Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Solution Type

All-in-One

Overview by

Leslie Reynolds

Used by Digiscribe and 2 others

Beta

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Integrations

(8)

Verified by Act!

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:

Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:

Time to go live	Relative frequency
Under 1 day	Most frequently reported
Under 1 month	Also commonly reported
1–3 months	Reported for more involved implementations
3–6 months or longer	Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:

Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
Quoting: QuoteWerks.
Automation: Zapier.

These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:

Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
Expand reporting and analytics with more flexible customization and clearer ways to view business data.
Improve data-management tools for imports, duplicate handling, and correcting mistakes.

G2 reviews are authentic and verified.

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Valeriano Suarez G.

Email Marketing Coordinator

Human Resources

Mid-Market (51-1000 emp.)

1/28/2025

"Act! is excellent at organizing customer data and it makes it easy to manage everything"

4.5/5

What do you like best about Act!?

Act! contact management facilitates my work by helping me maintain simple access to organized customer data. Flexible fields and tags in Act! help me establish proper contact categories which improve my organization. The email marketing tool transforms business outreach by enabling simultaneous personalized communication with multiple clients. My work processes function more efficiently because of these important system features. Review collected by and hosted on G2.com.

What do you dislike about Act!?

It does not have dedicated mobile applications for on-the-go contact management. The reporting tool needs improvement because it lacks extensive customization abilities and operational flexibility. Review collected by and hosted on G2.com.

What problems is Act! solving and how is that benefiting you?

Better contact organization together with improved client communication are key features of Act!. I create deep client connections through this system while also using its information management platform to deliver personalized email communications effectively. I can provide better lead care leading to quicker deals alongside stronger customer loyalty delivering success to our business. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We just love hearing, Valeriano, that Act! is helping you stay organized and optimize your communications with your clients. If you're using Act! Premium Cloud, we hope you'll check out our newest and most intuitive Act! mobile app, Act! Premium Cloud Mobile. It allows you to manage contacts, activities, and opportunities on-the-go from any Apple iOS or Android device.

See how Act! improved

Verified User in Insurance

Small-Business (50 or fewer emp.)

9/19/2025

"user since 2006"

4.5/5

What do you like best about Act!?

We can customize fields and tables to fit our business needs. ACT has so much more capability for marketing and managing opportunities that we don't even use. Review collected by and hosted on G2.com.

What do you dislike about Act!?

The downside is filling out this survey. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thank you for letting us know Act! is helping you grow your insurance business.

Verified User in Construction

Mid-Market (51-1000 emp.)

6/30/2025

"Cloud based ACT!"

3.5/5

What do you like best about Act!?

That our newest version is cloud based and so much faster Review collected by and hosted on G2.com.

What do you dislike about Act!?

It is not as user friendly as other CRM's when navigating from task to task Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for your review! We are thrilled to hear Act! is helping you manage your sales task and data.

John N.

Financial Advisor

Small-Business (50 or fewer emp.)

3/21/2025

"My LONG experience as an Act! user"

5/5

What do you like best about Act!?

Completeness of areas to enter pertinent information. Ease of navigation. Helpful reminders for client/prospect interaction. Review collected by and hosted on G2.com.

What do you dislike about Act!?

My difficulty in finding all the features! Learning the "switches" to turn on and off that can be the most helpful. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Thanks for letting us know, John, how Act! is helping you manage your financial services business by centralizing all of your client data and providing helpful reminders.

Verified User in Manufacturing

Small-Business (50 or fewer emp.)

2/3/2025

"Great CRM! Horrible Problem Resolution!!"

0/5

What do you like best about Act!?

It mostly has unlimited fields and data capacity! You can search with virtually little information and retrieve what you need. Review collected by and hosted on G2.com.

What do you dislike about Act!?

1. I spent almost $15,000 on Act! And now, I need several reports from technical support; which I requested on 6-7-occasions, with NO SUCCESS! 2. You never get the same person on your case twice, so you have to repeat over-and-over the problem! Very frustrating! Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this, we devote a lot of resources to Customer Success because we know it’s critical to our success. We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006.

See how Act! improved

Lou H.

COO

Small-Business (50 or fewer emp.)

1/27/2025

"Almost endlessly customizable"

4.5/5

What do you like best about Act!?

It's so amazing to be able to do completely complex searches without excel or having to download tons of add-ons Review collected by and hosted on G2.com.

What do you dislike about Act!?

It's definitely a dinosaur of a program, it's a huge program and could use some minimizing of unnecessary features. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We appreciate your review, Lou! It's great to hear that Act! is helping you manage and access complex data sets. If you're using our legacy desktop product, we invite you to check out Act! Premium Cloud, for a modern SaaS experience.

See how Act! improved

Joe M.

Owner

Small-Business (50 or fewer emp.)

1/27/2025

"Great communication"

4.5/5

What do you like best about Act!?

It covers a lot of fields to keep in touch and figure out our customers' last interactions Review collected by and hosted on G2.com.

What do you dislike about Act!?

I wouldn't like it if it was more intuitive to predict what you're typing in, like suggestions, it often has to be exact to find the right info. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Joe! We love hearing from our customers and enjoy learning how Act! is helping their businesses around the world. Thanks for sharing and continued success to you!

Verified User in Construction

Mid-Market (51-1000 emp.)

7/21/2025

"The ACT Contacts Database Saves The Day!"

5/5

What do you like best about Act!?

Centralized contact management. offers a clear and consistent layout, simplifying updates and reducing redundancy across teams. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Not really streamlined for the cloud; it has to be installed on local on premise server. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

Hey, thanks for the review. I am not sure which version of Act! you are using. We offer Act! Advantage, a cloud-based solution, Act! Premium, a desktop (on-premises) version and Cloud sync, which lets you sync your desktop instance with the cloud. We hope you'll check out our products and features in the event you are looking for a full-cloud solution.

See how Act! improved

H Winston H.

Owner

Small-Business (50 or fewer emp.)

8/23/2024

"ACT! is the apparently ONLY CRM out there for STANDALONE software! The BEST TECH SUPPORT people!"

5/5

What do you like best about Act!?

ACT! does an excellent job of maintaining all my contacts and companies and documentation. Excellent tech support....and I mean really, really patient, knowledgeable, pleasant, and personable tech support people. Have been using for over 4 years now and am pleased with price and depth of support.

I use it every day!

There are so many features that I am still learning about all of them.

For me, as a basic user it is great, and pretty damned easy!

Written support is fairly easy to understand, and implement. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I wish it would directly integrate with my email server instead of going through outlook but everyone is using outlook. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, H Winston! We love hearing from our customers and enjoy learning how Act! is helping their businesses. And, we'd love to learn more about your business if you'd like to share your Act! Success Story. It's easy - just paste this link into your browser to get started. Thanks again for sharing and we wish continued success to you! https://www.act.com/success-stories/

See how Act! improved

VIcki T.

Marketing Manager / IT Manager

Small-Business (50 or fewer emp.)

3/17/2025

"Keeping up with the Jones'"

4/5

What do you like best about Act!?

They are continually growing and adding new features, like adding AI in Marketing Automation. We are a small company and I have set up 5 new users easily in ACT. Also I like using AMA. I use ACT and AMA daily Review collected by and hosted on G2.com.

What do you dislike about Act!?

lacks some integrations to other apps. For excample we can't find an easy integration with Quickbooks Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for your review, Vicki. We love hearing that you use Act! and Act! Marketing Automation daily, but we are sorry to learn that you’re having trouble integrating Quickbooks. Please give us a call at 866-873-2006 to see how we can provide some assistance. We’d like to help you however we can.