--- title: Demandbase One Reviews meta\_title: 'Demandbase One Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 1988 reviews by the users' company size, role or industry to find out how Demandbase One works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 1988 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- ### Demandbase One Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. [(225 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1590717&qs=pros-and-cons#reviews) Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. [(201 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599557&qs=pros-and-cons#reviews) Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. [(184 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599136&qs=pros-and-cons#reviews) Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. [(173 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600119&qs=pros-and-cons#reviews) Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. [(170 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593990&qs=pros-and-cons#reviews) Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. [(86 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1598142&qs=pros-and-cons#reviews) Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. [(77 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600388&qs=pros-and-cons#reviews) Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. [(70 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593150&qs=pros-and-cons#reviews) Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. [(63 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600737&qs=pros-and-cons#reviews) Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. [(63 mentions)](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1597077&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Demandbase One ##### 1. Ease of Use Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. [ See 225 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1590717&qs=pros-and-cons#reviews) See Related User Reviews ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you like about Demandbase One? We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include int PD Paul D. Mid-Market (51-1000 emp.) 5.0/5 "Easy Integration and Powerful Segmentation for Fast, Flexible Campaign Launches" What do you like about Demandbase One? Its features greatly simplify audience segmentation, and it’s also very easy to implement and integrate. I like that you can complete each task in dif ##### 2. Lead Generation Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. [ See 201 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599557&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you like about Demandbase One? It helped me to identify high value accounts for my campaign and personalize campaigns across different channels. ![Vincent D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vincent D.") VD Vincent D. Small-Business (50 or fewer emp.) 3.5/5 "Solid Support with a Complex Interface" What do you like about Demandbase One? I think Demandbase One provides exceptional support. It really helps to connect marketing and sales motions and orchestrate a more omni-channel approa ##### 3. Insights Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. [ See 184 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1599136&qs=pros-and-cons#reviews) See Related User Reviews ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you like about Demandbase One? We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include int ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Outstanding Service with Intuitive Setup and Powerful Campaign Tools" What do you like about Demandbase One? I find its initial setup simple and straightforward, and I love how easy it is to create campaigns. It allows you to create detailed campaigns and pro ##### 4. Features Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. [ See 173 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600119&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Enterprise (\> 1000 emp.) 5.0/5 "Outstanding features, yet it is their Customer Success team that truly distinguishes them" What do you like about Demandbase One? DB Innovation Lab is a great way to get access to new features Betas. Also, the change from minutes to points make a lot more sense. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you like about Demandbase One? It helped me to identify high value accounts for my campaign and personalize campaigns across different channels. ##### 5. Intent Data Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. [ See 170 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593990&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you like about Demandbase One? It helped me to identify high value accounts for my campaign and personalize campaigns across different channels. ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you like about Demandbase One? We appeciated how Demandbase One gives us visibility into account intent and engagement, especially with the unified account insights that include int ### 5 Cons or Disadvantages of Demandbase One ##### 1. Learning Curve Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. [ See 86 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1598142&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 2. Steep Learning Curve Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. [ See 77 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600388&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 3. Complexity Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. [ See 70 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1593150&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 4. Learning Difficulty Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. [ See 63 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1600737&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ##### 5. Not Intuitive Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. [ See 63 mentions ](https://www.g2.com/products/demandbase-one/reviews?filters%5Bsentiment_snippet%5D=1597077&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 3.5/5 "Personalized campaigns creation without complexities" What do you dislike about Demandbase One? It can feel complex at first due to the wide range of features. Also, the reporting customization can take time to fully master ![Patricia P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Patricia P.") PP Patricia P. Mid-Market (51-1000 emp.) 4.5/5 "Boosts ABM Strategy with Unified Insights" What do you dislike about Demandbase One? Demandbase One is powerful, and has many dashboards and features that can be overwhelming when you first start using the product. New users to ABM may ![Jenny D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny D.") JD Jenny D. Enterprise (\> 1000 emp.) 4/23/2026 "Invaluable for Targeting Key Accounts, a bit challenging Setup" 4/5 What do you like best about Demandbase One? I like that Demandbase One offers clear visibility into account intent, allowing me to create highly-targeted messages. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Complex reporting setup as a new user. It was moderately difficult with differing UI's and data models. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One helps me track prospects, identify and prioritize the highest-value accounts. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Holly C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Holly C.") HC Holly C. Marketing Manager Small-Business (50 or fewer emp.) 3/11/2026 "Essential for B2B Marketing with Intent Data at Its Core" 4.5/5 What do you like best about Demandbase One? I like Demandbase One because it helps me with B2B marketing by finding the best data. I appreciate the ability to prioritize and engage effectively. I value the intent data, which is a standout feature for me. Also, I found the initial setup of Demandbase One to be very easy. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? nothing Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One helps me find the best data for B2B marketing, prioritize targets, and engage effectively. