--- title: atom11 Reviews meta_title: 'atom11 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 27 reviews by the users' company size, role or industry to find out how atom11 works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 27 scale: '5' date_modified: '2026-06-24' parent_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # atom11 Reviews **Vendor:** atom11 **Category:** [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools) **Average Rating:** 4.8/5.0 **Total Reviews:** 27 ## About atom11 atom11 is the only retail-aware Amazon advertising software. We act as a co-pilot to ecommerce managers to enable: (a) Advanced Advertising Automation: dayparting, rule based automation, KW harvesting, search term harvesting and negations. Ability to monitor automation performance (b) Analytics: Complete set of retail analytics that unifies ads, retail, inventory, pricing, reviews & ratings and BSRs (Best Seller Ranks) (c) Bulk actions: Single click bulk actions at keyword, audience, placement and search term level. Bring home one smart platform for your ecommerce business - visit us at www.atom11.co and set up a demo today. ## atom11 Pros & Cons **What users like:** - Users praise the **intelligent automation** of Atom11, enhancing performance and simplifying Amazon PPC management effortlessly. (8 reviews) - Users find Atom11 to be **extremely user-friendly** , making PPC management effortless and enjoyable for their teams. (8 reviews) - Users rave about the **exceptional customer support** from Atom11, feeling truly supported throughout their experience. (6 reviews) - Users commend the **responsive support team** of Atom11, enhancing their experience with quick assistance and improvements. (4 reviews) - Users appreciate the **exclusive features** of Atom11, noting its automation and optimization tools enhance PPC management effectively. (3 reviews) - Optimization (3 reviews) - Advertising Optimization (2 reviews) - Users value the **easy integration** of atom11, which simplifies managing multiple campaigns effectively and efficiently. (2 reviews) - Efficiency (2 reviews) - Inventory Management (2 reviews) **What users dislike:** - Users find the **difficult learning curve** of atom11 frustrating, requiring additional training to understand its functionality. (1 reviews) - Users find the **filtering limitations** frustrating, affecting the ease of managing listings in Seller Central. (1 reviews) - Users feel the lack of **insufficient training** resources hinders their ability to navigate and utilize atom11 effectively. (1 reviews) - Users experience **slow performance** with page loading times, which can affect their overall satisfaction with the product. (1 reviews) - Users face **syncing issues** with atom11, requiring constant refreshing to see updates from Amazon, complicating usability. (1 reviews) - UX Improvement (1 reviews) ## atom11 Reviews ### 1. The Best PPC Software with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** Ezra R. | Director Of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 07, 2026 **What do you like best about atom11?** I have been managing Amazon PPC since 2013. Atom11 is by far the best software tool out there for managing PPC. Originally I found atom11 when I was looking for a software that has a tool to turn ads on and off based on inventory. I had done that through API but it was cumbersome each time there was an issue to modify it. I found that atom11 is the best for multiple reasons. Any piece or pieces of data that Amazon provides to you in ads can be turned into an actionable event.. 2. You can automate any of these task. The customer support is beyond amazing:They respond very quickly, every time. They will work on any change you need that you spot that is relevant to you. There are at least 5 or 6 changes they made for me that were super helpful that I needed and they added it in to their software. Sometimes specific to my accounts or sometimes a system wide change. And they are actually really, really knowledgeable about Amazon PPC. They understand whatever issue I have and I never had a problem in communication. I have used at least 5 or 6 PPC software tools and I know this one is the best. It is also actually easy to use for beginners. The dashboards are perfect. I absolutely love Atom11 and tell anyone in the Amazon space that is interested in listening. **What do you dislike about atom11?** I can't say I dislike anything about it. **What problems is atom11 solving and how is that benefiting you?** I use atom11 to automate PPC actions based on Amazon data, manage PPC efficiently, and because of their responsiveness and PPC knowledge. ### 2. Holistic Retail + Ads Performance management in a Well-Rounded Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Rishabh S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2026 **What do you like best about atom11?