--- title: Dotdigital Reviews meta\_title: 'Dotdigital Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1235 reviews by the users' company size, role or industry to find out how Dotdigital works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1235 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Dotdigital Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [(274 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [(245 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [(220 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [(156 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [(136 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [(90 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [(67 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [(58 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [(54 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [(38 mentions)](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Dotdigital ##### 1. Ease of Use Users find Dotdigital's **ease of use** exceptional, simplifying campaign creation and database management for all teams. [ See 274 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1056642&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 2. Customer Support Users commend Dotdigital's **exceptional customer support** , highlighting its responsiveness and helpfulness in resolving issues quickly. [ See 245 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060165&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 3. Helpful Users value the **comprehensive features** of Dotdigital, enhancing their marketing strategies and audience segmentation effectively. [ See 220 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1053507&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ##### 4. Email Marketing Users value the **user-friendly interface and excellent support** of Dotdigital, enhancing their email marketing experience significantly. [ See 156 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060937&qs=pros-and-cons#reviews) See Related User Reviews LM Liam M. Mid-Market (51-1000 emp.) 5.0/5 "Making my email marketing better than ever" What do you like about Dotdigital? I like the possibility of creating great segmentation to send more targeted emails to my database, plus the design element Dotdigital has to offer, it ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ##### 5. Easy Setup Users find Dotdigital's **easy setup** process seamless, aided by excellent onboarding and supportive customer assistance. [ See 136 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054957&qs=pros-and-cons#reviews) See Related User Reviews ![Rebecca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebecca C.") RC Rebecca C. Mid-Market (51-1000 emp.) 5.0/5 "Great well rounded training sessions" What do you like about Dotdigital? Having used other automation and email marketing platforms in the past, Dotdigital is my go-to for it's user-friendly interface, intuitive features, r ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you like about Dotdigital? Dotdigital works very intuitively and it is easy to manage emails, programs and segments. The times i do need help someone is there LIVE and ready to ### 5 Cons or Disadvantages of Dotdigital ##### 1. Missing Features Users note several **missing features** in Dotdigital, including copy-pasting sections and advanced segmentation options. [ See 90 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061624&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Matt B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt B.") MB Matt B. Mid-Market (51-1000 emp.) 5.0/5 "Tom has been very helpful" What do you dislike about Dotdigital? There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user expe ##### 2. Learning Curve Users find the **learning curve steep** due to initial complexities in setup and feature navigation. [ See 67 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1049710&qs=pros-and-cons#reviews) See Related User Reviews JC Jake C. Small-Business (50 or fewer emp.) 4.0/5 "Dotdigital: Easy, User-Friendly Email and Segmentation That Trains Teams Fast" What do you dislike about Dotdigital? It is not entirely clear where a lot of setting details are when trying to work on the back end of the platform. In addition, there is a lack of suppo ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Powerful Multichannel Marketing with Robust Automation and Integrations" What do you dislike about Dotdigital? There is a significant need for learning before operating this app and it takes time The price for Dotdigital increases, more so when contacts keep p ##### 3. Limited Features Users find Dotdigital's **limited features** insufficient for advanced email journeys and reporting, hindering optimal functionality. [ See 58 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1054049&qs=pros-and-cons#reviews) See Related User Reviews ![George C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George C.") GC George C. Mid-Market (51-1000 emp.) 5.0/5 "Dot Digital is by far the best digital marketing all in one platform out there no doubt about it" What do you dislike about Dotdigital? Its great in all areas however the content editor could be updated ![Debbie S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Debbie S.") DS Debbie S. Mid-Market (51-1000 emp.) 4.5/5 "Empowers Email Personalization, Needs Better Reports" What do you dislike about Dotdigital? Sometimes the test previews are different from my inbox compared to the previews in Dotdigital. And I need a summary report for every email with its m ##### 4. Limitations Users note **limitations in reporting and onboarding** , finding integration and template options initially overwhelming and lacking. [ See 54 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1060135&qs=pros-and-cons#reviews) See Related User Reviews ![Stephen B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephen B.") SB Stephen B. Small-Business (50 or fewer emp.) 4.5/5 "Dotdigital Works Great and Has Great Support" What do you dislike about Dotdigital? There chat app that you can install on your web platform could be more robust and more customer info on it. ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. ##### 5. Limited Options Users find Dotdigital has **limited options** for advanced segmentation and lacks flexibility for larger scale email efforts. [ See 38 mentions ](https://www.g2.com/products/dotdigital/reviews?filters%5Bsentiment_snippet%5D=1061069&qs=pros-and-cons#reviews) See Related User Reviews ![Zara O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zara O.") ZO Zara O. Mid-Market (51-1000 emp.) 5.0/5 "Easiest platform I've used with great help and support" What do you dislike about Dotdigital? The only thing I've found hard to work with is the image library as sometimes it's quite tricky to search for images when building campaigns. HO Henry O. Mid-Market (51-1000 emp.) 4.0/5 "Dotdigital: User-Friendly ESP for Easy Campaigns, Segmentation & Journeys" What do you dislike about Dotdigital? Dotdigital can be a touch basic and misses some finer touches such as being able to create different versions of a email journeys so that you aren't h ![Matt B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Matt B.") MB Matt B. Email Marketing Manager Mid-Market (51-1000 emp.) 3/11/2025 "Tom has been very helpful" 5/5 What do you like best about Dotdigital? Dot Digital has been excellent from day one. Having worked with them previously at Marie Curie and now Sue Ryder, I am finding them consistently good. The customer support from our account manager, Tom, has been great, and the online chat function sees that I never get stuck. Dot Digital is easy to use, I use it on a daily basis. It's also great that it's easy to implement and easy to integrate with other platforms. Having used Mailchimp previously, this system beats it. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? There are a few key things missing from designs, and it seems that big picture thinking has been implemented instead of actually thinking of user experience. This includes things such as the chat icon blocking data in the bottom right hand corner of a report, SMS reporting via a Google Sheet not being a thing just to name a couple. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? The ability to transfer programs and emails easily from one account to child accounts is a much-needed feature, and I'm surprised it's one that has been overlooked in the past. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-10931565/official_response/edit) Hey Matt, Thanks for the review and feedback! We really appreciate it. If you'd like to see any additional features in our platform, please feel free to submit a feature request on our roadmap here: roadmap.dotdigital.com Regards, Rob H 3/4/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Small-Business (50 or fewer emp.) 7/30/2026 "Brilliant, User-Friendly Platform Does What it Says" 5/5 What do you like best about Dotdigital? It’s really user-friendly. The dashboard and overall organisation of the platform are brilliant and make it easy to navigate. The folder structure has helped us stay more organised, and the email builder—especially the "custom blocks" feature—saves us loads of time when we need to replicate certain blocks across different emails. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I’m confused about the different email types for programs versus ad hoc emails. I don’t understand why triggered emails are required when you can just add standard emails to programs anyway. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? it integrates with our CRM (we built the integration) and allows us to use real customer data in our sending and add some sophistication to the process Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13186238/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Caitlin X.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Caitlin X.") CX Caitlin X. Retention Manager Small-Business (50 or fewer emp.) 5/1/2026 "Robust Integrations but Lags in SMS Features" 3.5/5 What do you like best about Dotdigital? I really like that Dotdigital is easy to use, and it has a lot of integrations available which makes it quite versatile. It's quite technical in how things connect, allowing you to understand the connections and the time it takes for flows to populate. The data management is really robust, and they have strong privacy protocols. The platform also includes a great RFM analysis tool, which I appreciate as it's free with the platform. Additionally, Dotdigital is like a graduated version of Mailchimp with more automation and data analytics, and the support from the Dotdigital team is really robust, which is second to none. The initial setup was very easy for my team. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I think they were pretty late to the SMS game, and so the SMS function feels a little bit slower than other platforms such as klaviyo and Attentive. They also don't have an inbuilt pop-up form, and you need a third party for that, which can be another cost added to the platform, and it would be better if everything was in one place. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital for data management, easy email building with drag-and-drop templates, and organizing segments. It helps in creating marketing automations with ecommerce platforms and supports decision-making with tools like RFM analysis for A/B testing and understanding customer life cycles. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12735730/official_response/edit) Hey Caitlin, Thanks for the review! Regards, Rob H Validated ReviewerIncentivizedSource: G2 invite AF Abi F. Mid-Market (51-1000 emp.) 5/1/2026 "Comprehensive Engagement Suite with Room to Grow" 4/5 What do you like best about Dotdigital? I use Dotdigital for all our mass emails, automated emails and journeys, forms, surveys, and integration with our Shopify store. I find it to be a one-stop shop for engaging our supporters digitally. It holds all our information and streamlines our communications, keeping us consistent with templates and allowing automation and integration with our websites. I like how it makes a smoother journey for our supporters. The UX of editing and creating emails is much better than other platforms I've used. The help and support are also very good. I enjoy mapping out visual journeys. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Reporting for journeys is difficult when monitoring monthly trends. Exporting engagement data against individuals is impossible. Permission control on users is limited, it would be nice to block permissions to certain data fields. Forms are basic, for example, there are no address verification options and validation of data. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital is a one-stop shop for engaging our supporters digitally, streamlining communications, automation, and integration with our websites, creating a smoother journey for our supporters. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12729685/official_response/edit) Hey Abi, Thanks for the review and feedback! Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite DO Darren O. Mid-Market (51-1000 emp.) 5/1/2026 "Empowers Our Charity with Precision Email Marketing" 5/5 What do you like best about Dotdigital? I find Dotdigital incredibly valuable for our email marketing needs. The platform makes it simple to build emails, and we've managed to create a consistent-looking email newsletter thanks to the use of Custom Blocks. The audience segments feature is particularly useful, as we've been able to make detailed segments based on interests or previous clicks, which has boosted our remarketing efforts and increased open and click-to-open rates. The triggered emails feature is superbly useful for us, especially as we use it for transactional emails whenever a donation is made through our integrated payment portal. Overall, these features make Dotdigital stand out to me. Our account manager, Sean Ardley, has been brilliant throughout our time with him - exceptionally helpful and always answers queries promptly. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I would like to see more customization on the Email Dashboard so I can see charts/graphs on the metrics we specifically find useful at our charity. Though, admittedly this could be a knowledge gap on my part. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital allows us to send marketing emails to large audiences, easily build emails with dynamic content, and gather insights like open and click rates. The use of audience segments and triggered emails has improved our remarketing efforts and follow-up communication effectiveness. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12729034/official_response/edit) Hey Darren, Thanks for the review! We appreciate it. Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") UE Verified User in Events Services Small-Business (50 or fewer emp.) 4/28/2026 "Intuitive, Flexible Email Automation with Strong Segmentation and Support" 4.5/5 What do you like best about Dotdigital? What I like best about Dotdigital is how intuitive and flexible the platform is for managing email and marketing automation. It makes it easy to build, schedule, and personalise campaigns without needing a lot of technical expertise. The segmentation tools are particularly strong, allowing us to target the right audiences with relevant messaging, which has noticeably improved engagement. I also really value the level of support provided by the Dotdigital team. They’re responsive, knowledgeable, and proactive in helping us get the most out of the platform. The integrations with other systems we use are smooth, which helps streamline our workflow and saves time across campaigns. Overall, it’s a reliable, user-friendly platform that supports both day-to-day marketing needs and more advanced campaign strategies. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The reporting and analytics, although useful, can sometimes feel limited or not as intuitive as they could be, particularly when trying to extract more detailed insights or build custom reports. Additionally, certain interface elements can feel slightly dated, and navigating between different sections isn’t always as seamless as it could be. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital solves the challenge of connecting multiple marketing tools and systems into one cohesive platform. The easy integrations with our other apps mean we can sync data seamlessly without spending time on manual uploads or complicated workarounds. This ensures our campaigns are always using up-to-date information and reduces the risk of errors. The UI and UX are also a big advantage, everything is laid out in a clear, straightforward way, which makes it easy for the team to navigate and execute campaigns quickly. This simplicity helps reduce the learning curve and allows us to focus more on strategy and content rather than figuring out how the platform works. Overall, it streamlines our processes, saves time, and makes it much easier to run effective, data-driven marketing campaigns. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12704074/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ben C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben C.") BC Ben C. Senior Digital Manager Mid-Market (51-1000 emp.) 4/28/2026 "A Reliable Partner with Exceptional Support" 5/5 What do you like best about Dotdigital? I've been using Dotdigital for about seven years across two organizations, and my experience has been consistently excellent. One of Dotdigital's biggest strengths is its people, who are knowledgeable and proactive. I find the account managers genuinely help us get the most out of the platform, making a real difference. The migration from Mailchimp to Dotdigital was seamless, and the onboarding process was smooth and well-managed. Our onboarding manager, Jeri, made a complex transition feel straightforward and well-structured. Since going live nearly three years ago, we've seen continuous improvement in our email performance. Dotdigital enables us to build complex, engaging supporter journeys and take a strategic approach to lifecycle marketing. I appreciate that Dotdigital is not just an email provider; we've expanded into SMS campaigns, WhatsApp messaging, and integrated forms, which is a major advantage for both data and operations. The level of ongoing support is excellent, with strong, responsive, and strategic customer success managers. Dotdigital offers robust functionality, ease of use, strong integrations, and excellent human support, which is rare in the market. They also invest in their community through events and learning opportunities, which I find particularly valuable for growth and staying competitive. Additionally, the platform is intuitive, especially when building complex journeys, and the documentation and live support from their team are outstanding. They are an invaluable extension of our team, giving us the confidence to keep pushing forward. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? Integrations within the charity sector are somewhat basic as an offering, and bespoke integration projects can be somewhat expensive. More bespoke integrations for specific tools such as Raiser’s Edge and other payment platforms would be helpful. For example, a direct integration with iRaiser, our donation platform, would be valuable to see how much income was brought in by a campaign or journey. This would help from a reporting and segmentation perspective. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? Dotdigital solves fragmentation by providing an omni-channel solution for supporters. It's intuitive, supports complex journeys, and offers robust functionality with strong, proactive account support, which is invaluable for our team. They enable us to confidently advance our marketing strategies. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12698983/official_response/edit) Hey Ben, Thanks for the review! We appreciate it. We do currently have an integration with Raiser's Edge already! Check out our help centre article on how to get it connected to your Dotdigital account here: https://support.dotdigital.com/en/articles/9937636-integrate-raiser-s-edge-nxt-with-dotdigital Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/17/2026 "Simple Interface, Smooth Integrations, and Reliable Automations" 4.5/5 What do you like best about Dotdigital? Very simple interface and doesn't limit you when you're looking to develop your account and email marketing. We're seamlessly integrated with other apps, like Zapier, which really helps us connect properly. Pricing is all reasonable compared with other software. We've had no issues with performance, the automations function all okay. Our onboarding process from a few years ago was smooth and the team were very helpful. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I would say the editing functions on email can be a little bit clunky at times, but that's minor Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? It's making our email marketing a smooth process, it helps us to plan everything ahead and to make sure we have automations we can trust Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-13121446/official_response/edit) Hey, Thanks for the review! We appreciate it. Regards, Rob H Current UserValidated ReviewerIncentivizedSource: Seller invite ![Hayden R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hayden R.") HR Hayden R. Graphic Designer Computer Software Small-Business (50 or fewer emp.) 4/26/2026 "Effortless CRM Integration, Needs More Template Options" 4.5/5 What do you like best about Dotdigital? I love the interface Dotdigital has, making it easy for me to find campaigns and other tools quickly. I was able to navigate the site from day one and have consistently been able to find what I need. I also appreciate the customer service, which has been really quick and helpful. Dotdigital integrates with our CRM effortlessly, and I find its ease of use in sending emails and the number of sends it can produce are valuable for our lead generation campaigns. We've used Dotdigital for 8 years, and I believe its capabilities have been a strong reason for our growth. I didn't personally set it up, but from what I know, it was pretty simple and straightforward. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? The main problem for me is the lack of templates for making HTML campaigns, and some of the templates out there are also quite basic. There has also been the odd occasion in which emails haven't been able to export out of Dotdigital, but this could have been an error from our end and not Dotdigital's. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? I use Dotdigital to sort emails and integrate responses into our CRM. It helps generate leads with ease and integrates effortlessly with Salesforce, improving our email marketing efficiency. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12691249/official_response/edit) Hey Hayden, Thanks for the review! We appreciate it. If you run into any issues with exporting campaigns, feel free to contact our support team at support@dotdigital.com Regards, Rob H Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/24/2026 "Powerful Automation and an Intuitive Drag-and-Drop Email Builder" 5/5 What do you like best about Dotdigital? The automation/programme tool is really useful, and it lets you connect to other channels to create an omni-channel-focused customer journey. It also includes a very intuitive drag-and-drop email builder. I also really like how responsive the team is—there’s a lot of support available through the chat functionality, which uses the Winston AI tool, or it can connect you to a customer representative if you need to take it further. There’s also a full support link explaining how to style articles, plus loads of videos. Review collected by and hosted on G2.com. What do you dislike about Dotdigital? I really like the tools on offer in the forms. They work well for data capture, and they can also be used for feedback surveys. That said, the tool could do more on the survey side, especially if it added exclusive answer options. Review collected by and hosted on G2.com. What problems is Dotdigital solving and how is that benefiting you? We are an agency that uses Dotdigital for our clients. There’s now a much bigger focus on omnichannel marketing, which Dotdigital offers. We also needed to test campaigns to see which approach performed best for different audiences, and Dotdigital is well set up for a test-and-learn style approach—both through the programmes and through the testing functionality built into the email send process. this can be done very easily without adding loads more to your workload. Review collected by and hosted on G2.com. Show More Response from Rob Hughes of Dotdigital [Editedit](https://www.g2.com/survey_responses/dotdigital-review-12681886/official_response/edit) Hey, Thanks for the review and feedback! We appreciate it. 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