--- title: Emma Reviews meta_title: 'Emma Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 560 reviews by the users' company size, role or industry to find out how Emma works for a business like yours. aggregate_rating: rating_value: 4.0 review_count: 560 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Emma Reviews **Vendor:** Marigold **Category:** [Email Marketing Software](https://www.g2.com/categories/email-marketing) **Average Rating:** 4.0/5.0 **Total Reviews:** 560 ## About Emma Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results. ## Emma Pros & Cons **What users like:** - Users appreciate the **ease of use** of Emma, citing its user-friendly interface and straightforward setup. (8 reviews) - Users appreciate the **easy creation** feature of Emma, enabling effortless professional campaigns for non-experts with intuitive tools. (5 reviews) - Users appreciate the **intuitive design and powerful automation** of Emma, making email marketing campaigns easy and efficient. (5 reviews) - Users appreciate the **intuitive design and robust segmentation tools** of Emma, enabling effortless campaign creation and delivery. (5 reviews) - Users appreciate the **simple operation** of Emma, enhancing efficiency in managing and automating email campaigns. (5 reviews) - Users value the **personalization features** of Emma, allowing tailored campaigns that enhance engagement and brand alignment. (4 reviews) - Users love the **intuitive templates** in Emma, enabling effortless creation of professional email campaigns across teams. (4 reviews) - Users appreciate the **user-friendly interface** of Emma, enabling easy design and management of email campaigns without technical skills. (4 reviews) - Users appreciate Emma's **user-friendly interface** , enabling easy email campaign design without needing HTML skills. (4 reviews) - User Interface (4 reviews) **What users dislike:** - Users find Emma's **limited features** restrictive, lacking advanced analytics, customization, and automation capabilities. (5 reviews) - Users find the **missing features** in Emma, such as custom dashboards and advanced automation, frustrating and limiting. (5 reviews) - Users find the **template limitations** in Emma restrictive, impacting their ability to customize effectively for their needs. (4 reviews) - Users find the **pricing too high** , making it less accessible for small businesses and budget-conscious users. (3 reviews) - Users find **limitations in reporting depth and integration flexibility** with Emma, hindering advanced analytics and workflow efficiency. (3 reviews) - Users find the **limited customization** options in Emma restrict their ability to tailor reports and templates effectively. (3 reviews) - Users find **limited options** in template customization and advanced features, restricting their ability to tailor Emma effectively. (3 reviews) - Limited Templates (3 reviews) - Users express frustration over **unresolved reporting issues** , leading to concerns about service reliability and prioritization. (3 reviews) - Users experience **complex reporting issues** , with errors unaddressed and limited functionality impacting reliability and satisfaction. (2 reviews) ## Emma Reviews ### 1. Easy Template Creation and Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Bailey F. | Marketing & Advertising Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Emma?** I love how easy it is to create a template and customize them. For example, adding images, text, and link buttons is super seamless and easy compared to other email managers I have used. On another note, the platform's insights section is GREAT for reporting metrics. **What do you dislike about Emma?** Sometimes, when I do not make an edit for about 5-10 minutes, the tab will not save my work and will log me out. This is the only issue I have gotten frustrated with Emma over because some of my work will be lost, and I have to restart. Other than that, I love Emma and would recommend it to anyone. **What problems is Emma solving and how is that benefiting you?** I have reached out to an Emma support employee about having issues with some of our internal employees being opted out of our newsletters without their consent. This is a huge issue because we cannot manually reopt an email back in. However, the support team has been super helpful with providing some solutions for this. **Official Response from Lori Farrell:** > Hi Bailey! Thank you for sharing your positive experience with Emma. We're happy to hear that you find template creation and customization easy and that the insights section is beneficial for your reporting needs. Regarding the issue with internal employees being opted out of newsletters without consent, we understand the importance of resolving this promptly. Our support team is dedicated to assisting you with finding solutions to ensure a seamless experience for you and your team. Please feel free to reach out if you need further assistance or have any other questions. Thank you for recommending Emma! ### 2. Streamlined Partner Messaging with Subaccounts, Templates and Consistent Branding **Rating:** 5.0/5.0 stars **Reviewed by:** Carolyn S. | Director of Marketing and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Emma?** As the Director of Marketing & Communications, Emma is so helpful as a solution for multiple partners across campus to have their own subaccount, their own templates and their own contact audiences. Partners are able to craft their messaging accordingly and, when done, submit their emails for approval from our office. This streamlines sending so audiences aren't getting multiple emails on the same day and it keeps our branding consistent. **What do you dislike about Emma?