# What retail media advertising platforms work best for brands also selling on Walmart and Target rather than just Amazon, when you need one tool across multiple retailers?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hi G2 community, I’m exploring which retail media advertising platforms work best for brands also selling on Walmart and Target rather than just Amazon, when one tool needs to support multiple retailers.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">The strongest multi-retailer options in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/retail-media-advertising-platforms">retail media advertising platforms</a> category appear to be:</p><ol>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/quartile-quartile/reviews"><strong>Quartile</strong></a> supports both Amazon and Walmart through a managed model. Can its optimization quality remain consistent across the two retailers?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/pacvue/reviews"><strong>Pacvue</strong></a> covers Amazon, Walmart, Target, Kroger, Instacart, and Criteo in one interface. Reviewers value the consistent dashboard, though retailer-level data availability can vary.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/teikametrics/reviews"><strong>Teikametrics</strong></a> provides Amazon and Walmart campaign management with seasonality-based optimization. Does the Walmart functionality feel as mature as the Amazon side?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/perpetua/reviews"><strong>Perpetua</strong></a> supports Amazon, Walmart, and Instacart. Its multi-retailer coverage is useful, although the broader reliability feedback is mixed.</li>
</ol><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Pacvue offers the widest retailer coverage, while Quartile and Teikametrics receive more direct praise for Amazon and Walmart management.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For brands spending heavily on Walmart Connect, which platform delivers reporting and automation that feel equal to its Amazon capabilities?</p>

##### Post Metadata
- Posted at: 28 days ago
- Author title: Marketer
- Net upvotes: 1


## Comments
### Comment 1

We added Walmart Connect last year and the gap in tooling compared to Amazon was pretty jarring. Pacvue covered it technically but the data you get back from Walmart&#39;s side just isn&#39;t as rich, so some of the reporting felt a little hollow. It&#39;s not really a platform problem, more a retailer API problem, but worth knowing going in.

##### Comment Metadata
- Posted at: 21 days ago
- Author title: SEO Content Specialist





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