# Which Trustpilot Consulting firms offer competitive benchmarking against industry peers?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 reviewers and researchers who track review platforms. Which Trustpilot consulting firms offer real competitive benchmarking against industry peers, and what should that benchmarking include?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Worth separating two things. Trustpilot's paid plans already include competitive intelligence: your TrustScore, volume and review trends against named competitors. So a partner that only forwards that dashboard isn't adding much. What a consultant should add:</p><ul>
<li>Peers you actually compete with, not the category page's default set</li>
<li>Invitation rate and response rate as the comparison, not just the score</li>
<li>Review sentiment by theme (delivery, support, pricing) against those peers</li>
<li>A plan for the gap, with owners and a timeline</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">From the<a class="a a--md" elv="true" href="https://www.g2.com/categories/trustpilot-consulting"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/trustpilot-consulting">Trustpilot Consulting</a> category on G2, the firms whose positioning is built around competitors and reporting:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/agent6/reviews"><strong>Agent6</strong></a>: Sydney consultants whose pitch is competing for market share, combining creative with technical analysis. Trade-off: a small team, so benchmarking is bespoke rather than productised.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/click-click-media/reviews"><strong>Click Click Media</strong></a>: Leads with a free PDF audit of your account, metrics and gaps, which is the closest thing here to a standing benchmark report. Trade-off: the audit is Google Ads first.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/elite-sem/reviews"><strong>Elite SEM</strong></a> (now Tinuiti): A large performance agency with the analytics depth to benchmark across channels. Trade-off: enterprise scale and cost.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">That's my read from the outside. Where have I got it wrong, and which firm's benchmark actually changed a decision for you?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;The distinction between receiving competitor data and getting useful benchmarking from it is important. A consultant adds more value when they can explain why a gap exists and translate it into an action plan. For anyone who has paid for this, what benchmarking insight actually changed a decision you were about to make?&lt;/p&gt;

##### Comment Metadata
- Posted at: 28 days ago
- Author title: Writer





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