Common Room Features
Lead Intelligence (7)
Market Insights
As reported in 20 Common Room reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Based on 20 Common Room reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
As reported in 20 Common Room reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Validation
Based on 47 Common Room reviews. Product accurately cleans, deduplicates, and verifies lead data.
Lead Enrichment
Product enriches existing lead data with missing information. 47 reviewers of Common Room have provided feedback on this feature.
Lead Quality
Product provides accurate, up-to-date contact information for leads, such as email address or phone number. This feature was mentioned in 48 Common Room reviews.
Lead Analysis
As reported in 46 Common Room reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (3)
Segmentation
Based on 21 Common Room reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
As reported in 21 Common Room reviews. Automatically scores prospects based on behavior and engagement levels.
Account Identification
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 20 reviewers of Common Room have provided feedback on this feature.
Marketing Campaigns (2)
Omni-Channel Tracking
Based on 20 Common Room reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Customization
Allows for custom report types to match the goals of a company. 20 reviewers of Common Room have provided feedback on this feature.
Lead Facilitation (4)
Customer-facing Chatbot
Offers a chatbot to initiate and carryout inital conversations with prospects and leads. This feature was mentioned in 10 Common Room reviews.
Lead Qualification
Automatically calculates which leads are the most likely to become a customer. 11 reviewers of Common Room have provided feedback on this feature.
Lead Follow-up
Based on 10 Common Room reviews. Automatically contacts all leads.
Meeting Scheduling
Based on 10 Common Room reviews. Utilizes natural language processing to set up meetings.
Organization (3)
Opportunity and Pipeline Management
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide. 10 reviewers of Common Room have provided feedback on this feature.
Data Entry
As reported in 11 Common Room reviews. Automates the entry of collected data.
Integrations / APIs
Based on 10 Common Room reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance Analysis (2)
Coaching
As reported in 10 Common Room reviews. Provides real-time coaching to sales representatives.
Peformance Tracking
As reported in 10 Common Room reviews. Tracks and analyzes sales representative performance.
Sales Analysis (2)
ROI Forecasting
Measure return on investment and leverage data to predict profitability of future projects. 10 reviewers of Common Room have provided feedback on this feature.
Sales Forecasting
Based on 10 Common Room reviews. Enables projection of sales revenue, based on historical sales data, analysis of market surveys and trends, and salespersons' estimates.
Data Availability (3)
Contact Data Availability
Provides detailed contact-level buyer intent data 36 reviewers of Common Room have provided feedback on this feature.
Account Data Availability
Provides aggregated intent data for individual contacts to supply an account-level view of intent This feature was mentioned in 35 Common Room reviews.
Offline Data
Ability to connect offline databases to collect information that can be matched to online devices 33 reviewers of Common Room have provided feedback on this feature.
Platform Additional Functionality (5)
Integrations
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.) 37 reviewers of Common Room have provided feedback on this feature.
Topic Customization
Provides the ability to customize the relevant topics that are tracked 35 reviewers of Common Room have provided feedback on this feature.
Natural Language Processing (NLP)
As reported in 33 Common Room reviews. Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.) 36 reviewers of Common Room have provided feedback on this feature.
Real-time Intent
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries) 35 reviewers of Common Room have provided feedback on this feature.
Platform Basics (5)
Centralization
Based on 12 Common Room reviews. Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
As reported in 12 Common Room reviews. Builds, defines, and segments targeted account audiences.
Lead-to-Account Matching
As reported in 12 Common Room reviews. Matches leads to accounts for account-based marketing efforts.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Platform Data (2)
Measurement
Based on 12 Common Room reviews. Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
As reported in 11 Common Room reviews. Provides a complete view of how all ABM programs drive revenue.
Platform Additional Functionality (1)
Integrations
As reported in 12 Common Room reviews. Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
As reported in 15 Common Room reviews. Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
As reported in 15 Common Room reviews. Is this technographic data accurate and up to date?
Agentic AI - Lead Intelligence (1)
Cross-system Integration
Works across multiple software systems or databases 11 reviewers of Common Room have provided feedback on this feature.
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - AI Sales Assistant (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.





