6sense Revenue Marketing Reviews & Product Details

Being able to create quick PPC campaigns and launching them to market. Also love the new addition of Revvy AI. Revvy helps to pull statistics together at the speed of light, Review collected by and hosted on G2.com.

Being unable to see or pull the contacts that are interacting with our campaigns Review collected by and hosted on G2.com.

Account identification, accompanied by key information on their engagement and interests, is a fundamental feature. This forms the basis upon which we can prioritize them and utilize advertising capabilities to target the most relevant and top accounts. Review collected by and hosted on G2.com.

The granularity of account data can be challenging due to the aggregation of associated or subsidiary company data into a single account. This consolidation makes it difficult to pinpoint the exact interests and intent of each individual account. Review collected by and hosted on G2.com.

I like the timeline summary. The keyword search groups and the persona map. The Technographics are super useful as well. Review collected by and hosted on G2.com.

There is a lot of "anonymous" tracking, I have never once been able to finely pin point who was the contact at a company who's been researching or has interest in our services. The persona map is useful but the contacts there need to get updated as sometimes we spend credits and dont really have any new information. I have to go enrich or update via LinkedIn. Review collected by and hosted on G2.com.

I value the account-level analysis, trend analysis, and multiple scoring models because they turn large amounts of marketing and buyer data into actionable account prioritization. Account-level analysis gives Sales a more complete picture of the account, and trends help show whether interest is increasing, decreasing, or staying flat so you can distinguish temporary activity from sustained or increasing buying interest. Multiple scoring models matter because different accounts can have different characteristics, so one score may not fit every business objective. Review collected by and hosted on G2.com.

Experienced some issues with the Salesforce integration. 6sense also seems less suited to person-level reporting/attribution. Campaign measurement depends on data from several systems, and there seem to be issues with data accuracy/matching. Review collected by and hosted on G2.com.

What stands out most is the depth of intent it can provide to both Marketing and Sales at the same time. Having both teams operate in a cohesive, aligned way is incredibly important to our ABM motion, and this supports that need well. Review collected by and hosted on G2.com.

What I like most about 6sense is the automated workflows on the ABM side. Being able to run an omnichannel approach to the right audiences through a single workflow is incredibly helpful and makes execution much easier. What I like least is the cost of advertising. Review collected by and hosted on G2.com.

What I like about 6sense is how it brings together intent data, AI-driven insights, ABM orchestration, and advertising into one platform. The predictive analytics with profile fit and buying stage insights are really useful. They help us prioritize high-intent accounts based on actual signals, which has improved how we target in-market accounts, but also helped us build awareness with accounts that aren’t in market yet.

I work with the ABM, SI, and workflows side of 6sense on a daily basis. The UI is intuitive and it’s easy to move between segments, campaigns, and performance.

The integrations are also a big plus. We’re able to sync and push segments from 6sense into our CRM, MAP, outreach tools, and advertising channels, so we can activate the same audiences across both marketing and sales. The Microsoft Dynamics integration hasn’t always been as strong or as extensive as Salesforce, but it’s clearly improving and moving toward the same level of capability.

Support has also been great. The team is quick to respond - usually within 24 hours - and the answers are helpful. Our CSMs have been really supportive and proactive in helping us get the most out of the platform. Review collected by and hosted on G2.com.

One thing I’d like to see improved is how connected the ABM and Sales Intelligence (SI) sides are. They use the same underlying data, so a lot of the info overlaps, but in practice they don’t always feel fully integrated. For example, ABM segments can now be seen in SI, which is great, but not the other way around. I’d love it if sales could create lists in SI and push them into ABM so we could use them directly in campaigns. While I understand that the platform serves two different purposes, it would be really beneficial if we could look at the same data and segments/lists as both sales and marketing. A tighter connection here would also help with full sales and marketing alignment, making it easier for both teams to work from the same playbook.

There are also some feature gaps between the two. In SI, you can’t see advertising activity, while that info is available in ABM at the account level. Filtering in SI is also less intuitive: things like complex OR logic aren’t as easy to set up compared to ABM. These small differences make it feel a little disconnected when you’re trying to use both together.

A better connection/alignment between ABM and SI would make the platform even stronger. Review collected by and hosted on G2.com.

6Sense Revenue AI for Marketing is a true game changer. I spend a majority of my day in the platform, where I'm able to efficiently and effectively run marketing campaigns to accounts that are currently in-market, which eliminates wasted ad spend on accounts that are not currently in-market for what we offer. Between building hyper-targeted campaign segments, seamlessly syncing them with digital advertising platforms, and showcasing intent-data on the account record within Salesforce, all members of our revenue team are able to work smarter. My favorite feature of 6Sense are segments - the filtering capabilities allow me to develop effective program segments across multiple product lines and target accounts with messaging relevant to their current stage of the buying cycle. The ability of 6Sense to integrate with many of the martech solutions we also use helps create a complete picture about account activity. Their RevCity platform is the perfect place for me to find answers to any support questions I might have, and the responsiveness to support tickets is fast and thorough. I've implemented 6Sense at two different companies, and each time the process has gone smooth. Simply put, I could not be the marketer that I am without 6Sense. Review collected by and hosted on G2.com.

The only element of 6Sense Revenue AI for Marketing that I wish would be improved would be the limited data that is exported on reports. I wish more fields were available and included in downloads. But that's such a minor element - the platform as a whole is phenomenal. Review collected by and hosted on G2.com.

The best improvement would be the ability to identify which accounts are actively looking to buy, even if they fill out the form. That would help me target them with more personalized campaigns and better measure the impact on pipeline and revenue. The UI/UX is powerful and feature-rich, which makes the platform easy to navigate. It can also handle large volumes of data. The support and CSM team is one of the best—they’re proactive and respond quickly. Review collected by and hosted on G2.com.

The integration with Salesforce is powerful, but it can be fairly complex and may require support from a RevOps team for data syncing, permissions, and related setup. Overall, the pricing can also feel a bit high for smaller teams. Review collected by and hosted on G2.com.

It offers an iframe feature for Salesforce, which lets sales teams view account insights directly within their CRM. AI Email Agents can then automate personalized outreach based on that behavior, and it also helps with shifting advertising spend toward accounts that are showing active buying intent. Review collected by and hosted on G2.com.

6sense is expensive and doesn’t offer transparent pricing, which can make it prohibitive for smaller companies. I’ve also seen “false positive” intent signals that lead to wasted outreach, and the user interface feels complex enough that it can slow adoption and delay ROI. Review collected by and hosted on G2.com.

I like how 6sense brings intent data, account insights, and engagement signals together in one platform. The account level visibility also supports better alignment between marketing campaigns and sales follow ups Review collected by and hosted on G2.com.

The platform has a learning curve, especially during the initial setup. Some reports and intent signals may also require additional analysis to translate them into clear, actionable next steps. Review collected by and hosted on G2.com.