BrightBid

13 reviews

BrightBid is an Ad Tech company that helps businesses drive greater value from their PPC investment with our AI and automated bidding engine and expert-led managed service. Our cutting edge technology works on top of Google's and Bing’s own AI and automation platforms which means we use all the data and latest features from the leading tech platforms whilst ensuring your business goals are prioritised. We help clients with the following goals: 1) Reduce PPC costs:Inflation in paid search has been running high over the last few years. Our AI engine helps marketing teams reduce CPC’s and increase their Return on Ad Spend by accelerating the amount of testing achievable on your Ads account to drive more revenue for lower spend. 2) PPC Expertise: Our expert digital specialist team offer a fully managed service, working with you to train the AI to deliver your exact business goals. Our product development is guided by a steering group of highly experienced PPC Subject Matter Experts who have managed some of the largest global search budgets. 3) Expand Internationally: Our AI engine uses the latest Large Language Models, like ChatGPT to translate Paid Search Ads into multiple languages and select the right keywords based on local demand. It then tests the Ad Copy in each market to capture local demand. This is a cost effective way of handling local market PPC for international advertisers. 4) Model Explainability : BrightBid’s AI engine has been built for full model explainability, unlike Google and Bing’s automated solutions, so you can understand the key drivers of performance to drive even greater results. BrightBid is a Google Premier Partner 2023 and a member of the Forbes Technology Council 2023 and has been a finalist for the following awards: National Technology Awards 2023: Best Use of Artificial Intelligence Performance Marketing World 2022: Best Ad Tech Innovation The Drum Awards for Digital Industries 2022 'Most Effective Use of AI/Machine Learning'