--- title: MobileAction Reviews meta_title: 'MobileAction Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 113 reviews by the users' company size, role or industry to find out how MobileAction works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 113 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # MobileAction Reviews **Vendor:** MobileAction **Category:** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 113 ## About MobileAction Apple Search Ads Partner | Growth partner of apps and games with intelligence, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games for organic and paid user acquisition. It is the go-to platform for app marketers aiming for the top charts on the App Store and the Google Play Store, trusted by industry giants like Entain, IGG, Zalando, Playtika, and Adidas. MobileAction lets app marketers; - Automate and optimize Apple Search Ads campaigns with advanced, AI-driven solutions of SearchAds.com. - Access data on 90M+ ad creatives, 100K+ publishers, and market trends to sharpen the competitive edge with Ad Intelligence. - Use central information on organic keywords and creative strategies for the App Store and Google Play Store with ASO Intelligence. - Optimize search results campaigns according to targeted insights on any app, keyword, and competitor with Search Ads Intelligence. - Get in-depth data to produce more appealing custom product pages with CPP Intelligence. - Position apps more effectively with market data for both the App Store and Google Play Store with Market Intelligence. - Dive into detailed performance analytics for any app or game on the Google Play Store and the App Store with App Intelligence. - Access and customize all app store data to create tailored dashboards for unique needs with custom solutions. - Grow apps and games with professional support for ASO and Apple Search Ads. With data from 90M+ creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 500K+ advertisers, MobileAction lets app marketers step into the future of app optimization. ## MobileAction Pros & Cons **What users like:** - Users find MobileAction to be **extremely easy to use** , allowing for quick integration and efficient daily operations. (10 reviews) - Users appreciate the **easy usage and integration** of MobileAction, finding it essential for daily operations and insights. (9 reviews) - Users find **MobileAction's seamless integration** of ASA and ASO tools to be a significant time-saver. (8 reviews) - Users value the **responsive and helpful customer support** from MobileAction, enhancing overall campaign optimization experience. (6 reviews) - Users value the **seamless integration** of ASA and ASO tools in MobileAction, enhancing campaign management efficiency. (6 reviews) - Analytics (5 reviews) - Automation Features (5 reviews) - Campaign Management (5 reviews) - Competitor Analysis (5 reviews) - Easy Integrations (5 reviews) **What users dislike:** - Users express a strong desire for **more detailed competitor insights** , indicating a lack of information for performance improvement. (3 reviews) - Users note the **limited features** for specific segmentation and reporting, wishing for more advanced functionalities. (3 reviews) - Users find the **user experience challenging** due to a steep learning curve and need for interface improvements. (3 reviews) - Users find certain **ad metrics confusing** and note inconsistencies in the creative tab's app publication data. (2 reviews) - Users experience **data inaccuracy** with certain metrics and the creative tab, affecting their ad management experience. (2 reviews) - Inaccuracy (2 reviews) - Inaccurate Data (2 reviews) - Limited Customization (2 reviews) - Missing Features (2 reviews) - Platform Limitations (2 reviews) ## MobileAction Reviews ### 1. ITS A PERFORMANCE MANAGEMENT TOOL **Rating:** 5.0/5.0 stars **Reviewed by:** Manpreet K. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2024 **What do you like best about MobileAction?** It helps us track performance across all different channels and platforms at one. Easy to navigate and track performance. **What do you dislike about MobileAction?** Not anything specific except the new interface. **What problems is MobileAction solving and how is that benefiting you?** As specified above, this tool basically helps us track all your channels performance at once by linking several platforms together which makes it easy for us to analysis the performance. ### 2. A usable free tier **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Program Development | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about MobileAction?** There are many App Store analytrics tool out there: Mobile Action is ohne of the few that offers a usabel free tier that small develper ca use to bootstrap their businesses. It's one of the services I first used when trying to improve my apps ranking. **What do you dislike about MobileAction?** The pricing of non-free tiers is not published, so it's difficult to gauge how much it will cost when the free tier is not enough **What problems is MobileAction solving and how is that benefiting you?** Mobile Action helpoed me analyze the ranking of my apps in the App Store ### 3. Most efficient my ASA spend has EVER been **Rating:** 5.0/5.0 stars **Reviewed by:** Michael C. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2023 **What do you like best about MobileAction?** With MobileAction, I have access to numerous tools that enable me to conduct accurate research on competitor keywords (both organic and paid), monitor the share of voice on my own keywords whenever I want, and implement automation rules to expand keyword scalability – a task that would have been impractical to accomplish manually. These automations and competitor research efforts have proven instrumental in transforming low volume keywords into scalable assets. **What do you dislike about MobileAction?** My only criticism of MobileAction is that the Dashboard UI can get cluttered and difficult to navigate when multiple filters are used, making it challenging to go back after adding more parameters to the dashboard view. **What problems is MobileAction solving and how is that benefiting you?