Act! Reviews & Product Details

Act! Advantage is a full front-office CRM solution with all-new functionality that unites sales, marketing, and customer management in one intuitive, affordable platform to help you stay organized, attract new customers, and turn relationships into results. Act! Advantage includes AI-History Summary, Interactive Quotes, Website Chat, Accounting Integration, Appointment Scheduling, Project Management, Web Forms, Payments, Online Surveys, and more, broadening Act!'s footprint across your entire front office, and reducing your need for costly, third-party tools. Additionally, you can select the perfect fit, cost-effective tier to meet your current needs with peace of mind knowing that Act! will grow with you. For 38 years, Act! has partnered with small and midsize businesses - listening, learning, and building alongside them and Act! Advantage is the culmination of nearly four decades of their feedback. Every feature is designed to reflect how today’s SMBs run their businesses.

Seller

Act!

Discussions

Act! Community

Languages Supported

German, English, French

Solution Type

All-in-One

Overview by

Leslie Reynolds

Used by Digiscribe and 2 others

Beta

Pricing

Pricing provided by Act!.

Act! Advantage Standard

$30.00

1 user/mo

View More Pricing Information

Act! Integrations

(8)

Verified by Act!

Act! Reviews FAQs

Generated using AI

Last updated: Nov 01, 2026

What is Act!, and what problem is it built to solve?

Act! is a CRM and marketing automation solution designed to help businesses connect with their customers. It focuses on building customer relationships and serves small and medium-sized professional businesses at different stages.

What languages does Act! support?

Act! supports 3 languages: English, French, and German.

What company sizes and industries is Act! the best fit for?

Act! appears most aligned with small businesses, with mid-market organizations also represented. The industries most represented among positively rated users include:

Company size: Small businesses (50 or fewer employees), with mid-market organizations (51–1,000 employees) also represented.
Industries: Financial services, construction, real estate, marketing and advertising, and insurance.

How long does it take to implement Act! across a team?

Implementation can be quick for a straightforward setup, while more involved configuration may take weeks or months. The reported time to go live falls into several ranges:

Time to go live	Relative frequency
Under 1 day	Most frequently reported
Under 1 month	Also commonly reported
1–3 months	Reported for more involved implementations
3–6 months or longer	Less commonly reported

What customer support options does Act! provide, and how do users find the overall support experience?

Act! offers a mix of direct and self-service support, and the experience can be helpful, though consistency varies. Support includes phone, chat, and knowledge-base resources. Users describe patient, knowledgeable help with setup and troubleshooting, while also noting delays reaching support or difficulty communicating clearly with a representative.

What is the experience like for teams switching to Act! from another tool?

Act! has been chosen as an alternative to tools such as GoldMine and Maximizer, as well as marketing or CRM products including Constant Contact, Zoho, and Bigin. The change is often about having contact management, follow-ups, and marketing activity together, or finding a simpler, more customizable, or better-priced option. The core CRM experience can feel straightforward, though moving data—especially notes or customized records—may require extra work.

What tools and platforms does Act! integrate with, and how do these integrations help users get more value from the product?

Act! offers 8 integrations. Named connections include:

Email and marketing: Microsoft Outlook and Intuit Mailchimp Email Marketing.
Quoting: QuoteWerks.
Automation: Zapier.

These connections can help keep email interactions associated with contact records, support quoting workflows, and link Act! with other tools. The experience depends on the connection: users value the convenience of Outlook and QuoteWerks, while reporting that syncing or data transfers can sometimes take additional effort.

What features or capabilities could make Act! even more useful?

Act! could be more useful with a smoother day-to-day experience and stronger support for connected workflows. The recurring improvement requests include:

Modernize the interface and simplify navigation so common tasks, setup, and customization take fewer steps.
Make email and third-party integrations more reliable, especially syncing with Outlook and transferring data between systems.
Expand reporting and analytics with more flexible customization and clearer ways to view business data.
Improve data-management tools for imports, duplicate handling, and correcting mistakes.

