--- title: Dotdigital Reviews meta\_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1235 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1235 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Dotdigital Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [(274 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [(245 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [(220 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [(156 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [(136 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [(90 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [(67 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [(58 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [(54 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [(38 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Dotdigital ##### 1. Ease of Use Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [ See 274 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 2. Customer Support Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [ See 245 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 3. Helpful Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [ See 220 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 4. Email Marketing Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [ See 156 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) See Related User Reviews LM Liam M. Mid-Market (51-1000 emp.) 5.0/5 "Making my email marketing better than ever" What do you like about Dotdigital? I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ##### 5. Easy Setup Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [ See 136 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ### 5 Cons or Disadvantages of Dotdigital ##### 1. Missing Features Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [ See 90 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Matt B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt B.") MB Matt B. Mid-Market (51-1000 emp.) 5.0/5 "Tom has been very helpful" What do you dislike about Dotdigital? There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user expe ##### 2. Learning Curve Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [ See 67 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) See Related User Reviews JC Jake C. Small-Business (50 or fewer emp.) 4.0/5 "Dotdigital: Easy, User-Friendly Email and Segmentation That Trains Teams Fast" What do you dislike about Dotdigital? It is not entirely clear where a lot of setting details are when trying to work on the back end of the platform. In addition, there is a lack of suppo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Multichannel Marketing with Robust Automation and Integrations" What do you dislike about Dotdigital? There is a significant need for learning before operating this app and it takes time The price for Dotdigital increases, more so when contacts keep p ##### 3. Limited Features Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [ See 58 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) See Related User Reviews ![George C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George C.") GC George C. Mid-Market (51-1000 emp.) 5.0/5 "Dot Digital is by far the best digital marketing all in one platform out there no doubt about it" What do you dislike about Dotdigital? Its great in all areas however the content editor could be updated ![Debbie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie S.") DS Debbie S. Mid-Market (51-1000 emp.) 4.5/5 "Empowers Email Personalization, Needs Better Reports" What do you dislike about Dotdigital? Sometimes the test previews are different from my inbox compared to the previews in Dotdigital. And I need a summary report for every email with its m ##### 4. Limitations Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [ See 54 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. ##### 5. Limited Options Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [ See 38 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) See Related User Reviews ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. HO Henry O. Mid-Market (51-1000 emp.) 4.0/5 "Dotdigital: User-Friendly ESP for Easy Campaigns, Segmentation & Journeys" What do you dislike about Dotdigital? Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't h ![Debbie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie S.") DS Debbie S. Mid-Market (51-1000 emp.) 2/25/2026 "Empowers Email Personalization, Needs Better Reports" 4.5/5 What do you like best about Dotdigital? I like that we can A/B test subject lines and content so we know what works for us. I also like the dynamic content feature in emails as it helps us to tailor our emails as much as we could. A/B testing subject lines help us to see trends and see what attract our audience. Dynamic content helps us to build very tailored email content for our audience, and we don't have to create multiple emails one by one. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Sometimes the test previews are different from my inbox compared to the previews in Dotdigital. And I need a summary report for every email with its most clicked links, but Dotdigital cannot provide it for now. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital standardizes our company emails with branding templates, helps us A/B test subject lines, and allows dynamic content for tailored emails without needing multiple versions. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12404198/official_response/edit) Hey Debbie, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite JW Jamie W. Small-Business (50 or fewer emp.) 3/6/2026 "Empowers Campaigns with Ease and Efficiency" 5/5 What do you like best about Dotdigital? I use Dotdigital for its email program to create efficient email campaigns. It solves the challenges of sending scheduled campaigns and creating automation programs effectively. I appreciate its user-friendly experience and the many features designed to grow our customer base and increase revenue. The ease of use with step-by-step directions and elevated drag-and-drop features when creating programs is particularly beneficial. The automation programs offer different benefits to target various customers and segments at different times. I find the support, training sessions, automation features, and segmenting very valuable. The initial setup was also very easy, making it a smooth transition for us. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Everything is wonderful! Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital solves sending scheduled campaigns, creating automation programs, offers a user-friendly experience, and helps grow our customer base. Features like step-by-step direction, drag and drop, automation, and segmenting enhance its value. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12446376/official_response/edit) Hey Jamie, Thanks for the review! We really appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite JB Janette B. Communications Strategist Mid-Market (51-1000 emp.) 6/5/2026 "Greatly Simplifies Email Marketing with Robust Automation Tools and Flexible Email Templates" 5/5 What do you like best about Dotdigital? The platform offers strong email marketing and helpful automation tools that make it easy to schedule email campaigns and engage with audiences and I also appreciate the detailed analytics which made it easy to track campaign performance to improve future marketing efforts. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I haven’t had any significant problems it has been a great help in all my prospect communications and email marketing campaigns. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? It serves its purpose excellently for my regular client communication and email marketing needs which has become a valuable asset for engaging and growing our audience. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12923321/official_response/edit) Hey Janette, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: G2 invite ![Amber M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amber M.") AM Amber M. Marketing Executive Mid-Market (51-1000 emp.) 6/15/2026 "Easy to Use with Clear Reporting and Great Pricing" 4.5/5 What do you like best about Dotdigital? Easy to use platform, clear reporting, dedicated account manager, good pricing Review collected by and hosted on G2.com. What do you dislike about Dotdigital? lack of support in platform for automations compared to competitors Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital helped us engage with a large audience and report our metrics with ease reducing staff time, it also massively boosted our email marketing revenue Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12959558/official_response/edit) Hey Amber, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jonas W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jonas W.") JW Jonas W. Small-Business (50 or fewer emp.) 4/23/2026 "Versatile and Comprehensive CRM with Stellar Support" 5/5 What do you like best about Dotdigital? I use Dotdigital for my e-commerce agency clients and really appreciate the very nice and competent people working there. The tool can pretty much do anything, and I find the segmenting, personalization, sending SMS, and chat features valuable. I like that the main setup tasks are easy, and I can do advanced things too. Some features are inherently complicated, but they make them as easy as possible. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Sometimes they have too many features for unexperienced users. But I think that is not something they should change. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital provides a great CRM and personalization tool for clients. It offers segmenting, personalization, sending SMS, and chat, which help enhance customer engagement. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12675894/official_response/edit) Hey Jonas, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite IT Isabel T. Head of Brand Small-Business (50 or fewer emp.) 7/15/2026 "Great support!" 4/5 What do you like best about Dotdigital? I really appreciate the personalised service—Lauren has been great. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The platform isn't always straight forward to use, it is quite complicated. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? We use it mainly for automation Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13110013/official_response/edit) Hey Isabel, Thanks for the review! Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Mid-Market (51-1000 emp.) 1/19/2026 "Why Dotdigital is my go-to for serious campaigns" 4.5/5 What do you like best about Dotdigital? I genuinely love using Dotdigital because it finally feels like everything is in one place without the usual headaches. What really wins me over is how intuitive yet powerful it is: the drag-and-drop editor is a dream for quick campaigns (and newbie users), the AI features (like WinstonAI) give smart insights without overwhelming. Not to mention the top-notch support team that actually gets back to you like real humans who care about your results. It saves me time, boosts engagement, and makes scaling feel achievable rather than chaotic. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There's often a steep learning curve on some bits; while the basics are manageable, diving into advanced automations, segmentation, or custom workflows takes real time and sometimes training to master. template customisation options aren't as flexible as I'd like for branded designs, some reporting quirks pop up occasionally. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? It unifies our donor and service user data across channels, enabling intelligent segmentation and personalised automation for emails. This means we can send timely, relevant messages (like health updates, fundraising appeals, or volunteer opportunities) without manual effort. Helping boost open rates, click-throughs, and ultimately donations. For example, we've seen stronger donor retention through automated reminders and nurture journeys, helping prevent lapsed support and raising more funds. Overall, it streamlines our marketing, saves staff time, and delivers measurable impact in building deeper, more meaningful relationships with the people who help us make a difference in people's lives. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12231418/official_response/edit) Hey, Thanks for the review! We really appreciate it. Regards, Rob H Current UserValidated ReviewerSource: Organic ![Verified User in Sports](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Sports") US Verified User in Sports Small-Business (50 or fewer emp.) 2/26/2024 "Effortless Campaigns and Stellar Support" 4.5/5 What do you like best about Dotdigital? I use Dotdigital for one-off email campaigns, automated programs, and targeted communication. It's very useful for managing our subscription list and segmenting subscribers. Dotdigital solves the challenge of creating and delivering personalized, timely, and consistent customer journeys, bringing personalization, segmentation, customer data segmentation, and marketing automation into one platform. What I like the most is how effortlessly the platform combines personalization, customer data, and marketing automation, making it easy to send customized emails and receive useful customer data for future campaigns. I enjoy Dotdigital's reporting and analytics, which gives clear insights into campaign performance. I also find the support team really helpful with any questions or issues. The initial setup was very easy and straightforward, and the support was amazing in helping us with any questions we had. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I think having more resources for more advanced features could be helpful, so organizing more workshops, webinars, or even in-person events in 2026. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital solves the challenge of creating and delivering personalized, timely, and consistent customer journeys. It brings personalization, segmentation, customer data, and marketing automation in one platform, allowing us to create highly targeted campaigns. Personalization ensures relevant content, driving conversion and engagement. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-9339674/official_response/edit) Hey, Thanks for the review. We really appreciate it! Regards, Rob H 1/19/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite JC Jake C. Marketing Manager Small-Business (50 or fewer emp.) 1/30/2026 "Dotdigital: Easy, User-Friendly Email and Segmentation That Trains Teams Fast" 4/5 What do you like best about Dotdigital? I find the Dotdigital platform to be very easy to use and extremely user friendly when it comes to it's modular construction of emails and segments. It's platform format is easy to follow and has allowed my team to be trained up on it very quickly. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? It is not entirely clear where a lot of setting details are when trying to work on the back end of the platform. In addition, there is a lack of support at times if there are issues. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? We are now able to build automated nurture programs for our unsold leads and has helped us to increase our sales leads pipeline greatly. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12279635/official_response/edit) Hey Jake, Thanks for the review! We appreciate it. Regarding the support side of things, I'd love to discuss any problems you've had with reaching out to our support team. Feel free to email support@dotdigital.com to discuss this. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tom W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom W.") TW Tom W. 1/13/2026 "Effective for Segmentation, Needs Improved Link Management" 3/5 What do you like best about Dotdigital? With Dotdigital, I really like that we're able to segment our audience and ensure that each user receives bespoke emails. This is especially helpful for targeting users further into the buying cycle with more tailored content. I appreciate that Dotdigital allows us to hone in on the content we send to different markets, making it more bespoke to international audiences and reflecting their culture. This helps them feel part of a community, rather than just being international students. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I'm not aware of a feature that allows us to quickly find and replace things like links to pages. We might change a domain, for instance, from Credit UK to AC UK or a rebrand, and this requires our email team to manually go through every campaign email and change these domains. This is a very laborious manual task for a human. We've spoken to our success managers who were unable to help us with this. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital solves the problem of emailing large, segmented audiences for our university, ensuring each user gets tailored emails based on their course needs across various faculties. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12205583/official_response/edit) Hey Tom, Thanks for the review and feedback. We appreciate it! 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