** The combination of retail performance data and ads performance data allows for a more holistic way to steer and manage accounts. Add to that the ability for dayparting, labels, target ACoS input and more, and it becomes a well rounded tool **What do you dislike about atom11?** Nothing really. Great team, always working on refining current features and building new capabilities **What problems is atom11 solving and how is that benefiting you?** Managing ads in silos gives only half the picture of account management. Layering retail data adds new dimensions of finding root cause for any performance fluctuations. Also, unlike other tools, Atom11 is really fast in syncing any changes made to bids, budgets etc. Most importantly, it takes away a lot of manual work in terms of optimizations, dayparting and reporting, helping us save time that can be invested on more important topics. ### 3. The rare PPC tool that lives up to the pitch. Incredible founders that take feedback and implement **Rating:** 5.0/5.0 stars **Reviewed by:** Hamza R. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about atom11?** As an agency founder, my personal favourite feature is the way Atom11 helps us understand why sales have slowed down and where to look. When an account dips, the usual scramble is pulling reports from three places to figure out if it's a ranking issue, a bidding issue, a competitor move, or something else entirely. Atom11 cuts through that, it surfaces the likely cause quickly, so my team can act instead of investigate. Beyond that, the feedback from my PPC team has been consistently positive. They find it easy to work with, the data is fast and actionable, and it fits cleanly into how we already run accounts. From my seat, that means less time on manual bid work and more time on strategy. **What do you dislike about atom11?** Nothing significant to flag at this stage. **What problems is atom11 solving and how is that benefiting you?** Two things, really. First, the diagnostic layer, when sales slow down, we get a clear read on what's driving it rather than guessing. That's huge for client conversations because we can show up with answers, not just "we're investigating." Second, it lets us apply consistent bidding across a portfolio of accounts without stretching senior PPC hours thin, which means we can scale the number of accounts we manage without a linear increase in headcount. ### 4. Best Amazon PPC Optimisation Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Yash K. | Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2026 **What do you like best about atom11?** Ease of use: The dashboard is clean and makes it easy to bring all our Amazon ad data into one place. Dayparting: Dayparting and automated bid management save us hours every single week. Analytics: Real-time ad performance tracking, plus AMC insights, all in one unified dashboard. ACOS: Our ACOS dropped significantly after switching to atom11’s smart bidding tools. Agency: Managing multiple Amazon ad accounts from a single platform feels incredibly seamless. **What do you dislike about atom11?** Marketplace support is currently limited to Amazon, hoping for Flipkart or Walmart soon. **What problems is atom11 solving and how is that benefiting you?** It brings all our Amazon ad data into one platform so we don't juggle multiple tools anymore Our ad spend is now far more efficient ACOS dropped while sales kept growing consistently Their team helped us set up everything quickly and we started seeing results within weeks ### 5. Easy-to-Use Automation Platform with a Robust Feature Sets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about atom11?** This tool has been very helpful, and overall, it’s been a good experience so far. Right from the start, the platform is incredibly easy to use, making it seamless to build and deploy automations without a steep learning curve. What really stands out is its massive feature set; it covers an impressive range of capabilities that make it effortless to automate almost any task. Whether your objective is scaling operations, fine-tuning optimization, or driving specific account performance KPIs, the features are robust enough to handle any goal . **What do you dislike about atom11?** Few features are limited to certain aspects or entities, will be helpful if opened for all. Integration with advanced segments such as non search campaigns, AI analytics will be helpful **What problems is atom11 solving and how is that benefiting you?** Multiple problems - as simple as day parting which enables to manage budgets precisely and in timely manner. Dedicated feature sets which taps into all possible segments in advertising and solve for any use case be it optimisation, scale, efficiency etc. Easy to use UI with multi layering making it save time in terms of operations ### 6. Atom11: Easy to Use, Powerful Control, and Excellent Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 01, 2026 **What do you like best about atom11?