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite PK Phillipp K. Inside Sales Representative Mid-Market (51-1000 emp.) 11/16/2025 "Effortless Email Tracking and Intuitive Dashboard" 4/5 What do you like best about Demandbase One? I really appreciate how it notifies me whenever a potential client opens an email, as this feature makes following up much more convenient for both myself and the client. The dashboard is user-friendly and intuitive, providing a straightforward and seamless experience for integrating the results. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? The support documentation feels outdated, and I would appreciate having more filter options available. The sidebar occupies too much of the screen, which can be distracting, and I have experienced the tool crashing on a few occasions. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? This tool enables me to manage my client portfolio more strategically by providing sales analysis and insights into historical data trends. It makes it simple to review all my activities throughout the day, and I consider it essential for any business. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Migle D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Migle D.") MD Migle D. Head of Retention Small-Business (50 or fewer emp.) 3/5/2026 "AI-Driven Automation with Room for UI Improvement" 3.5/5 What do you like best about Demandbase One? I like that Demandbase One is great for automating workflows, which makes it easy to navigate my tasks. I appreciate its AI capabilities and how well they work in automating my work. The setup was also pretty easy. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? I feel that the UI could be improved. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? I use Demandbase One for automating workflows, which simplifies my daily tasks. The AI tools are easy to navigate and work well. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 9/16/2025 "Helped Me Hit Quota with Smarter Prospecting" 4.5/5 What do you like best about Demandbase One? What I like best about Demandbase One is how it makes prospecting easy and smart. It gives me clear signals on which accounts are ready to buy, helps me find the right contacts quickly, and saves a ton of time on research. The real-time alerts and smooth CRM integration keep me focused on the hottest leads, making my outreach more effective and helping me hit my targets consistently. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Sometimes the data isn’t perfectly clean or up to date, which means extra effort is needed to validate contacts. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One solves the problem of identifying and prioritizing the right accounts for sales and marketing teams. It uses AI and intent data to show which companies are actively researching or ready to buy, so sales reps like me focus only on high-potential leads. This means less time wasted on cold outreach and more meaningful conversations with prospects who are already engaged. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Conner G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Conner G.") CG Conner G. 12/1/2025 "User-Friendly with Targeted Ad Campaigns" 3.5/5 What do you like best about Demandbase One? I love how user-friendly Demandbase One is, making it easy for me to navigate and utilize its features efficiently. The ability to target buyer groups specifically in ad campaigns is fantastic, as it greatly enhances my advertising efforts. I also appreciate having more visibility into programmatic activities, allowing me to better track and optimize my advertising strategies. These features, combined with its seamless integration with Salesforce, make Demandbase One an invaluable tool for my list-building and advertising needs. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Nothing that I can think of! Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? I use Demandbase One for advertising and list building, gaining more visibility into programmatic activities. It's user-friendly and helps in specifically targeting buyer groups in ad campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") AE Verified User in Education Management Small-Business (50 or fewer emp.) 6/16/2026 "Demand One’s Account Prioritization Helps Focus on High-Value Deals" 4.5/5 What do you like best about Demandbase One? Account prioritization feature is the one I like the most about Demand One. It helped me prioritise account with high deal values Review collected by and hosted on G2.com. What do you dislike about Demandbase One? It needs to be initially devoted some time to understand. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? It helps to prioritisation account on the value it creates instead of treatng all the accounts as the same Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite MI Maria I. Senior Account Manager Mid-Market (51-1000 emp.) 11/24/2025 "Flexible Tools and Intuitive Design Make Presentations a Breeze" 5/5 What do you like best about Demandbase One? I appreciate that its tools are flexible enough to allow for very detailed edits. It also has templates and design tools for creating intuitive and easy-to-use presentations for me and my team. Furthermore, it allows for scheduling deliveries and offers good activity metrics. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? Our experience with this platform has been outstanding; I honestly have no complaints. The email features are excellent, making it easy for us to reach out and maintain contact with people who have viewed our presentations. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? This tool makes it easy for me to manage and track my sales activities during all of my weekly meetings. It also gives me valuable insights into how users are interacting with our presentations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/23/2025 "Prioritized Outreach with Accurate Intent Signals" 3.5/5 What do you like best about Demandbase One? I appreciate how Demandbase One allows me to prioritize my outreach by providing clear intent signals and insights on which accounts are showing interest. The ability to see who is visiting our website and when greatly enhances my strategic planning for outbound outreach by indicating which accounts and prospects require my focus. Additionally, learning to use Demandbase One was straightforward, and setting up my own account was a seamless experience. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? I find the Slack notifications from Demandbase One lacking in precision and clarity. They could be more concise and organized to provide a more holistic view by combining the same accounts together. Additionally, I'm not completely confident in the accuracy of these notifications. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? Demandbase One helps me prioritize outreach by showing account intent, allowing me to focus on key prospects. Its intent signals and visitor tracking features provide critical insights into who is viewing our website. Review collected by and hosted on G2.com. Show More 12/2/2025 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ZS Zerbino S. Business Development Associate Small-Business (50 or fewer emp.) 11/30/2025 "Effortless Bulk Emailing with Outstanding Support" 4.5/5 What do you like best about Demandbase One? I appreciate how easy this tool is to use, especially when it comes to sending and tracking bulk emails. Additionally, its email enrichment, validation, and preparation features mean we don't have to switch to other platforms to meet our needs. Review collected by and hosted on G2.com. What do you dislike about Demandbase One? We've had a wonderful experience, I have nothing negative to say. They have incredible customer service and a virtually nonexistent learning curve, making it easy to launch our campaigns in just one day. Review collected by and hosted on G2.com. What problems is Demandbase One solving and how is that benefiting you? This tool helps me stay on top of my accounts and build a workflow that incorporates various channels like email, phone calls, and LinkedIn. Thanks to these features, our sales process has become much more straightforward. Review collected by and hosted on G2.com. 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