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Business Wire Reviews & Product Details

Business Wire Overview

What is Business Wire?

Business Wire, the global leader in news release distribution and regulatory disclosure services, offers a comprehensive suite of public relations and investor relations solutions. With a strong focus on helping clients achieve their news distribution goals, the Business Wire team leverages extensive experience, expert guidance, and superior media targeting capabilities to deliver results. Selecting from a network of over 100,000 media outlets and hundreds of industry and trade categories in over 160 countries, Business Wire partners with client companies to recommend the optimal distribution to make the biggest impact. Business Wire also provides analytical reporting allowing organizations to gauge the impact of their news releases and gain valuable insights into their media reach, audience engagement, and overall campaign effectiveness. For over six decades, Business Wire has earned a trusted reputation as a wire service, securely delivering news directly into targeted editorial systems and news sources.

Business Wire Details
Product Website
Languages Supported
Arabic, Czech, Danish, German, English, Estonian, Finnish, French, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Malay, Dutch, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Chinese (Simplified), Chinese (Traditional)
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Product Description

Reach your press release and disclosure targets. Get more views with multimedia. Track your results and refine your message. Be the news everyone talks about.

How do you position yourself against your competitors?

Business Wire is steadfastly committed to its clients, working diligently to find solutions that deliver tangible ROI. We prioritize reliability and accuracy, ensuring your news reaches the right audience at the right time.

We provide unique press release offerings to enhance your news for optimal reach and engagement, including:
- Interactive Media press releases that visually engage your viewers
- Special formatting including bulleted lists, bold or italic text, and shaded financial tables
- Inclusion of social media profile links with your press release and complimentary translation services
- Partnerships with AP, Muck Rack, NYSE, Q4, and Workiva to offer you the multimedia, PR, and IR tools you need

Business Wire empowers clients to maximize the impact of their news releases and drive meaningful engagement.


Seller Details
Company Website
Year Founded
1961
HQ Location
San Francisco, CA
Twitter
@BusinessWire
71,602 Twitter followers
LinkedIn® Page
www.linkedin.com
873 employees on LinkedIn®

Travis J.
TJ
Overview Provided by:

Recent Business Wire Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Gets the job done"
If you're looking to distribute full-text press releases to thousands of news media, bloggers, social outlets and more, it does a great job -- quic...
Danielle M.
DM
Danielle M.Mid-Market (51-1000 emp.)
5.0 out of 5
"Business Wire Review"
Business Wire is a great press release distrubution site. Easy to use, great customer support, and efficient.
Danny F.
DF
Danny F.Enterprise (> 1000 emp.)
3.0 out of 5
"I have used BW a lot, and it is good most of the time. I like the flexibility and working with them."
The upside is the flexibility they give you for releases.
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Business Wire Media

Business Wire Demo - Sample Press Release
A sample press release showing our rich multimedia formatting and layout including a pull quote, social sharing features, related news, and more.
Business Wire Demo - Sample Interactive Media Release
A sample interactive media press release showing how interactivity adds interest and drives action.
Business Wire Demo - Business Wire Connect
Business Wire’s Connect platform allows you to manage your press release orders, communicate with Business Wire’s editorial team, and track your press release analytics.
Business Wire Demo - Press Release Analytics
With Business Wire NewsTrak Reports, you can go beyond the standard mentions report into a data-rich accounting of how your audience engaged with your story.
Business Wire Demo - Business Wire Resources
Whitepapers, webinars, case studies, and more from Business Wire.
Business Wire Demo - Business Wire Blog
Consult the Business Wire Blog for best practices related to public relations, press releases, investor relations, media relations, and more.
Rely on Business Wire’s experience, guidance, and superior media targeting to deliver your news safely and accurately.
Play Business Wire Video
Rely on Business Wire’s experience, guidance, and superior media targeting to deliver your news safely and accurately.
By partnering with Business Wire, you gain access to a range of press release functionalities that extend your reach and maximize your results.
Play Business Wire Video
By partnering with Business Wire, you gain access to a range of press release functionalities that extend your reach and maximize your results.
Understanding the trust, reach, visibility, innovation, and disclosure of a newswire empowers you to make informed decisions about your press release distribution strategies.
Play Business Wire Video
Understanding the trust, reach, visibility, innovation, and disclosure of a newswire empowers you to make informed decisions about your press release distribution strategies.
Catch the eyes of reporters, better communicate with your target audiences, and increase the reach and engagement of your news by incorporating these five elements into your press releases.
Play Business Wire Video
Catch the eyes of reporters, better communicate with your target audiences, and increase the reach and engagement of your news by incorporating these five elements into your press releases.
Building your brand outside your home market is not easy. Learn how to increase your brand and news awareness internationally.
Play Business Wire Video
Building your brand outside your home market is not easy. Learn how to increase your brand and news awareness internationally.

