--- title: DemandWorks Reviews meta_title: 'DemandWorks Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 71 reviews by the users' company size, role or industry to find out how DemandWorks works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 71 scale: '5' date_modified: '2026-06-24' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # DemandWorks Reviews **Vendor:** DemandWorks Media **Category:** [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services) **Average Rating:** 4.7/5.0 **Total Reviews:** 71 ## About DemandWorks B2B Demand Generation | Account Based Marketing | Content Syndication - DemandWorks’ unique lead generation programs enable you to deliver your content, to the right buyer, at the right time, on any device. At DemandWorks, they’re gathering real-time data around preferences, technology, and research, and then acting on that data to drive superior conversion. Combining powerful analytics with content consumption... ## DemandWorks Pros & Cons **What users like:** - Users value the **campaign effectiveness** of DemandWorks, appreciating reliable setup and comprehensive reporting in one dashboard. (1 reviews) - Users appreciate the **responsive customer service** of DemandWorks, ensuring effective campaign setups and insightful dashboards. (1 reviews) - Users value the **personalized lead nurturing** of DemandWorks, enhancing engagement and efficiency in demand generation. (1 reviews) - Users praise DemandWorks for their **responsive customer support** , ensuring efficient campaign setups and accessible insights. (1 reviews) - Users find that DemandWorks offers **efficient lead nurturing** , providing personalized engagement that enhances demand generation efforts. (1 reviews) - Engagement (1 reviews) - Lead Generation (1 reviews) - Lead Quality (1 reviews) - Personalization (1 reviews) - Reporting Transparency (1 reviews) **What users dislike:** - Users find the pricing of DemandWorks **expensive** , though it offers flexibility as spending levels rise. (1 reviews) ## DemandWorks Reviews ### 1. Why Demandworks is one of our top content syndication partners **Rating:** 5.0/5.0 stars **Reviewed by:** Kristin J. | Director of Global DIgital, Media and Marketing Operations, Enterprise (> 1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about DemandWorks?** Their ability to nurture leads on a 1:1 level at scale. Instead of broad, generic outreach, their approach ensures each lead receives relevant content and engagement tailored to their needs. That precision makes our demand generation efforts more efficient and impactful. **What do you dislike about DemandWorks?** I can't think of anything that I dislike. **Recommendations to others considering DemandWorks:** My advice is to go in with a clear definition of your ICP and the type of content you want to amplify. Demandworks’ strength lies in their respected eBulletins and the proprietary audience they’ve built from subscribers. The more precise you are about who you want to reach, the more value you’ll get from their ability to put your content directly in front of the right decision-makers and influencers. **What problems is DemandWorks solving and how is that benefiting you?** Demandworks helps us solve two critical challenges: reaching a highly specific ICP and ensuring our content connects with the right people. Their respected eBulletins and the proprietary audience they’ve built from subscribers allow us to deliver content directly to decision-makers and influencers. ### 2. Still a Strong Partner. Reliable, Responsive, and Evolving. **Rating:** 4.5/5.0 stars **Reviewed by:** Krystle J. | Paid Social Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2022 **Describe the project or task DemandWorks helped with:** I run multiple lead generation campaigns with demandworks that require us to reach various professional titles within the tech B2B space. **What do you like best about DemandWorks?** DemandWorks continues to be a consistent and professional partner for lead generation. What stands out recently is their improved communication around campaign performance and optimizations. They’ve made strides in proactively recommending targeting adjustments based on initial results, which shows a growing commitment to delivering not just leads, but quality ones. Their turnaround time is still impressive; they usually confirm receipt within a few hours and then follow up within a day or so with transparent reach projections. **What do you dislike about DemandWorks?** While they’ve expanded some targeting capabilities, they’re still primarily focused on B2B and enterprise-level professionals. A broader audience scope, especially for mid-market and niche verticals, would unlock even more value and flexibility for campaign planning. It would also be helpful to have more visibility into the lead qualification process and how contacts are being filtered or verified. That way marketers can better align campaigns to their specific goals. And while their dashboard gets the job done, it can be a little clunky to navigate. What should be a quick pull often turns into an email to the rep, which slows things down just a bit. **Recommendations to others considering DemandWorks:** If you're client is in the tech space and wants to run title based/industry based lead generation campaigns, DemandWorks is the way to go. **What problems is DemandWorks solving and how is that benefiting you?** The campaigns that we run with DW helps our client continue to build and growing their CRM lists to later market to. ### 3. Great Communication, Very Responsive **Rating:** 4.5/5.0 stars **Reviewed by:** Kayla S. | Media Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about DemandWorks?** We receive fast responses that are comprehensive so we are not following up constantly to get the full asked for end product. They are proactive with reporting where we are not reaching out weekly and asking for things. AND they are quick to offer time to explain anything or go over programs and targeting to ensure we have exactly what we need! **What do you dislike about DemandWorks?** That we don't get to utilize the full suite of products and offerings they have. **What problems is DemandWorks solving and how is that benefiting you?** Currently, we are working with DemandWorks to run multi-touch content syndication-type programs. This seems pretty basic, but it's their level of customer service and fantastic attitudes and approach that make working with them a no-brainer. We receive fast responses that are comprehensive so we are not following up constantly to get the full asked for end product. They are proactive with reporting where we are not reaching out weekly and asking for things. AND they are quick to offer time to explain anything or go over programs and targeting to ensure we have exactly what we need! ### 4. Great customer service and reliable results **Rating:** 5.0/5.0 stars **Reviewed by:** Gabrielle B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about DemandWorks?