** We keep running into issues with our contact limit. Many of our contacts in the system are inactive or hard bounce, but that number still counts against our total number of contacts, which creates problems with my CFO when it's time to upgrade. **What problems is Emma solving and how is that benefiting you?** Branding consistency, University voice consistency, and creating a helpful user experience for our audiences. Emma has also helped our IT team immensely because of its robust security. Emails aren't being flagged as spam and they are being delivered to more users than competitor programs. **Official Response from Lori Farrell:** > Hi Carolyn! Thank you so much for your 5-star Emma review. We love hearing that the sub-account structure is making life easier for your campus partners. That approval workflow is such a game-changer for teams trying to protect their brand without becoming a bottleneck. I'm sorry to hear you are having issues with your contact limit. Hard bounces are automatically moved to error status, which means they stop counting against your total the following month. Your CSM can also walk you through some list hygiene steps that'll help keep those numbers manageable going forward. Thanks again for sharing your experience; feedback like this genuinely helps us get better. I would love to hear more if you're willing to chat sometime. Please reach out at lori.farrell@meetmarigold.com. Thanks for choosing Emma! ### 3. Efficient Email Marketing with Customizable Templates **Rating:** 4.0/5.0 stars **Reviewed by:** Brady P. | Communications Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2026 **What do you like best about Emma?** I use Emma for both internal and external email marketing. I love that Emma allows for all college emails to be in branded templates, making sure that all college employees stay on brand through templates tailored to the different departments. The template creation and sub-accounts feature stands out because it enables multiple users to create and upload a lot of content without mixing it up. This leads to easier usage and ensures a less cluttered user interface. **What do you dislike about Emma?** I find it challenging to restrict access to different sections of the platform without limiting the user's ability to properly do their job. I don't want users to have access to create their own template or be able to upload HTML code and create an email that way. However, I want users to be able to save their final drafted email as a template for future use. I also wish that Emma had a better opt-out system. I wish that I could share a link, and anybody could put their email into the system and see what communications that they are currently subscribed too. **What problems is Emma solving and how is that benefiting you?** Emma ensures all college emails are in branded templates. The template creation and sub-accounts feature helps multiple users create content without mixing it and keeps the user interface uncluttered. **Official Response from Lori Farrell:** > Thank you for sharing your detailed feedback on using Emma for email marketing. I'm so glad your departments are able to stay on brand and tailor content without feeling cluttered. We understand your concerns about restricting access and improving the opt-out system. Our team is constantly working on enhancing our platform, and your feedback will be shared for consideration in future updates. If you need any assistance with setting up user permissions or have any other questions, please feel free to reach out to our support team. Thank you for choosing Emma! ### 4. Drag-and-Drop Builder Revolutionized Our Emails **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User | Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Emma?** I really like the drag and drop builder and the building tools in Emma—they are by far the best thing for our team. Before Emma, we were stuck using Dreamweaver and coding in HTML, which was a pain and made it hard to create good-looking, consistent emails. With Emma, we can customize easily and make adjustments without needing to code. It's faster to build our emails now, with no risk of messing up HTML code or struggling to add components we want. Not having to rely on outside designers for simple changes is great as well. Also, I found it really easy to set up Emma with a quick transition and a smooth learning curve, thanks to the support from the Emma team. For a nonprofit with a small budget for marketing, Emma has been a really good solution. **What do you dislike about Emma?** We have a couple of different subaccounts under our main account, and we have run into some issues with how we manage data between those. I think our use case is a bit unique from how the subaccounts were originally designed to work. So that is partially on us, but we are making it work for us ultimately. **What problems is Emma solving and how is that benefiting you?** Emma's drag and drop builder makes building emails much easier, allowing us to increase newsletter frequency and improve design quality. It lets us manage audiences effectively, connecting them to our CRM. **Official Response from Lori Farrell:** > Thank you for sharing your positive experience with Emma's drag and drop builder and building tools. We're glad to hear that it has helped you customize and adjust emails without the need for coding, and that the transition and learning curve were smooth for you. We appreciate your support and are here to help with any further questions or concerns. ### 5. Reliable Email Platform That Consistently Improves **Rating:** 3.5/5.0 stars **Reviewed by:** Katie M. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 22, 2025 **What do you like best about Emma?** Emma enables us to design email campaigns that consistently reflect our organization's brand, while also making it simple to switch between different templates tailored to various audiences. The insight dashboards provide valuable analytics, and the builder itself is both intuitive and user-friendly. **What do you dislike about Emma?** I think it would be very useful to have the option to copy and paste content blocks between emails, even when they use different templates but share some of the same material without having to move up a tier. Additionally, having a way to connect our CRM (Simpleview) with Emma would make things much easier. **What problems is Emma solving and how is that benefiting you?** Emma enables us to set up different audience groups, monitor performance across multiple campaigns, schedule mailings in advance, and build automations that help reduce the amount of manual work required. Thanks to the integration with Gravity Forms on our website, we can also capture email opt-ins that feed directly into our Emma groups. **Official Response from Lori Farrell:** > Hi Katie! We're glad to hear that Emma has been a reliable platform for your email campaigns and that you find the insight dashboards and builder intuitive and user-friendly. We appreciate your feedback on the copy and paste functionality and CRM integration, and we'll definitely consider these suggestions for future improvements. Feel free to reach out should you have any additional feedback; we're always open to a conversation! ### 6. Email Templates Make Writing Fast and Effortless **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about Emma?** I love how easy it is to formulate my emails. I simply use the templates that I have created and from there, it's go time. **What do you dislike about Emma?** If you're inactive for about 10 minutes or so, it logs you out. I hate this function. It also just randomly loses connectivity at times and I have lost my work that I have done without constantly saving. This is a huge flaw that irks me the most. **What problems is Emma solving and how is that benefiting you?** I have been in contact with an Emma representative to resolve an issue with contacts being unsubscribed without the contact's permission or ours. This is a huge problem because we cannot manually re-subscribe an email after it unsubscribes itself from the list. The Emma support team has been wonderful with answering questions about that and providing some ways to mitigate the issue. **Official Response from Lori Farrell:** > Thank you for sharing your experience with Emma. We're glad to hear that you find our email templates easy to use! We appreciate your feedback and are committed to providing a seamless experience for our users. If you encounter any further issues or have additional feedback, please don't hesitate to reach out to our support team. We're here to help and ensure you have a positive experience with Emma. Thank you for choosing us to assist with your email marketing needs. ### 7. Intuitive Email Design with Stellar Support **Rating:** 5.0/5.0 stars **Reviewed by:** Allie K. | Enterprise (> 1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about Emma?** As a graphic designer, I use Emma to build custom email templates for our university's marketing partners. The drag-and-drop editor makes this accessible to me without having to know HTML. Admin features like the brand manager and template locking allow me to deliver polished, functional campaign starting-points that stay on brand without restricting campus partners' flexibility. **What do you dislike about Emma?** There are always improvements to be made, but Emma regularly updates their product and takes client feedback into consideration. No complaints. **What problems is Emma solving and how is that benefiting you?** Emma helps our university produce professional, cohesive emails at scale. The template system means anyone – regardless if design or web experience – can create polished emails, and the audience management tools round out the full campaign workflow. **Official Response from Lori Farrell:** > Thank you for sharing your positive experience with Emma. It's great to hear that our drag-and-drop editor and admin features have been beneficial for your email marketing needs. We appreciate your feedback and are constantly working on improving our product to better serve our users. If you have any specific suggestions or features you'd like to see in the future, please feel free to reach out. We're here to help and ensure you have a seamless experience creating professional and cohesive emails for your university's marketing partners. Thank you for choosing Emma! ### 8. Robust Email Marketing with User-Friendly Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Khaja T. | College Representative **Reviewed Date:** January 27, 2026 **What do you like best about Emma?