** MobileAction provides me with a holistic perspective of my industry while running paid acquisition on ASA. Through their tools, I can seamlessly expand keywords, keep tabs on competitor strategies, and uncover crucial keyword gaps that have played a vital role in scaling and enhancing performance. ### 4. I use MobileActions to automate Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Maxim S. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about MobileAction?** Ease of use, Ease of integration, Customer support **What do you dislike about MobileAction?** MobileAction has a lot of functionality but few instructions on how to use it. **What problems is MobileAction solving and how is that benefiting you?** Automate bid and keyword management in Apple Search Ads. ### 5. "Thank you very much for the support!" **Rating:** 5.0/5.0 stars **Reviewed by:** Zehra T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about MobileAction?** While strengthening our digital asset, the Mobileaction team has always been by our side, and with the features it provided, it managed to take us one step forward. **What do you dislike about MobileAction?** Ah, it's a tough question, but here we can give examples such as frequent changes made in features. Sometimes I mix up the placement of buttons... **What problems is MobileAction solving and how is that benefiting you?** When trying to boost the organic performance of my brands, we conduct market research and content gap analyses, and track the performance. It's incredibly helpful in this regard ### 6. The Most Efficient Tool I Have Used **Rating:** 5.0/5.0 stars **Reviewed by:** Esra E. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about MobileAction?** Using the dashboard is intuitive and user-friendly. Being part of a compact team, the automations I implemented on the ASA side significantly streamlined my workflow, saving me considerable time. Through competitor analysis, we swiftly boosted our impression share on keywords that our competitors were targeting. Additionally, the dedication and support from the Account Managers have been outstanding. They promptly addressed any questions or concerns I had. **What do you dislike about MobileAction?** I don't think there's anything I haven't liked so far!!! **What problems is MobileAction solving and how is that benefiting you?** With the aid of this tool, we've been able to optimize our budget for Apple Search Ads through insightful competitor analysis. As a startup, rapid growth is essential, and this tool has been instrumental in bolstering our user acquisition efforts. The ease with which we can add events allows us to not only track installs but also directly target and analyze outcomes aligned with our company objectives. The automations I've set up ensure that I don't have to constantly monitor the ads, leading to automatic performance enhancements. I also highly value the periodic webinars conducted by the team. The dedication and support from the Account Managers are truly EXCEPTONAL! <3 ### 7. User-Friendly ASO Tool with Exceptional Support **Rating:** 5.0/5.0 stars **Reviewed by:** BUSE K. | Head of Marketing & Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2023 **What do you like best about MobileAction?** MobileAction stands out as an invaluable tool for our team in tracking keywords and gaining insights into app's performance. Its user-friendly interface makes navigation and usage seamless, even for beginners. The tool is particularly helpful in conducting keyword research, competitor analysis and checking top lists, which are crucial for our App Store Optimization (ASO) efforts. The support team at MobileAction deserves a special mention for their prompt and efficient service, always available to assist us whenever needed. **What do you dislike about MobileAction?** While MobileAction is a robust tool, there is always room for improvement. As of now, there aren't many aspects to dislike about it. **What problems is MobileAction solving and how is that benefiting you?** MobileAction plays a pivotal role in solving various challenges we face in the competitive app market. Firstly, it efficiently handles keyword tracking, allowing us to monitor and optimize our clients' visibility and discoverability in the app stores. Furthermore, the tool provides invaluable insights into app's performance and user engagement, helping us make informed decisions to enhance app's functionality. The competitor analysis feature is another significant advantage, enabling us to stay ahead in the market by understanding our competitors' strategies and adjusting our approach accordingly. Through its comprehensive ASO features, MobileAction not only helps us improve our client's app's ranking and visibility but also supports our overall marketing strategy, ultimately leading to increased downloads and revenue. ### 8. Mobileaction is a great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Noa A. | UA & PPC Team Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about MobileAction?** Intuitive platform with a lot of useful tools, that helps managing the campaigns and gaining extra insights. I sprceflly like to use the automated rules tool, which really help with the campaign optimization. **What do you dislike about MobileAction?** I would love to get more clairty what each metric stands for and where is the data taken from **What problems is MobileAction solving and how is that benefiting you?** I can understand the market better and find more KW oppurtnities, and make better decisions on which KW I should bid on. ### 9. MobileAction's platform has been an incredible tool for everything ASO **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about MobileAction?** I think my favorite part is the ability to track keyword history and follow visibility trends. **What do you dislike about MobileAction?** I've encountered discrepencies between data shown on MobileAction and data seen on the consoles. **What problems is MobileAction solving and how is that benefiting you?** MobileAction allows me to track my keyword visibility, search scores, volume, and a peak at competitor analysis all in one. It allows me to better strategize my keyword optimization and decide which keyword targets are most essential and relevant. ### 10. Really Helpfull Team, Great Tool!! **Rating:** 5.0/5.0 stars **Reviewed by:** Kübra Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 02, 2024 **What do you like best about MobileAction?