# Best Video Advertising Software - Page 12 ## How Many Video Advertising Software Products Does G2 Track? **Total Products under this Category:** 206 ### Category Stats (Jul 2026) - **Average Rating:** 4.33/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** AdRoll ABM (Formerly RollWorks) (+0.16%) - Among all products in this category, AdRoll ABM (Formerly RollWorks) recorded the largest rating increase compared to last month _Last updated: July 28, 2026_ ## How Does G2 Rank Video Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 11,800+ Authentic Reviews - 206+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Video Advertising Software ![G2 Grid® for Video Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/video-advertising/grids.png?focus%5B%5D=5910&focus%5B%5D=5974&focus%5B%5D=4907&focus%5B%5D=1185713&focus%5B%5D=5405&focus%5B%5D=1183475&focus%5B%5D=3249&focus%5B%5D=74626) Highlighted products: StackAdapt, Prisma, The Trade Desk, Vibe, Facebook for Business, MNTN Performance TV, LocaliQ, and Amazon Video Ads. Underlying data: [Grid® JSON](https://www.g2.com/categories/video-advertising/grids.json?focus%5B%5D=stackadapt&focus%5B%5D=prisma-mediaocean&focus%5B%5D=the-trade-desk&focus%5B%5D=vibe-2025-07-01&focus%5B%5D=facebook-for-business&focus%5B%5D=mntn-performance-tv&focus%5B%5D=localiq&focus%5B%5D=amazon-amazon-video-ads) **Sponsored** ### Apollo.io Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=280&secure%5Bchosen_at%5D=2026-07-30T02%3A12%3A56Z&secure%5Bdisplayable_resource_id%5D=628&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=19743&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19743&secure%5Bresource_id%5D=280&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fvideo-advertising%3Fpage%3D12&secure%5Btoken%5D=6979726b79d9d552be8b78afffb6eec42eed1fcf3c191849440d025fc9fd28f6&secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Doutboundcalltracking&secure%5Burl_type%5D=custom_url) ### [LoopMe](https://www.g2.com/products/loopme/reviews) LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. **Average Rating:** 4.4/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate LoopMe? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 7.5/10 (Category avg: 8.6/10) - **Workflow Capability:** 7.9/10 (Category avg: 8.2/10) #### Who Is the Company Behind LoopMe? - **Seller:** [LoopMe](https://www.g2.com/sellers/loopme) - **Year Founded:** 2012 - **HQ Location:** London, England - **Twitter:** @LoopMe 2,445 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82d5d04238c06b3fb3697cd4bce713ec1746c931856ba6dfd09094cd97f24ee4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Floopme%2F&secure%5Burl_type%5D=linkedin_company_website) 436 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 91% Small, 9% Medium #### What Are Recent G2 Reviews of LoopMe? **["Awesome Supply and Demand"](https://www.g2.com/survey_responses/loopme-review-7019609)** **Rating:** 5.0/5.0 stars _— Verified User in Animation_ [Read full review](https://www.g2.com/survey_responses/loopme-review-7019609) **["Loopme Review"](https://www.g2.com/survey_responses/loopme-review-6939194)** **Rating:** 4.5/5.0 stars _— Ankit D._ [Read full review](https://www.g2.com/survey_responses/loopme-review-6939194) ### [Markpoint](https://www.g2.com/products/markpoint-markpoint/reviews) Markpoint DSP is a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app. What you get with us: • 70B+ unique impressions from 140 countries in North America, LATAM, EU, CIS, APAC, and MENA • 100% bot-free traffic, plus exclusive audience from our owned ad network counting 30+ websites • Display, video, and native ad formats across desktop, mobile, and in-app • Transparent analytics and reporting, letting you know tour CAC and most performing supply sources • Anti-fraud and brand safety algorithms • 1click demand and supply integrations • Fill rate up to 100% for our supply partners #### Who Is the Company Behind Markpoint? - **Seller:** [Markpoint](https://www.g2.com/sellers/markpoint) - **Year Founded:** 2019 - **HQ Location:** Kyiv, UA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=497f4605ad2bc83798234dcce42d74b9822f1e3ee61a2c5f4fba9f6e7d0dd68a&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarkpoint-dsp&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Membrana](https://www.g2.com/products/membrana/reviews) Membrana