** Atom11's tools are the best combination of advanced tech with allowing great control. It knows exactly where to draw the line with automation and give you the tools to make the best decisions for your campaigns. They provide very good support and are always available to help. They have improved the performance of our campaigns and our client's campaigns definitively across the board. The price is also extremely competitive. Integrations with our other tools was smooth and handled by the Atom11 team. Overall a very easy tool to use. **What do you dislike about atom11?** No downsides that I can see. We have had a very good relationship and the have addressed any concerns promptly. **What problems is atom11 solving and how is that benefiting you?** Managing and scaling campaigns across many accounts and allowing us to manage constantly changing budgets and KPI targets. ### 7. Intuitive Analytics Dashboard That Makes ASIN Comparisons a Breeze **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2026 **What do you like best about atom11?** I like the data analytics - compare dashboard. It is so intuitive and built exactly how I wanted. I have all my data points at an ASIN level and I am able to compare two different time periods easily. Anything i want to evaluate I am able to do it in a few clicks. Very useful. Setting up rules based on real time data, helps to make changes to the campaigns more efficiently. **What do you dislike about atom11?** They need more help content for faster scale up for new users **What problems is atom11 solving and how is that benefiting you?** Biggest problem they solve is that their automations are not black box. I know exactly what changes happened and what was the impact of them and if I want to revert a change, I am able to do it easily. ### 8. Easy to use without sacrificing advanced features **Rating:** 5.0/5.0 stars **Reviewed by:** Hollis H. | Operations Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2025 **What do you like best about atom11?** *Atom11 makes it super easy to take all the actions I want in a single click. It feels like it could read my mind for all that I needed to optimize my ads - from inventory awareness to bid calculations to their “glass-box” automation. **What do you dislike about atom11?** I would love to see even more predictive automation models in the future. I know they are working on it and I am looking forward to those features - as I have a large catalog and these features will significantly bring down my analysis time **What problems is atom11 solving and how is that benefiting you?** Maybe it’s my bias, since I am writing this review right after black Friday sales. After any big event, adjusting bids, targets, and campaign budgets used to be such a task for me.With Atom11’s version control, the whole process turned into a single click - I was able to roll back every change and get things back on track much faster. That’s by far my favourite feature on atom11 and it saves a ton of time. I also like how I am able to track how my automations are performing at a keyword level. They have this feature called the performance monitor which tells me the performance of my keywords before and after automation - this has proven super helpful in tweaking my automations basis performance. ### 9. Improved Ad Performance and Dedicated Support from Atom11 **Rating:** 5.0/5.0 stars **Reviewed by:** Matt F. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about atom11?** Working with Atom11 has been a great experience for our business. Since they began managing our ads, we’ve seen stronger performance, and it has also freed us up to focus more on growing our operations. We have a dedicated account manager who meets with us regularly, and it consistently feels like they genuinely have our best interests at heart. Thank you to Deepika, Neha, and the entire Atom11 team! **What do you dislike about atom11?** Not Applicable. I have access to our PPC data through there software and weekly spreadsheet updates. I have not disliked anything get. **What problems is atom11 solving and how is that benefiting you?** Atom11 is our all in one software and Amazon PPC ad management team. ### 10. A Game Changer for Scalable Amazon PPC Management **Rating:** 5.0/5.0 stars **Reviewed by:** Chris P. | Director of Advertsing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2025 **What do you like best about atom11?** ATOM11 is a very agile software that adapts quickly to the constantly changing Amazon PPC landscape. We use it across all of our agency accounts because the automation capabilities and optimization tools consistently save us time while driving better performance. The support team is responsive, the UI is intuitive, and the features keep getting better. Highly recommended for any serious Amazon advertiser. **What do you dislike about atom11?