** With MobileAction, I can counduct correct research and analyze, monitor our keywords and competitors' keywords. These are really great actions to take use one step forward. Also, the team are always support us with really significant insights and solutions. **What do you dislike about MobileAction?** The Mobile Actions platform has updated by UI/UX team regularly and user needs to approve those changes. It might be annoying sometimes. It shows this box 6 7 times in a day. **What problems is MobileAction solving and how is that benefiting you?** I mentioned in review part. ### 11. A very nice panel for our applications and competitor analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Şeyma Nur E. | Growth Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about MobileAction?** We make our word selection and arrangements according to ASO reporting, and look at information such as ranking - score - comments of our general application. We can examine the competitors. **What do you dislike about MobileAction?** some filters and report views could be easier **What problems is MobileAction solving and how is that benefiting you?** Thanks to this panel, we can improve app store visibility, optimize user acquisition strategies and support data-driven decision making. ### 12. Great Marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2024 **What do you like best about MobileAction?** I can confidently say that MobileAction offers the most extensive creative library for UA activities. Also their ASO tool is so easy to use. Ant last but not least, their support team is very helpful and always accessible. **What do you dislike about MobileAction?** There is nothing I don't like in MobileAction. **What problems is MobileAction solving and how is that benefiting you?** Following competitors' creatives and store changes ### 13. Great ASO Tool Providing Essential Insights & Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Irmak Naz P. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about MobileAction?** MobileAction not only stands out for its robustness and reliability but also boasts a user-friendly interface that simplifies the implementation process for users. Tracking thousands of keywords has never been easier. The platform offers unparalleled accurate data retrieval in the industry. Kudos to the customer success team at MobileAction, who consistently demonstrate responsiveness and helpfulness, enhancing the user experience further. **What do you dislike about MobileAction?** The MobileAction platform has seen unexpected UI/UX changes, requiring users to adjust. Proactive communication about updates would ease transitions for regular users. Additionally, new users may find a steep learning curve navigating the platform’s new features and analytics. Some functionalities may not be intuitive, posing challenges for those who aren't tech-savvy. Enhanced guidance and notification of updates will improve the experience for all users, making it easier to navigate and use the platform effectively. **What problems is MobileAction solving and how is that benefiting you?** MobileAction delivers daily insights and recommendations to boost an app’s visibility and discoverability, aiding in the ongoing refinement of an ASO strategy. I can easily track keywords, receive optimization tips, and view visibility scores, facilitating informed ASO adjustments. It is easy to dive deep into competitor data with MobileAction. I can analyze competitors’ keyword strategies, user reviews, and ratings, enabling me to position an app and pinpoint areas for improvement strategically. Moreover, I can assess the impact of our paid marketing initiatives effectively. MobileAction provides essential industry insights and trends, helping us stay ahead of the curve in the competitive app marketplace. In a nutshell, MobileAction offers a robust set of tools supporting our ASO efforts through daily insights, competitor analysis, and trend evaluation. ### 14. Exceeding All Expectations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about MobileAction?** I really like the creative part. It is insaI really liked the area where I saw creatives because I don't need to download the creatives I like, and I can organize them into files for myself. This is very helpful for me as an artist, and seeing the impressions there also guides me when preparing my creatives. I mostly use the name 'creative and analysis,' so I can say I gave this part a full score. The website is very user-friendly, and during the onboarding process, they guide you through everything you need to know in detail. So, I can say that the onboarding process was successful. Also for the customer support. They are really helpful and if I live any problems about Mobile Action they are helping with me really quickly. Especially I want to say thank you to Ihsan. **What do you dislike about MobileAction?** When I try to watch some videos, they can be quite slow to load, and I sometimes experience issues when pressing the play button. However, I'm not sure if this is due to my device or related to the website. **What problems is MobileAction solving and how is that benefiting you?** It allows me to see creatives from other applications and It works really well cause sometimes finding a new ideas really hard. Also seeing the impression rate from others it provides me with insights for the videos I'm going to create. ### 15. Great tool, really helpful colleagues, 100% recommend! **Rating:** 5.0/5.0 stars **Reviewed by:** Eszter F. | Enterprise (> 1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about MobileAction?** The platform is really user-friendly and if you're stuck either with the platform, the features or how to integrate it with different apps, the colleagues are eager to help you. I use it every day regarding my job and needless to say it gives me ease and saves a lot of time. It was super quick to setup. **What do you dislike about MobileAction?** I didn't encounter any of these, everything works as it should be working. **What problems is MobileAction solving and how is that benefiting you?** With a different app I encountered problems like poor UI, just a couple of features, but Mobile Action is enabling way way more and even helps me to see competition...within 1 platform. ### 16. Amazing tool and team behind it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about MobileAction?