** I like how tailored the targeting can be. From drilling down to specific job roles and seniorities, to specifying a target account list of domains, DemandWorks makes it easy to find the right leads. **What do you dislike about DemandWorks?** I wish there was an integration with HubSpot to automatically upload new leads into the system, rather than get weekly emailed lead updates. It's not the end of the world, but automation would take some busy work off my plate. **Recommendations to others considering DemandWorks:** Really take time to think through who you want to target and what messaging and content appeals to that audience. I've run a handful of campaigns and the most successful ones are where we offer up genuine value - proprietary research and data, thought leadership, and other materials that users can't just Google to find. Also, take advantage of DemandWorks' targeting abilities. They make it easy to drill down into the ICP you're trying to reach. **What problems is DemandWorks solving and how is that benefiting you?** I'm using DemandWorks content syndication to generate qualified leads for my clients - all within their ICPs. These leads are then funneled to sales for validation and 1:1 outreach, which has led to some great conversations and opportunities. **Official Response from Alex Bauer:** > Thanks so much for the thoughtful review, Gabrielle! We're thrilled to hear that DemandWorks has helped you zero in on your ideal audience and drive strong results for your clients. Also, some great news on the HubSpot front! We do offer a direct integration at no extra cost, and we’d be happy to help you get that set up. The more we can take off your plate the better! Just let us know and we will get you connected. We appreciate you being such a thoughtful partner! ### 5. Strong Partner for Scalable Demand Generation Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about DemandWorks?** The team is highly responsive, proactive, and easy to work with. They’re collaborative during setup, transparent with performance reporting, and flexible when we need to make adjustments mid-campaign. I especially appreciate the clear communication and strategic recommendations they provide throughout the program lifecycle. **What do you dislike about DemandWorks?** There’s room to improve visibility into lead verification and qualification criteria upfront—sometimes it took a few rounds to align on what constitutes an ideal lead. That said, they were always willing to work with us to refine and improve outcomes. **Recommendations to others considering DemandWorks:** Come into the partnership with a clear picture of your ideal customer profile and lead qualification criteria. The more specific you can be upfront, the more targeted and effective your campaigns will be. Also, take advantage of their consultative approach—treat them as a strategic extension of your team rather than just a vendor. Their ability to scale and adapt based on your goals is a major asset if you leverage it fully. **What problems is DemandWorks solving and how is that benefiting you?** They helped us address the need for high-quality top-of-funnel engagement at scale, especially in hard-to-reach verticals and regions. Their content syndication programs delivered strong lead volume with consistent quality, and the display campaigns helped reinforce brand visibility and message recall among key decision-makers. This has significantly improved our ability to fill the pipeline with relevant prospects. ### 6. Easy to work with and delivers results **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about DemandWorks?** The team delivers excellent customer service—always responsive, helpful, and proactive. They consistently provide high-quality leads and collaborate closely with us to align on strategy and campaign goals. Most importantly, they listen and follow through. **What do you dislike about DemandWorks?** There aren’t any major downsides; occasionally, there can be a slight error with tracking and passing off leads. That said, the team is always quick to respond and address any issues that come up. **Recommendations to others considering DemandWorks:** Take the time to align with the DemandWorks team on your ideal customer profile and campaign goals upfront—they’re collaborative and open to feedback, which helps drive better results. Be clear about your lead quality expectations, and they’ll work with you to deliver. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks is helping us consistently generate leads through their content syndication and display advertising programs. Their efforts are driving greater visibility and engagement with our target audience, ultimately supporting pipeline growth. ### 7. DemandWorks has been a key part of our ongoing lead-gen strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Paige M. | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about DemandWorks?** We can target the right leads, from the right accounts, with the right job titles. **What do you dislike about DemandWorks?** Regular reporting or campaign alerts without having to log into the dashboard each time would help us keep the campaign constantly optimized. **Recommendations to others considering DemandWorks:** If you are running ABM and looking for a great cost per lead - DemandWorks is the way to go! **What problems is DemandWorks solving and how is that benefiting you?** We discovered that our database was pretty much exhausted and our ability go bring in new leads via social channels is limited. We have to find creative ways to bring in new leads to our campaign and DemandWorks has helped us meet and exceed our lead-gen goals. ### 8. Quality Content Syndication and Great Customer Service. **Rating:** 5.0/5.0 stars **Reviewed by:** Justin C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about DemandWorks?** Customer service is top notch. Easy to work with. No nonsense. The price is great as well. **What do you dislike about DemandWorks?** Nothing to report and we've been using them for several years now. **Recommendations to others considering DemandWorks:** If you want easy content syndication to fill your top of funnel with the idea of nurturing - then this is the way to go. They offer other services that we haven't checked out yet. **What problems is DemandWorks solving and how is that benefiting you?