G2 reviews are authentic and verified.

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Sandra B.

Director of Business Development

Small-Business (50 or fewer emp.)

3/28/2025

"Using a simplistic CRM - ACT"

5/5

What do you like best about Act!?

I have used many CRM's and ACT is the easiest. I can get a good look at my company contacts, notes and activities with minimal effort. I love the pop-up reminders for tasks I have set. Also very easy to implement. Customer Support and Onboarding is great. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Although it has some reporting capabilities, I wish it had more. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you, Sandra, for taking the time to leave this review. It's great to hear that Act! is helping you manage your clients and prospects and prioritize your work - with popup reminders for your important tasks! We'd love to learn more about your business and highlight it on our Success Story webpage and social channels! If you'd like to share your Act! Success Story: it's easy - just paste the following link into your browser to get started. We hope to hear from you! Thanks again for sharing, and we wish continued success to you!

See how Act! improved

Verified User in Plastics

Small-Business (50 or fewer emp.)

4/25/2025

"Toby Huff Act Review 2025"

0/5

What do you like best about Act!?

I have used it since 1999 and only one I have experience with over the decades. Review collected by and hosted on G2.com.

What do you dislike about Act!?

1) This Survey was hard to get to.

2) That Act now holds me hostage to my history, customers and prospects because I have to pay a "ransom"/subscription of over $600.00 / year. I am really pissed off about this. I used to pay for this as a stand alone and did not risk loss of my data of over 25 years.

3) I have never been able to setup my outlook calendar on this program. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We're sorry to hear that you had a poor experience and have reached out in an attempt to resolve your issues.

Anne D.

Inside Sales Manager

Small-Business (50 or fewer emp.)

4/4/2025

"Act!"

2.5/5

What do you like best about Act!?

I am liking using the cloud version. The Marketing Automation works much better in the cloud than the desktop. Review collected by and hosted on G2.com.

What do you dislike about Act!?

It is hard to use. I have spent hours with tech support on the phone trying to get our ACT! updated to the newest version. I am still not done. I'm not sure why you have to have a remote database so that the desktop version speaks to the cloud. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Hi Anne, Thanks for sharing your feedback. We’re sorry you’re experiencing a problem like this as we devote a lot of resources to Customer Success because we know it’s critical to your success and ours! We hope you’ll give our Support team another try at https://www.act.com/resources/contact/ or call 866-873-2006. We look forward to hearing from you.

Ana F.

Office Manager

Small-Business (50 or fewer emp.)

3/3/2025

"ACT CRM"

4.5/5

What do you like best about Act!?

We just started with Act in February 2025 and has been using for 1 month. It's amazing how everything works. Easy to set up, good communication with a customer service. Very user-friendly interface comparing to our previous software. I found it's easy and fun to work on layouts. Review collected by and hosted on G2.com.

What do you dislike about Act!?

When we transferred all date to ACT we couldn't transfer notes from previous CRM from Excel file to ACT CRM. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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It's great to hear from you, Ana! Thanks for letting us know how easy it was for you to get up and running with Act!. We really appreciate you taking the time to leave your review.

Betty K.

President

Small-Business (50 or fewer emp.)

6/23/2025

"Easy to use"

4.5/5

What do you like best about Act!?

Nice program for large amount of customers Review collected by and hosted on G2.com.

What do you dislike about Act!?

I need to connect ACT to word so I can easily print certificates. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Thank you for taking the time to provide this review, Betty. I am not sure which version (desktop or cloud) of Act! you are using, but please email our Customer Support team at support@act.com and share your email so we can follow-up and address your connectivity needs.

Larry S.

CEO

Small-Business (50 or fewer emp.)

3/28/2025

"ACT is the best"

5/5

What do you like best about Act!?

Been an ACT customer since 2002 and love this application and the customer support. I always get right to a person. It's easy to use and has been "bug free." I especially love the "ID Status" field. It allows me to code all of my contacts for easy retrieval. Review collected by and hosted on G2.com.

