--- title: Dotdigital Reviews meta\_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1235 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1235 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Dotdigital Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [(274 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [(245 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [(220 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [(156 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [(136 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [(90 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [(67 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [(58 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [(54 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [(38 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Dotdigital ##### 1. Ease of Use Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [ See 274 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 2. Customer Support Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [ See 245 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 3. Helpful Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [ See 220 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 4. Email Marketing Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [ See 156 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) See Related User Reviews LM Liam M. Mid-Market (51-1000 emp.) 5.0/5 "Making my email marketing better than ever" What do you like about Dotdigital? I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ##### 5. Easy Setup Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [ See 136 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ### 5 Cons or Disadvantages of Dotdigital ##### 1. Missing Features Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [ See 90 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Matt B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt B.") MB Matt B. Mid-Market (51-1000 emp.) 5.0/5 "Tom has been very helpful" What do you dislike about Dotdigital? There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user expe ##### 2. Learning Curve Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [ See 67 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) See Related User Reviews JC Jake C. Small-Business (50 or fewer emp.) 4.0/5 "Dotdigital: Easy, User-Friendly Email and Segmentation That Trains Teams Fast" What do you dislike about Dotdigital? It is not entirely clear where a lot of setting details are when trying to work on the back end of the platform. In addition, there is a lack of suppo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Multichannel Marketing with Robust Automation and Integrations" What do you dislike about Dotdigital? There is a significant need for learning before operating this app and it takes time The price for Dotdigital increases, more so when contacts keep p ##### 3. Limited Features Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [ See 58 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) See Related User Reviews ![George C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George C.") GC George C. Mid-Market (51-1000 emp.) 5.0/5 "Dot Digital is by far the best digital marketing all in one platform out there no doubt about it" What do you dislike about Dotdigital? Its great in all areas however the content editor could be updated ![Debbie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie S.") DS Debbie S. Mid-Market (51-1000 emp.) 4.5/5 "Empowers Email Personalization, Needs Better Reports" What do you dislike about Dotdigital? Sometimes the test previews are different from my inbox compared to the previews in Dotdigital. And I need a summary report for every email with its m ##### 4. Limitations Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [ See 54 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. ##### 5. Limited Options Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [ See 38 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) See Related User Reviews ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. HO Henry O. Mid-Market (51-1000 emp.) 4.0/5 "Dotdigital: User-Friendly ESP for Easy Campaigns, Segmentation & Journeys" What do you dislike about Dotdigital? Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't h ![Helen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Helen B.") HB Helen B. Mid-Market (51-1000 emp.) 4/14/2026 "Effortlessly Scaled Our Marketing Across 70+ Businesses" 4.5/5 What do you like best about Dotdigital? I find Dotdigital easy to use and appreciate how it allows us to scale content across 70+ businesses. The software seems to share so much content and have a good community. I switched to Dotdigital because our other business was successfully using it, and we found it to be superior to other platforms. It delivers good results, which is why I'm very likely to recommend it. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? We're a bit short on resources, so having automated programs set up with pre-filled emails ready to update with links and activate would be great. It would also help to have more templates and programs ready to plug and play. During onboarding, it would be nice to configure the reporting dashboard to track KPIs, and reporting across so many accounts is difficult. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital allows us to scale content across 70+ businesses easily and offers simple automated marketing solutions with good results and community support. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12624614/official_response/edit) Hey Helen, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Smith C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Smith C.") SC Smith C. Marketing Manager Mid-Market (51-1000 emp.) 7/14/2026 "Easy List Segmentation and Simple Email Journeys" 4.5/5 What do you like best about Dotdigital? It's easy to create lists and segments to really target the audience intended. Creating emails and journeys are really simple too! Very user-friendly Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Sometimes when creating a segment for an email, it can get confusing when you want all rules/some rules included and what to exclude. You need to really understand these. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? It is helping us use our audience's preferences which eliminates excess emails being sent/ignored. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13104008/official_response/edit) Hey Smith, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite HO Henry O. CRM Executive Mid-Market (51-1000 emp.) 1/19/2026 "Dotdigital: User-Friendly ESP for Easy Campaigns, Segmentation & Journeys" 4/5 What do you like best about Dotdigital? Dotdigital is definitely the ESP that I have found easy to pick and run with, much more user friendly than some of their competitors. Can easily create campaigns, segmentations and journeys that businesses would need. Also their chatbot AI is actually really helpful and when not their customer support team are really responsive. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't having to delete or copy previous ones and can revert if the changes prove to be ineffective. Also we have an issue where clients have multiple accounts within our business but all registered under a single email address, Dotdigital's inability to use anything except email address as the contact's unique identifier has proved problematic. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? We use Dotdigital for all of our business' BAU comms as well as our automated comms, helping us to both onboard new clients as well as retain existing ones. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12231633/official_response/edit) Hey Henry, Thanks for the review! We use Email, mobile number or even custom identifiers for contacts now. We've got more information on this here: https://support.dotdigital.com/en/articles/11745347-use-custom-identifiers Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Michaela C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michaela C.") MC Michaela C. Digital Marketing Manager Small-Business (50 or fewer emp.) 4/17/2024 "Empowers Personalization & Automation, Seamless to Use" 5/5 What do you like best about Dotdigital? I love using Dotdigital for all our Email and SMS marketing. I appreciate the personalisation, automation, and quickness of using templates. What stands out for me is the ability to make programs easily and analyze them. I find the advanced features immensely helpful compared to other ESPs. I particularly enjoy the ability to personalise the user experience and automate campaigns to save time. The initial setup was easy, which was a great relief. I also value the use of segments for targeted emails, as it enhances our marketing efforts. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I dislike that A/B testing on transactional emails is limited. Right now, you can only use automation to split the campaigns. It would be better if you could A/B split like the marketing emails now allow. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital for Email and SMS marketing, benefiting from personalization, automation, and quick template use. It easily lets me create and analyze programs with advanced features. Switching from Mailchimp, its segments enhance targeted emails, saving time with automated campaigns. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-9548422/official_response/edit) Hey Michaela, Thanks for the review! We appreciate it. Regards, Rob H 1/19/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ST Scott T. Communications Partner Mid-Market (51-1000 emp.) 1/16/2026 "Streamlined Email Automation and Segmentation" 5/5 What do you like best about Dotdigital? The automation and journey-building tools are the standout features for us. We can map out multi-step journeys with triggers, timing rules, and decision points based on customer behaviour or data, which makes it much easier to manage ongoing communications at scale. Segmentation is also a big benefit because it allows us to tailor messaging to specific groups, improving relevance and engagement. From a day-to-day perspective, it’s helpful having a platform that supports both campaign activity and automated transactional messaging, so we’re not switching between tools to manage different types of emails. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There are a few areas where Dotdigital could improve. Some of the more advanced features, like automation and segmentation, can feel a bit complex to set up and troubleshoot, especially when you're in a hurry or dealing with multiple data points and conditions. When things don't work as expected, it can take time to pinpoint where the issue is, and clearer diagnostic tools or at-a-glance troubleshooting would make it easier. Some tasks involve more steps than expected, so streamlining workflows and making navigation more intuitive would help everyday efficiency. Also, while support is excellent, having more practical, scenario-based guidance in-product, like templates or best practice prompts for common automations and transactional setups, would make onboarding new users and building confidence faster. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital helps us centralise and scale our email communications by bringing marketing and transactional messaging into one platform. It reduces manual workload by allowing us to automate journeys and triggered emails, which improves consistency and lowers the risk of missed communications. It also helps us target messages more effectively through segmentation, so we can tailor content to different audiences rather than sending one generic message to everyone. Overall, it gives us more control and visibility over what’s being sent, when it’s being sent, and to whom—making our communications more reliable and efficient. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12223978/official_response/edit) Hey Scott, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jenny R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny R.") JR Jenny R. Marketing Technology Mid-Market (51-1000 emp.) 7/23/2026 "Easy to Use, Great New Personalisation Features" 4.5/5 What do you like best about Dotdigital? DotDigital is easy to use, and we’ve really enjoyed the new personalisation software. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I’d like to see an option to download results for multiple emails in one go, so it’s easier to compare metrics like link clicks across the year. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The ability to reach multiple audiences wit email (and sometimes SMS) in a structured and logical way Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13149352/official_response/edit) Hey Jenny, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite AF Audric F. Brand Manager Small-Business (50 or fewer emp.) 1/13/2026 "Flexible Marketing Automation with Dotdigital" 4.5/5 What do you like best about Dotdigital? I use Dotdigital as a marketing tool to reach our customers, allowing us to inform them about offers and new product launches. It's super easy, quick, and efficient. I love the segment option and the ability to change the look and feel to match our branding. The embedded forms are a great feature as well. I really appreciate the flexibility and automation, which make managing our welcome, abandoned cart, and product flows so easy. We can easily create dedicated product flows and enroll customers to receive specific content when they purchase a product. Scheduling sends at specific times is also straightforward, freeing us from manual sends. The initial setup was easy and quick. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I don't have any suggestions at the moment, maybe more available fonts or possibility to integrate more dynamic HTML. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital to efficiently reach customers and inform them about offers and launches. It's quick and easy to use, with helpful segmenting, branding options, and embedded forms. Its automation handles welcome, abandoned cart, and product flows smoothly, saving manual send effort. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12205292/official_response/edit) Hey Audric, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Shona C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shona C.") SC Shona C. Director of Marketing and Customer Experience Mid-Market (51-1000 emp.) 1/13/2026 "Effortless Onboarding and Outstanding Support with Dot Digital" 5/5 What do you like best about Dotdigital? The platform is easy to use, with good training provided and the online academy there to easily answer any queries we have had during onboarding. When we have needed a bit more support, then availability and speed of the customer support team has been excellent. We found the integration with our CRM tricky, but that is down to the complexities of the CRM, and have found that now we have access to all our data, we are able to segment better and be more targeted than we could with our old e-marketing platform. We are using Dot Digital daily, and finding it simple and self-explanatory. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There is only one thing that I find tricky and that is the summary email send reports. It would be good if these could be split into two parts - high level send stats, and then the more detailed analysis of behaviour. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? We can send comms to our customers easily and quickly. The templates look great and we are getting analytics on behaviour. We are able to set granular marketing preferences and we are starting to build automated trigger emails. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12205331/official_response/edit) Hey Shona, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Leon M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leon M.") LM Leon M. Copywriter and Content Marketer Mid-Market (51-1000 emp.) 8/7/2024 "Effortless Campaign Automation with a Touch of Personalization" 5/5 What do you like best about Dotdigital? I use Dotdigital to build marketing and transactional email campaigns, and I like that it makes building emails and programs really simple and easy for most people to pick up. I appreciate the automation feature, allowing me to see everything at a glance without the need for manual intervention. I enjoy the program building feature because, although it looks complicated at first, it's quite simple and I like building the logic. It helps me create full campaigns and automate them while personalizing the user experience with effective segmentation, saving me a lot of time and providing a better experience for customers. I also prefer the look and feel of the emails built with Dotdigital, and I found the initial setup to be very easy. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? It would be nice to be able to edit a scheduled campaign without having to cancel the scheduled send, edit it, and then schedule the email again. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital to simplify building emails and programs. It automates emails, segments users, and personalizes communication, saving time and enhancing customer experience. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-9974133/official_response/edit) Hey Leon, We appreciate your review and are glad that Dotdigital meets your email marketing needs while offering quick support. Your feedback on email block design will be considered as we continue to enhance our platform. Thank you for your valuable insights! Regards, Rob H 1/8/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Insurance](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Insurance") UI Verified User in Insurance Mid-Market (51-1000 emp.) 3/25/2026 "Effortless Marketing Automation with Robust Data Handling" 4/5 What do you like best about Dotdigital? I really appreciate Dotdigital's easy-to-use dashboard and email builder, which allows our marketing team to navigate it quickly and build new templates and journeys effortlessly. The email builder helps us create good looking email communications that align with our brand guidelines and feel optimised for click-through rates. The journey builder is also intuitive, thanks to its drag-and-drop functionality. I also find that Dotdigital allows us to achieve better data segmentation, helping us create more personalised and targeted communications. Moreover, it enables us to automate efficiently without needing too much input from our engineering team. Integrating Dotdigital forms into our WordPress website has been beneficial in keeping our data within the platform, aiding compliance, and making automation easier. Additionally, the initial setup was relatively easy with excellent support from the Dotdigital team. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? We have a setup child account that is used for some transactional email that the marketing team can manage without engineering support. This child account is a bit cumbersome to manage alongside the main account and as we have duplicate data in both accounts it does become expensive. The other part of the product that is frustrating to use is the dynamic content blocks only allowing up to 10 personalisation queries. There is a workaround by adding additional dynamic content blocks but it becomes a bit more complex to manage. I would like to see a higher limit on these. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Using Dotdigital for marketing gives better data and segmentation, enabling personalized and automated communications. The dashboard and builders are user-friendly, fitting brand guidelines and improving click rates. Embedding Dotdigital forms helps keep data compliant and automatable. We use Dotdigital frequently/daily and have several transactional and marketing automations. One of these includes a reminder to purchase if the customer has a quote but has not yet checked out. Dotdigital easily made this approachable for us and it actively helps us increase our conversion rate. We have also started using SMS messages through Dotdigital which was not a functionality we had available in our previous CRM automation system. Being able to create the text and embed it into an email automation means we can get better cutthrough on key messages such as compliance issues and requirements of having insurance. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12541797/official_response/edit) Hey, Thanks for the review! We really appreciate it. I wanted to touch on the Dynamic Content point. It is possible to have this limit raised from 10. Please reach out to support@dotdigital.com and we can get you in touch with your Customer Success Manager to discuss this. 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