The business problem was getting a high-quality marketing organization off the ground. The benefit was that Buttered Toast provided a solid foundation - in terms of processes, outsourcing firms, and a thought framework - to make it happen.
A good analogy to describe Buttered Toast is that of a world-class fitness coach. You will get excellent instructions to have a more fit marketing organization, but it is up to you to put the fitness coach's theory into practice with discipline. Review collected by and hosted on G2.com.