Dataslayer.ai Features
Metrics (9)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly. 120 reviewers of Dataslayer.ai have provided feedback on this feature.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 120 reviewers of Dataslayer.ai have provided feedback on this feature.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly. 114 reviewers of Dataslayer.ai have provided feedback on this feature.
Standard Event Tracking
Software automatically tracks standard user actions. This feature was mentioned in 116 Dataslayer.ai reviews.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site. 112 reviewers of Dataslayer.ai have provided feedback on this feature.
Retention
Accurately measure bounce rate. 112 reviewers of Dataslayer.ai have provided feedback on this feature.
Return
Based on 112 Dataslayer.ai reviews. Track user return rates and related metrics.
Conversions
Track what proportion of users convert via a certain action. 117 reviewers of Dataslayer.ai have provided feedback on this feature.
Funnels
As reported in 114 Dataslayer.ai reviews. See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
Obtain live data for who is currently accessing your site. This feature was mentioned in 125 Dataslayer.ai reviews.
Trending
As reported in 116 Dataslayer.ai reviews. Report on how any user activity has changed over time.
Retroactive Reporting
Based on 121 Dataslayer.ai reviews. Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 116 Dataslayer.ai reviews.
Mobile Reporting
As reported in 108 Dataslayer.ai reviews. Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users. This feature was mentioned in 110 Dataslayer.ai reviews.
Custom Reports and Dashboards
As reported in 120 Dataslayer.ai reviews. Allows users to easily build customized reports and dashboards.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site. 114 reviewers of Dataslayer.ai have provided feedback on this feature.
Site Search Reporting
Report on keywords used in internal searches. This feature was mentioned in 110 Dataslayer.ai reviews.
Load Time Monitoring
Track load times on different devices and systems. This feature was mentioned in 109 Dataslayer.ai reviews.
Campaign Tracking
Based on 116 Dataslayer.ai reviews. Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions. 101 reviewers of Dataslayer.ai have provided feedback on this feature.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 102 Dataslayer.ai reviews.
Administration Alerts
As reported in 102 Dataslayer.ai reviews. System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (4)
API / Integrations
Based on 123 Dataslayer.ai reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
As reported in 110 Dataslayer.ai reviews. Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
As reported in 119 Dataslayer.ai reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Based on 116 Dataslayer.ai reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Marketing Operations (6)
ROI Tracking
As reported in 158 Dataslayer.ai reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns This feature was mentioned in 174 Dataslayer.ai reviews.
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history 150 reviewers of Dataslayer.ai have provided feedback on this feature.
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results This feature was mentioned in 163 Dataslayer.ai reviews.
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments 161 reviewers of Dataslayer.ai have provided feedback on this feature.
White Label
Offers a white labeling service for agencies or resellers to customize platform branding This feature was mentioned in 139 Dataslayer.ai reviews.
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy 170 reviewers of Dataslayer.ai have provided feedback on this feature.
Reports and Dashboards
Based on 175 Dataslayer.ai reviews. Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities 142 reviewers of Dataslayer.ai have provided feedback on this feature.
Multichannel Tracking
Based on 168 Dataslayer.ai reviews. Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback 141 reviewers of Dataslayer.ai have provided feedback on this feature.
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 145 reviewers of Dataslayer.ai have provided feedback on this feature.
Management (2)
Reporting
As reported in 15 Dataslayer.ai reviews. View ETL process data via reports and visualizations like charts and graphs.
Auditing
Record ETL historical data for auditing and potential data correction needs. This feature was mentioned in 13 Dataslayer.ai reviews.
Functionality (5)
Extraction
As reported in 15 Dataslayer.ai reviews. Extract data from the designated source(s) like relational databases, JSON files, and XML files.
Transformation
Cleanse and re-format extracted data to the needed target format. 13 reviewers of Dataslayer.ai have provided feedback on this feature.
Loading
Based on 15 Dataslayer.ai reviews. Load reformatted data into target database, data warehouse, or other storage location.
Automation
Based on 14 Dataslayer.ai reviews. Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).
Scalability
Capable of scaling processing power up or down based on ETL volume. 14 reviewers of Dataslayer.ai have provided feedback on this feature.
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Google Workspace for Marketing (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.





