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Elly Analytics Reviews & Product Details

Elly Analytics is a full-funnel analytics and attribution platform built specifically for businesses that rely on paid ads to generate leads. Unlike off-the-shelf tools, Elly adapts to unique data sources and complex funnel setups—so you can see the entire customer journey, from the very first click to repeat purchases. Plus, we don’t just hand you a dashboard and call it a day. Our team takes care of setup, answers questions about metrics or attribution, and helps you turn insights into concrete action steps. Think of Elly Analytics as your tech-enabled partner in uncovering which campaigns truly drive the most value—so you can scale with confidence without breaking the bank.

Seller

Elly Analytics

Languages Supported

English

Product Description

Build cross-channel dashboards. Smart and friendly marketing analytics solution — Increases return on marketing investment, boosts sales and reduces costs — Presents sales report for hundreds of campaigns from every advertising system in a single window — No need to have in-house marketing analysts. No need to build your own analytical infrastructure

Overview by

Seva Ustinov (CEO Elly Analytics)

Pricing

Pricing provided by Elly Analytics.

Dynamic Plan

Per Month

View More Pricing Information

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Elly Analytics Integrations

(6)

Integration information sourced from real user reviews.

Elly Analytics Media

The main dashboard gives you a quick snapshot of your marketing performance. You can customize it to focus on the metrics that matter most to your business, making it easier to keep everything in one place and stay on top of your marketing efforts.

This section provides an overview of your marketing channels, along with a breakdown of your top 5 and bottom 5 campaigns. You can switch between different performance metrics and attribution models, allowing you to see which channels are delivering results and which may need adjustments.

Elly Analytics Demo - Paid Social / Creatives

This report gives you a deep dive into how your creatives are performing. You can analyze each creative against the metrics that are most important to you. This helps you identify which creative strategies resonate with your audience, so you can build on what works and adjust what doesn’t.

The Customer Profiles report provides insights into your best customers over a selected period. You’ll learn who they are and how they interact with your ads, website, and other touchpoints.

Elly Analytics Demo - Interaction History

This report shows the entire interaction history for each customer. You’ll see how they’ve engaged with your business, from the first touchpoint to conversion and beyond. This is crucial for understanding the complete customer journey.

The Funnel Report allows you to track data throughout your entire sales funnel, detailed by advertising channels. It helps identify where leads are dropping off and where there are opportunities to improve conversions.

Elly Analytics Reviews (13)

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Cazac V.

Executive Director

Small-Business (50 or fewer emp.)

8/18/2025

"A must-have tool for understanding ROI and customer lifetime value"

5/5

What do you like best about Elly Analytics?

Elly Analytics gave us full visibility into our marketing funnel, from ad spend to customer LTV. It helped us understand where our ROI was strongest and where we needed to cut costs. The platform takes a little time to learn, but once you do, it’s a powerful tool for making smarter marketing decisions.

Pros:

- Clear end-to-end visibility across the funnel, from clicks and Add to Cart through to first orders and LTV.

- Strong reporting on ROI and ROAS, helping to identify best-performing months (e.g., July with 141% ROAS).

- Cost control insights, showing how CPA and first order costs fluctuate and where optimizations deliver results.

- Detailed LTV tracking (30/180/365 days) to guide smarter investment in acquisition channels. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

While the insights are extremely valuable, the advanced dashboards can be overwhelming for team members without an analytical background. It also requires disciplined data input to maintain accuracy across all metrics.

Cons:

- Advanced dashboards take some time to get used to for non-analytical team members.

- Accuracy depends heavily on consistent and correct data input.

- Pricing is positioned more for larger companies, which can be a barrier for smaller teams Review collected by and hosted on G2.com.

What problems is Elly Analytics solving and how is that benefiting you?

Elly Analytics is solving the problem of fragmented data across multiple ad platforms and the lack of clear visibility into customer lifetime value. Before, it was difficult to connect ad spend directly to long-term ROI, but now we can see the entire journey from first click to repeat purchase. This helps us allocate budget more efficiently, cut wasted spend, and double down on channels that deliver high-value customers. For 21Collagen, this means better cost control, smarter scaling, and more confident decision-making. Review collected by and hosted on G2.com.

Vera Z.

CMO

Small-Business (50 or fewer emp.)

5/30/2025

"Great tool for sales and attribution analytics"

5/5

What do you like best about Elly Analytics?

Elly Analytics is a powerful and convenient platform for analyzing ad performance and sales. One of the standout features is the ability to easily switch between different attribution models like First Ad Click and Last Ad Click, which provides a more complete view of how various channels contribute to conversions.

I also really appreciate the flexibility in how reports are presented — you can view them in a Cohort analysis format or as aggregated Gross data, depending on your needs.

A big plus is the regular weekly calls with the Elly team. They are constantly improving the product and actively help us adopt new features. One of the most useful recent updates was the new cohort report — a great addition! Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

A few downsides:

The base pricing plans include a limited number of ad channels — if you want to connect more, you'll need to purchase additional ones.

Some customization options can be a bit tricky or limited. That said, the team is very responsive and always tries to accommodate client needs wherever possible.