Media is the largest video advertising company in the Ukrainian market. This platform monetizes websites with video ads and other personalized solutions. In Ukraine, Membrana Media is actively working to help the media receive additional income and ensures the redistribution of a share of budgets from international advertising networks to Ukrainian Internet media sites. In particular, the company works with such top Ukrainian media resources as Ukrainska Pravda, Obozrevatel, NV, and 1+1 Media Holding. Membrana helped Ukrainian publishers earn $1.5 million in the first eight months of operation. Membrana Media operates in Ukraine and the European Union and recently entered the Turkish market. #### Who Is the Company Behind Membrana? - **Seller:** [Membrana media](https://www.g2.com/sellers/membrana-media) - **HQ Location:** Amsterdam, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3282a4c9cb83ae740323cfe5b622758b308fb51fd160ef42a1a7c052cc98ecbc&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmembranamedia&secure%5Burl_type%5D=linkedin_company_website) 47 employees on LinkedIn® ### [Meme Video](https://www.g2.com/products/meme-video/reviews) Meme Video provides publishers, developers, and regular individuals with a complete self-service campaign management solution. #### Who Is the Company Behind Meme Video? - **Seller:** [Meme Global](https://www.g2.com/sellers/meme-global) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [MGID](https://www.g2.com/products/mgid-inc-mgid/reviews) MGID's native advertising platform connects and intertwines global audiences through top-tier, verifiable publishers with highly engaged traffic. **Average Rating:** 4.1/5.0 **Total Reviews:** 11 #### How Do G2 Users Rate MGID? - **Ease of Use:** 9.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind MGID? - **Seller:** [MGID](https://www.g2.com/sellers/mgid-c5920744-4696-44fe-9d87-af219dad3700) - **Year Founded:** 2008 - **HQ Location:** Los Angeles, California - **Twitter:** @MGID 4,263 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=065e5d96656cd77310170e391e57306e9f22bda56c252f8b51bbba36c2dbe7fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1423162%2F&secure%5Burl_type%5D=linkedin_company_website) 634 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 73% Small, 27% Medium #### What Do G2 Reviewers Say About MGID? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **excellent customer support** from Serhii and Marina, enhancing their experience with MGID. - Users find the **ease of use** of MGID's website/UI enhances their experience and contributes to good results. - Users appreciate the **helpful support** from Serhii and Marina, enhancing their experience with MGID's easy-to-use interface. - Users find the **navigation ease** of MGID's website and UI very beneficial for achieving good results. - Users value the **strong performance results** of MGID, appreciating its user-friendly interface and effective support. #### What Are Recent G2 Reviews of MGID? **["Good revenue, excellent website and support"](https://www.g2.com/survey_responses/mgid-review-11126705)** **Rating:** 5.0/5.0 stars _— Avery T._ [Read full review](https://www.g2.com/survey_responses/mgid-review-11126705) **["My go to native advertiser"](https://www.g2.com/survey_responses/mgid-review-5160813)** **Rating:** 4.5/5.0 stars _— Oumarou S._ [Read full review](https://www.g2.com/survey_responses/mgid-review-5160813) #### What Are G2 Users Discussing About MGID? - [What are mgid ad?](https://www.g2.com/discussions/what-are-mgid-ad) - [How much can I earn from mgid?](https://www.g2.com/discussions/how-much-can-i-earn-from-mgid) - [Is mgid a reputable company?](https://www.g2.com/discussions/is-mgid-a-reputable-company) - [What is mgid used for?](https://www.g2.com/discussions/what-is-mgid-used-for) ### [Muvi Flex](https://www.g2.com/products/muvi-flex/reviews) Muvi Server is a one-stop video hosting and publishing platform that reaches your audience irrespective of geography, devices, and screens. Easily upload, host, organize, manage, and share audio and video content from a central cloud-based dashboard with CDN, Player, and Analytics - All Included for a faster go-to-market! #### Who Is the Company Behind Muvi Flex? - **Seller:** [Muvi](https://www.g2.com/sellers/muvi-3d02c940-269c-4418-bca1-88682586cb16) - **Year Founded:** 2013 - **HQ Location:** Ashburn, Virginia - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7f46e1f6cf2e9b49195c8a2c7d445c53e5548f0a671494406ff3a2c2a27ecd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmuvi-com%2F&secure%5Burl_type%5D=linkedin_company_website) 201 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Medium #### What Are Recent G2 Reviews of Muvi Flex? **["Cost Effective, Powerful Media hosting tool"](https://www.g2.com/survey_responses/muvi-flex-review-6666857)** **Rating:** 4.