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Creative Force Reviews & Product Details

Creative Force is the leading content production management platform for large-scale eCommerce content production. We empower top brands, retailers, and commercial studios to deliver high-quality and consistent eCommerce and editorial images, video, and copy at high volume. Our SaaS platform provides a single source of truth for all creative assets through every step of content production, giving creative leaders and teams unparalleled visibility and control over creative operations. Platform features and extensions include: - Production planning calendar - Sample management - Workflow automation - Collaboration tools, including review & approval workflows - Cloud-based production DAM - VPI (vendor-provided imagery) management - Editorial projects - Integrations with Capture One, Adobe Creative Cloud, and Adobe Workfront Creative Force is the workflow platform of choice for some of the world’s biggest brands and retailers, including Columbia Sportswear, Bestseller, PVH (Tommy Hilfiger, Calvin Klein), ALDO, Tommy Bahama, boohoo, OTTO, David Yurman, and more.

Seller

Creative Force

Discussions

Creative Force Community

Languages Supported

English

Overview by

Alexia Nielsen (Head of Marketing at Creative Force)

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Perceived Cost

$$$$$

View More Pricing Information

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Creative Force Media

Creative Force Demo - Production Planning Calendar

Plan and organize the products and resources needed for upcoming photo or video shoots in a flexible and easy-to-use production calendar.

Creative Force Demo - Production Tracking

In Creative Force, you can track the progress of your work easily and accurately. The system automatically keeps a record of every step and action taken during the production process. This allows you to make timely decisions based on reliable data.

With Creative Force, you can easily manage all your assets in the cloud, no matter how many you have. The Asset View feature lets you view and organize them all in one place. You can even create custom views using filters like date range, production stage, talent, clients, and style guides to mak...

Creative Force Demo - Load scheduled team, set, and shot list on-set automatically

Shot lists provide a clear and organized workflow for the team working on set. This helps them get started with their tasks right away without wasting time searching for what they need to do.

Creative Force Demo - Adobe Photoshop Integration

Our platform streamlines photo retouching workflows by integrating directly with Adobe Photoshop. Users can efficiently handle all tasks, such as comments, notes, and creative direction, from the team within the Creative Force Photoshop panel. They can then effortlessly export files in the correc...

Creative Force Demo - AI-powered Copywriting

Our AI-powered platform streamlines copy production alongside other creative content.

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Niels v.

Photostudio Manager

Enterprise (> 1000 emp.)

5/5/2021

"Intuitive software that covers our complete workflow in a user friendly manner."

4.5/5

What do you like best about Creative Force?

The UX and their attitude towards supporting the client and improvement. Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

The stiffness of a workflow management system versus the flexibility of manual management. However the benefits outweight this by far. Review collected by and hosted on G2.com.

Recommendations to others considering Creative Force:

Think of the diversity, complexity and scale of your workflow. The more diverse or complex, the more sense CF makes. But also the more work the set-up/integration will be. This could be outweighed by the scale.

There are more options on the market. In my experience CF has a couple of beneifts over the competitors;

- It covers an Ecomm workflow completely, from first sample receival to last picture delivered and everything in between.

- The UX is catered towards visually oriented users, way more then other options.

- It doesnt try to replace in existing Photography Software (Capture One) in our case. Review collected by and hosted on G2.com.

What problems is Creative Force solving and how is that benefiting you?

We have gained overview and minimized administration.

Overall it has helped us smoothen out the workflow, make less misstakes, deliver faster and more accurate. In the near future I expect it will help us shortening leadtimes, improving efficiency and share information easier. Review collected by and hosted on G2.com.

Response from Ian Mitchell of Creative Force

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Hi Niels,

Many thanks for your review!

It has been a pleasure to work with you and your team! We aim to take away all of the boring file management parts of a studio operation so that you and your team can focus on what matters most, quality and consistency!

Orla v.

Small-Business (50 or fewer emp.)

3/6/2023

"Easy to use, visually friendly & very good customer support"

4/5

What do you like best about Creative Force?