** Demandworks helps us generate awareness and top-funnel leads in our ICP and TALs. We're quickly and easily able to run a variety of programs and their team is quick to get things setup, tested and rolling. ### 9. Great Content Syndication Partner with Growing Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about DemandWorks?** One of the best things about working with DemandWorks is the flexibility they have in both targeting and pricing. Being a fast growing company, our targeting is constantly changing and DW is always willing to accommodate. **What do you dislike about DemandWorks?** Their pricing could be more competitive, but does have flexibility as spend levels increase. **What problems is DemandWorks solving and how is that benefiting you?** We have used DemandWorks for content syndication over the past four years. They help us reach the right personas within our inner-core ICP. Support is great, as they are quick to launch, make changes, and provide updates. DemandWorks continues to increase its offering to help squeeze value out of programs with add-ons like display retargeting, email nurture, and a 6sense integration. Overall, we appreciate the consistent and quality content syndication from DemandWorks. ### 10. Great Partners to Work With! **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren S. | Manager, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 24, 2025 **What do you like best about DemandWorks?** They are reliable, trustworthy, and transparent partners. We never have issues with underpacing or underdelivering, or any lead quality issues like we have seen with other partners. **What do you dislike about DemandWorks?** Nothing comes to mind! They have been great to work with. **Recommendations to others considering DemandWorks:** Ryan and Kyle are awesome! **What problems is DemandWorks solving and how is that benefiting you?** We brought them on a Content Syndication plan as a new vendor unfamiliar to the client, and their positive performance secured them a spot in future plans. ### 11. Quality partners **Rating:** 5.0/5.0 stars **Reviewed by:** Nathan S. | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2025 **What do you like best about DemandWorks?** They work with us closely to deliver the service as contracted and are very responsive and professional. Nice people, too **What do you dislike about DemandWorks?** Like with any top-of-funnel lead gen program, you never know if you'll be able to truly demonstrative real ROI. **Recommendations to others considering DemandWorks:** Just talk to them to learn how they can help you. **What problems is DemandWorks solving and how is that benefiting you?** They're helping us with content syndication lead gen programs, which helps us find potential buyers at the top of the funnel. ### 12. Great partners you can trust **Rating:** 4.5/5.0 stars **Reviewed by:** Matt M. | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about DemandWorks?** The honesty and transparency of what to expect from a campaign. I also appreciate the thought and expertise they bring to the table when scoping out new campaigns. **What do you dislike about DemandWorks?** Nothing bad, they won't take on anything they can't deliver o **What problems is DemandWorks solving and how is that benefiting you?** I have been using DemandWorks for Content Syndication for years and they have always delivered strong leads that have converted down pipe. ### 13. On time, accurate results, and overall solid CS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about DemandWorks?** The company is easy to work with and have always done their best to meet our needs and make it easy to kick of CS **What do you dislike about DemandWorks?** Like all CS vendors, there is usually a gap of awareness that the individuals downloaded content from us. **Recommendations to others considering DemandWorks:** Really work with your account team to create a solid strategy. They will be happy to check lists over and over for you and make sure you are targeting correctly **What problems is DemandWorks solving and how is that benefiting you?** They are helping us get in front of more people with our thought leadership and grow our database through opted in individuals ### 14. Strategic Full Funnel Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 11, 2025 **What do you like best about DemandWorks?** The team is highly responsive, flexible with shifting priorities, and proactive in campaign optimization. Their reporting is clear and tailored, and they consistently deliver leads that align with our targeting criteria and campaign goals. **What do you dislike about DemandWorks?** No major concerns so far—the process has been smooth and the team is easy to work with. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks helps us reach and engage the right B2B audiences with a mix of lead generation and ongoing nurture. Their full-funnel approach improves both lead quality and engagement by keeping our brand in front of prospects beyond the initial conversion ### 15. Demand Gen Partner **Rating:** 4.0/5.0 stars **Reviewed by:** Monika T. | Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2025 **What do you like best about DemandWorks?** The communication with the team has been smooth and supportive **What do you dislike about DemandWorks?** Perhaps having an EMEA rep to look after the account would be good **What problems is DemandWorks solving and how is that benefiting you?** We are using DemandWorks for content syndication - they are helping us drive demand within our ICP by excluding any accounts we aren't interested in. ### 16. Easy process, great value **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 09, 2025 **What do you like best about DemandWorks?** Their robust ecosystem of tactics and touches means better qualified leads without extra effort on my side. **What do you dislike about DemandWorks?** My only complaint thus far is that we haven't been able to integrate their additional touches to our lead scoring system. That said, that's been less about DW than our own setup. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks helps us generate more top of the funnel leads within our target accounts. With a lot of targets and limited budget, DemandWorks has so far been able to drive real engagement and pipeline from our campaign efforts. ### 17. Reliable and Comprehensive Lead Gen Solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Christy W. | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2024 **What do you like best about DemandWorks?** The customer service! Elliot and Sarah have been extremely responsive to all of my questions, and DemandWorks is one of the only vendors I can rely on to set up my campaigns correctly the first time. Plus, I'm loving their online dashboard, which lets me see all of my campaign insights and reporting in one place. **What do you dislike about DemandWorks?