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/muvi-flex-review-6666857) #### What Are G2 Users Discussing About Muvi Flex? - [What is Muvi Flex used for?](https://www.g2.com/discussions/what-is-muvi-flex-used-for) ### [mViva Contextual Campaign Management Solution](https://www.g2.com/products/mviva-contextual-campaign-management-solution/reviews) Pelatro's mViva is an all in one customer engagement hub that helps you humanize digital customer journeys to create impactful contextual campaigns and derive greater ROI. Our solutions focus on real-time triggers to deepen engagement with consumers, create and run contextual campaigns, and enhance customer loyalty to significantly increase the revenue and reduce the churn rate. Leading telecom operators across the globe are using mViva to revolutionize their marketing campaigns by real time and hyper-personalized offers. **Average Rating:** 4.2/5.0 **Total Reviews:** 3 #### How Do G2 Users Rate mViva Contextual Campaign Management Solution? - **Ease of Use:** 9.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind mViva Contextual Campaign Management Solution? - **Seller:** [Pelatro](https://www.g2.com/sellers/pelatro) - **Year Founded:** 2013 - **HQ Location:** Bengaluru, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7092871145c5e7da5c7c5a075d1e719a5bb2a9f7d4581add0d6313288faa5b86&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpelatro%2F&secure%5Burl_type%5D=linkedin_company_website) 304 employees on LinkedIn® - **Ownership:** LON: PTRO #### Who Uses This Product? - **Company Size:** 67% Large, 33% Small #### What Are Recent G2 Reviews of mViva Contextual Campaign Management Solution? **["User friendly, Simple and powerful campaign management solution"](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5270979)** **Rating:** 4.5/5.0 stars _— Saiful I._ [Read full review](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5270979) **["The platform is user friendly with good features"](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5353144)** **Rating:** 4.0/5.0 stars _— Indra M._ [Read full review](https://www.g2.com/survey_responses/mviva-contextual-campaign-management-solution-review-5353144) #### What Are G2 Users Discussing About mViva Contextual Campaign Management Solution? - [What is mViva Contextual Campaign Management Solution used for?](https://www.g2.com/discussions/what-is-mviva-contextual-campaign-management-solution-used-for) ### [Operative.One](https://www.g2.com/products/operative-one/reviews) Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), Operative.One helps digital media companies maximize yield across channels, streamline operations, and accelerate revenue. This unified platform connects the entire quote-to-cash workflow, enabling sales and ops teams to do more with less. Sales teams can book more deals across linear and digital channels, while operations teams process more work with tools that free up time for strategic, high-value tasks. Whether you're monetizing video, display, mobile, or CTV, Operative.One transforms advertising operations into a revenue-generating machine, driving growth, efficiency, and scale. **Average Rating:** 3.9/5.0 **Total Reviews:** 4 #### How Do G2 Users Rate Operative.One? - **Ease of Use:** 4.