Introducing G2.ai, the future of software buying.Try now
Compare Equativ and OpenX 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Opti Digital
Visit Website
At a Glance
Market Segments
Small-Business (54.5% of reviews)
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
Equativ
Star Rating
(12)4.0 out of 5
Market Segments
Small-Business (54.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about EquativOpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OpenXSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenX has a lower G2 rating of 3.2 compared to Smart AdServer's 4.0, indicating that Smart AdServer is generally viewed more favorably by its users.
- Reviewers mention that OpenX struggles with meeting requirements, scoring only 6.6, while Smart AdServer excels with a score of 9.1, suggesting that Smart AdServer better aligns with user needs.
- G2 users highlight that OpenX's ease of use is rated at 7.6, which is lower than Smart AdServer's 8.2, indicating that users find Smart AdServer more intuitive and user-friendly.
- Users on G2 report that OpenX's quality of support is rated at 6.5, while Smart AdServer offers a better support experience with a score of 7.3, suggesting that users may find more reliable assistance with Smart AdServer.
- Reviewers mention that OpenX's product direction is rated at 5.6, which is significantly lower than Smart AdServer's 8.9, indicating that users feel more confident in the future development and improvements of Smart AdServer.
- Users say that OpenX's SSP functionality is rated at 6.8, while Smart AdServer's features in this area are perceived as more robust, leading to better overall performance in ad serving and campaign management.
Pricing
Entry-Level Pricing
Equativ
No pricing availableOpenX
No pricing availableFree Trial
Equativ
No trial information availableOpenX
No trial information availableRatings
Meets Requirements
9.1
11
6.6
18
Ease of Use
8.2
11
7.6
18
Ease of Setup
Not enough data
6.5
8
Ease of Admin
Not enough data
7.5
6
Quality of Support
7.3
11
6.5
16
Has the product been a good partner in doing business?
Not enough data
6.9
7
Product Direction (% positive)
8.9
11
5.6
16
Features by Category
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
6.8
10
SSP
Not enough data
7.3
11
Not enough data
6.8
10
Not enough data
8.5
11
Not enough data
8.0
10
Not enough data
6.5
10
Categories
Categories
Shared Categories
Equativ and OpenX are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Equativ has no unique categories
OpenX is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Equativ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.3%
Publishing
18.2%
Legal Services
9.1%
Internet
9.1%
Hospital & Health Care
9.1%
Other
27.3%
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Alternatives
Discussions
Equativ has no discussions with answers
OpenX has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