** I love the ease of use and flexibility of MobileAction. It allows my team and I quality insights for our needs and also allows us to automate some of our workflows. The team is also very helpful with guiding us and answering any questions we may have which made the onboarding process extremely easy. **What do you dislike about MobileAction?** As MoibleAction is a feature rich product, there are some instances where the UX may not be up to speed with what it wants to achieve, but these issues are minor as there are many ways to work around problems in the product. **What problems is MobileAction solving and how is that benefiting you?** MobileAction allows us to monitor the market for new trending ads and apps in the space. This has allowed us to save so much time as all of our needs are in one place. ### 17. Great tool for creative competitive intelligence **Rating:** 4.5/5.0 stars **Reviewed by:** Gilad K. | Enterprise (> 1000 emp.) **Reviewed Date:** October 08, 2023 **What do you like best about MobileAction?** The creative module is very flexible in terms of filtering and making analysis simple and intuitive, helping me to provide my stakeholders with effective insights.In addition - the option to uncover competitors CPPs is great **What do you dislike about MobileAction?** their expertise is ASO and creative not pure market data **What problems is MobileAction solving and how is that benefiting you?** In the highly competitive landscape of Gaming, it's hard to track competitors' creatives and understand their ad strategy - Mobileaction facilitate that and helps me stay on top of trends and interesting campaigns from our competitors ### 18. Best Seach Ads Marketing Platform for Applications! **Rating:** 5.0/5.0 stars **Reviewed by:** Ali R. | Marketing Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2023 **What do you like best about MobileAction?** Promotion and advertising on the Apple App store was never easy. But SeachAds.com atually solved the issues and made it really easy to automate the promotion and ad campaigns so our application is visible on top searches in app store. **What do you dislike about MobileAction?** I believe it would be beneficial if they expanded the platform to include other search engines. While it is an excellent platform for promoting apps on Apple's search, it curently does not support any other platforms. **What problems is MobileAction solving and how is that benefiting you?** There are many problems that SearchAds.com is solving for us 1. We can easily optimize our apple search ad campaigns. 2. It let us set the automation rules to make most out of our campaigns. 3. Smart biding is an added benifit. ### 19. expert in ASA/ASO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about MobileAction?** Great account managers with awesome vibe and skills for fruitful meetings. Their support always comes in a timely manner. Very product-centric approach when they help growing our products, I can always expect detailed, specific and actionable recommendations from them. Having both ASA and the ASO intelligence together is very handy. **What do you dislike about MobileAction?** I have been using the dashboard for soon 2 years, still find the process when doing filter and then navigate to campaigns - adgoups a bit laggy somehow, just doesn't feel that smooth. **What problems is MobileAction solving and how is that benefiting you?** help guiding me using different strategies to boost and maintain growth for my product ### 20. Restricted access to purchased features **Rating:** 0.5/5.0 stars **Reviewed by:** Aleksei R. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2024 **What do you like best about MobileAction?** Used the Lifetime tariff in MobileAction. I also recommended this service to my friends. It was a perfect solution for non-professional ASO users. However... **What do you dislike about MobileAction?** However, one day they decided to limit the features I had access to when I purchased Lifetime access. Moreover, at the moment even the free plan has more features. Everything you need to know about the company's policy towards its users. **What problems is MobileAction solving and how is that benefiting you?** Find keywords ### 21. ASO Tool that delivers innovation, reliability, and ease-of-use **Rating:** 5.0/5.0 stars **Reviewed by:** Ege Onat D. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2023 **What do you like best about MobileAction?** We're tracking thousands of keywords for our ASO operations. MobileAction brings excellent performance, reliability, and innovation to the table. Their customer success team is also very approachable and swift! We also use their API to pull data and build custom dashboards. **What do you dislike about MobileAction?** Some UI/UX changes could have been communicated before they were applied. It's a minor thing, but some caught us off-guard. **What problems is MobileAction solving and how is that benefiting you?** Day-to-day ASOptimization Competitive Research Paid Marketing Insights Industry Insights ### 22. Great ASO Tool for your apps! **Rating:** 4.0/5.0 stars **Reviewed by:** Dilara G. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about MobileAction?** I found the ASA optimization tool and system in Mobile Action to be very helpful throughout the entire process, from generating new keywords to analyzing campaign performance. ASA optimization primarily relies on keywords, which can often entail a substantial workload for optimization tasks. However, Mobile Action has automated this process in a user-friendly manner. Additionally, their reporting system proves to be highly valuable; we were able to create customized metrics that catered to our specific needs, allowing us to evaluate performance from various perspectives. **What do you dislike about MobileAction?** The dashboard sometimes takes a while to load. **What problems is MobileAction solving and how is that benefiting you?** Analyzing keywords performance gave us an idea about competitor strategies and we made changes acoordingly. ### 23. “Scam do not trust” **Rating:** 0.0/5.0 stars **Reviewed by:** Maxwell L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about MobileAction?