** I don't have any downside as my only complaints (which are minor to begin with) are actually being addressed and incorporated into the software. **What problems is atom11 solving and how is that benefiting you?** ATOM11 solves several key challenges we face in managing Amazon PPC at scale. The ease of integration means we can onboard new accounts quickly without interrupting existing workflows. Its smart automation handles the repetitive, time consuming tasks freeing our team to focus on higher level strategy and optimization. It doesn't attempt to be a replacement for human expertise, but a powerful complement to it, giving us clearer data, faster insights, and more consistent execution across the entire portfolio. Overall, it’s helped us operate more efficiently while improving performance for our clients. ### 11. Real time saver, powerful automations and exceptional support **Rating:** 4.0/5.0 stars **Reviewed by:** Mohit S. | Sr Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2026 **What do you like best about atom11?** We've been using Atom11 for over a year now, and it is a part of our ppc management. We love their portfolio automation feature, which allows us to manage our daily budgets through portfolio budget control. Some of their features are very exclusive to other tools in the market. Apart from good features, the team is super responsive and helpful **What do you dislike about atom11?** Very tactical - I’d love to have more download and upload options everywhere for bulk actions. **What problems is atom11 solving and how is that benefiting you?** Atom11 has really helped us save a lot of time in analysis and optimisation.For ex. Ask AI helps us root cause sales fluctuations within a few minutes. Earlier this used to take hours of manual work. Now we spend less time checking reports and more time taking the right actions. ### 12. Atom11 Streamlines Our Day-to-Day Operations **Rating:** 5.0/5.0 stars **Reviewed by:** Cesar G. | Ecommerce Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about atom11?** Atom11 has become a fundamental tool in our day-to-day operations. It really feels like a guardian of our goals, and we’ve seen that every improvement they roll out helps streamline and further optimize the way we work. **What do you dislike about atom11?** One area that could be improved is the ability to apply filters by parent ASINs and brands within the same Seller Central account. **What problems is atom11 solving and how is that benefiting you?** Atom11 allows us to rely on a specialized team focused on analyzing and implementing meaningful improvements, rather than just executing routine changes. This enables our internal team to stay focused on strategic priorities, while we confidently delegate the most impactful optimizations to Atom11. ### 13. Great Tech Extension for our Agency Team, with Unmatched Support **Rating:** 4.0/5.0 stars **Reviewed by:** Tyler W. | CEO | We Help Better-for-You CPG Brands Maximize Profitability on Amazon, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about atom11?** We were skeptical about adding another tool to our tech stack, but Atom11 has been a breeze for our PPC team. The platform is powerful enough to handle our scale but simple enough that our team actually enjoys using it. Beyond the software, their support is some of the best we’ve encountered. They don't just solve tickets; they act as an extension of our team. You won't find a more supportive PPC tech partner. **What do you dislike about atom11?** It would have been great to have more self-service help content inside the tool. It would make it easier for new users to understand features on their own. **What problems is atom11 solving and how is that benefiting you?** Atom11’s retail aware automation and analytics helps us work like an extended team with our clients and have an "always on" capability for managing ads around events in the channel or with inventory. The tool provides a high level of control and flexibility that mimics human behavior - this level of control helps us match our own optimization style very closely. For example, -Inventory feature helps us pause ads when stock is low -Rich analytics along with Ask AI help us root cause sales fluctuations -Bid optimizing automations along with performance monitor helps us check and correct the bid automation performance. ### 14. Best Amazon Ad automation software I ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2025 **What do you like best about atom11?