What I like best about Search Ads Optimization (SAO) is its ability to target high-intent users right when they’re searching for relevant apps. This means better quality installs, improved conversion rates, and more efficient use of ad spend compared to broad-based advertising. Review collected by and hosted on G2.com.
The biggest drawback is that SAO requires a lot of time, effort, and the right strategy to work well. If your keywords or targeting aren’t accurate, you can end up wasting money. Also, when competition is high, the cost per install can get expensive. It’s not always effective for every app, especially if you’re working with a limited budget. Review collected by and hosted on G2.com.
Validated through LinkedIn
This reviewer was offered a nominal gift card as thank you for completing this review.
Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.