** I signed up to mobile action so that they can receive click data from my network. So essentially an employee. However they just took my my deposit and now I have nothing left. **What do you dislike about MobileAction?** Mobile action signed me up and scammed me out of my last dollar. I was unable to complete the task as they asked me for 800 usd and then asked for $2000 usd for the second. Because I couldn't deposit $2000 usd they have taken all of my money **What problems is MobileAction solving and how is that benefiting you?** They have done nothing to solve my issues. Nobody told me that I would need to deposit $5000 usd to use the service ### 24. A great tool for managing Apple Search Ads campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** IMRAN A. | Business Growth Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about MobileAction?** Some of the most helpful aspects of SearchAds.com are: • It allows you to easily create and manage multiple Apple Search Ads campaigns and ad groups from one dashboard. • It provides you with a keyword research tool that helps you discover new and relevant keywords for your app and target audience. • It enables you to set automation rules and conditions for adjusting your bids and budgets based on various metrics and events. **What do you dislike about MobileAction?** Dislikes about SearchAds.com are: • It only works with Apple Search Ads and not with other platforms or networks. • It may have some bugs or glitches occasionally that may affect the functionality or performance of the tool. • It requires some learning curve or trial and error to master the tool and its features. **What problems is MobileAction solving and how is that benefiting you?** It is helping me find and choose the best keywords and bids for my app and target audience. It provides me with a keyword research tool that shows me the search volume, competition, and suggested bid for each keyword. It also helps me avoid wasting money on irrelevant or low-performing keywords. ### 25. No way to remove your payment details **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2023 **What do you like best about MobileAction?** They do a fair job on KW research and competitor analysis **What do you dislike about MobileAction?** There is no way to cancel your subscription and you need to chat with them. They are slow in responding and not helpful. They say the problem is fixed, while it is not. I was looking for an upgrade, and they sent me an incorrect bill and without my authorization deducted that from my account. In the chat they said they were going to return it and wait for two weeks, I heard that 3 times and they never returned it. With another bug, they kept sending me the instructions I had already followed. I wouldn't trust them with my payment information and would not count on their customer support. **What problems is MobileAction solving and how is that benefiting you?** In the end, I did not find that beneficial because as long as the app goes it is 80% inside the app and 20% outside. ### 26. MobileAction understand mobile performance marketing and work closely with you to achieve goals **Rating:** 5.0/5.0 stars **Reviewed by:** Iain R. | Head of Performance Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2023 **What do you like best about MobileAction?** The account management and support is fantastic. They are always willing to jump on calls and align to the strategy and goals that your are trying to achieve. **What do you dislike about MobileAction?** Have used for many years and can't honestly think of what I dislike. **What problems is MobileAction solving and how is that benefiting you?** Keeping an eye on competition and utilising their intelligence in the Apple Search Ads area ### 27. A good tool for app Marketing. **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek S. | SailPoint Developer , Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about MobileAction?** Search Ads is helping in creating the ads and managing it also it has feature to automate the advertisement also over a single advertising platform so a must use website. **What do you dislike about MobileAction?** There is nothing to dislike till now I only have seen its benefits so a must user website I will recommend to all of you just create your account and start using it. **What problems is MobileAction solving and how is that benefiting you?** This website is helping in promoting our app to the audience which will increase the app usage and you will have a bigger audience also try to use keywords for better search. ### 28. A powerful tool indeed for Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Carlos M. | Sr Manager of Opportunity Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2023 **What do you like best about MobileAction?** You get access to a highly exclusive market that really drives a high amount of intent, so you feel you are driving a large amount of value for your clients. It's extremely easy to use and it has pretty good reporting. **What do you dislike about MobileAction?** Most searches are still being done on Google, over 90%. You're dipping into a very shallow pool here. Even if the intent is up, at the end of the day the ROI may not be worth it for mosts. Other tools available can work with other portals, not just apple searches. **What problems is MobileAction solving and how is that benefiting you?** It helped us get into the Apple environment and understand it, play in it until we were then able to get things right. With other platforms it was just to clunky and tough to get. ### 29. SearchAds Is a Great Tool for Ads Marketing but had some Obvious Issues **Rating:** 4.0/5.0 stars **Reviewed by:** Ariyan D. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2023 **What do you like best about MobileAction?** I love SearchAds and I am Very familiar with their dashboard and Ad Monetization Technique but I would say that they have some really bad issues with the targeting. As I have Found that Their Targeting Audience is Not that much big and also they don't provide and Optimized tool to look for best Target Audience. **What do you dislike about MobileAction?** Their Targeting The Audience Option is not that much optimized. And also their Service is great But they have some Issues with ads option Like Filter Ad Campaigns and Search the ID and More. **What problems is MobileAction solving and how is that benefiting you?