** I have no complaints so far! There were a few bugs with their dashboard initially, but I brought those up to Elliot and Sarah, and they took my feedback and sent it to their team to be fixed right away. **Recommendations to others considering DemandWorks:** My organization has been running content syndication campaigns for years, and DemandWorks has been a standout vendor. Their customer service and full-funnel options make my life easy. I would recommend trying them out if you're searching for new lead-gen vendors. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks allows us to be hyper-targeted in our demand generation campaigns. I've used them for content syndication, 1:1 email nurture, and account-based display advertising to surround buying group members at our target accounts. Their full-funnel options help us deliver leads to sales who clearly demonstrate a need for our solutions and are familiar with our brand. ### 18. Great content syndication vendor **Rating:** 5.0/5.0 stars **Reviewed by:** Patricia P. | CEO and Founder, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **Describe the project or task DemandWorks helped with:** Demandworks was a great content syndication vendor for us, became familiar with our personas, and assisted us in achieving our revenue number. **What do you like best about DemandWorks?** They had excellent customer service skills and anticipated next steps in our phase 2 and three rollout. **What do you dislike about DemandWorks?** Not being able to give them all our content syndication business. **Recommendations to others considering DemandWorks:** Be sure you have your campaign brief together, so that you have your personas and content aligned. **What problems is DemandWorks solving and how is that benefiting you?** Closed business opportunities in 18 days, so we are shortening the sales cycle using them. Our sales team benefits from having better intel and insights into leads that convert to revenue. ### 19. Quality, dependable, flexible, accessible **Rating:** 5.0/5.0 stars **Reviewed by:** Liz K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2024 **What do you like best about DemandWorks?** I wish I could get customer care and accessability like this with the rest of my vendors. Peter and Sarah (as well as the past teams I have worked with) could teach a course on customer management best practices. Alongside that, and no less important, is the flexibility to laser focus on unique audience segments over the years. I've engaged them with some pretty complex programs and they've always met me there with minimal misses. It's been 10+ years and they've never given me a reason look elsewhere. **What do you dislike about DemandWorks?** There aren't any--maybe paid attendee leads, but that's NOT normal and a HUGE ask they still went above and beyond to deliver on. **Recommendations to others considering DemandWorks:** MARKETERS: They'll take the workload off your plate. They can deliver straight into your CRM. **What problems is DemandWorks solving and how is that benefiting you?** DW is a large part of our dissemination of content across channels. This supports our top of funnel goals by targeting leads that satisfy our MQL goals. ### 20. I've been working with DemandWorks for years **Rating:** 5.0/5.0 stars **Reviewed by:** Amy K. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about DemandWorks?** The customer service is excellent and I love how they provide not only a great solution, but additional support to ensure each campaign is as successful as it can be. **What do you dislike about DemandWorks?** Can't think of a thing. They are professional and I continue to work with them. **Recommendations to others considering DemandWorks:** When you work with DemandWorks you will be working with professionals who know the industry and will support your entire program from start to finish. It's a particularly good option when you don't have a huge markeitng team at your disposal because they jump in to fill any gaps. **What problems is DemandWorks solving and how is that benefiting you?** I've done several content syndication campaigns over several years and at several companies with DemandWorks. They always deliver. ### 21. Best Syndication Partner for B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Elyse W. | Marketing Manger, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about DemandWorks?** Working with DemandWorks is always easy. The team is very responsive and can fit our needs with lead delivery through an API integration. **What do you dislike about DemandWorks?** No downsides experienced yet working with DemandWorks. **Recommendations to others considering DemandWorks:** I recommend working with DemandWorks if you are looking for a new way to get in front of your target accounts. The quality of the leads they deliver is always exceptional and helps drive our lead generation strategy. **What problems is DemandWorks solving and how is that benefiting you?** DemandsWorks is an essential piece to our lead generation strategy quarter over quarter. We work with DemandWorks to deliver ICP-fit leads as well as get our content in front of our ABM accounts. The team at DemandWorks is always quick to respond and easy to work with. ### 22. Very Effective and essential Software **Rating:** 4.5/5.0 stars **Reviewed by:** Maddy V. | Accountant, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about DemandWorks?** It targets the required audience which is very essential for a effective campaign and success of the project. It also rapidly increased the level of engagement with clients on a monthly basis. **What do you dislike about DemandWorks?** Some times the targeting can be top narrowed and that can miss other potential audience. **What problems is DemandWorks solving and how is that benefiting you?** Demand works helps visualize and preview the future vision of the campaign so we are able to predict its effectiveness based on previous statistics. This has been a very helpful tool for us. ### 23. Quality Partnership **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 02, 2023 **What do you like best about DemandWorks?** The team at DemandWorks is a very responsive and helpful. Their leads base is high quality and expansive. **What do you dislike about DemandWorks?** There is nothing I dislike about working with DemandWorks. **What problems is DemandWorks solving and how is that benefiting you?