# Informatica Customer 360 vs Informatica Master Data Management Cloud Comparison | | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.2 out of 5 | | **Total Reviews** | 10 | 12 | | **Largest Market Segment** | Mid-Market (50.0% of reviews) | Enterprise (45.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Ratings Comparison | Rating | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Meets Requirements** | 9.3 (7 reviews) | 8.5 (10 reviews) | | **Ease of Use** | 8.6 (7 reviews) | 8.2 (10 reviews) | | **Ease of Setup** | Not enough data | 8.6 (7 reviews) | | **Ease of Admin** | Not enough data | 8.1 (7 reviews) | | **Quality of Support** | 9.0 (7 reviews) | 8.0 (10 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.8 (7 reviews) | | **Product Direction (% positive)** | 10.0 (6 reviews) | 7.7 (10 reviews) | --- ## Pricing ### Informatica Customer 360 #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Informatica Master Data Management Cloud #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **Informatica Customer 360** | N/A | N/A | | **Informatica Master Data Management Cloud** | N/A | N/A | #### Data Sourcing | Feature | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Data Enrichment** | Not enough data | Not enough data | | **Expandability** | Not enough data | Not enough data | | **Content Marketing** | Not enough data | Not enough data | | **Multiple Devices** | Not enough data | Not enough data | #### Intelligence | Feature | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Marketing Metrics** | Not enough data | Not enough data | | **Predictive Modeling** | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | Not enough data | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **Informatica Customer 360** | N/A | N/A | | **Informatica Master Data Management Cloud** | N/A | N/A | #### Management | Feature | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Data Governance** | Not enough data | Not enough data | | **Data Masking** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm) **Unique to Informatica Customer 360 (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) --- ## Reviewer Demographics ### By Company Size | Segment | Informatica Customer 360 | Informatica Master Data Management Cloud | |---|---|---| | **Small-Business** | 12.5% | 18.2% | | **Mid-Market** | 50.0% | 36.4% | | **Enterprise** | 37.5% | 45.5% | ### By Industry #### Informatica Customer 360 - **Information Technology and Services:** 37.5% - **Pharmaceuticals:** 12.5% - **Financial Services:** 12.5% - **Dairy:** 12.5% - **Computer Software:** 12.5% - **Banking:** 12.5% #### Informatica Master Data Management Cloud - **Information Technology and Services:** 27.3% - **Hospital & Health Care:** 18.2% - **Medical Practice:** 9.1% - **Health, Wellness and Fitness:** 9.1% - **Financial Services:** 9.1% - **Consumer Electronics:** 9.1% - **Automotive:** 9.1% - **Airlines/Aviation:** 9.1% --- ## Alternatives ### Alternatives to Informatica Customer 360 - [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) — 4.3/5 stars (250 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews) - [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews) - [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5561 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1202 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews) ### Alternatives to Informatica Master Data Management Cloud - [SAP Master Data Governance (MDG)](https://www.g2.com/products/sap-master-data-governance-mdg/reviews) — 4.4/5 stars (283 reviews) - [Profisee](https://www.g2.com/products/profisee/reviews) — 4.4/5 stars (36 reviews) - [TIBCO EBX](https://www.g2.com/products/tibco-ebx/reviews) — 4.4/5 stars (69 reviews) - [Boomi](https://www.g2.com/products/boomi/reviews) — 4.4/5 stars (505 reviews) - [Semarchy xDM](https://www.g2.com/products/semarchy-xdm/reviews) — 4.8/5 stars (21 reviews) - [Oracle Enterprise Data Management Cloud](https://www.g2.com/products/oracle-enterprise-data-management-cloud/reviews) — 4.0/5 stars (17 reviews) - [Automation Anywhere Agentic Process Automation](https://www.g2.com/products/automation-anywhere-agentic-process-automation/reviews) — 4.5/5 stars (5561 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Stibo Systems MDM](https://www.g2.com/products/stibo-systems-mdm/reviews) — 4.1/5 stars (17 reviews) - [IBM InfoSphere Master Data Management](https://www.g2.com/products/ibm-infosphere-master-data-management/reviews) — 4.1/5 stars (40 reviews) --- ## Top Discussions ### Informatica Customer 360 No discussions available for this product. ### Informatica Master Data Management Cloud No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/informatica-customer-360-vs-informatica-master-data-management-cloud)