** Seachads Solved our Search Based Targeting Ad Issues. Now we can easily run ad campaigns based on some sear h queries. And its actually working like a Great Opportunity for our Agency. ### 30. Best Apple Search Ads Partner We've used **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2023 **What do you like best about MobileAction?** SearchAds.com has been a valuable way for us to get our app in front of the right consumers that match our core audience. We were doing a lot of manual work in the space before we onboarded SearchAds.com and have freed up a lot of time with the implementation. **What do you dislike about MobileAction?** SearchAds.com could use some improvements in the user interface as it can be difficult at times to navigate the platform. I find myself struggling to make customizations in their dashboard to deliver the reporting that management has asked me for. **What problems is MobileAction solving and how is that benefiting you?** SearchAds.com ensures that we are able to maximize our return on our ad spend in the Apple store. There is a lot of manual work that goes into doing this process without SearchAds.com so it's been a life saver for me. ### 31. Best platform to optimize and scale Campaign for Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Amar k. | Senior Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about MobileAction?** SearchAds.com is the best tools and feature to optimize and scale a campaign; I am explaining few - we can create -> manage ->Automate -> optimize campaigns from single platform. - with the help of Search Ads, the visibility of our app increased - Target specific Keywords, Helps to achieve the right audience - Keywords advisor helps to choose correct keywords for campaign **What do you dislike about MobileAction?** There's nothing to dislike, as I am getting advantage for using Search Ads. **What problems is MobileAction solving and how is that benefiting you?** - SearchAds helps to make the app visible to more audience, which means the visibility of the app becomes high - Target keyword and Keywords advisor helps to reach app to right audience ### 32. Decent platform to scale your ads engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Pallav M. | Audit Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2023 **What do you like best about MobileAction?** App store best keywords search using the company's proprietary AI algorithm helps pick up the best value for money keywords and increase our rankings on the app store/play store. **What do you dislike about MobileAction?** It focuses more on Apple app store rankings and is not very accurate about the android play store keyword search/rankings. Also, the dashboard is very basic in terms of number of features. More optimization tools can be added. **What problems is MobileAction solving and how is that benefiting you?** It helps the user to scale their business faster by helping them optimize and track app seo by using advanced algorithm. Crucial KPA like TTR and CPA can also ve tracked. ### 33. Highly informative & easy to use with abundance of features and a team of top professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 06, 2023 **What do you like best about MobileAction?** The MA team are super professional and responsive with great customer support. The platfom is always catching up quickly with the indusrty's latest trends. Great creative analysis tools. The Search Ads service is user friendly, easy to use and full of supportive features. **What do you dislike about MobileAction?** There's no real downside I can come up withdraw **What problems is MobileAction solving and how is that benefiting you?** Managing Apple Search Ads activity, connecting it to data from the MMP and visualizing it in an informative way. Keywords, creatives, store listings and competitors analysis can be made quite easily and the data is accurate and updated. ### 34. searchads.com user experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2023 **What do you like best about MobileAction?** searchads.com is a tool that prepares the user experience quite well. Thanks to this, it is very easy and fast to navigate the site and find the title I am looking for. **What do you dislike about MobileAction?** There's nothing I don't like about searchads.com, but I know that if I need something about it, I can contact the help center and get it resolved. This increases my user loyalty. **What problems is MobileAction solving and how is that benefiting you?** About the ads that searchads.com solves, I see the most apple app store ads. It is my most important assistant in these areas. In addition to this, it also announced that the customer to whom the ad will be shown can be filtered by age, gender or location. There are even filters such as having downloaded a specific app before. ### 35. Maximize Your Online Advertising with SearchAds.com **Rating:** 4.0/5.0 stars **Reviewed by:** Shaun M. | IT Administrator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about MobileAction?** SearchAds.com has a user-friendly interface and a simple campaign process. The platform also allows targeting specific audiences and locations, which can help businesses reach their ideal customers. Additionally, SearchAds.com provides valuable insights and analytics, allowing users to track their ads' performance and make data-driven decisions to optimize their campaigns. Overall, SearchAds.com offers a comprehensive advertising solution to help businesses of all sizes maximize their online advertising efforts. **What do you dislike about MobileAction?** One of the dislikes for SearchAds.com is the cost of advertising on the platform and the limitation of support for certain ad formats. Also, the platform's reporting capabilities are lacking in detail and customization options. **What problems is MobileAction solving and how is that benefiting you?