** I've worked with the team over at DemandWorks for many years throughout several roles during my career. The team is very helpful, easy to work with and provides an excellent partnership. The quality of content syndication leads via DemandWorks is also much higher than other vendors I've worked with, which keeps me coming back. ### 24. DemandWorks review from Agency **Rating:** 4.5/5.0 stars **Reviewed by:** Ollie B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 25, 2023 **What do you like best about DemandWorks?** good communication channels with account managers always readily available **What do you dislike about DemandWorks?** Sometimes quotes and proposals can take a while **What problems is DemandWorks solving and how is that benefiting you?** Generating content syndication leads for clients. This brings in more revenue and business for the agency i work for. ### 25. Overall Experience on Demand Works **Rating:** 4.0/5.0 stars **Reviewed by:** sanfiya p. | Research Executive II, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2023 **What do you like best about DemandWorks?** DemandWorks has one of the best in class customer support, reacting to our queries much faster. They are also approachable if we need to change any lead criteria. The follow-ups to our leads are also taken care of them. **What do you dislike about DemandWorks?** DemandWorks is a bit costlier to opt for a small size business. The other thing is that the number of filtering criteria may be increased to get specific leads. Otherwise, the service is good. **Recommendations to others considering DemandWorks:** I recommend DemandWorks for companies and marketing teams who are in search of their target audience **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks provide qualified leads for our market research programs. The profiles are highly relevant to our needs, and we can easily target specific requirements. Recently, we have been asked to provide a report on targeted customers for our products sales team. The requirements include the age and profession along with the recent software product they are working also mentioned they should belong to security software development.DemandWorks helps us to obtain these leads with their advanced targeting methodology, and the leads meet our requirements. ### 26. Demand Generation Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Guillermo A. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about DemandWorks?** Their service and responsiveness have been incredible from the start. Whenever we had to update a piece of content or had a question about the program, the team responded quickly. **What do you dislike about DemandWorks?** Their CPL is a bit higher than some of the vendors, but the quality of leads you will be receiving is worth it. **What problems is DemandWorks solving and how is that benefiting you?** We wanted to test content syndication as a new channel at my organization, and DemandWorks was the vendor we decided to go with after our initial research. DemandWorks helped us increase our database with new contacts that fit our specific ICP. If a lead didn't fit our criteria, they were quick to replace them. ### 27. Friendly team, simple process, great results **Rating:** 5.0/5.0 stars **Reviewed by:** Amy M. | Senior Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2023 **What do you like best about DemandWorks?** The team is efficient and accountable. They are quick to follow up if we have a question, or tweak a program if needed. **What do you dislike about DemandWorks?** The ebulletin newsletters themselves feel a bit drab, but it doesn't seem to affect the quality of the leads. **What problems is DemandWorks solving and how is that benefiting you?** We wanted to test content syndication as a new channel, and DemandWorks was recommended to us. Though we didn't have much prior experience, the team was willing to hop on a call and walk us through each step of the experience. Our contracts ran in 3-month increments, which was a good amount of time to test what was working, and iterate over time. We ran two programs in parallel, and they were able to reach executive titles at the accounts we cared about. ### 28. Excellent Service and Value! **Rating:** 5.0/5.0 stars **Reviewed by:** Caleb K. | Head of ABM, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about DemandWorks?** The incredible service and value (cheapest CPL rates and most robust ROI compared to their counterparts) **What do you dislike about DemandWorks?** N/A - DemandWorks Media is an incredible partner **Recommendations to others considering DemandWorks:** Lean on DWM for thought partnership around your ICP and persona targets and consider all their solutions to reach them. If you have access to in-market intent signals which identify "hot accounts," send these MQAs/In-Market ICPs to DWM for activation to maximize your returns. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks Media has been essential for driving critical account persona awareness, education, opportunity/pipeline creation, and revenue influence while building our contact database for email marketing and sales outreach purposes through their content syndication offering (ebulletins.com) ### 29. High quality leads and great customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Joana S. | Digital Media Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2022 **What do you like best about DemandWorks?** DemandWorks helped us optimize our content during the time we worked with them. We had the opportunity to leverage their filters and exclude specific industries and/or job titles that we found that didn't work out after launch. Working with DemandWorks was a great experience. **What do you dislike about DemandWorks?** We are unsure how high-intent the leads DemandWorks provides, even for the bottom of funnel content. We will have mixed fillings about the leads, even though a few converted their lead-to-mql and lead-to-opp conversion rates are lower than expected (compared to other content syndication platforms). **Recommendations to others considering DemandWorks:** DemandWorks is a great start point to grow your database, most leads are from well-known companies, however bare in mind that the intent might not be what you expect. Most leads are cold leads - low intent. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks helped us increase our database with leads from specific segments that fit our ICP perfectly. If a lead didn't fit our ICP for some reason, DemandWorks would replace them immediately. This process helped us build great retargeting campaigns and get a few opportunities. ### 30. A cornerstone of my demand gen programs for more than a decade **Rating:** 5.0/5.0 stars **Reviewed by:** Liz K. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2023 **What do you like best about DemandWorks?