Libera | AI-Driven Supply Chain & Logistics SaaS
Libera, powered by ElasticRun, is an enterprise-grade SaaS platform that redefines supply chain and logistics execution with an AI-first approach. Built to handle complexity, scale, and real-time adaptability, Libera empowers consumer brands, CEPs, 3PLs, freight forwarders, and retailers to digitize, optimize and scale end-to-end logistics operations with unmatched efficiency.
Trusted by global leaders, Libera transforms fragmented, reactive supply chains into agile, autonomous networks. Its battle-tested architecture enables businesses to consistently achieve service excellence, reduce operational costs, and unlock new growth opportunities.
From first mile to last mile, Libera’s modular technology stack includes:
Smart All-Mile Planning Engine – Unifies every stage of logistics, from pickups to last-mile drops, enabling enterprises to achieve on-time deliveries with autonomous AI. The engine adapts dynamically to demand surges, route deviations, and service-level requirements.
Transport Management System (TMS) – Simplifies complex transportation flows through AI-led transporter management, flexible bidding engines, automated document validation, and multi-level tracking. Enterprises gain real-time visibility and reduced turnaround times across line haul, distribution, and reverse logistics.
Warehouse Management System (WMS) – Modernizes warehouse operations by optimizing inbound, storage, and outbound processes. Features include AI-led replenishment, intelligent inventory allocation, automated putaway, and efficiency-driven picking systems to maximize throughput across distributed warehouse nodes.
Route & Capacity Planning – A proprietary engine that continuously analyzes demand density, traffic conditions, vehicle availability, and serviceability constraints. It automates route planning and optimizes fleet capacity to minimize empty miles and maximize asset utilization.
Workforce Ecosystem Tech – A cloud-based workforce management suite with digital onboarding, role-based upskilling, dynamic invoicing, and real-time roster management. With AI-led scheduling and biometric/face recognition features, businesses can ensure accountability, reduce fraud, and improve gig and full-time workforce productivity.
Digital Control Tower – Provides centralized visibility into every mile of logistics. With automated alerts, predictive SLA breach prevention, and intelligent workflows, the control tower empowers enterprises to transition from reactive firefighting to proactive, AI-led decision-making.
Why Libera?
Most supply chains struggle with fragmented systems, manual decision-making, and escalating costs. Libera addresses these challenges by delivering:
Unified All-Mile Orchestration: Consolidates first, middle, and last-mile operations into one intelligent platform.
Autonomous AI Decisioning: Predicts disruptions, reassigns resources, and resolves exceptions in real time.
Scalability On Demand: Adapts instantly to demand spikes, seasonal peaks, and new market expansions.
Operational Efficiency: Cuts cost per delivery, improves warehouse throughput, and boosts workforce productivity.
Enterprise-Grade Reliability: Proven at scale with millions of monthly deliveries across diverse geographies.
Outcome Delivered
With Libera, enterprises achieve measurable impact: Significant reduction in cost per delivery, improvement in first-attempt delivery rates and accelerated time-to-market for new logistics flows.
Libera is not just software, it is the operating system for autonomous supply chains. By combining AI-led orchestration, modular deployment, and real-world battle testing, Libera enables enterprises to move from reactive logistics management to proactive, data-driven, and autonomous execution.
Seller
ElasticRunLanguages Supported
Arabic, German, English, French
Product Description
ElasticRun is a pioneering B2B e-commerce platform that bridges the gap between consumer brands and rural India by connecting over 10 million small retail stores, commonly known as kiranas. Established in 2016 and headquartered in Pune, Maharashtra, ElasticRun leverages advanced technology and a crowdsourced logistics network to facilitate efficient distribution of fast-moving consumer goods and grocery products to rural markets. By aggregating supply from more than 400 FMCG brands and providing comprehensive logistics and warehousing services, ElasticRun enables brands to penetrate previously inaccessible markets, thereby unlocking the vast potential of India's $600 billion rural consumption sector.
Key Features and Functionality:
- B2B E-commerce Platform: ElasticRun offers a digital storefront that allows brands to directly reach and supply rural retailers, providing these small stores with access to a wide range of products from leading brands.
- Logistics Platform: The company provides last-mile delivery, warehousing, and transportation solutions, utilizing technology to ensure high efficiency and reliability in logistics operations.
- Technology Stack : ElasticRun's AI-powered technology stack includes inventory management, route optimization, real-time tracking, and analytics, all designed to operate with high precision and scalability.
- Workforce Ecosystem Tech: The platform offers advanced workforce management tools, including autonomous onboarding, training, and upskilling modules, as well as gamified incentivization and transparent billing systems to enhance workforce productivity and retention.
Primary Value and Solutions Provided:
ElasticRun addresses the challenge of limited access to rural markets for consumer brands by providing a robust infrastructure that connects them with a vast network of small retail stores. This connection enables brands to expand their distribution reach without the need for significant investments in logistics and warehousing. For rural retailers, ElasticRun offers access to a diverse range of products, competitive pricing, and efficient delivery services, thereby enhancing their business operations and profitability. Additionally, the platform's data analytics capabilities generate valuable transaction data, assisting financial institutions in extending financial services to rural areas. Overall, ElasticRun's innovative approach fosters inclusive growth by empowering rural consumers and retailers, while enabling brands to tap into the substantial rural consumption market in India.
Overview by
Purvi Soni