ElasticRun is a pioneering B2B e-commerce platform that bridges the gap between consumer brands and rural India by connecting over 10 million small retail stores, commonly known as kiranas. Established in 2016 and headquartered in Pune, Maharashtra, ElasticRun leverages advanced technology and a crowdsourced logistics network to facilitate efficient distribution of fast-moving consumer goods and grocery products to rural markets. By aggregating supply from more than 400 FMCG brands and providing comprehensive logistics and warehousing services, ElasticRun enables brands to penetrate previously inaccessible markets, thereby unlocking the vast potential of India's $600 billion rural consumption sector.
Key Features and Functionality:
- B2B E-commerce Platform: ElasticRun offers a digital storefront that allows brands to directly reach and supply rural retailers, providing these small stores with access to a wide range of products from leading brands.
- Logistics Platform: The company provides last-mile delivery, warehousing, and transportation solutions, utilizing technology to ensure high efficiency and reliability in logistics operations.
- Technology Stack : ElasticRun's AI-powered technology stack includes inventory management, route optimization, real-time tracking, and analytics, all designed to operate with high precision and scalability.
- Workforce Ecosystem Tech: The platform offers advanced workforce management tools, including autonomous onboarding, training, and upskilling modules, as well as gamified incentivization and transparent billing systems to enhance workforce productivity and retention.
Primary Value and Solutions Provided:
ElasticRun addresses the challenge of limited access to rural markets for consumer brands by providing a robust infrastructure that connects them with a vast network of small retail stores. This connection enables brands to expand their distribution reach without the need for significant investments in logistics and warehousing. For rural retailers, ElasticRun offers access to a diverse range of products, competitive pricing, and efficient delivery services, thereby enhancing their business operations and profitability. Additionally, the platform's data analytics capabilities generate valuable transaction data, assisting financial institutions in extending financial services to rural areas. Overall, ElasticRun's innovative approach fosters inclusive growth by empowering rural consumers and retailers, while enabling brands to tap into the substantial rural consumption market in India.