Official Downloads

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Video Reviews

195 Business Wire Reviews

4.1 out of 5
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195 Business Wire Reviews
4.1 out of 5
195 Business Wire Reviews
4.1 out of 5

Business Wire Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Business WireQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Business Wire?

If you're looking to distribute full-text press releases to thousands of news media, bloggers, social outlets and more, it does a great job -- quickly and efficiently sending out the release in proper formatting to be published by the outlet and read by their audience. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

After paying for a multi-(press)-release package with Business Wire, which is arguably one of the higher cost services that perform this for marketing teams, we saw very poor quality results in terms of the outlets that picked up the news release. One can say that it always depends on the quality of the news, and the industry, but for the cost, we didn't see the results we were hoping for / expecting. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Distributing a press release from our company to a national audience of news outlets in our industry/niche. Review collected by and hosted on G2.com.

Shiri B.
SB
Demand generation manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Business Wire?

The backend is easy to navigate and makes it super simple to do it yourself, while getting your PR to the right audience. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

Sometimes it's hard to find past PRs (like old ones), but they're usually just a Google search away. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Getting press releases out to a large audience in many locations. Review collected by and hosted on G2.com.

Open Discussions in Business Wire
Nathan I.
NI
Senior Corporate Communications Specialist, MedSurg
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Business Wire?

The software is easy to use and very user friendly, they list out each and every publication you can expect to target, the staff and technicians are extremely helpful, and the service is very reliable. Follow-up and reporting after the release has been sent is also very useful. The social feature is a great add on as well. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

It can be slightly expensive, but at the same time you get a lot for what you pay for. Review collected by and hosted on G2.com.

Recommendations to others considering Business Wire:

Use it if you want the most bang for your buck Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

We have clients that need their news to be sent out to a wide audience, much larger than what we can guaranteed via traditional pitching, and Businesswire solves that problem. Review collected by and hosted on G2.com.

Danielle M.
DM
Account Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Business Wire?

Business Wire is a great press release distrubution site. Easy to use, great customer support, and efficient. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

I don't have any downsides for Business Wire Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

I need to upload press releases, and Business Wire's platform helps me do that. Review collected by and hosted on G2.com.

Sophia T.
ST
Director of Communications
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Business Wire?

Easy, inituitive interface. No fluff, which is what you want for a wire service. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

The upcharges can get very pricey. I get that it's a lot of work to disribute across channels, but at a certain point it's excessive. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Wiring press release on day-of news Review collected by and hosted on G2.com.

Danny F.
DF
Communications Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Business Wire?

The upside is the flexibility they give you for releases. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

I wish there was a bit more control I had over the releases in real time. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

It is helping get my messages out to a large audience. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Business Wire?

It is a reputable and reliable information, when I need it most Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

It is a little on the pricy side, consider making it more accessible Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Helps me get the in dept reaserch and insight I need Review collected by and hosted on G2.com.

Verified User in Accounting
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Business Wire?

they are very prompt specially when we are in rush and very articulate to clients Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

i do not have against Businewsswire customer service Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Sometimes when we have edits they can resolved it right away Review collected by and hosted on G2.com.

Ankit K.
AK
Digital Marketing Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Business Wire?

Doing PR is the best way to do branding for your company and brand. That's why I have chosen business wire for some paid PR submissions. The overall results are extremely good with BW. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

Oh... there are no cons I have found on BW. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

We want to enhance branding for my newly launched website that why decided to do a press release and found BW for it. Overall results are good of doing press release on Business Wire. Gain so much authority for our website and got lots of visitors as well. Review collected by and hosted on G2.com.

Verified User in Consulting
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Business Wire?

Business Wire has a great subscriber base as well as reach to the audience and this infact helped us in expanding the reach of our content and also increase the userbase. Review collected by and hosted on G2.com.

What do you dislike about Business Wire?

Well, there are certain industries where they don't have a good reader base and I think they should definitely think of expanding thier userbase to multiple other less known industries. Review collected by and hosted on G2.com.

What problems is Business Wire solving and how is that benefiting you?

Business wire is one single source where we not only get to analyze our piece of information that we published but also helps us understand where we are getting the maximum traction and from which region is it. So definitely that helps us understand and amplify our marketing strategies. Review collected by and hosted on G2.com.