What do you like best about atom11?
Using atom11 I was able to grow my spends by 40% and STILL increase ROAS by 56%.
Ealier the tools that I was using, mostly focussed on bid and budget automation. atom11 focuses on growing overall sales. The way it is set up, I can take business inputs like ASIN wise sales, search ranks and Best seller ranks and run effective advertising.
Here are some things I really enjoy about atom11:
1. It solves "Where should I spend my money": they have this detailed Ad Spend Portfolio, where I can see how my ad money is distributed by product type, sub category, campaign type, KW type etc..
For ex. I used the ad spend profile by product type to discover that I was spending 30% of my budget on "low converting products". I reduced that to 18% and was immediately able to increase by ROAS as well as total sales.
Similarly, I am able to keep track of my branded KW spend. I make sure I never cross 30%, so that I am not artificially increasing ROAS.
Just beautiful!
2. It solves "Is my automation strategy working?": We use an elaborate dayparting strategy - we have aggressive dayparting for low performing campaigns and vice versa. Atom11 is the only tool that helps me evaluate results of these dayparting strategies so that I can keep improving them.
3. Rule-based Automation: I can set up rule based automation for anything - from KW performance metrics (CPC, CTR, ROAS, ACOS) to retail metrics like organic search. The team at atom11 is even working on including inventory information in these rules, which is really taking it to next level. Review collected by and hosted on G2.com.
What do you dislike about atom11?
I think the way we navigate the dashboard could be better, making it easier to take action. I told the team about this, and they're working on improving it. Overall, choosing atom11 for my PPC automation was the best decision! Review collected by and hosted on G2.com.