** I appreciate Emma by Marigold for its intuitive design that empowers non-experts to create professional campaigns effortlessly. The drag-and-drop editor stands out, letting teams build visually appealing emails with templates, images, and dynamic elements without coding. Users rave about how it speeds up workflows and ensures brand consistency across departments. I like the real-time segmentation and automations based on customer behavior, like purchases or site visits, which drive higher engagement without manual effort; detailed analytics on opens, clicks, and deliverability help refine strategies quickly. Excellent customer service resolves issues fast, and features like multi-list targeting, A/B testing, and high-volume sending make it scalable for growing teams or enterprises, often at a competitive price compared to rivals. **What do you dislike about Emma?** While Emma by Marigold excels in many areas, some aspects like reporting depth and integration flexibility could be smoother for advanced users. Analytics provide solid basics like opens and clicks, but custom dashboards or deeper cohort analysis feel limited compared to enterprise tools—users often export data for further processing, which slows workflows. It connects well with CRMs like Salesforce, yet syncing complex custom fields or real-time data from niche tools can require workarounds; more plug-and-play options for e-commerce platforms beyond Shopify would help. Suggested improvements include enhancing reporting with built-in advanced segmentation exports and AI-driven insights, expanding native integrations to cover more APIs seamlessly, and adding collaborative editing features for larger teams to reduce version control issues. **What problems is Emma solving and how is that benefiting you?** Emma by Marigold helps me create engaging email campaigns without technical skills, scale outreach efficiently, and its intuitive design lets non-experts create professional campaigns effortlessly. It boosts engagement and scalability with features like automation and insightful analytics. **Official Response from Lori Farrell:** > Thank you for sharing your positive experience with Emma! We're glad to hear that the intuitive design and drag-and-drop editor have made it easy for you to create professional campaigns without coding. We appreciate your feedback and are committed to continuously improving our reporting depth and integration flexibility for advanced users. ### 9. Easy to Use, Flexible, and Reliable Since 2014 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** July 02, 2026 **What do you like best about Emma?** It's easy to use and very flexible. I have been using EMMA since 2014 and only have good things to say about it. **What do you dislike about Emma?** I honestly can't think of anything negative. Sometimes I get annoyed if it logs me unexpectantly, but I am not even sure if that's an EMMA issue. **What problems is Emma solving and how is that benefiting you?** Currently we are hoping use EMMA with Salesforce, which I'm told will be possible shortly. I love that EMMA is integrated with Formstack. **Official Response from Lori Farrell:** > We're glad to hear that you find Emma easy to use and flexible. Thank you for being a loyal customer since 2014! If you ever do find something negative, please reach out to us because we value your feedback. ### 10. Powerful Email Control and a Constantly Improving UX **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2026 **What do you like best about Emma?** The control I can exert over who is sending emails, when, and to whom. **What do you dislike about Emma?** Not much. It isn't the cheapest platform but I understand it's an investment. It performs well and they seem to constantly be updating it with new features for the UX. **What problems is Emma solving and how is that benefiting you?** Cohesion across a wide variety of internal campus partners in the way that they send emails to a variety of constituencies. **Official Response from Lori Farrell:** > Thanks so much for the review! We're glad to hear that you appreciate the control and flexibility Emma provides for sending emails. We understand that cost is an important consideration, and we strive to provide value through our platform's performance and ongoing improvements. ## Emma Discussions - [WILL THEY CORRECT THE ERRORS THAT THE PLATFORM HAS?](https://www.g2.com/discussions/15545-a-corregira-n-fallos-que-tiene-la-plataforma) - 1 comment, 1 upvote - [View Emma pricing details and edition comparison](https://www.g2.com/products/emma/reviews/emma-review-701876?section=pricing&secure%5Bexpires_at%5D=2026-07-21+16%3A27%3A01+-0500&secure%5Bsession_id%5D=5cd4040c-9089-4665-a3e5-c0ef6c112175&secure%5Btoken%5D=348d876417bc53bb3de51a9df075fb7d1b854fa3003f82b2aab8d70b4593f7c3&format=llm_user) ## Emma Integrations - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Amilia SmartRec](https://www.g2.com/products/amilia-amilia-smartrec/reviews) - [BentoBox](https://www.g2.com/products/bentobox/reviews) - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - 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Enterprise Scalability - Performance and Reliability **Reporting** - Campaign Performance - Domain Reputation - Brand Reputation - Blacklist and Whitelist **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations - Shareable Link **Integrations** - E-Commerce Integration - Email Marketing Integration - Domain Integration **Agentic AI - Email Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Generative AI** - AI Text Generation - AI Text Summarization **Generative AI** - AI Text Generation **Agentic AI - Email Deliverability** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - 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