** SearchAds.com solves the problem of creating and managing online advertising campaigns by providing an all-in-one platform for businesses of all sizes. The platform makes it easy to create, launch, and manage campaigns across multiple channels, including search engines and social media. By utilizing SearchAds.com, my business can more effectively target its ideal audience, generate more leads and sales, and ultimately grow the company. The platform's advanced analytics and reporting capabilities also provide valuable insights, allowing us to optimize our campaigns and maximize their return on investment. Overall, SearchAds.com is a powerful tool that can help businesses improve their online advertising efforts and drive more revenue. ### 36. Best Tool for Ad Campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Vipin P. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2023 **What do you like best about MobileAction?** This is best tool for ad Campaign and it is very easy to use and this platrom provide to target exact audiences and address which and help to improve the customer.And this platfrome is using update tools which provide specific keywords options. **What do you dislike about MobileAction?** I am dislike this because this application only available with apple or IOS platfrom. **What problems is MobileAction solving and how is that benefiting you?** This application help to provide best Customer ### 37. Good tool for managing search ads **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 02, 2023 **What do you like best about MobileAction?** Allows to discover relevant audience by providing specific keywords Create and manage campaigns **What do you dislike about MobileAction?** Only available with Apple platform Platform is non user friendly Non intuitive platform needs time to learn **What problems is MobileAction solving and how is that benefiting you?** Allows to focus on high performing keywords and stops wastage of time of low volume keyword. Helps to focus on target audience. ### 38. Good for Targeting App Store Users **Rating:** 4.0/5.0 stars **Reviewed by:** Mohammed Munavvar M. | Deputy Assistant Manager in Ecommerce & Digital Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2023 **What do you like best about MobileAction?** Mainly focused on App Store ads, has a good visual dashboard. **What do you dislike about MobileAction?** Seems like it lacks feature of automation with scripts like the one in Google Ads **What problems is MobileAction solving and how is that benefiting you?** To Target app store users which cannot be targeted by Google Ads so it's a good approach. ### 39. Scaling up? Scale at ease! **Rating:** 4.5/5.0 stars **Reviewed by:** Sankha . | Committee Member, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2023 **What do you like best about MobileAction?** UI-UX is extremely helpful. Dashboard is clear enough for a novice even who is new to the platform. Finding keywords is a breeze. **What do you dislike about MobileAction?** The analytics could have been more helpful. Dashboard can be better. **What problems is MobileAction solving and how is that benefiting you?** Finding keywords + Scaling up ### 40. Easy to use, quick registration, minimum manual efforts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** June 27, 2023 **What do you like best about MobileAction?** It's very easy to use. The integration is really quick. You can start multiple campaigns without worrying too much about maintaining them with least manual efforts. **What do you dislike about MobileAction?** I did not find anything yet. I am not aware about any other alternative which does the same job better. So there are not many negatives. **What problems is MobileAction solving and how is that benefiting you?** The purpose is to advertise your mobile app tp maximum users. Get the right keywords and this will do the best marketing of your apps. ### 41. Optimise Apple Search Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Ankit P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about MobileAction?** SearchAds.com interface is user-friendly. The campaign process is very simple. It provides valuable insights to make data-driven decisions. In a simple language, its easy to navigate. **What do you dislike about MobileAction?** The price is high, and limitations of support. **What problems is MobileAction solving and how is that benefiting you?** Automation and data-driven decisions. ### 42. Campaign Management solution **Rating:** 5.0/5.0 stars **Reviewed by:** Suvidha S. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2023 **What do you like best about MobileAction?** its helps us to scale our campaigns to right set of audience **What do you dislike about MobileAction?** pricing is on the higher side and is difficult for smbs **What problems is MobileAction solving and how is that benefiting you?** target right set of audience with minimal involvement ### 43. Mobile Action user review **Rating:** 3.5/5.0 stars **Reviewed by:** Milan P. | Translation & ASO, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2023 **What do you like best about MobileAction?** Its interface, very user-friendly, easy to navigate, does not take a lot of time to adjust, gives a solid insight into the competitors **What do you dislike about MobileAction?** The reason why I gave up on mobile action was that the numbers we started receiving were way off what seemed normal and usual and it started giving estimations which were not useful **What problems is MobileAction solving and how is that benefiting you?** It gives a deep and thorough insight into the competition, it can be helpful for brainstorming keyword ideas and thus help you to better optimize your app or game in terms of ASO. ### 44. SearchAds.com **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2023 **What do you like best about MobileAction?** SearchAds.com can be media campaign management. It's very user-friendly system. It provides support in the business planning of growth teams. **What do you dislike about MobileAction?** At first it was hard to follow the charts but then it got easier. **What problems is MobileAction solving and how is that benefiting you?** It provides support in business planning of growth teams. It offers fast solutions in data tracking and reporting. ### 45. Comprehensive ASO tools **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2023 **What do you like best about MobileAction?** - Mobile Action offers free Apple Search Ads analysis if we connect our Apple Search Ads account with it, which is a great free option if you're running Apple Search Ads - The keyword research tool is one the best I've used compared with other ASO tools **What do you dislike about MobileAction?