Croct Features
Metrics (15)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Entry and Exit Pages
Accurately determine where most people enter your site and where they leave and present data elegantly.
Standard Event Tracking
Software automatically tracks standard user actions.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Retention
Accurately measure bounce rate.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion.
Entry and Exit Pages
Accurately determine your websites most common entry and exit points, while displaying data elegantly.
Sessions
Accurately measure total web traffic and display data logically.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Return
Track user return rates and related metrics.
Conversions
Track what proportion of users convert to customers via specific actions.
Search Rank
Gives users accurate reflection of how their search ratings compare with competitors.
Reporting (7)
Real-Time Reporting
Obtain live data for who is currently accessing your site.
Trending
Report on how any user activity has changed over time.
Retroactive Reporting
Report on user activity in the past and set up predictive models for the future.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
Unification Across Devices
Able to unify user data across devices, recognizing returning users.
Custom Reports and Dashboards
Allows users to easily build customized reports and dashboards.
Other (7)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Site Search Reporting
Report on keywords used in internal searches.
Load Time Monitoring
Track load times on different devices and systems.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Promotional Messages
Able to deploy promotional or other pop-up messages based on user actions.
Administration Alerts
System can self-monitor critical metrics and alert administrators when they reach concerning levels.
Administration (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
QA Testing
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Integration
Integrates with software or mobile apps via SDK or API
Geofencing
Allows users to designate geofences for location-based marketing campaigns
Wi-Fi Marketing
Targets customers based on their Wi-Fi connection
Beacons
Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns
IP Geolocation
Targets customers based on IP data
Tools (3)
Contact Collection
Gives users the ability to subscribe to unique content or otherwise share contact information.
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior
Social Sharing
Adds intelligent social share buttons to your campaigns and content. Tracks who is sharing your content and driving conversions.
Analytics (10)
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
Audience Insights
Helps users understand audience demographics and evaluate visitor behavior.
Reports & Dashboards
Create reports and dashboards to analyze results of campaigns.
Personalization
Streamlines personalization by integrating customer data repositories into systems that deliver content.
Marketing Automation
Handles broad-reaching marketing orchestration by pulling customer data from CRMs and other data repositories to deliver content across multiple channels.
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Personalization
Offers built-in personalization tools to tailor content to users.
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Content Performance
Offers content performance analytics.
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Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Content Management (3)
Customizable Templated Workflows
Suggested workflows that can be adopted as is or adapted to fit business needs.
Asset Management
System allows the storage and management of rich media files.
Portals and Sites
Able to create user portals and sites.
Design & Development (3)
No-Code App Development
Provides drag and drop tools usable by admins with little to no coding experience in order to build applications which automate workflows and business processes.
Low-Code App Development
Provides development environments to allow users to develop applications which automate workflows and business processes with minimal coding.
Self-Service Capabilities
Customers have a route to update account details, payments and information themselves.
Marketing (4)
Geolocation
Identifies users when they enter or exit a predefined geolocation
Campaign Automation
Generates an automated notification, text message, or in-app message to users in a predefined geolocation
Analytics
Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc.
Security Compliance
Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy
XML Data Model Type (4)
DITA (Darwin Information Typing Architecture)
Capable of utilizing the DITA data model to categorize content.
DocBook
Capable of utilizing the DocBook data model to categorize content.
S1000D
Capable of utilizing the S1000D data model to categorize content.
SCORM
Capable of utilizing the SCORM data model to categorize content.
Creation Features (2)
Workflow Management
Tools to create and adjust workflows to ensure consistency.
Collaborative Review
Allows users to review and publish changes collaboratively.
Software Model (2)
SaaS (Software as a Service)
Software is purchased on a subscription basis monthly or yearly.
Cloud-based
Data is stored using the cloud.
Platform Basics (2)
Website Personalization
Ability to deliver unique content for each account that visits a company's website.
Content Creation and Distribution
Allows companies to create and distribute personalized content within an account-based marketing strategy.
Platform Reporting (2)
Measurement
Ability to monitor page views and conversions per account as they engage with a personalized website and content.
Dashboards
Provides pre-built or customizable performance dashboards and reports for how the personalized content is performing.
Publishing (3)
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Automated Publishing
Automatically publishes content at a time set by users.
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Multi-language
Can support content being viewed in multiple languages.
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AR/VR Capability
Capable of deploying content to AR and/or VR platforms.
Development (4)
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Image Management
Provides limited digital asset management.
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Reuseable Content
Uses XML-based content structuring to support reuse of content pieces.
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Unlimited Environments
Provides unlimited environments to develop projects.
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Form Builder
Provides a built-in form builder.
Content Creation (1)
Content Management
Ability to centralize, organize, and store content in a holistic way for easy and timely retrieval throughout the consumer's journey.
Optimization (1)
ROI Reporting
Ability to measure the revenue influence and ROI of every piece of content.
Experimental Design (3)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
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Concurrent Testing
Allows multiple experiments to be deployed simultaneously.
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Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (2)
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AI/Machine Learning
Uses algorithms and continuous data entry to enable the technology to develop insights and optimize testing.
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Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Editing (2)
Photo Editing
Offers photo editing tools for photo content.
Video Editing
Offers video editing tools for video content.
Other Content Features (6)
SEO Optimization
Provides tools to track, manage, or improve SEO performance.
Collaboration
Offers ability for multiple users to collaborate on content through sharing, commenting, or chat functionality.
Content Proofing
Allows users to highlight and annotate feedback on content.
Interactive Content
Enables users to take static content and make it interactive or dynamic.
Content Scheduling
Enables users to schedule the publishing and unpublishing of content at specific dates and times.
Import Content
Allows users to import content drafts from exterma; storage sources in a way that doesn't alter format or layout.
Agentic AI - A/B Testing (3)
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Location-Based Marketing Features (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Personalization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Headless CMS (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Digital Experience Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Content Experience Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.



