Buttered Toast Reviews & Provider Details

Buttered Toast helped us with product marketing / positioning. We have always struggled to differentiate our product in a very crowded space, and David did a great job of interviewing people at our company, interviewing our customers, and using a smart, structured methodology to refine our positioning. We also got a lot of great, candid customer feedback which we hadn't heard ourselves. Review collected by and hosted on G2.com.

When we worked with Buttered Toast, our marketing team was only one person. We had very few resources, and they were able to work around that. Other firms we've worked with in the past have been more restricted in what they're able to do when we are resource-constrained. Review collected by and hosted on G2.com.

I've worked with David Baeza for over ten years now across a multitude of organizations, watching him help early stage technology companies build successful marketing teams and programs from the ground up using frameworks and leveraging wisdom couched in his vast experience of almost 30 years in this space. The didactic approach that Buttered Toast employs in developing demand gen strategies, content development and integrated marketing campaigns is incredibly refreshing in a world that seems to bow at the altar of competitive emulation. Review collected by and hosted on G2.com.

Sometimes companies that are really good at what they do aren't really great to work with. Not so with Buttered Toast. My experience with David and his crew has always felt as though I was working with family. You always feel like you have a true advocate who values your success as much as you do. Review collected by and hosted on G2.com.

Buttered Toast helped Aporeto think through the voice of the brand, company's positioning, and growth strategy. In a set of short and focused conversations, David Baeza added significant value. Review collected by and hosted on G2.com.

David has an engineering-like approach to marketing. He has a method and can walk through the details of his process, the inputs at each step, and what to do at each stage depending on the output. Because of his observable and repeatable process, marketing's value to the overall company becomes apparent and, as such, it becomes evident where to make investments. Review collected by and hosted on G2.com.

David helped us build out the messaging framework for not one but two brands. Review collected by and hosted on G2.com.

David has a way of asking questions and teasing out the right information to clarify your thinking and understand the implications of your messaging. He is patient and will work until you reach the right conclusion Review collected by and hosted on G2.com.

We recommended Buttered Toast to one of our portfolio companies - -a high growth, venture-backed SaaS-based startup. Buttered Toast helped this startup define their differentiated category, POV, messaging and overhaul their website design/content to include optimizing the website. Review collected by and hosted on G2.com.

This company grew from approximately $10M ARR at the time of Buttered Toast's initial engagement to a late stage startup - -$50M+ ARR with iconic logo accounts and established verticals. They raised follow-on funding and have won numerous awards in their industry category. Review collected by and hosted on G2.com.

Strategic positioning project Review collected by and hosted on G2.com.

David brings the confident air of someone who has successfully cracked the code of enterprise software marketing many times over. I found working with David both productive and a pleasure, and at every turn learnt more about the craft of strategic marketing and even my own business! If you are serious about becoming the 800 lb Gorilla in your space, David is the man to get you there… Review collected by and hosted on G2.com.