The Creative Force platform offers all parts of photo production, from shooting to quality checks and post production. Everything is combined into one platform. Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

Pulling data can take a while, and the platform doesn't allow you to pull 100000s of rows at once. Therefore, multiple exports need to be fone. This can be tricky when data needs reviewing outside of CF. Also, resetting a full production type when there is only one new shot needed. This is quite time-consuming. Lastly, I have noticed when assigning products to containers; they often get released without doing it ourselves. The product logs show which users have done this, but this doesn't seem accurate. Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Orla,

Thanks so much for taking the time to share your thoughts! Really glad to hear that overall your experience with Creative Force has been positive and you’ve found it to be easy to use. That said, I want to make sure your experience is the best it can be, I’ve reached out to discuss some of the points you’ve highlighted so we can ensure that your experience is smooth moving forward.

Thanks so much again for the thoughtful review!

Bri

Mariana G.

Small-Business (50 or fewer emp.)

3/6/2023

"Optimized workflow, backup, better overview of production, faster image delivery"

5/5

What do you like best about Creative Force?

To have a centralized platform that optimizes my workflow.

I have a backup of my files and can find and download all the assets in gamma.

I have a better overview of our photo production and can track my own production through a period of time. For instance, I have stats and know exactly how much has been shot every month and how far we are in our production.

I avoid shooting the same product two times, as the program will show me if the sample has been registered in the platform before.

I don’t need to name files manually.

I have access to my colleague’s production, and we can make quality check of each other’s images, in case if one of us is absent.

I don’t need to login in our external editing service site to reject and comment on images, everything is done through the quality check in gamma. Also, I can write instructions and send images to be corrected internally, by myself or my colleague.

We have specific style guides in gamma and Kelvin for each product category, and a feature with color reference so our external editing service will follow standard settings and match model images with packshots.

I can reset the production, if needed and can choose which step to be redone.

Instead of batch upload, we have each style being uploaded immediately to external production, this is indeed a more effective flow: the images will be edited right away and delivered back faster. Before, I could not expect to have images ready on the same day as they have being shot, but now this is actually possible. Thus, instead of having to wait to process all the images at once in the end of the day, I export and upload just a few images at a time and I can put the clothes on the mannequin while the files are being exported from my software, which makes my flow faster. Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

Too many clicks in Kelvin, although there is already a few keyboard shortcuts, it could be improved. Folder structure when downloading images from gamma is not optimal, I would like to have all the files in the same folder. There could be a better integration between B2B and B2C production and an easier way to re-use images that are already in the platform. Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Mariana,

Thank you so much for your thorough review! I am really happy to hear that there are so many ways Creative Force has helped improve your production process. We know how important every step of the production process is, and I'm very glad to hear that you've felt so much benefit throughout the entire production journey.

I also really appreciate you taking the time to share some constructive feedback, that is extremely valuable to me and the team here at CF, as we're always looking for ways we can grow and improve. I'll be sure to share your feedback with the wider team. If you'd like to discuss any of the topics in more detail please don't hesitate to reach me at brianna@creativeforce.io.

Thanks so much again for sharing your insights, really looking forward to continuing the journey with you all!

Kind regards,

Bri

Assata K.

Sample Coordinator

Mid-Market (51-1000 emp.)

11/17/2022

"Excellent Service"

3.5/5

What do you like best about Creative Force?

How easy it is to upload data! I import the information from excel, and it transfers over perfectly. I love that updates are given for which jobs have been repeated, making communication with the whole team easy! Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

There are sometimes tech issues that occur that can take a while to be resolved, and this tends to hold up the production process. However, our team contact for getting these issues resolved is beneficial! Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Assata,

Thanks so much for the kind words! Super glad to hear that Creative Force has made things run quickly and efficiently when it comes to data management. We know how important it is to ensure all members of the team are on the same page!

I do want to make sure that your experience with Creative Force is the best it can be, that said, I'd love to chat further with you about your experience with resolution times, you can reach me at brianna@creativeforce.io to discuss.

Thanks so much again for the thoughtful review!

Warm regards,

Bri

David H.

Enterprise (> 1000 emp.)

3/6/2023

"End-to-end production software"

4/5

What do you like best about Creative Force?

Collaboration and Visibility.

Producing thousands of images daily in multiple locations with global partners has never been better. CF has given us our single source of truth through a seamless end-to-end production workflow. Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

Young tech that needs a little more refining. With that said, the CF team is always working on it and incorporating customer feedback to improve the tool for current and future industry needs. Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi David,

Thanks so much for the thoughtful review! It's super to hear that Creative Force has helped support your team's collaborative efforts and increased visibility, we know how crucial that is for a successful production process.

