Creative Force Features
Interface and Performance (5)
Import/Export
Import and export large media files or folders into or from the database quickly and efficiently.
Organizational Interface
Navigating media collections is logical and elegant with visual file hierarchies and customizable thumbnail/filename display.
Search
Able to search and filter assets by keywords and metadata.
File Preview
Able to easily preview large image files and video storyboards.
Analytics
Provides insights into the performance of digital content across its entire lifecycle.
Asset Management (8)
File Types
Software supports a wide range of file types.
Metadata
Automatically adds descriptive metadata like file size and upload date, can extract XMP, IPTC and EXIF metadata, has standard metadata fields like keywords, and allows the definition of custom fields and vocabulary.
File Transformation
Automatically or manually convert files into different sizes or file types within the DAM system.
Versioning
Keep track of incrementally changing versions of the same asset.
Expiration
Automatically archive, delete, or revoke access to assets that have reached the end of their life cycle.
Watermark
Apply visual watermarks to images and video.
Digital Rights Management
Manage the licensing and copyright information for assets within the DAM system.
Brand Guidelines
Houses an organization's brand guidelines in a centralized location within the digital asset management platform
Media Types (3)
Video
The software is optimized to load, preview, search and edit video media files.
Audio
The software is optimized to load, preview, search and edit audio media files.
Images
The software is optimized to load, preview, search and edit image media files.
Administration (5)
Workflow Management
Create rules that automate processes, such as converting into certain file types or routing projects to certain users for review and approval.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Brand Portal
Publish media or media collections to your website or share externally via temporary hyperlink.
Integration with Creative Software
Allow creatives to access, edit and upload assets in the DAM system directly from design or photo/audio/video editing software.
Integration with Marketing Software
Integrate digital assets automatically into marketing workflows and marketing technologies like web content management and e-commerce software.
Authoring Tools (4)
Ad Templates
Offers pre-made ad templates that can be filled in.
HTML5 Authoring
Allows users to make ads using HTML5.
Automated Ad Creation
Auto-creates ads using templating and/or data.
Lanugage Translation
Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
Allows for multiple versions of a marketing campaign to be run simulanteously.
A/B Testing
Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Publishing Tools (3)
Demand Side Platform Built-in
Provides a demand side platform within the software itself for ad distribution.
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution.
Campaign Scheduling
Schedules marketing campaigns.
Data Management (7)
Collection
Collects and consolidates product data from multiple sources like software and documents.
Cleansing
Provides features to clean product data to void duplicate information and inconsistencies.
Classification
Allows users to classify product data and content using standard or custom taxonomies.
Access Rights
Define which users have access to the different modules of the software and how.
Versioning
Track versions of documents and digital files and maintain an audit trail of the changes.
Publication
Approval processes to make product data and documents available internally and externally.
Digital Assets
Maintain a repository of digital files such as documents, videos, or 3D visualizations.
Optimization (2)
Data Quality
Monitor the quality of the product information to ensure it's not outdated or inaccurate.
Workflows
Deliver workflows to define what type of product information needs to be optimized, by whom, and when.
Analytics (1)
KPIs
Include KPIs to track the performance of the product content and data, such as ROI of product data.
Agentic AI - Digital Asset Management (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Versioning is the process of assigning unique names or identifiers to manage multiple versions of software. Learn more about versioning, types of versioning schemes, and best practices to follow during a software release.
Digital rights management plays a crucial role in fighting piracy and protecting copyrighted digital media. Learn more about digital rights management, digital rights management software, and how G2 can help you make the best decision for your business.