** Consistent, flexible, agile, exceeds expectations, makes me look like a hero **What do you dislike about DemandWorks?** I don't dislike anything. I've been a long-time client and can't remember a time I've been disappointed. **What problems is DemandWorks solving and how is that benefiting you?** Finding audiences that I didn't know I could reach with my content and aiding in shifting long-held beliefs about our targets that we're now adopting. ### 31. Content Syndication with excellent service **Rating:** 4.5/5.0 stars **Reviewed by:** Alex B. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about DemandWorks?** The service and responsiveness from the DW team. They consistently shared our leads at the same time every week and even suggested different ways of promoting our content to get the best engagement. **What do you dislike about DemandWorks?** Initially, the leads were slightly outside of our ICP (ie companies were larger than our sweet spot), but eventually, we got that under control. As a result, there was a longer lag than usual to see caonversions materialize. **Recommendations to others considering DemandWorks:** Ask them about their targeting methods (calling leads, emailing, etc.). They can be quite accommodative. **What problems is DemandWorks solving and how is that benefiting you?** We were looking for a content syndication service that targets the legal industry. They had the audience, leads mostly remembered downloading our content, and the team was excellent at keeping us looped into campaign updates. ### 32. DemandWorks come through over and over again **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan S. | Internet / Search Marketing (SEO Consultant) Specializing in Paid Search, Analytics & Conversions, Mid-Market (51-1000 emp.) **Reviewed Date:** June 23, 2022 **What do you like best about DemandWorks?** If you have a good idea of who you need to have your content in front of, look no further. We have worked with many clients that needed the quality and service DemandWorks delivers time and time again. They always work to make good on the agreed upon objectives. **What do you dislike about DemandWorks?** If you THINK you know who you need to be in front of with content, this can be an eye-opener for some clients. We have found that the best success is by agreeing on an ICP and providing them the right content to download. **Recommendations to others considering DemandWorks:** We use them monthly, and foresee us continuing to leverage our partnership with them in the future. **What problems is DemandWorks solving and how is that benefiting you?** Working in Inbound Marketing operations I see the need daily for clients to be able to acquire new leads and gain insights into who would be an ideal fit for their services. We have been working with DemandWorks for many clients to acquire ICP leads to nurture through our strategy programs. ### 33. Excellence That Brings Consistent Results and Excellent Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Cathy V. | Owner & Internet Retailer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about DemandWorks?** Customer support -- the support team to both to go live and lead delivery is fast, detailed, perfect, really. Not all content syndicators have experienced customer support teams. From the sales manager Ryan Burns to the support team, we have been taken care of well and we have learned from each other, too. My emails and phone calls are answered quickly, the lead lists are solid and reviewed, and DemandWorks can manage our file layouts and changes to programs. Most importantly, in our last few months, we have had some amazing, enterprise-level, well-known names come through as leads. **What do you dislike about DemandWorks?** There is nothing to report here.XXXXXXXX **Recommendations to others considering DemandWorks:** Work with the sales and customer support people to get their best advice on your project. **What problems is DemandWorks solving and how is that benefiting you?** Our clients look for reliable, professional lead gen with specific ideal customer profiles for top of funnel. Compelling content is only one part of Demand Gen. We need a vendor with high attention to detail and dedicated to all the things that bring excellent results. ### 34. ABM Leads to Fill the Demand Funnel **Rating:** 5.0/5.0 stars **Reviewed by:** Mary K. | VP, Global Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about DemandWorks?** My favorite thing about working with them is their services team. They completely handle the asset landing pages whereas other vendors can have a long list of details to provide before getting up and running. They also do a great job with outreach and follow-up on lead lists. **What do you dislike about DemandWorks?** Strong in North America region, but not as strong in EMEA or APAC. As you add more filters or layering requirements, it can be costly. **Recommendations to others considering DemandWorks:** Excellent company and have enjoyed being a customer over the years. DemandWorks is easy to work with, very professional and flexible in handling campaign changes as needed. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks helps us reach our target audience at scale. We receive meaningful contacts in support of our ABM programs, deliver content to the right person at the right time, and have more meaningful conversations with those looking for solutions to solve their most pressing IT Operations challenges. ### 35. High Responsiveness and Good Quality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about DemandWorks?** What really impressed me was DemandWorks responsiveness and turnaround time. Any question or query from our side was well reached and promptly answered in no time. **What do you dislike about DemandWorks?** In my experience with DemandWorks, I couldn't really find something that I disliked. It only happened once that their delivery report didn't match the number of leads we had on our side because two were bounced back and flagged as invalid. Even in that case, the team proceeded in replacing those leads in no time. **Recommendations to others considering DemandWorks:** A very insightful and complete brief will give the DemandWorks team more space to deliver outstanding results. **What problems is DemandWorks solving and how is that benefiting you?** They have been an essential partner in Content Syndication campaigns. As soon as we presented the brief, the DemandWorks team worked really hard to deliver a strong proposal and a valuable CPL. ### 36. Quick campaigns that drive revenue **Rating:** 4.0/5.0 stars **Reviewed by:** Brianne K. | Demand Generation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about DemandWorks?