We're so happy to have you all on board and are excited to continue the journey with you!

Kind regards,

Bri

Janneke V.

Key Account Producer

Small-Business (50 or fewer emp.)

3/6/2023

"Great service, Easy workflow for everyone!"

4.5/5

What do you like best about Creative Force?

Creative Force has it 24/7 Helpdesk which is very easy for quick questions. Next to that, the set-up per style guide makes it possible to automatize your workflow. Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

Creative Force works with a workflow that you need to follow completely, when you make a mistake in one of the steps you need to reset + redo all the steps which makes it very difficult to redo things. Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Janneke,

Thank you so much for taking the time to share your thoughts. So glad to hear that overall you've had a positive experience with Creative Force and that it's allowed you all to automate your processes! Really appreciate you sharing the feedback around resets, the team has been hard at work on some exciting new updates coming soon that I think you'll be interested in, I'll connect with you via email to share a few more of the details.

Thanks again for the thoughtful review!

Bri

Eva T.

Small-Business (50 or fewer emp.)

3/6/2023

"Creative Force is truly the best flow system for studios and brands available"

5/5

What do you like best about Creative Force?

Service levels & support, innovations, UX Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

Somewhat rigid flow, not completely customizable. This however also allows for consistency in workflow Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Eva,

Thanks so much for the stellar review! Super happy to hear that the Support team has been a helpful resource for you and that the system has helped your team reduce the need for spreadsheets. We know how important it is to have all data and information in one place for the team to access!

Really appreciate you taking the time to share your insights and excited to continue the journey with you!

Warm regards,

Bri

Hannah O.

Production Assistant, Creative

Mid-Market (51-1000 emp.)

8/30/2022

"My Company uses Creative Force on the Daily!"

3.5/5

What do you like best about Creative Force?

My company uses Creative Force as a foundation for all our product and data keeping. As a clothing e-comm business, we are constantly needing to keep track and inventory of all the products and samples, which Creative Force makes easy and accessible to us all! Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

At first glance, the Creative Force tabs and pages can be overwhelming. I think having a more streamlined design on the website could be cohesive for better accessibility by all, no matter if they have a background in its use or not. Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Hannah,

Many thanks for the thoughtful review and feedback! Really happy to hear that Creative Force has given your team a centralized and accessible place for your inventory and sample data. Also, love hearing that you've found the flow from Kelvin to Gamma to be helpful for your team's process!

I will be sure to share your feedback around Gamma with the team, appreciate you sharing your thoughts!

Again, thanks for taking the time, and look forward to continued work with you all,

Bri

Cara H.

Assistant Producer

Mid-Market (51-1000 emp.)

11/17/2022

"Assistant Producer"

4.5/5

What do you like best about Creative Force?

Creative Force makes it easy to find assets from previous shoots thanks to their variety of search options including by product code, direct style number, job title, job dates, etc. Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

Sometimes trying to override features can get confusing when you are not sure what exactly is preventing the override Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Cara,

Thanks so much for the kind review! Really glad to hear that Creative Force has helped to streamline your studio process.

Looking forward to continued work with you all moving forward!

Warm regards,

Bri

Michele T.

Operations manager, PVH Studios

Small-Business (50 or fewer emp.)

8/30/2022

"End to end Studio tool"

5/5

What do you like best about Creative Force?

Creative Force is easy and intuitive to use. It provides a clear overview of the shooting process from Samples check-in to retouch.

End to end process into one system Review collected by and hosted on G2.com.

What do you dislike about Creative Force?

Anytime there is a change in style guide or workflow for a product already in progress, we need to reset the whole production and reupload existing images.

It will be great to have the option to copy over images from one client to the other one. Review collected by and hosted on G2.com.

Response from Brianna Horwath of Creative Force

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Hi Michele,

Thanks so much for taking the time to provide such thoughtful insights! I am so happy to hear that Creative Force has been smooth to implement and allowed for increased visibility throughout the production process.

Really appreciate you sharing your experience around Style Guide updates and flexibility when it comes to moving images within the system, I will be sure to share your feedback with the wider team. We also release new updates every two weeks, so keep an eye out there for exciting new features to come!

Thanks again Michele, really look forward to continuing the journey with you and your team!

Cheers,

Bri