--- title: Metrilo Reviews meta\_title: 'Metrilo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 24 reviews by the users' company size, role or industry to find out how Metrilo works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 24 scale: '5' date\_modified: '2026-08-07' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- # Metrilo Reviews & Product Details Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available. * * * Seller [Metrilo](https://www.g2.com/sellers/metrilo) Discussions [Metrilo Community](https://www.g2.com/products/metrilo/discuss) Languages Supported Bulgarian, English, Russian, Spanish Overview by Murry Ivanoff (Founder/CEO @ Metrilo - our mission is to help entrepreneurs build successful online brands. Trail runner & Tool fan.) Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/metrilo/pricing) ## Top-Rated Alternatives [ ![Klaviyo](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Klaviyo") Klaviyo 4.6/5(1,360) ](https://www.g2.com/products/klaviyo/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Agile CRM](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Agile CRM") Agile CRM 4/5(368) ](https://www.g2.com/products/agile-crm/reviews) [ View All Alternatives ](https://www.g2.com/products/metrilo/competitors/alternatives) ## User Insights Average based on 24 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Divyaraj D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Divyaraj D.") DD Divyaraj D. Digital Marketer Mid-Market (51-1000 emp.) 11/2/2022 "It has really good insights and analysis" 4/5 What do you like best about Metrilo? It has really detailed analysis and insights for a ecom business. Review collected by and hosted on G2.com. What do you dislike about Metrilo? I dislikes their customer service, it not in very timely manner Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? Giving details analysis on product level and customer behaviour, which is helping out in getting more revenue. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Dion R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dion R.") DR Dion R. Director of Marketing Small-Business (50 or fewer emp.) 11/19/2021 "A Must-Have Email Marketing Tool" 5/5 What do you like best about Metrilo? Metrilo makes it extremely easy to track, segment and market to customers in more intelligent, targeted ways. Review collected by and hosted on G2.com. What do you dislike about Metrilo? The interface sometimes is slow to respond or generate data sets based on queries. Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? Metrilo completely automates cart abandonment recovery with ease for us, in addition to allowing us to more intelligently market to customers based on trends, purchase history and LTV. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Rodrigo R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rodrigo R.") RR Rodrigo R. Founder / CEO Small-Business (50 or fewer emp.) 7/13/2021 "AMAZING trigger-based emails. Potent & Easy to use. ♥️" 5/5 What do you like best about Metrilo? Bright, potent, intuitive & easy to use, Metrilo offers trigger-based emails depending on users' behavior. I love being able to configure an email for those users that spent a lot of time on a specific page or product, offering them a relevant discount based on their purchase intention. It narrows down the engagement and promotional campaigns to just a few parameters, demanding a very short time. Review collected by and hosted on G2.com. What do you dislike about Metrilo? Although it's a great software, the pricing has increased too much in the last few years. Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? Metrilo allows you to harness purchase intention with ease. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Gauravv P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gauravv P.") GP Gauravv P. Assistant Manager CRM Computer Software Mid-Market (51-1000 emp.) 11/12/2019 Business partner of the seller or seller's competitor, not included in G2 scores. "A good CRM platform but lacks good email designer" 3/5 What do you like best about Metrilo? It has all the requirements that a basic CRM software would need. The cohorts is very helpful tool Review collected by and hosted on G2.com. What do you dislike about Metrilo? very primitive email designer to communicate with customers. Also they are improving with feedback from customers to better their service offerings. Also Campaign tracking is little weak as your values do not usually match up with GA Review collected by and hosted on G2.com. Recommendations to others considering Metrilo: Please share your case studies with the Metrilo team to know if your problems are really solved by the platform Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? Customer Segregation Selective Marketing Marketing Automations Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Verified User in Retail Small-Business (50 or fewer emp.) 4/26/2020 "Very advanced e-commerce analytics tool!" 5/5 What do you like best about Metrilo? Extremely detailed analytics around e-commerce conversion funnel and CAC. It would be a lot of work for us to set it up ourselves using GA and similar web analytics tools. Review collected by and hosted on G2.com. What do you dislike about Metrilo? It'd be great to have recommendations & insights on how to use the product. Review collected by and hosted on G2.com. Recommendations to others considering Metrilo: Great tool! Definitely worth trying out if you run an e-commerce store. Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? Primarily to understand customer acquisition channels, marketing ROI and overall CAC for our e-commerce platform. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![András V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "András V.") AV András V. Co-Founder Small-Business (50 or fewer emp.) 3/13/2020 "Excellent software" 5/5 What do you like best about Metrilo? Very easy to use, fast to learn. But still have a lot of useful features. Review collected by and hosted on G2.com. What do you dislike about Metrilo? There is no thing we dislike. The guys do a great job! Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? CRM issues. We had a lot and now we can easily track to behaviour patterns of our customers. Plus we can reach them at the right time. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jenny M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jenny M.") JM Jenny M. CEO Small-Business (50 or fewer emp.) 4/30/2019 "Best Ecommerce Data and Marketing Automation Platform " 5/5 What do you like best about Metrilo? Metrilo makes eCommerce data analysis simple, with live stream product and sales data, to live action customer data there is nothing like it on the market. The Email Automation increased our sales recovery by 76%. The easy to set up campaigns for different product categories, allows us to target specific products to certain customer profiles. We use this product on the daily to make our marketing decisions, and help our accounts team seek out the lowest hanging fruit sales calls. Its exceptional. Review collected by and hosted on G2.com. What do you dislike about Metrilo? Exporting email templates in an HTML format so we can upload them into our website is not a feature yet. Review collected by and hosted on G2.com. Recommendations to others considering Metrilo: They have a free 14 day trial, set it up, get to know the program, you will not turn back. Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? We have been able to easily automate our email marketing and sales marketing by using targeted audience and email automation campaigns. Live stream data and site action, including cart abandonment is very useful for sales recovery. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AY Alex Y. Founder Small-Business (50 or fewer emp.) 5/23/2019 "A very good Shopify analytic and retention service" 3.5/5 What do you like best about Metrilo? 1. Individual Customer journey 2. Create micro segments for repurchase reminder, or after view a product 3. Report on the effective marketing campaign 4. Built in email services. (Very limited but good for beginners.) Review collected by and hosted on G2.com. What do you dislike about Metrilo? 1. I expect email service should be at least as good as mailchimp free version, but it isn’t. 2. Only rely on email marketing, which majority people prefer chatbot pop up/prompt on the website 3. No API to integrate with other services. Very limited potential. 4. Can’t track landing page as content marketing. Review collected by and hosted on G2.com. Recommendations to others considering Metrilo: GoSquared.com is only 1/4 of the price but not as robust as Metrilo. Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? Know how’s my customers or visitors interact with my product pages Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic GS Gus S. Product Development Small-Business (50 or fewer emp.) 4/16/2019 "An excellent tool to help with you with maximising LTV." 4/5 What do you like best about Metrilo? It is extremely easy to integrate and get up and running. The dashboard is very intuitive and it's easy to get email sequences up and running. Review collected by and hosted on G2.com. What do you dislike about Metrilo? There are some features in Metrilo that I feel should be standard but are not available, such as customer feedback scores for individual products. Review collected by and hosted on G2.com. Recommendations to others considering Metrilo: Their integration is so easy that I would recommend everyone give their free trial a go. Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? Metrilo has replaced our previous ESP for cheaper, plus it has tonnes of other features. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic PY Pavel Y. CEO Small-Business (50 or fewer emp.) 12/20/2018 "Metrilo helps the entire team X up our revenue and customer care!" 5/5 What do you like best about Metrilo? I love how visual Metrilo is. Now the entire team can be involved with minimal training. Compared to Mail Chimp this is a game changer. Review collected by and hosted on G2.com. What do you dislike about Metrilo? The setup had some difficulties but our agency managed pretty fast to solve it. Review collected by and hosted on G2.com. Recommendations to others considering Metrilo: If you run Magento this is your app! Review collected by and hosted on G2.com. What problems is Metrilo solving and how is that benefiting you? We are definately X up our revenue and it is allowing for easy segmentation and a very visual overview of old/new customers, revenue and more. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ## Questions about Metrilo? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Metrilo ](https://www.g2.com/products/metrilo/discussions/new) GU Guest User What is Metrilo used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-metrilo-used-for) [ View all Discussions ](https://www.g2.com/products/metrilo/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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