** The dashboard sometimes couldn't load the data properly, which made people frustrated. And I would say most of the time, the dashboard loading speed is quite slow. **What problems is MobileAction solving and how is that benefiting you?** We use Mobile Action for keyword research & optimization for ASO and Apple Search Ads ### 46. One of the best ASO tools **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandro R. | Marketing, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2023 **What do you like best about MobileAction?** Very powerful keyword search engine, with accurate metrics and many suggestions to improve ASO. **What do you dislike about MobileAction?** It was a bit more expensive than competitors **What problems is MobileAction solving and how is that benefiting you?** Providing the best keywords for a good ASO strategy ### 47. Impossible to search **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about MobileAction?** Neat organization of historical app reviews **What do you dislike about MobileAction?** Search is impossible, a complete waste of time. **What problems is MobileAction solving and how is that benefiting you?** High level view of performance and competitive analysis ### 48. Works how an Ad Tool Should Work **Rating:** 4.5/5.0 stars **Reviewed by:** Jason L. | Head of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2022 **What do you like best about MobileAction?** It's a great tool for advertising and it's super affordable and has very informational analytics that tell you how your advertisements are doing. The support is also super helpful. **What do you dislike about MobileAction?** The website is fairly complex if you are just starting out, but the features are great. **What problems is MobileAction solving and how is that benefiting you?** It assists in the promotion of our online products and helps us get to a specific audience and I think that SearchAds does this very well. ### 49. Profitable Campaign for advertisement **Rating:** 4.0/5.0 stars **Reviewed by:** Akshay N. | Senior Finance Excutive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2022 **What do you like best about MobileAction?** It helps us to choose Marketing Goal and strategies based on our campaign. It helps us to select appropriate campaign type for advertisement **What do you dislike about MobileAction?** Even campaign that seems performing well, there are always opportunity to make subtle tweaks in the account that will move the needle in short order **What problems is MobileAction solving and how is that benefiting you?** Advertisement to audience will reach according to our plans. It helps us to make good impact in market as well as in coustomer mind ### 50. Can't say enough of great things! **Rating:** 5.0/5.0 stars **Reviewed by:** Carissa L. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about MobileAction?** Mobile Action's ease of use is fantastic, but I mainly love the team behind the tech. As the owner of an organic & paid UA agency, it was essential for us to not only have a reliable analytics solution but also to have a solid customer support team behind that solution. It's something tough to come by, but Mobile Action is the clear choice on that front. **What do you dislike about MobileAction?** I have no complaints at all. Mobile Action does its best to resolve any issues/bugs/UX flaws as soon as they pop up. **What problems is MobileAction solving and how is that benefiting you?** Before Mobile Action, we relied on a basic analytics platform. We've been on their Business Intelligence plan for about half a year and can't say enough great things. We've closed at least 2x more deals than last year and are now delivering a more end-to-end solution for our clients. ## MobileAction Discussions - [What is Mobile Action used for?](https://www.g2.com/discussions/what-is-mobile-action-used-for) - 1 comment - [What is SearchAds.com used for?](https://www.g2.com/discussions/what-is-searchads-com-used-for) - 3 comments - [View MobileAction pricing details and edition comparison](https://www.g2.com/products/mobileaction/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+07%3A46%3A59+-0500&secure%5Bsession_id%5D=49bec40c-3c73-49e6-85b3-97a4e917d416&secure%5Btoken%5D=05a9dc87b579fa41f32050153aee2277b8b8977484560ea366f8ff971be7ec67&format=llm_user) ## MobileAction Integrations - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) ## MobileAction Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **User Identification** - Demographics - User Segmentation - Geolocation **Optimization** - Screenshot Testing - App Store Page Design & Preview - Keyword Tools - Reviews & Ratings - Keyword Localization - Conversion Rate Benchmarks **Platform Basics** - Centralized Platform - Web Tracking **Platform Interoperability** - Close Ecosystem API **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Platform Basics** - Benchmarking - Ad Creatives - Paid Search Data **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Reporting & Alerts** - Reports and Dashboards - Traffic Source Reporting - Alert Delivery **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Segment Trending** - Web - Social - Benchmarks - Finance **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Data** - Alerts - Data Access - Web Traffic - Subdomains **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Content ** - Battlecards **Analysis** - Custom Dashboards - Reports - Integrations **Competition Monitoring** - Timeline - Store Performance - Financial Analysis - Category Ranking **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Mobile Functionality** - Mobile Functionality **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Platform Additional Functionality** - Integrations - Organic Keyword Protection - App Suggestions **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Agentic AI - App Store Optimization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Agentic AI - Operational Risk Management** - Proactive Assistance **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top MobileAction Alternatives - [AppTweak](https://www.g2.com/products/apptweak/reviews) - 4.6/5.0 (204 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) - 4.4/5.0 (1,159 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (716 reviews)