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind Operative.One? - **Seller:** [Operative](https://www.g2.com/sellers/operative) - **Year Founded:** 2000 - **HQ Location:** New York, New York, United States - **Twitter:** @Operative\_Media 1,875 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd68311c5d0e1a14f9b2d7615e47f8555a45dec94327316aa8d53a85a98f7024&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foperative&secure%5Burl_type%5D=linkedin_company_website) 799 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 75% Large, 25% Medium #### What Are Recent G2 Reviews of Operative.One? **["Excellent integration with other tools"](https://www.g2.com/survey_responses/operative-one-review-8769317)** **Rating:** 4.5/5.0 stars _— Luiz S._ [Read full review](https://www.g2.com/survey_responses/operative-one-review-8769317) **["Great software that makes sure business goes live as soon as possible"](https://www.g2.com/survey_responses/operative-one-review-6918754)** **Rating:** 4.5/5.0 stars _— Parasuram V._ [Read full review](https://www.g2.com/survey_responses/operative-one-review-6918754) #### What Are G2 Users Discussing About Operative.One? - [What is Operative.One used for?](https://www.g2.com/discussions/what-is-operative-one-used-for) ### [PadSquad](https://www.g2.com/products/padsquad/reviews) Build more memorable, consumer-friendly advertising experiences at scale with PadSquad. Our flexible framework for developing creative enables brands to concept, design, develop and launch creative in days not weeks. #### Who Is the Company Behind PadSquad? - **Seller:** [PadSquad](https://www.g2.com/sellers/padsquad) - **Year Founded:** 2012 - **HQ Location:** New York, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9332f3a193c8cc6076e635a50e37a62d1fed6ef38ea8394298d95262a30f12a6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpadsquad&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® ### [Pirsonal](https://www.g2.com/products/pirsonal/reviews) Pirsonal is an Individualized Video Marketing Platform that helps companies evoke a reaction from their segmented, individualized audiences. #### Who Is the Company Behind Pirsonal? - **Seller:** [Pirsonal](https://www.g2.com/sellers/pirsonal) - **Year Founded:** 2017 - **HQ Location:** Málaga, ES - **Twitter:** @pirsonal 41 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4ec0ad8cf2fb32e48b7f9a42bcd10ada7f06a962787d88b584993f3004fe6dd0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpirsonal%2F&secure%5Burl_type%5D=linkedin_company_website) 15 employees on LinkedIn® ### [Pontiac Intelligence](https://www.g2.com/products/pontiac-intelligence/reviews) Pontiac Intelligence is a Demand Side Platform that gives advertisers the ability to buy ad space across digital screens of all types. The platform has direct integrations with Connected TV publishers, allows billboard specific targeting for Digital Out-Of-Home and is plugged into all desirable programmatic inventory including Display, Native, Online Video, and Audio. Pontiac provides a comprehensive programmatic toolkit designed to drive performance across all channels and media types. We do not build anything too quickly to ‘get it out’. Each tool we launch is amongst the most comprehensive available from any DSP, including ones with very high minimums. **Average Rating:** 4.8/5.0 **Total Reviews:** 16 #### How Do G2 Users Rate Pontiac Intelligence? - **Ease of Use:** 9.5/10 (Category avg: 8.6/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 9.4/10 (Category avg: 8.2/10) #### Who Is the Company Behind Pontiac Intelligence? - **Seller:** [Pontiac Intelligence](https://www.g2.com/sellers/pontiac-intelligence) - **Year Founded:** 2015 - **HQ Location:** Ridgewood, New Jersey - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a022c70bc3def1d8b28bcaaa77e960922f6f7cce965bfd909321ccf9d82a28cc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25061910&secure%5Burl_type%5D=linkedin_company_website) 12 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 94% Small, 6% Medium #### What Do G2 Reviewers Say About Pontiac Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **effective audience targeting** capabilities of Pontiac Intelligence, enabling precise reach across multiple channels. - Users appreciate the **fast response from customer support** and the flexibility in managing their campaigns. - Users appreciate the **easy-to-use interface** of Pontiac Intelligence, enabling efficient programmatic campaign management. - Users love the **flexible lead generation** features of Pontiac Intelligence, facilitating effective programmatic campaigns effortlessly. - Users appreciate the **omni-channel