What do you dislike about Act!?

I don't dislike anything. I've used since 2002. Each update is better than the last with new features. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We really appreciate your review, Larry! Thank you for taking the time to let us know that Act! helps you organize your contacts!

Verified User in Financial Services

Small-Business (50 or fewer emp.)

9/30/2025

"Always has been great and like the online version"

4.5/5

What do you like best about Act!?

Client data base and scheduler, ease of use Review collected by and hosted on G2.com.

What do you dislike about Act!?

Doesn't sync with outlook, no other complaints Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

edit

We appreciate your feedback and love hearing that Act! is easy to use and helps you manage your client engagements. We hope you'll reach out to our Support team to resolve your Outlook sync issues, as that is not the experience we want you to have.

Verified User in Consulting

Small-Business (50 or fewer emp.)

Originally submitted 1/6/2025

"One of three legs of my business. I have used this software starting in about 1998."

5/5

What do you like best about Act!?

I can look up people without knowing their names. For example, if I recall the person lives in Montana and that he or she is a lawyer, I can look up that category and presto I can easily recognize the name from a short list of attorneys in Montana. ACT is easy to use and the support is good. I am a one person company and have over 8,000 names in my database which I have built over the past 27 years. Thus, it appears that I have entered slightly less than one person a day on average into my database for the past 27 years. ACT has been a lifesaver and has greatly increased my efficiency which is what it is all about in my business. Because of my database, clients and even competitors call me to help them find certain types of people in various parts of the country. Thus, in my case ACT has become a marketing tool beyond my direct use of the software. People call me and say that they heard that "If Jeff can't help you, he will help you find the right person." I frequently get such calls. Because I tell my clients and competitors about my ACT database, the word has spread and prospective clients call me out of the blue for help. I almost always can help them directly or from my ACT database. I am delighted. I call my ACT, my secret weapon. Review collected by and hosted on G2.com.

What do you dislike about Act!?

President and Board of Directors at ACT: I am concerned that when I retire that I wouldn't have access to my database of over 8,000 names. I made my concern known to ACT and because the regular support people didn't know how to address my concern, the President of ACT called me with a suitable solution. I am very happy. Imagine, the President of ACT called me! Couldn't ask for more. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We're so thrilled that you reached out and let us know about your needs and that our CEO was able to contact you directly with a solution. We appreciate your feedback and wish you the very best in all of your future endeavors!

Jennifer F.

Sales Consultant

Small-Business (50 or fewer emp.)

Originally submitted 4/19/2023

"Act for Sales"

5/5

What do you like best about Act!?

I can keep a database of my clients and can see all contact made as well as see their annual spending. I can schedule follow-up reminders and can email all clients at one time, saving hours of time. Review collected by and hosted on G2.com.

What do you dislike about Act!?

Ever since they went to a mandatory annual renewal I have had continued problems with mail merge and it seems no one I talk to understands how to fix the issue. Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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Jennifer, thank you for taking the time to share that Act! is making your workday a little easier, especially the ability to track your clients' spend and send bulk follow-up email reminders. We are sorry to hear you're having issues with mail merge and hope you'll give our support team another try at https://www.act.com/resources/contact/ or give us a call 866-873-2006 to see how we can provide some assistance. Thank you again for sharing your experience and feedback!

doug c.

Board Chair

Small-Business (50 or fewer emp.)

3/8/2025

"Long time ACT user"

4/5

What do you like best about Act!?

Four things:

1. Holds all of my contact history

2. Allows for detailed notes

3. Content can be exported for analysis

4. It's a PC client app so it works when I don't have internet (for example, when in Zambia, on a plane w/o internet, etc.) Review collected by and hosted on G2.com.

What do you dislike about Act!?

I like ACT; it works fine; nothing I dislike Review collected by and hosted on G2.com.

Response from Leslie Reynolds of Act!

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We're thrilled to hear, Doug, that Act! is helping you manage your contacts and that you can easily analyze your data. We appreciate you taking the time to leave your review.