AthenaHQ Reviews & Product Details

We manage multiple residential real estate brands across thousands of franchise locations. The way consumers find agents is shifting fast. Five years ago it was referrals and yard signs. Then it was Zillow and Realtor.com. Now we're seeing buyers and sellers ask ChatGPT things like "best real estate agent for luxury homes in Scottsdale" or "which brokerage has the lowest commission fees" before they ever visit a brand website.AthenaHQ helped us understand how our brands perform in those conversations. We discovered that AI models were recommending competitors for specific property types and price points where we have strong market share. Worse, some responses contained outdated information about our commission structures that made us look less competitive than we actually are.The regional tracking has been particularly valuable. Real estate is hyperlocal, and AI models respond differently by market. We can now segment visibility by metro area and give our regional marketing teams data they can act on. A brand manager in South Florida sees different insights than someone covering the Pacific Northwest, which is exactly how it should be. Review collected by and hosted on G2.com.

Multi-brand management requires switching between workspaces, which gets tedious when you're overseeing several national brands. A consolidated view with brand-level filtering would save us significant time. We've raised this with their team and they're aware, but it's not available yet. Review collected by and hosted on G2.com.

We operate 200+ retail locations across North America. What works for brand visibility in California doesn't necessarily work in Texas or Quebec. AI models respond differently by region, and most tools we evaluated treated the US as a monolith.

AthenaHQ's regional segmentation was a differentiator for us. We discovered that our AI visibility in the Southeast was half what it was on the West Coast, even though our store density is similar. The platform identified specific content gaps around product categories that index higher in Southern markets. Our regional marketing teams now have data to act on instead of guessing.

The reporting is also clean enough to share with franchise owners who are not marketers. They can understand the visibility scores and see why certain content investments matter. Review collected by and hosted on G2.com.

Local business schema and map pack visibility aren't part of the platform. We still need separate tools for traditional local SEO. It would be helpful if AthenaHQ could at least surface when AI models are pulling from Google Maps data versus web content, so we could prioritize fixes. Review collected by and hosted on G2.com.

We're a software company in the developer tools space. Our buyers are technical and increasingly skeptical of traditional marketing. They research tools by asking Claude or ChatGPT for recommendations before they ever visit our site. We knew this was happening but had no visibility into it.

AthenaHQ gave us that visibility without requiring a dedicated analyst to interpret results. The prompt tracking shows exactly what questions potential customers are asking and whether we appear in the answers. The competitive benchmarking revealed that a smaller open-source competitor was being cited more frequently than us for our core use case, despite having less than half our feature set.

What I appreciate most is the bias toward action. Other tools we tried gave us beautiful charts and left us wondering what to do. AthenaHQ's Action Center tells us specifically which content to create or update, with context on why it matters. Review collected by and hosted on G2.com.

There have also been a couple of minor bugs, though support resolved them quickly. Feels like a fast-moving startup, which is both a strength and occasional source of friction. Review collected by and hosted on G2.com.

We were paying nearly $6k/month for another AI visibility platform that our team dreaded using. The dashboards were so dense that extracting a single insight for leadership took hours. Exporting data for our monthly reports required workarounds involving screenshots and manual transcription. It felt like the tool was built for data scientists, not marketers.

AthenaHQ costs less and actually gets used. The Action Center surfaces what matters without forcing us to dig. Last month it identified that we were completely absent from prompts about retirement planning for high-net-worth individuals, which is literally our core business. We had content on the topic, but it wasn't structured in a way AI models could parse. The platform showed us exactly which pages needed work.

I also appreciate that the team responds to feedback quickly. We reported an issue with how sentiment was being categorized for financial terms, and they adjusted the model within two weeks. Review collected by and hosted on G2.com.

The outreach generator needs significant improvement. It suggests LinkedIn contacts who might be able to give us earned mentions, but the draft messages it creates are generic. Review collected by and hosted on G2.com.

In healthcare tech, we can't just plug in any SaaS tool and hope for the best. Our legal and compliance teams scrutinize everything. AthenaHQ passed their review faster than most vendors we evaluate, partly because the team was transparent about data handling and partly because the platform doesn't require us to expose sensitive systems to get value.

The prompt tracking gives us visibility into how AI models discuss our category, which matters when misinformation could have real consequences. We caught ChatGPT recommending a competitor's product for a use case where it's actually contraindicated. That's not just a marketing problem. AthenaHQ helped us identify it, and we worked with our medical affairs team to publish clarifying content.

The dashboard is genuinely intuitive. Our marketing ops person picked it up in a day. No dedicated analyst required. Review collected by and hosted on G2.com.

