My agency, Wordsworth Communications, works with a client that has some pretty bold business objectives centered around both regional and national growth. Our content marketing strategy supports this client by establishing a body of work -- and more importantly, a digital footprint full of delicious content -- that proves our client's thought leadership and expertise.
But with an even greater emphasis on curating and creating content for this client, we quickly realized we didn't have the tools we needed to serve our client at the level that would adequately support their growth. That’s where Curata came in.
Curata helps us curate, organize and publish content withing a few specific thought leadership segments plus the personalities behind each segment. As previously noted, CCS captures WAY more that we captured previously. The way the system gets smarter over time allows us to produce more content within our scope of work and at an extremely efficient pace. Basically, Curata makes it a snap to create thoughtful, engaging blog posts, newsletter articles, tweets, LinkedIn posts and Facebook updates that offer relevant, timely insights and best practices to our client's potential customers.
I'd say it took about six weeks to really have CCS up and running. Since then, the client has reported a steady growth in its social media channels (both brand and key thought leaders within the company). They’ve marveled at how their engagement levels have improved. They’ve decided to add even more company leaders to the list of people we’re curating content for, which will greatly accelerate our content development strategy. The bookmarklet allows us to integrate interesting articles our clients stumble upon with the content we’re already finding in the tool.
Seriously, I can’t say enough good things about working with them and would heartily recommend them to colleagues, peers and anyone looking to bring their content marketing strategy to the next level. Review collected by and hosted on G2.com.