--- title: Appodeal Reviews meta\_title: 'Appodeal Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 16 reviews by the users' company size, role or industry to find out how Appodeal works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 16 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Appodeal Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Appodeal but has limited features. Are you part of the Appodeal team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Appodeal is a growth platform that empowers app creators to launch and scale their mobile businesses. Transparent and 100% unbiased since 2014. Appodeal provides Monetization, Growth Intelligence, Bid & Creative Management services paired with the Accelerator-funding program. A single SDK integration to gain access to 70+ Ad Demand Sources that compete against each other in a real-time auction. Moreover, you will also receive useful tools and resources such as In-app Bidding, Automatic UA Optimization, User Segmentation & A/B Testing, Cross-Promotion and Direct Deals, Instant Payouts, and much more. 150,000+ creators rely on the Appodeal services, provided by a united team of more than 100 professionals worldwide, with HQ in Austin and offices in Barcelona and Warsaw. * * * Seller [Appodeal](https://www.g2.com/sellers/appodeal) Discussions [Appodeal Community](https://www.g2.com/products/appodeal/discuss) Languages Supported German, English, French, Russian, Spanish Overview by .Pavel Golubev (Founder & CEO of Appodeal) Show More ## Top-Rated Alternatives [ ![Meta Audience Network](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meta Audience Network") Meta Audience Network 3.9/5(164) ](https://www.g2.com/products/meta-audience-network/reviews) [ ![Google AdMob](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google AdMob") Google AdMob 4.3/5(70) ](https://www.g2.com/products/google-admob/reviews) [ ![Unity Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Unity Ads") Unity Ads 4.3/5(61) ](https://www.g2.com/products/unity-ads/reviews) [ View All Alternatives ](https://www.g2.com/products/appodeal/competitors/alternatives) ## User Insights Average based on 16 real user reviews. [Log in to unlock pricing and user insights](/login) ![Sanchit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sanchit S.") SS Sanchit S. Training Coordinator Small-Business (50 or fewer emp.) 10/12/2021 "Best ad network solution with mediation!" 5/5 What do you like best about Appodeal? It has almost all of the ad networks integrated with it and we can choose which network we want to use. One of the best eCPMs in the market. Customer Support is excellent. Review collected by and hosted on G2.com. What do you dislike about Appodeal? SDK integration in Unity was really difficult and hectic for the first time. Setup for Admob and Facebook FAN needs to be done separately. Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? I have used AppODeal as an Ads network for our game Bladers Multiplayer which is on PlayStore, earlier we used to use Unity Ads and Admob separately but now after integrating AppoDeal our revenue has increased and ads are optimised with using 10 different netoworks. We, at Brahmos Interactive, are using it for all of our apps and are completely satisfied with it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Iaroslav C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iaroslav C.") IC Iaroslav C. Product Marketing Manager Information Technology and Services Small-Business (50 or fewer emp.) 10/28/2021 "We're in love with the Appodeal guys!" 5/5 What do you like best about Appodeal? They're transparent, reliable, and completely user-centered. Definitively, a partner that you should consider to monetize your apps & games. Review collected by and hosted on G2.com. What do you dislike about Appodeal? At first, not being aware that they much more than an Ad Mediation tool. Appodeal is a whole Growth Platform where Indie Developers can self-launch their projects. If I knew that before, I would have saved a lot more time. Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? We've been using it to control all monetization & metrics from one place and find new opportunities to grow some of our clients' games. They have one of the most accessible BI tools we've tried, very convenient to align our ASO efforts with the UA campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Stefano M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stefano M.") SM Stefano M. Owner Small-Business (50 or fewer emp.) 2/17/2021 "Best experience to optimize earnings from my game" 4.5/5 What do you like best about Appodeal? multi ad networks and staff support. They helped me a lot Review collected by and hosted on G2.com. What do you dislike about Appodeal? at the very beginning I had problems in the Play Store, because there was included an ad network deprecated by Google and it was a little difficult for me to sort it out (I am a single developer and I have only spare time) Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? Instead of having a single ad network like admob, now Appodeal choose for me the best ad available with the best profit Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Alex D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alex D.") AD Alex D. Software Engineer Small-Business (50 or fewer emp.) 12/21/2019 "Used Appodeal ads solution in our games" 5/5 What do you like best about Appodeal? Super responsive and helpful tech support. Good eCPM optimization algorithm. Review collected by and hosted on G2.com. What do you dislike about Appodeal? Not sure. Everything seems fine, they are good. Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? Good solution for in-game ADs: all-in-one package. One integration and all platforms are ready. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic UW Umair W. Software Engineer Computer Software Small-Business (50 or fewer emp.) 12/30/2018 "Best Ad Mediation In The Market" 5/5 What do you like best about Appodeal? The choice of different ad networks and the ability to choose what to show and what not is great. Hassle free integration on both mobile platforms for Unity 3d Delayed but excellent support. They help you out till your problem gets resolved. Review collected by and hosted on G2.com. What do you dislike about Appodeal? Delays in answering the queries, even the simplest ones. More revenue and eCPM for big impressions, not as help for beginners as it should be Initially, I don't see much difference as they claim. Did talk to their support rep. They said you have to have a few thousand daily impressions to have the perks of Appodeal at its full scale. This is disappointing for a small startup since they don't have thousands of impressions on daily basis. Review collected by and hosted on G2.com. Recommendations to others considering Appodeal: If you are a Unity3D developer and looking for all-in-one place ad meditation. Appodeal is a best choice for you compared to other similar services out there. Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? Consistent Ad revenue for mobile platforms. "Intelligent Ads Mediation" is a benifit Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AG Adrian G. All Small-Business (50 or fewer emp.) 12/14/2018 "Easily the best monetization mediator by far." 5/5 What do you like best about Appodeal? 1. You can include whatever ad network you want when building your app and remove those that are not performing. 2. After the app is live very fine control about what ad providers and format are used based on segments and/or a number of parameters. 3. Historical weekly data on how each of the ad networks has performed across all their clients not just your impressions. 4. Great reporting, for example, you can find out what hours during the day or days of the week your ads perform the best. 5. Great support. They will respond to an e-mail within a day and usually within a few hours. 6. Good eCPM. I have tried so many monetization mediators and none has been able to consistently outperform Appodeal. 7. Free adServer for cross-promotions or any direct deals you might get. And the ability to give the company that purchased your impressions to go into the Appodeal control panel and see only the performance of their impressions. Review collected by and hosted on G2.com. What do you dislike about Appodeal? They do a terrible job communicating all the features available. I would also love if their S2S server did not require decryption of the payload. Some game service providers do not have any crypt libraries and most S2S rely on some sort of hashed key to verify payload. Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? It makes it easier to calculate LTV since Appodeal already does the ARPDAU calculation. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![David H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "David H.") DH David H. Cofounder Small-Business (50 or fewer emp.) 1/7/2019 "Coming Back to App Monetization" 4.5/5 What do you like best about Appodeal? What I personally liked was how they tracked the audience and made sure the ad that was ran would leave an impression on the audience that was seeing it. Instead of wasting money putting out mediocre ads, they select the best one and monetize it on the network. They give immediate payouts and look for prime optimization of ads. They prioritize the publisher and that is the main goal. Review collected by and hosted on G2.com. What do you dislike about Appodeal? The only thing I dislike is I feel like I have less control since they are choosing the ads. It depends how much you trust Appodeal. The website for Appodeal is also a little bit "in your face" with a lot of different options to look through. They do not give a general cost or even a sample price which is something I would like to see. Review collected by and hosted on G2.com. Recommendations to others considering Appodeal: Know what you are looking for. If you are ok with giving the reigns to someone else for this part of your app then go with Appodeal. It will save you time and provide more revenue which can help you expand other parts of your company. Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? It is helping to bring in revenue that wasn't previously there. I like that it is constantly tracking the audience and I do not have to. It saves a lot of time and money when I don't run ads that people are not going to go to and when I do not have to choose the ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Martin G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Martin G.") MG Martin G. CEO Small-Business (50 or fewer emp.) 12/18/2018 "Good revenue, good support" 4.5/5 What do you like best about Appodeal? - If we encounter problems, the support staff reacts fast - as far as ad-platforms go, it's very transparent - good revenue, good optimization possibilities - direct campaigns are possible - good dashboard Review collected by and hosted on G2.com. What do you dislike about Appodeal? - it would be good if we could see each and every ad served in our game; this would allow us to disable offensive or fraudulent ads ourselves Review collected by and hosted on G2.com. Recommendations to others considering Appodeal: A/'B test vs other ad mediation networks Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? - easy to implement lots of ad-networks Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Entertainment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Entertainment") UE Verified User in Entertainment Small-Business (50 or fewer emp.) 12/14/2018 "Excellent Mediation Platform" 5/5 What do you like best about Appodeal? Great optimization algorithm. One of the first platforms that supports in-app header bidding. Support always replies within 3 hours. Robust reporting dashboard, allows advanced filters and break down by many dimensions. Review collected by and hosted on G2.com. What do you dislike about Appodeal? Need to add support for more ad networks and SSPs. Does not do a great job preventing crashes in applications Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? Appodeal maximize our mobile advertising revenue, allows us to scale user acquisition aggressively. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Vladislav S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vladislav S.") VS Vladislav S. CEO & Co-founder Computer Games Small-Business (50 or fewer emp.) 10/21/2017 "Very good ad mediation platform." 5/5 What do you like best about Appodeal? Very easy to implement and stable. Their support is great and fast. We basically doubled our revenue after we implemented Appodeal. Review collected by and hosted on G2.com. What do you dislike about Appodeal? Blackbox mediation algorithm. We don't have report how their algorithm choose ads, so we can't control what is happening. But even like that, eCPM are strong, so we don't find this as some big problem. Review collected by and hosted on G2.com. Recommendations to others considering Appodeal: I would recommend everyone to try it and compare with other mediation platforms and see how are results. For us, Appodeal works the best, they pay in time, easy to implement, great support and strong eCPM. Review collected by and hosted on G2.com. What problems is Appodeal solving and how is that benefiting you? We using Appodeal for monetisation through reward video ads. With Appodeal, we were able to double our ads income! This is great and their support is fast. They had some problems in past with stability, but they improved it a lot lately and we are happy with it now. We tried many mediations and it was very heavy, unstable and time consuming to implement. Only Appodeal proved to be very simple, fast with good eCPM. So far, we are most happy with Appodeal and there is no reason to change. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Appodeal? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Appodeal ](https://www.g2.com/products/appodeal/discussions/new) GU Guest User • Last activity almost 3 years ago What is Appodeal used for? 1 Upvote 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-appodeal-used-for) [ View all Discussions ](https://www.g2.com/products/appodeal/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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