** Before switching to atom11, we had tried two other tools. Managing 10-15 Amazon accounts each month and handling ads manually was extremely time-consuming, especially since our team is quite lean. The rule-based automation in atom11 has made it much easier to manage bids, and we actually prefer it over AI-based solutions, as our previous experience with an AI tool left us disappointed and less confident in AI. I have to mention that their customer support stands out—they are always willing to get on a call whenever we encounter an issue. The search term report analytics have enabled our team to provide more accurate reports to each brand we manage. While we generally rely on rule-based automation, their AI recommendations have proven useful for one of our larger brands. The pricing is reasonable, and the tool is suitable for frequent use. I also appreciate the version control feature, which allows me to automatically revert to a previous stage without needing to make manual adjustments. **What do you dislike about atom11?** Sometimes I notice that it takes a while for pages to load. Aside from that, it has been a great tech stack for us. **What problems is atom11 solving and how is that benefiting you?** We manage Amazon ads as a service for brands. When our previous tool failed to meet our expectations, especially during the high demand of Prime Day sales, we faced some challenges within our portfolio. As a result, we decided to switch to this advanced Amazon ad automation software. Since adopting atom11, our experience has greatly improved. During the last Black Friday shopping period, we successfully managed campaigns for seven brands and achieved better results. Our team is very satisfied with the outcome. ### 15. Agency-Level Automated Reporting with Flexible Google Sheets Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Harshita R. | R&D Associate, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** March 30, 2026 **What do you like best about atom11?** They have completely automated my reporting at an agency level - every brand has an automated excel which refreshes on its own. No matter how many dashboards I have, the flexibility of google sheets is hard to beat and atom11 was able to solve it for us. **What do you dislike about atom11?** Nothing much for me, I am waiting for their DSP analytics to launch **What problems is atom11 solving and how is that benefiting you?** Very very good data analytics. To the point that they have pre and post- automation analytics. Love it and it is helpful for us to take decisions. ### 16. Retail-Aware PPC Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about atom11?** It connects PPC automation with retail signals, so decisions feel more complete and practical. **What do you dislike about atom11?** The setup can feel a bit heavy at first, especially if you want to fully use its retail signals, rules, and reporting features. **What problems is atom11 solving and how is that benefiting you?** The main benefit is faster diagnosis and better control. Instead of only reacting to ACOS or spend, I can make cleaner decisions based on what is actually happening across the account. ### 17. Helpful platform for improving Amazon ad efficiency **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek Y. | Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2025 **What do you like best about atom11?** Atom11 makes Amazon PPC actually intelligent. Their combination of rule-based automation with real retail signals like inventory, pricing, and competitive SKU data gives us an edge we didn’t get from standard PPC tools. I confidently recommend Atom11 to any team looking to scale performance with data-driven decisions. **What do you dislike about atom11?** Haven’t faced anything serious. A couple of minor things during regular usage, but support has been solid whenever needed. **What problems is atom11 solving and how is that benefiting you?** Atom11 helps us manage Amazon ads more efficiently without spending hours on manual checks and changes. It gives clear visibility into what’s impacting performance, like inventory issues, pricing changes, or campaign inefficiencies. This helps us take quicker actions, save time on daily operations, and run more stable, better-performing campaigns overall. ### 18. Probably the best Amazon ads automation software that you will actually enjoy using **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2026 **What do you like best about atom11?** Great software, easy to use, and helps manage and grow Amazon ads effectively. Top-notch founder and team. Take feedback seriously and use it to improve the product quickly. **What do you dislike about atom11?** nothing comes to mind. I keep asking for more features, and they are adding them one by one. I wish it were instantly, but obviously that's impossible **What problems is atom11 solving and how is that benefiting you?** We spend 7 figures on Amazon ads each month, and Atom11 makes it easy for us to stay on top of them without losing our minds. The combination of lots of good features with a not complex setup is what really makes it work for us ### 19. Simple, Bid-Controlled Dashboard with Great Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2026 **What do you like best about atom11?** I like it when its simple, I have control on the bids, the dashboard and the support I get. **What do you dislike about atom11?