monitor-vs-emma)