--- title: Dotdigital Reviews meta\_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1235 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1235 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Dotdigital Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [(274 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [(245 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [(220 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [(156 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [(136 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [(90 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [(67 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [(58 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [(54 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [(38 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Dotdigital ##### 1. Ease of Use Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [ See 274 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 2. Customer Support Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [ See 245 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 3. Helpful Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [ See 220 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 4. Email Marketing Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [ See 156 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) See Related User Reviews LM Liam M. Mid-Market (51-1000 emp.) 5.0/5 "Making my email marketing better than ever" What do you like about Dotdigital? I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ##### 5. Easy Setup Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [ See 136 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ### 5 Cons or Disadvantages of Dotdigital ##### 1. Missing Features Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [ See 90 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Matt B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt B.") MB Matt B. Mid-Market (51-1000 emp.) 5.0/5 "Tom has been very helpful" What do you dislike about Dotdigital? There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user expe ##### 2. Learning Curve Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [ See 67 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) See Related User Reviews JC Jake C. Small-Business (50 or fewer emp.) 4.0/5 "Dotdigital: Easy, User-Friendly Email and Segmentation That Trains Teams Fast" What do you dislike about Dotdigital? It is not entirely clear where a lot of setting details are when trying to work on the back end of the platform. In addition, there is a lack of suppo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Multichannel Marketing with Robust Automation and Integrations" What do you dislike about Dotdigital? There is a significant need for learning before operating this app and it takes time The price for Dotdigital increases, more so when contacts keep p ##### 3. Limited Features Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [ See 58 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) See Related User Reviews ![George C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George C.") GC George C. Mid-Market (51-1000 emp.) 5.0/5 "Dot Digital is by far the best digital marketing all in one platform out there no doubt about it" What do you dislike about Dotdigital? Its great in all areas however the content editor could be updated ![Debbie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie S.") DS Debbie S. Mid-Market (51-1000 emp.) 4.5/5 "Empowers Email Personalization, Needs Better Reports" What do you dislike about Dotdigital? Sometimes the test previews are different from my inbox compared to the previews in Dotdigital. And I need a summary report for every email with its m ##### 4. Limitations Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [ See 54 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. ##### 5. Limited Options Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [ See 38 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) See Related User Reviews ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. HO Henry O. Mid-Market (51-1000 emp.) 4.0/5 "Dotdigital: User-Friendly ESP for Easy Campaigns, Segmentation & Journeys" What do you dislike about Dotdigital? Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't h JK Jasmine K. Marketing Operations Lead Mid-Market (51-1000 emp.) 6/10/2026 "Highly Flexible Email Customization and Reliable Scheduling of Campaigns Based on Time and Events" 5/5 What do you like best about Dotdigital? It allows me to manage marketing campaigns from a single place and the automation makes sure I can send multiple emails at the right time and I like that the built-in analytics provide clear insights into open rates, click rates, etc which helps improve future sends. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I’ve used it for almost 3 years now and I’ve never had any issues with it because it’s an excellent email marketing platform. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The ability to distribute email campaigns helps understand customer preferences allowing us to refine future campaigns the helps reduce subscriber churn and maintain a more responsive contact database. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12943394/official_response/edit) Hey Jasmine, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Staffing and Recruiting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Staffing and Recruiting") AS Verified User in Staffing and Recruiting Mid-Market (51-1000 emp.) 6/15/2026 "All-in-One Customer Engagement Platform That Brings Everything Together" 4.5/5 What do you like best about Dotdigital? I like its all-in-one approach to customer engagement, bringing marketing automation, personalisation, and integrations together in a single platform. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I don’t have any specific dislikes at this stage. That said, I’d still like to assess how easy the setup process is and how quickly new users can get up to speed and become proficient with the platform. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital addresses the challenge of managing customer communications and marketing automation across multiple channels. For businesses, this can be helpful by saving time, enabling better personalisation, and supporting more consistent customer experiences across those channels. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12959574/official_response/edit) Hey, Thanks for the review! Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Simon P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Simon P.") SP Simon P. 2/17/2026 "Reliable Email Marketing with Easy Setup" 5/5 What do you like best about Dotdigital? I think generally, the UI and the ease of use really appeal to me. It's definitely an interface that is easy to use and straightforward, especially when onboarding new team members. I also like the segmentation aspects of Dotdigital, as it can be really powerful. The more you get into it, the more opportunities come out of it. And, I like the reliability of Dotdigital as a platform to market on scale. We've not had any major issues or problems with deliverability, and it's consistently become a reliable tool within our current tech stack. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I'm keen to see if Dotdigital integrates further with Fresh Relevance. Right now, we're managing between two platforms, and I'd love for the relationship between them to develop. It'd be great to integrate segmentation and contact management from Dotdigital with the personalization tools from Fresh Relevance. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital is reliable in supporting our email marketing, enhancing segmentation, and contact management, giving us visibility on customer segments and opportunities to market. It solves past challenges, aiding scalability, and providing advanced tools for email campaigns, automations, and contact management. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12369672/official_response/edit) Hey Simon, Thanks so much for the review! We really appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Renewables & Environment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Renewables & Environment") UR Verified User in Renewables & Environment Mid-Market (51-1000 emp.) 7/24/2026 "Feature-Rich Beyond Email, with Helpful Chat Support" 4.5/5 What do you like best about Dotdigital? It’s got a lot of features going past just email. I like the easy chat feature for any issues, I like the bespoke code elements to elevate our emails. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I feel some basic things are missing, like a button for letter spacing. Contacts moving to plain text and we have to change them back to html. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Reaching our audience in the best ways with dynamic content making it more personalised Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13158927/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Non-Profit Organization Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Non-Profit Organization Management") UN Verified User in Non-Profit Organization Management Small-Business (50 or fewer emp.) 2/11/2026 "Intuitive Template Builder That Makes Email Campaigns Easy, and Insightful" 5/5 What do you like best about Dotdigital? I like the format around template building, and I like how intuitive the platform is. I like all the features, and the fact that new features are being added as time goes on. I found it really easy to pick up, without having previous knowledge of the platform - so it was easy to get started with my email campaigns. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I can't really think of a function about DotDigital that I dislike. I think my organisation could make better use of it - but that's on us, and our data processes. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The platform helps us to send fundraising and impact campaigns to our warm audience of charity supporters. It helps us to implement our UTM codes, to identify segment performance, and really get into the granular data. It's also a really helpful split-testing device for us, which I think help us longterm to better cater to our audience. I also like to be able to explore my audiences, for example, by understanding that a certain group may usually open their emails at 2pm, whereas another group overwhelmingly open their emails at 9pm! Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12343930/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite DL Danielle L. Marketing Director Mid-Market (51-1000 emp.) 6/7/2026 "Impressive Email Builder and Automation Workflows Help Launch Marketing Campaigns Fast" 5/5 What do you like best about Dotdigital? It has been a solid platform offering a large library of robust templates to jumpstart the email design process and great automation tools for our email marketing that help launch campaigns quickly. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Nothing negative to report at this level the platform is very practical for email marketing and customer support is very helpful. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? It’s been a great tool for staying connected with our audience and sending newsletters which has increased web traffic a lot and we also use it as our primary channel for sending product updates to our clients via email. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12928878/official_response/edit) Hey Danielle, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: G2 invite MK Mathias K. Principal Growth Strategist Mid-Market (51-1000 emp.) 6/12/2026 "Great Email Marketing Platform to Send Time and Event Optimized Emails for Best Open Rate" 5/5 What do you like best about Dotdigital? The drag and drop email builder helps in customizing email marketing campaigns, the quick scheduling helps with automated delivery of these campaigns across multiple channels and I like that segment level analysis can be performed to check the best performing campaigns. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I have nothing negative to say about this platform it is true all in one marketing solution that met our expectations. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The reliable email marketing helps in improve our customer communication which has created more effective engagement and ensures our marketing efforts translate into qualified leads for sales. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12952403/official_response/edit) Hey Mathias, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: G2 invite MT Marcus T. Marketing and Communications Manager Small-Business (50 or fewer emp.) 1/30/2026 "Effortless Email Marketing with Dotdigital" 5/5 What do you like best about Dotdigital? I really like how Dotdigital is the simplest and easiest platform to use. It's always been simple for me, especially in building emails. It’s also great to see all the exciting new features coming in, which makes it an exciting time to be part of the team. The AI platform is really useful, especially for creating engaging content and subject lines for our students. We're also looking into personalization, which might improve our workflow. Overall, it's very simple, especially for email communications and engaging content, and it helps us house data and view reports conveniently. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I don't dislike anything about Dotdigital Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital consolidates member data, simplifies creating campaigns and comms, and easily connects with students. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12281294/official_response/edit) Hey Marcus, Thanks for the amazing review! We really appreciate it. Regards, Rob H 2/2/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education") UH Verified User in Higher Education Enterprise (\> 1000 emp.) 4/24/2026 "User-Friendly Email Customisation with Reliable Scheduling and Segmentation" 4/5 What do you like best about Dotdigital? I like the ability to customised emails - much more user-friendly and personalised than other email marketing platforms I've used before. The steps to sending emails is also very clear and make it easy to avoid error, making it very reliable for our performance metrics. It's been our platform of preference for at least the last 10 years as a result of the fair pricing and positive impact on recruitment numbers, and as a current staff member I can access previous email examples and review their success rates, so the UX is very smooth. We regularly use audience segments when promoting events and sending essential admissions information to avoid overloading already-engaged users. Scheduling emails has also been a benefit when team capacity is reduced. We also rely heavily on templates, saved styles and building blocks to streamline creating new emails. Whenever I've encountered queries I've found the existing support resources more than suitable - it's very rare I need to access specific customer support. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? As we are long-standing users, the email folder system can get quite long and bogged down with old content. Particularly as we are meticulous with organising by admission year, then email type, then often send times, it can be overwhelming to see the long list of folders. Perhaps the ability to hide folders from view without deleting them permanently would be a positive addition to making the user journey easier. When building emails I've often had the desire to incorporate image or graphic into the backgrounds, rather than as additional image blocks that could move depending on the user's viewing device. Lastly, we utilise a lot of dynamic content, and we also use the test send feature heavily. It would be great to see an easier way of sending all these different content versions without manually changing my personal contact preferences per email to see dynamic content in situe. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? It is helping us target prospective students across a wide range of courses from within one email. We can also reinforce updated branding and maximise brand recognition as an institution. Particularly moving through a merger, we utilised dotdigital as our communication platform to keep users updated and track their journey once they enter our stream. I've also been interested exploring the AI integrations to further this brand voice, particularly as we are looking to hire assistants who will not be as familiar with our messaging and tone of voice. I have also benefitted from the autosave function and ability to undo/redo. Previous platforms have been far less intuitive with this, meaning there wasn't much room to play with layouts. We do use templates and building blocks heavily, meaning a drastic time saving when duplicating the same content but for slightly different audience segments. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12682394/official_response/edit) Hey, Thanks so much for the review and feedback! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Digital Marketing Supervisor Small-Business (50 or fewer emp.) 8/26/2025 "Dotdigital Works Great and Has Great Support" 4.5/5 What do you like best about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to figure it out. I usally get issues or questions answered about what i have created fixed immediately or within 24 hours. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Keeping in contact with our customers and helping segmenting our customers to provide the best email to the most likely to activate on it. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-11598695/official_response/edit) Hey Stephen, Thanks for the review! We appreciate it. 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