** Sometimes I find it more simple to create new campaigns though Amazon and not ATOM but I can add it to the rules after. **What problems is atom11 solving and how is that benefiting you?** Amazon complete advertising and its helps manage my advertising. ### 20. Powerful Custom Rules That Work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2026 **What do you like best about atom11?** ability to create custom rules. works for 1p and 3p. **What do you dislike about atom11?** UI can use improvements. Some of the controls and settings can be smoothed out. **What problems is atom11 solving and how is that benefiting you?** dayparting, ppc management, bid control and automations. ### 21. Effortless Excel Reporting with Powerful Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Sirimas C. | Partner of a agency, Small-Business (50 or fewer emp.) **Reviewed Date:** January 02, 2026 **What do you like best about atom11?** The automation features make it easy to generate Excel reports, and I find the reports themselves straightforward to navigate. **What do you dislike about atom11?** bulk operation can be redefine and ai adjusting bid placement will be good **What problems is atom11 solving and how is that benefiting you?** Use less people to manage PPC and not spend as much time creating report ### 22. Automation Made Easy with Great Support and Clear Data Presentation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2026 **What do you like best about atom11?** The automation, easy navigation, customer support and the data presentation **What do you dislike about atom11?** If any changes are made on Amazon, we'll have to refresh it each and every time for it to reflect. Why not automate them? **What problems is atom11 solving and how is that benefiting you?** Bulk changes, automation, day-parting, and multiple data sources that have to be segregated by downloading are easily made accessible on the platform ### 23. Above-and-Beyond Support on an Intuitive, Powerful Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2026 **What do you like best about atom11?** Really helpful and knowledgable customer support team, always willing to go above and beyond to help you succeed. **What do you dislike about atom11?** The platform is intuitive and powerful, nothing to dislike **What problems is atom11 solving and how is that benefiting you?** saving time with ad management and reporting ### 24. Atom 11 review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2025 **What do you like best about atom11?** Ease of creating campaigns, nice features, ease of integration, great support from team, good results so far **What do you dislike about atom11?** It is not self- understandable. Need to take training **What problems is atom11 solving and how is that benefiting you?** So far we have seen good results with custom rules set in the application ### 25. I will not need another tool for managing my Amazon sales **Rating:** 5.0/5.0 stars **Reviewed by:** Ishan S. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2023 **What do you like best about atom11?** Using atom11 I was able to grow my spends by 40% and STILL increase ROAS by 56%. Ealier the tools that I was using, mostly focussed on bid and budget automation. atom11 focuses on growing overall sales. The way it is set up, I can take business inputs like ASIN wise sales, search ranks and Best seller ranks and run effective advertising. Here are some things I really enjoy about atom11: 1. It solves "Where should I spend my money": they have this detailed Ad Spend Portfolio, where I can see how my ad money is distributed by product type, sub category, campaign type, KW type etc.. For ex. I used the ad spend profile by product type to discover that I was spending 30% of my budget on "low converting products". I reduced that to 18% and was immediately able to increase by ROAS as well as total sales. Similarly, I am able to keep track of my branded KW spend. I make sure I never cross 30%, so that I am not artificially increasing ROAS. Just beautiful! 2. It solves "Is my automation strategy working?": We use an elaborate dayparting strategy - we have aggressive dayparting for low performing campaigns and vice versa. Atom11 is the only tool that helps me evaluate results of these dayparting strategies so that I can keep improving them. 3. Rule-based Automation: I can set up rule based automation for anything - from KW performance metrics (CPC, CTR, ROAS, ACOS) to retail metrics like organic search. The team at atom11 is even working on including inventory information in these rules, which is really taking it to next level. **What do you dislike about atom11?** I think the way we navigate the dashboard could be better, making it easier to take action. I told the team about this, and they're working on improving it. Overall, choosing atom11 for my PPC automation was the best decision! **What problems is atom11 solving and how is that benefiting you?