Based on 11 BrightBid reviews. Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords. 10 reviewers of BrightBid have provided feedback on this feature.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms. This feature was mentioned in 10 BrightBid reviews.
Ad and Landing Page Scheduling
Automate copy changes by scheduling changes in advance.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
Able to quickly make bulk changes through a desktop editor.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Based on 11 BrightBid reviews. Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers. 11 reviewers of BrightBid have provided feedback on this feature.
Reports
Reports created by the user to cater to specific metrics and key performance indicators. 11 reviewers of BrightBid have provided feedback on this feature.
Platform (8)
APIs
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
Customization
Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to view and transact business with the same content in multiple languages and currencies.
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