approach** of Pontiac Intelligence, effectively reaching audiences across various platforms and devices. ##### Cons - Users experience a **delay in analytics** with Pontiac Intelligence, suggesting a need for real-time improvements. #### What Are Recent G2 Reviews of Pontiac Intelligence? **["Amazing Support"](https://www.g2.com/survey_responses/pontiac-intelligence-review-8551692)** **Rating:** 5.0/5.0 stars _— Greg J._ [Read full review](https://www.g2.com/survey_responses/pontiac-intelligence-review-8551692) **["Exceptional Programmatic Ad Platform for Streamlined Advertising Campaigns"](https://www.g2.com/survey_responses/pontiac-intelligence-review-8406698)** **Rating:** 5.0/5.0 stars _— Steve P._ [Read full review](https://www.g2.com/survey_responses/pontiac-intelligence-review-8406698) #### What Are G2 Users Discussing About Pontiac Intelligence? - [What is Pontiac Intelligence used for?](https://www.g2.com/discussions/what-is-pontiac-intelligence-used-for) ### [PPCmate](https://www.g2.com/products/ppcmate/reviews) Buy website traffic cheaply from a self-serve advertising platform and get targeted visitors! We offer Push, Native, Display, Pop, Video on CPM, CPC and CPV. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate PPCmate? - **Ease of Use:** 6.7/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 8.3/10 (Category avg: 8.2/10) #### Who Is the Company Behind PPCmate? - **Seller:** [PPCmate](https://www.g2.com/sellers/ppcmate) - **Year Founded:** 2012 - **HQ Location:** Sofia, BG - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9516844de8e8ee741ba557e2a457a75b75d0de090a87ab66380ca926e7706f9b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fppcmate&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of PPCmate? **["Best Option to buy Web traffic"](https://www.g2.com/survey_responses/ppcmate-review-9156735)** **Rating:** 4.0/5.0 stars _— Gagan A._ [Read full review](https://www.g2.com/survey_responses/ppcmate-review-9156735) ### [Qujam](https://www.g2.com/products/qujam/reviews) Qujam allows an business to run their own geofence advertising campaigns without any minimums. This DIY geofence advertising platform uses GPS data to targets devices which have been in a hyper-specific location and then services those devices display, OTT/CTV, video pre-roll, and digital audio ads for the next 30 days. Registration is free and you get a live reporting dashboard and the ability to pay with a credit card. **Average Rating:** 4.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate Qujam? - **Ease of Use:** 8.3/10 (Category avg: 8.6/10) - **Performance and Reliability:** 8.3/10 (Category avg: 8.6/10) - **Workflow Capability:** 10.0/10 (Category avg: 8.2/10) #### Who Is the Company Behind Qujam? - **Seller:** [Qujam Holdings](https://www.g2.com/sellers/qujam-holdings) - **Year Founded:** 2022 - **HQ Location:** Pittsburgh, PA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5275a2519cf9d9e5445332782341f24786692d90750e821c524652f34cba13b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fqujam&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Do G2 Reviewers Say About Qujam? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ad blocking feature** of Qujam, facilitating seamless collaboration and campaign customization. - Users value the **ease of collaboration** in Qujam's campaign management, enhancing teamwork and ad implementation efficiently. - Users appreciate the **simplicity of collaboration** with Qujam, enabling seamless teamwork on ad campaigns and quick implementation. - Users value the **excellent customer support** of Qujam, enhancing their overall experience and collaboration on campaigns. - Users love the **customizability** of Qujam, enabling unique ad campaigns that enhance collaboration and ease of use. ##### Cons - Users often face **ad issue challenges** with Qujam's filtering system and inaccurate geofence feature affecting visibility. - Users find the **filtering issues** frustrating, as advertisements often don't appear correctly and the geofence is inaccurate. - Users experience **inaccuracy issues** with Qujam's filtering system and geofence feature, affecting advertisement visibility. - Users have experienced **limited geotargeting** , leading to inaccuracies in ads displayed based on their