Prompt volume data isn't as visible as I'd like after initial setup. When we're deciding which new prompts to track, we can see monthly query estimates. But once those prompts are in the system, it's harder to go back and compare relative importance over time. Review collected by and hosted on G2.com.

We're a regional LTL carrier with 40 years in the business. Most of our growth has come from relationships and word of mouth. When our VP of Sales mentioned that prospects were arriving to calls "already knowing about us from AI research," we didn't have a way to understand what that meant or whether it was helping or hurting us.

AthenaHQ gave us that visibility. Turns out procurement teams at mid-market shippers are asking ChatGPT and Perplexity for carrier recommendations before they ever issue an RFP. We discovered we were being mentioned for regional routes in the Midwest but completely absent from prompts about temperature-controlled freight, even though we've had reefer capacity for fifteen years.

The platform made it easy to identify that gap and prioritize content fixes. We updated our service pages and created dedicated cold chain content. Within two months, we started showing up in those prompts. Our sales team says they're getting warmer leads on refrigerated lanes now. Review collected by and hosted on G2.com.

The optimization suggestions miss industry context sometimes. It recommended we add customer testimonials to our equipment page, which makes sense for consumer brands but isn't how freight procurement works. Review collected by and hosted on G2.com.

What made us choose AthenaHQ over competitors was the reporting. Our clients aren't technical. They don't want to dig through conversation explorers or parse citation drift metrics. They want to know: are we winning or losing, and what should we do about it?

AthenaHQ's out-of-the-box reports answer those questions without us having to rebuild everything in Google Slides. The visibility charts are clear enough that we can drop them into QBRs without heavy editing. The pitch workspace has also helped us close three new GEO retainers this quarter. We generate performance snapshots for prospects and show them exactly what they're missing.

Regional tracking is another big one. We have clients in APAC, EMEA, and North America. AI models respond differently by region, and AthenaHQ lets us segment and report on that without jerry-rigging spreadsheets. Review collected by and hosted on G2.com.

Self-serve plans are limited. Some of the better features, like the Athena Recommendation Engine, are locked to enterprise tiers. For smaller clients who can't justify $300+/month, we've had to cobble together workarounds or leave money on the table by not offering GEO services. Review collected by and hosted on G2.com.

Our previous AI visibility tool crashed constantly. Data duplicated whenever we changed settings. Customer support responses took days. It became a running joke that checking our AI search performance meant rolling the dice on whether the dashboard would even load.

AthenaHQ just works. That sounds basic, but after what we dealt with, reliability matters. The platform loads quickly, the data stays consistent, and when we did hit a minor bug during setup, their team responded within hours and shipped a fix the next day. They've also been proactive about sharing updates on new features, which helps us plan ahead.

For a 3,000-person company with change-averse IT, easy onboarding was non-negotiable. The setup took our team about three days, including SSO configuration. Their in-platform playbook walked us through everything. Review collected by and hosted on G2.com.

The competitor benchmarking could go deeper. We've asked for custom competitor sets, and they're working on it, but it's not there yet. Review collected by and hosted on G2.com.

We switched from another AI visibility platform after six months of frustration. The difference is night and day. What sold us was the Action Center. Instead of staring at dashboards wondering what to prioritize, AthenaHQ surfaces specific opportunities with context. Last week it flagged a knowledge gap around our pricing tiers that we hadn't noticed. Turned out ChatGPT was hallucinating our enterprise pricing because we'd never published it clearly. Fixed it, saw results within two weeks.

The Shopify and GA4 integrations also let us finally answer the CFO's favorite question: "How much revenue did AI search actually drive?" We can now tie citations back to conversions. That alone justified the spend. Review collected by and hosted on G2.com.

The credit system took some getting used to. We burned through credits faster than expected the first month because we enabled too many prompts across all engines at once. In the end support was very helpful and helped us right-size our setup. Review collected by and hosted on G2.com.

For an ecommerce‑driven brand, AthenaHQ’s product and commerce view is a real differentiator. We can see how AI systems talk about our key categories, which products are most visible, and where we’re losing out on high‑intent journeys. That level of granularity is what lets us connect GEO work to merchandising decisions and retail media strategy.

The platform treats ‘commerce in AI’ as a first‑class use case, not an afterthought. We get insights at the category and product level, plus guidance on which pages, offers, and bundles to adjust. Our ecommerce, SEO, and performance teams now share a single source of truth for AI‑driven discovery, which has reduced guesswork and helped us prioritize the few changes that will actually move revenue. Review collected by and hosted on G2.com.

No real complaints from me at this point, it’s doing what we need. Review collected by and hosted on G2.com.