Ease of creating campaigns, nice features, ease of integration, great support from team, good results so far

*Atom11 makes it super easy to take all the actions I want in a single click. It feels like it could read my mind for all that I needed to optimize my ads - from inventory awareness to bid calculations to their “glass-box” automation.

Before switching to atom11, we had tried two other tools. Managing 10-15 Amazon accounts each month and handling ads manually was extremely time-consuming, especially since our team is quite lean. The rule-based automation in atom11 has made it much easier to manage bids, and we actually prefer it over AI-based solutions, as our previous experience with an AI tool left us disappointed and less confident in AI. I have to mention that their customer support stands out—they are always willing to get on a call whenever we encounter an issue. The search term report analytics have enabled our team to provide more accurate reports to each brand we manage. While we generally rely on rule-based automation, their AI recommendations have proven useful for one of our larger brands. The pricing is reasonable, and the tool is suitable for frequent use. I also appreciate the version control feature, which allows me to automatically revert to a previous stage without needing to make manual adjustments.