location. - Users are frustrated with the **poor search functionality** , as filtering issues lead to missing advertisements and inaccuracies. #### What Are Recent G2 Reviews of Qujam? **["Qujam - Ad Making Heaven"](https://www.g2.com/survey_responses/qujam-review-9148263)** **Rating:** 4.0/5.0 stars _— Rohan P._ [Read full review](https://www.g2.com/survey_responses/qujam-review-9148263) ### [Ratingo](https://www.g2.com/products/ratingo/reviews) Ratingo is a smart video promotion platform designed to help YouTube creators grow their channels with ease. It allows users to promote their videos across multiple ad networks using programmatic advertising, ensuring real views and genuine engagement. The platform is built to be simple and effective. Anyone can launch their first campaign in under a minute without any technical knowledge. With intelligent targeting and automated budget optimization, Ratingo takes the guesswork out of video promotion. Users just log in, choose a video, set a budget, and Ratingo handles the rest. Real-time analytics and transparent reporting make it easy to track performance and adjust strategy if needed. Ratingo is trusted by thousands of creators who want fast and reliable growth without relying on fake views or complicated ad setups. Whether you are just starting out or looking to scale your audience, Ratingo provides a powerful and beginner-friendly solution that delivers measurable results. From free credits for new users to flexible pricing and 24 by 7 support, Ratingo is becoming the go-to platform for YouTubers who want to grow smarter, not harder. #### Who Is the Company Behind Ratingo? - **Seller:** [Ratingo Media Private Limited](https://www.g2.com/sellers/ratingo-media-private-limited) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=71c18e54dc5b3da7d32a12099d752155f398c14b258b6465d8cfdb06ffa532d8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F105028662&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [RedLotus ConnectedTV](https://www.g2.com/products/redlotus-connectedtv/reviews) The future of television is now. Advanced TV encompassing connected TVs (CTV), smart TVs, over the top (OTT) video, interactive TV, addressable TV and more is handing control to viewers and affecting how, when, and what they consume through their TVs. As one of the leaders in Advanced TV, the RedLotus solution provides scale, precision targeting, custom creative, and unique measurement solutions that let brands extend their linear TV and multiscreen digital campaigns to connected audiences. #### Who Is the Company Behind RedLotus ConnectedTV? - **Seller:** [VeerOne](https://www.g2.com/sellers/veerone) - **Year Founded:** 2020 - **HQ Location:** Kwun Tong, Hong Kong - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6c8b9ce28111cda1a63d0fe25adc0a644b1c92efe138a7136c3a34f8b5f5b5d0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fveerone%2F&secure%5Burl_type%5D=linkedin_company_website) 65 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/video-advertising?order=g2_score&page=11#product-list) - [1](/categories/video-advertising?order=g2_score#product-list) - [2](/categories/video-advertising?order=g2_score&page=2#product-list) - … - [8](/categories/video-advertising?order=g2_score&page=8#product-list) - [9](/categories/video-advertising?order=g2_score&page=9#product-list) - [10](/categories/video-advertising?order=g2_score&page=10#product-list) - [11](/categories/video-advertising?order=g2_score&page=11#product-list) - 12 - [13](/categories/video-advertising?order=g2_score&page=13#product-list) - [14](/categories/video-advertising?order=g2_score&page=14#product-list) - [Next ›Next ›](/categories/video-advertising?order=g2_score&page=13#product-list) Spotlight Categories [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) [Data Observability Software](https://www.g2.com/categories/data-observability) [Session Replay Software](https://www.g2.com/categories/session-replay) [Job Search Sites](https://www.g2.com/categories/job-search-sites) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) Similar Categories - [Ad Networks](/categories/ad-networks) - [App Monetization Platforms](/categories/app-monetization-platforms) - [Audience Data Providers](/categories/audience-data-providers) - [Click