** It solves "Is my automation strategy working?": We use an elaborate dayparting strategy - we have aggressive dayparting for low performing campaigns and vice versa. Atom11 is the only tool that helps me evaluate results of these dayparting strategies so that I can keep improving them. ### 26. Improved team productivity by 20%; ad performance by 25% **Rating:** 5.0/5.0 stars **Reviewed by:** Mushaffah M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2023 **What do you like best about atom11?** "atom11 is a unique combination of advertising, analytics and competitor tracking. Basically all the things you need to build a good advertising strategy and then implement it. It is a go-to tool because of the following reasons: -Easy to RCA sales fluctuations, competitor strategy in one go, and build our own ad strategy basis this data - Basis above analysis, it is easy for us to implement our strategies within atom11. - Quick customer support - both for feature follow through and customizations. " **What do you dislike about atom11?** Nothing that I could point my finger at. They have a number of features available and I am still exploring the some of them. **What problems is atom11 solving and how is that benefiting you?** atom11 not only saves time by aggregating retail, ads and competition data in one place, it also simplifies taking action on its platform. Our common use cases are: 1.Data aggregation: atom11 brings together data from ads, sales parameters and competiton. 2.Data correlation: Corelating sales fluctuations with input parameters. We are able to do it at an overall level, sub cat. level, and go even more granular. Basis this data, we are able to strategize advertising decisions 3. Amazon Marketing Stream: Figuring most and least effective time to advertise. Basis that we are able to daypart our campaigns and improve ad efficiency 4. Ad optimization: We are able to automate keyword harvesting and Rule based ad optimization 5. Competition tracking: Share of voice and competition monitoring. ### 27. All in one analytics and automation **Rating:** 5.0/5.0 stars **Reviewed by:** Krishna B. | Key Account Manager Digital Ecommerce, Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2023 **What do you like best about atom11?** Apart from great features, the best thing about atom11 is that I am not left to analyze data on my own. Their easy to use UI helps me in simplifying analytics and take better decisions to grow my Amazon sales. Their platform really allows multiple teams to use 1 platform and stay informed with day to day changes that happen on our account ex. product suppressions, ad performance, SKU level sales, competition etc.. Secondly, their advertising automations help me take more decisions in a small amount of time. I should also mention that the team does a great job at customer service - the team comes with great domain knowledge and they are very responsive to our requests. I feel confident while using their product, because managing advertising for Amazon is more than just using a product - you need to be on top of your strategies and atom11 team is a great partner to do that. **What do you dislike about atom11?** We have multiple vendor accounts for our brands and atom11 doesn't give us the capability to add multiple vendor accounts in one dashboard. This usecase is specific to India. **What problems is atom11 solving and how is that benefiting you?** 1. Bringing all Amazon data in one place helps us make better decisions for advertising. Atom11 brings together ads, retail and digital shelf in one portal. 2. Daily alerts on Sales, Suppressions, Deals, Competitions so that I do not have to go through data and find what is wrong 3. Automating advertising through dayparting, rule based optimization, keyword harvesting etc.. Automating advertising action items All these have helped us reduce analysis and execution time by atleast 30%. But more than that, the team has helped us use Amazon data in an efficient manner, improve our ROAS by 25%, and increase advertising sales. - [View atom11 pricing details and edition comparison](https://www.g2.com/products/atom11/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-25+00%3A52%3A24+-0500&secure%5Bsession_id%5D=254045ff-dcef-48a4-b687-c50850430e6c&secure%5Btoken%5D=f8d422c15c1bf54a9a08661eb6c98de8e5d65c69ce846d0ef75f175d47f8e295&format=llm_user) ## atom11 Features **Integration** - Import - Export - APIs **Store Management** - Localization - Marketplaces **Agentic AI - Online Marketplace Optimization Tools** - Cross-system Integration - Natural Language Interaction ## Top atom11 Alternatives - [Webgility](https://www.g2.com/products/webgility/reviews) - 4.6/5.0 (371 reviews) - [Feedonomics](https://www.g2.com/products/feedonomics/reviews) - 4.4/5.0 (367 reviews) - [A2X](https://www.g2.com/products/a2x/reviews) - 4.9/5.0 (306 reviews)