** Quick responses. The team was incredible quick to respond to any questions, concerns about the campaign. They also were quick to help us pivot as our audience and overall campaign strategy changed. **What do you dislike about DemandWorks?** The team was easy to work with and prompt on responses. There isn't anything that I would change throughout the entire sales cycle and the transition to campaign management. **What problems is DemandWorks solving and how is that benefiting you?** Gaining awareness and reach within our target account list. DemandWorks enabled us to get in front of accounts and contacts that we had been struggling to gain engagement with. ### 37. It has been a pleasure to work with the DW team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about DemandWorks?** DemandWorks provide efficient customer service and are very responsive to feedback/ requests. They demonstrate a commitment to the campaign by offering competitive offerings and added value. **What do you dislike about DemandWorks?** It is hard to differentiate between content syndication partners, having more contact with our sales reps, by them coming to our office, doing presentations/ lunch and learns/ social events, would help keep them front of mind. **Recommendations to others considering DemandWorks:** DemandWorks will get the job done. They are efficient and effective and make our agency's work easier. **What problems is DemandWorks solving and how is that benefiting you?** We have worked with DemandWorks to solve demand generation objectives for our clients. They provide a streamlined, smooth operational process and are committed to the successful delivery of the campaign. ### 38. Reliable and high quality lead acquisition service **Rating:** 4.0/5.0 stars **Reviewed by:** Laura H. | VP, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about DemandWorks?** Quality of the leads + likelihood of lead engagement is higher than any other solutions we've tested against **What do you dislike about DemandWorks?** The service is expensive and therefore not the most efficient program we run. **Recommendations to others considering DemandWorks:** Great for acquisition & nurture, don't measure on direct to source pipeline! **What problems is DemandWorks solving and how is that benefiting you?** - Acquiring leads from our target accounts - Nurturing target accounts through increased content visibility - Generating & influencing qualified pipeline ### 39. Best lead generation service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2022 **What do you like best about DemandWorks?** Not only will they always meet the number of leads that were set for a campaign, but there are times when they'll deliver almost 15+ more leads that are at no additional cost to you because the campaign was so successful. **What do you dislike about DemandWorks?** The display portion of their services wasn't that good. I used it twice and both times it seems like they were just impression dumping because it did not translate to any on-site engagement. **Recommendations to others considering DemandWorks:** This is a B2B focused service, so if yu're trying to reach decision makers or professionals that are in certain roles or industries, this is a partner for you. It doesn't take long at all to get your campaign up and running. Once they've run your given persona against their system, your campaign will be up and running in days. **What problems is DemandWorks solving and how is that benefiting you?** It takes the hassle out of not being certain if your lead generation campaigns will be successful or not. Once you've agreed to a price (which you'll present to the rep) they'll come back with an estimate of the leads that they'll always meet. ### 40. Agency that uses DemandWorks for clients **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda K. | Senior Account Strategist/Program Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2022 **What do you like best about DemandWorks?** I like the service that DemandWorks provides to my organization/me as someone who works at an agency. It has been an invaluable service to my clients in helping them achieve their goals. **What do you dislike about DemandWorks?** I haven't found anything glaring that I dislike in using DemandWorks as of yet. **Recommendations to others considering DemandWorks:** Be sure you are clean in the audience you are wanting to target. **What problems is DemandWorks solving and how is that benefiting you?** Demandworks is a great solution for many of our clients who need to be selective in the types of companies they target, and getting their content in front of the right people. ### 41. A reliable content syndication partner who look to innovate and overdeliver **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about DemandWorks?** DemandWorks are always reliable when it comes to lead deliveries and consistently look to come up with new methods of helping us achieve our goals, also great customer service and support from their team. **What do you dislike about DemandWorks?** Not much to dislike, can be difficult to deliver in regions like SEA and NZ at times with filtering applied. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks assists us with lead generation. ### 42. DemandWorks WORKS! **Rating:** 5.0/5.0 stars **Reviewed by:** Lindsey G. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2022 **What do you like best about DemandWorks?** The customer support and campaign team - particularly Vince and Kyle - are SO helpful, timely, and care about providing the best results they can, within budget. **What do you dislike about DemandWorks?** I don't have any downsides at this time. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks has helped us reach several new prospects that are top and mid-funnel. We have been able to successfully advertise and promote all of the content we have to a wider audience. ### 43. DemandWorks delivers us the leads we need to expand our pipeline! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about DemandWorks?** I like knowing that every week I can count on getting a large number of leads to fill our pipeline. My team utilizes content syndication where we have the ability to update our content as needed. **What do you dislike about DemandWorks?** I am told by our sales team that sometimes the leads are not the best quality. **Recommendations to others considering DemandWorks:** DemandWorks is a company that you can count on for support when it is needed. **What problems is DemandWorks solving and how is that benefiting you?** DemandWorks helps our marketing team provide quality leads to our sales team. The cost is very affordable and we have seen an increase in our leads. In addition, many of our leads have become customers. ### 44. DemandWorks Rocks! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2022 **What do you like best about DemandWorks?** The quality of their data is great, and it's supported by amazing customer service. My team responds immediately to any inquiry or request I have and they always finds a workable solution. **What do you dislike about DemandWorks?** No downside worth noting. We've experienced some occasional hiccups, but they were always resolved in a timely manner, and sometimes I created the problem in the first place. **Recommendations to others considering DemandWorks:** It's a first-rate organization and I recommend taking a serious look at them. **What problems is DemandWorks solving and how is that benefiting you?** I partnered with DemandWorks to assist us with our content syndication lead generation services. This allows our company to be more productive with better quality results. ### 45. Love working with Demandworks **Rating:** 5.0/5.0 stars **Reviewed by:** Laina P. | F, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about DemandWorks?** The customer experience and the quality of the leads. **What do you dislike about DemandWorks?** The program ended too quickly. I wish we paced it out a little better. **Recommendations to others considering DemandWorks:** Keep doing what you doing! **What problems is DemandWorks solving and how is that benefiting you?** Demandworks is helping with our lead gen through content syndication. We are getting quality leads for our teams to follow up. ### 46. Seamless to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about DemandWorks?** I value communication and transparency in my business partnerships and that is what you get when working with this team. I appreciate their team and all the work they do to amplify our campaigns! **What do you dislike about DemandWorks?** I do not have any complaints about working with DemandWorks **What problems is DemandWorks solving and how is that benefiting you?** We work with DemandWorks for content syndication, helping us promote priority content. ### 47. Friendly customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2022 **What do you like best about DemandWorks?** The Demandworks team's friendly customer service is what I appreciate most about working with the organization. **What do you dislike about DemandWorks?** There is nothing I particularly dislike about working with Demandworks - the team is great! **What problems is DemandWorks solving and how is that benefiting you?** Demandworks helps us generate quality marketing-driven leads for our sales team. ### 48. DemandWorks stands out from the rest! **Rating:** 5.0/5.0 stars **Reviewed by:** Maxwell J. | Senior Manager, Digital Demand Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2021 **Describe the project or task DemandWorks helped with:** DemandWorks helps us with lead generation and display on a quarterly basis. They are consistently one of our top performers QoQ, and our go-to for any new initiatives. They delivers 10,000+ sales qualified leads annually. **What do you like best about DemandWorks?** I am a huge fan of the customer support. They are quick to respond, quick to act on the campaigns we're needing support with. They follow our directions to the letter, and they have one of the most engaged audiences. **What do you dislike about DemandWorks?** Very little. There has been one or two times where they struggled to deliver in full by the end of the quarter, however, this was due to the aggressive targeted criteria of our campaign. **What problems is DemandWorks solving and how is that benefiting you?** We are delivering high quality leads that convert more efficiently than those delivered by other vendors. Our sales teams our able to generate more pipeline from the leads generated by DemandWorks than those generated by other partners. Our marketing dollars are spent more efficiently when they are spent with DemandWorks. ### 49. Loqate for DWM! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **Describe the project or task DemandWorks helped with:** To-date, we have designed, developed and deployed two demand generation campaigns with digital marketing and content syndication **What do you like best about DemandWorks?** Honestly, their account manager is superior. Very sensitive, timely and approachable. They always take quick action when needed **What do you dislike about DemandWorks?** I cant offer any negative input. We are continuing our relations with a new project. **What problems is DemandWorks solving and how is that benefiting you?** DWM gives us their expertise in ABM marketing and content syndication. They also fill the resource gap we have ### 50. Dependable, quality, and white glove customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Liz K. | Demand Gen Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 02, 2021 **Describe the project or task DemandWorks helped with:** Over the past 6 (or so) years, and across multiple roles, I've employed various Demandworks services to support inbound marketing needs. **What do you like best about DemandWorks?** I like best the ease of which I can control my campaign targets and access my reps with any questions or changes, any time. I appreciate the no hassle "set it and forget it." approach. **What do you dislike about DemandWorks?** My only dislike is the change in reps as I continue to initiate campaigns. However, I have been a client over many years, that minor inconvenience is within expectations. **What problems is DemandWorks solving and how is that benefiting you?** Problems that Demandworks has helped solve are top-of-funnel lead flow and regular virtual event registration. I've realized that the flexibility for creating campaigns means I can tailor inbound to my exact needs. ## DemandWorks Discussions - [How best do we rinse and repeat on quarter over quarter programs?](https://www.g2.com/discussions/50322-how-best-do-we-rinse-and-repeat-on-quarter-over-quarter-programs) - 1 comment, 1 upvote - [View DemandWorks pricing details and edition comparison](https://www.g2.com/products/demandworks/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+00%3A29%3A57+-0500&secure%5Bsession_id%5D=9bdc5f7a-3d69-440d-852f-a8955b528cbc&secure%5Btoken%5D=5a97ee8ca416ede4cb44a4ff5010b55ae0616a1049d17013cc2f1ca0760a79b3&format=llm_user) ## DemandWorks Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top DemandWorks Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (398 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) - 4.5/5.0 (292 reviews) - [memoryBlue](https://www.g2.com/products/memoryblue/reviews) - 4.6/5.0 (311 reviews)