Overall, Elly has been a reliable and supportive partner — highly recommend! Review collected by and hosted on G2.com.

What problems is Elly Analytics solving and how is that benefiting you?

To scale our business, we constantly expand our marketing mix. From Instagram, Facebook, and Google to TikTok, bloggers, and discount codes. Tracking all of that and figuring out which ads were actually bringing in long-term customers wasn’t a simple task.

With Elly Analytics, we now have a single source of truth. Our team can quickly spot ads that waste budget and scale high-performing ones. Review collected by and hosted on G2.com.

German M.

Head of operations

Mid-Market (51-1000 emp.)

5/22/2025

"Elly Gave Us a Clear Full-Funnel View That GA and Meta Couldn't"

5/5

What do you like best about Elly Analytics?

Elly gave us full-funnel visibility, from ad click to phone-confirmed lead. It was more affordable, faster to set up, and much less of a headache than trying to build analytics ourselves in Tableau. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Nothing stands out. Compared to building it ourselves, implementing Elly was faster and more reliable. Review collected by and hosted on G2.com.

What problems is Elly Analytics solving and how is that benefiting you?

We needed to understand the real performance of Meta Ads. Meta tends to overcredit itself, and GA’s last-touch model often gives too much credit to the organic search channel or branded search ads. Elly stitched everything together and showed us that Meta was actually driving more results than we thought. With call data connected, we can see how many phone-confirmed leads came through each source. Now we can see which ads drive phone-confirmed leads and make smarter budget decisions. Review collected by and hosted on G2.com.

Vitaly S.

Senior Paid Media Executive

Mid-Market (51-1000 emp.)

6/26/2025

"Excellent customer service"

5/5

What do you like best about Elly Analytics?

Elly’s team helped us clean up our CRM data, gain a clear view of our full marketing funnel, and drastically improve lead and deposit attribution. Before Elly, nearly 70% of our deposit sources were marked as “unknown.” Now, it’s just 0.35%. We started with reporting on Facebook and Instagram ad performance, SEO, and our referral program. App data is next. The team’s support has been incredible throughout, and Elly Analytics has become an essential part of growing our business. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Everything's perfectly fine, no downsides. Review collected by and hosted on G2.com.

Ekaterina G.

Head of Marketing

Mid-Market (51-1000 emp.)

6/11/2025

"Elly Gave Us Clear Visibility from Ad Click to Closed Deal"

5/5

What do you like best about Elly Analytics?

Elly lets us connect ad spend directly to real sales. We can see how traffic from Google and LinkedIn Ads turns into form submissions, then into meetings and closed deals in Pipedrive. That kind of full-funnel visibility helps us understand exactly what’s working. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Nothing comes to mind really. Looks solid overall, though there might be room for a bit of fine-tuning. Review collected by and hosted on G2.com.

Vladislav S.

Media director

Mid-Market (51-1000 emp.)

6/25/2025

"Marketing investment transparency"

5/5

What do you like best about Elly Analytics?

Сustomer support and ability to truly understand client needs Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Everything’s great — nothing to complain about. Review collected by and hosted on G2.com.

What problems is Elly Analytics solving and how is that benefiting you?

Elly Analytics provides full-funnel visibility into the performance of our ad campaigns on Meta and Google, along with data from our referral program. This gives us a clear understanding of how our marketing investments are paying off. These insights are crucial for scaling effectively, which is why we’re now implementing Elly in another business within our corporate group. Review collected by and hosted on G2.com.

Denis K.

Chief Marketing Officer

Mid-Market (51-1000 emp.)

1/28/2025

"Moving from surface metrics to real revenue insights"

4.5/5

What do you like best about Elly Analytics?

We now see which campaigns bring in paying customers, rather than just measuring CPM or CPC. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Nothing comes to mind. Everything is good Review collected by and hosted on G2.com.

Wenddy D.

Marketing Manager

Mid-Market (51-1000 emp.)

2/3/2025

"Consistent reporting from all our platforms in one place"

5/5

What do you like best about Elly Analytics?

It gathers data from our advertising platforms, Google Analytics, and backend so we can finally see uniform reports. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Consolidating everything initially took some time, but once everything was hooked up, reporting became effortless. Review collected by and hosted on G2.com.

Sabina V.

Content Growth Manager

Mid-Market (51-1000 emp.)

1/30/2025

"Dashboards tailored to our needs"

5/5

What do you like best about Elly Analytics?

Flexibility and probably customization options. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Not much to dislike. So much the experience is good! Review collected by and hosted on G2.com.

Johnatan S.

Administrative & Legal Representative

Mid-Market (51-1000 emp.)

1/31/2025

"A single source of truth for our entire sales funnel"

5/5

What do you like best about Elly Analytics?

It integrates our ad platforms, CRM, and internal data into one place, giving us a single view of our funnel. Review collected by and hosted on G2.com.

What do you dislike about Elly Analytics?

Implementation had a learning curve, but now that everything’s in one place, it’s been a huge time-saver. Review collected by and hosted on G2.com.