Amplitude Analytics Reviews & Product Details

What I like most is being able to use AI to set up my analytics. Review collected by and hosted on G2.com.

A bit cluttered menu and inability to use it in the mobile web browser. Review collected by and hosted on G2.com.

Amplitude has a lot already built in - recognizing useful events on its own and giving users the framework to define the events they need. This can empower teams without extra resources to get the data they need. Since the AB testing and screen-capturing is included, you can use the same metrics across all your analysis at any time. For example, if you want to dive into certain aspects of a test, you can use the flag within an existing chart, or if you forget to define a metric for an AB test upfront, it's no problem - it's all in the vault, so to speak. The AI summaries of AB tests are practical, especially for sharing with management, and so far the AI tooling has been generally helpful, particularly in building charts. Review collected by and hosted on G2.com.

Amplitude is "a lot" - it can be overwhelming at first, and since there are so many possibilities, it can be easy to get something wrong. Sometimes it can also be difficult to discern what is public and what is private - am I overwriting someone's metric or is this just in my space? Speaking of space, there is a lot to navigate and I would argue that the information architecture could be improved. Sometimes it can be difficult to find exactly what you are looking for, even when you've been there before. There are several layers of data types, and it can be difficult to understand how to use them best. Review collected by and hosted on G2.com.

I like that Amplitude Analytics is easy to integrate with our products (both B2C and B2B versions of the platform). Once integrated, it's easy to navigate, allowing us to set up new dashboards and analytics reports with just a few clicks. The intuitive interface makes it easy to use. I also appreciate the dashboard building feature, which simplifies setting up analytics and charts. We find the user cohort functionality valuable for understanding analytics by different user types and customers. Review collected by and hosted on G2.com.

I definitely feel that Amplitude Analytics could have more analytical capabilities. For instance, I'm really missing some kind of dynamic cohorts. Right now, you need to select those users manually related to a specific domain, and having a type of dynamic cohorts would be very helpful. Review collected by and hosted on G2.com.

Use MCP to connect Claude and schedule Cowork tasks to monitor the business and resolve customer support issues. You can A/B test your features through experimentation, and the user-level event tracking is especially helpful: you can jump into a specific user and see every event they’re doing, with full details, which is great for QA on events. It’s also easy to start for free with a solid monthly event allowance.

On the analytics side, event segmentation is a fast way to build meaningful charts and answer product questions. You can ask Amplitude AI for insights about your product, use conversion funnels to understand how users convert and track conversion over time, and use Pathfinder to see which events trigger other events. Retention reporting also makes it clear how cohorts are retained over time.

Speed up your analysis with fast charts and dashboards. Anyone in the company will have access to product performance. Clear UI and build together with Amplitude AI Agent. Review collected by and hosted on G2.com.

Charts are limited to a 1-year window. If you want to view 2 years of data, you have to create two separate charts. This also makes it hard to properly measure Conversion events over periods longer than a year, which is a limitation when trying to track annual renewals for subscription apps.

The Block events feature is a great tool for limiting event volume, but it would be even better if you could segment it by platform—for example, blocking an event only for Android. Review collected by and hosted on G2.com.

I find the AI features very useful, especially when I’m reporting on a range of different data points. Review collected by and hosted on G2.com.

The user interface has a lot going on, and I find it challenging to locate specific information unless I’ve already documented it for future reference. AI results are somewhat slow even with basic queries. I’ve also gotten very different results from the same query, and that inconsistency makes me nervous. Review collected by and hosted on G2.com.

What I like best is how Amplitude brings product analytics and Session Replay together in one place. We track complex quote and bind funnels across web and mobile, and being able to jump from a drop-off in a chart straight into a replay of what the user experienced makes debugging and prioritization much faster than digging through logs alone. Review collected by and hosted on G2.com.

When event properties aren’t structured consistently across client and server, cross-platform funnels can fail silently—you see drop-offs without an obvious reason until someone audits the payload shape. That’s less an Amplitude flaw than a consequence of how much control you have, but it’s the kind of downside that bites growing teams. Review collected by and hosted on G2.com.

I like how easy it is to turn my system’s eventing into something visual for product. The graphs make stats and trends easier to digest than raw values, and they’re live-synced with the pipeline so I can actively see whether something is wrong. The initial setup was plug and play for me. Review collected by and hosted on G2.com.

I think the Dashboard + MCP tool could use more work, with more visually appealing features and customization. The AI chat is empty. Review collected by and hosted on G2.com.

I really like using Amplitude because it’s powerful but still easy to work with. I don’t have to export data to Excel since I can do all my analysis in one place. The charts and visualizations make it simple to explore the data and dig deeper when needed. Features like Session Replay and Cohort Analysis are very helpful to understand user behavior. I also find the Event Segmentation, Funnel, and Retention charts especially useful for my day-to-day analysis. Getting started was pretty straightforward with the help of their documentation. Review collected by and hosted on G2.com.

It isn’t very intuitive or easy to use for a non-technical audience. Many non-technical users find it overwhelming and often need ongoing support from the data team to understand their reports and to create their own. Review collected by and hosted on G2.com.

The ability to rapidly answer questions that would be otherwise time-consuming and potentially require specialised knowledge of tools like SQL as well as being able to easily dig deeper, investigating related information in a way that can easily be visualised and shared with others. Review collected by and hosted on G2.com.

Much harder to find things I dislike about it than things I like. The only thing that really comes to mind is that the ease of use sometimes comes at the cost of being able to perform some complex analyses. Review collected by and hosted on G2.com.

I find Amplitude Analytics very easy and intuitive to use. I like the AI-assisted tools which are fantastic for building and inferring data. If I'm looking at a chart and don't understand it, I use AI chat to help me break it down. Review collected by and hosted on G2.com.

I like how easy it is to build charts and dashboards, learn from user sessions, and optimize the next paths. The AI-assisted analytics also helps reduce time and inefficiencies while improving performance. Review collected by and hosted on G2.com.