BuzzBoard Ignite is the AI-powered intelligence and sales enablement solution built for organizations that sell marketing services to small and midsize businesses at scale. Designed for enterprise providers, agencies, and multi-region sales teams, Ignite equips reps with the insights and narratives they need to start higher-quality conversations, prioritize the right SMB prospects, and close deals faster.
At its core, Ignite delivers deep, contextual SMB intelligence—digital maturity, competitive landscape, local market signals, operational gaps, and growth indicators. Sales teams get a complete understanding of each business before the conversation begins, enabling them to tailor their pitch to what the SMB actually needs rather than relying on generic scripts or assumptions.
Ignite converts this intelligence into actionable sales guidance: high-relevance talking points, category-specific opportunities, hyperlocal insights, and data-backed recommendations. This ensures every conversation is grounded in real business value rather than generic pitches, helping reps build trust quickly and demonstrate clear relevance to each prospect.
To expand pipeline intelligently, Ignite includes lookalike prospecting, which identifies high-potential SMBs that share characteristics with your best-performing customers. This gives sales teams a steady stream of qualified, data-aligned opportunities across wide territories.
Ignite integrates seamlessly with major CRMs—including Salesforce, HubSpot, and Microsoft Dynamics—ensuring that insights, prioritization signals, and guided-selling narratives flow directly into existing sales workflows. Reps spend less time researching and preparing, and more time having meaningful conversations that lead to revenue.
Used by leading local marketing organizations, national media companies, and multi-region provider networks, Ignite helps sales orgs increase win rates, shorten cycles, and elevate rep productivity across large, diverse SMB segments.
Part of the BuzzBoard Orchestration Platform, Ignite serves as the intelligence foundation of the provider operating model, giving sales teams clarity, confidence, and a measurable lift in revenue performance. The Orchestration Platform adds two additional products — Zylo for multi-channel creative fulfillment automation and Ember for retention and upsell — giving providers a unified operating model across sales, fulfillment, and account management.
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Product Description
BuzzBoard provides a generative AI-powered sales platform to make sales reps more confident and more successful with highly-personalized selling content across media types.
Overview by
Jyoti Bagaria