Fraud](/categories/click-fraud) - [Connected TV (CTV) Advertising Platforms](/categories/connected-tv-ctv-advertising-platforms) - [Creative Management Platforms](/categories/creative-management-platforms) - [Cross-Channel Advertising](/categories/cross-channel-advertising) - [Data Management Platform (DMP)](/categories/data-management-platform-dmp) - [Demand Side Platform (DSP)](/categories/demand-side-platform-dsp) - [Digital Advertising Intelligence](/categories/digital-advertising-intelligence) - [Digital Audio Advertising](/categories/digital-audio-advertising) - [Display Advertising](/categories/display-advertising) - [Identity Resolution](/categories/identity-resolution) - [Media Sales Software](/categories/media-sales-software) - [Mobile Advertising](/categories/mobile-advertising) [Browse Video Advertising Themes](/categories/video-advertising/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Video advertising software enables advertisers to buy, manage, and place video ads on websites. Video advertising is typically managed by a company’s marketing team or a third-party ad agency and can be leveraged to drive both brand awareness and direct response initiatives. Advertisers may elect to use video advertising due to the possibility of higher engagement rates and better conversion numbers compared to other channels. Video advertising functionality may be offered through a best-of-breed product but is more commonly bundled into a cross-channel platform that may also possess capabilities of [search advertising software](https://www.g2.com/categories/search-advertising), [display advertising software](https://www.g2.com/categories/display-advertising), [mobile advertising software](https://www.g2.com/categories/mobile-advertising), or [social media advertising software](https://www.g2.com/categories/social-media-advertising). To qualify for inclusion in the Video Advertising category, a product must: - Offer tools for uploading or creating video ads - Provide workflows for effectively managing and trafficking ads within the platform - Track key success metrics of reach, conversions, and return on ad spend (ROAS) Show More * * * ## How Do You Choose the Right Video Advertising Software? ### What You Should Know About Video Advertising Software ### What is Video Advertising Software? Before beginning any advertising endeavor, you must determine your advertising strategy. This includes setting (or being aware of) your advertising budget, knowing your target audience, outlining goals and desired outcomes, and determining your key performance indicators (KPIs). Video advertising enables marketers to share their company’s story by delivering extremely relevant content in an engaging manner with a greater audience reach. This type of advertising can be leveraged within a [cross-channel advertising](https://www.g2.com/categories/cross-channel-advertising) strategy to connect consumers across social media advertising, display advertising, and search advertising. Video advertisements come in a variety of formats, each with different advantages and disadvantages. Understand which ad formats you want to use and ensure that the platforms you are considering support them. Video advertising software platforms do not all have access to the same ad inventory, and you should take note of the [ad network](https://www.g2.com/categories/ad-network) and ad exchanges that can be accessed with the platforms you’re considering. This will help ensure your ads can be placed in front of your target audience. Depending on your company size, campaign strategy, and ad budget, you may need to account for how effectively video advertising can scale. Not every product handles large amounts of ads equally, so make sure you have a clear picture of a software’s limits before making a decision. Listed below are different kinds of video ads you can consider including in your campaign strategy: **In-stream —** This type of video advertising relies on the existence of other video content and can be displayed to your specified target audience. In-stream ads are tied to publisher content, which allows your company to home in on the right audience and boost brand awareness and user engagement. These video ads are shorter in nature, typically 15–30 seconds, and usually include a “skip this ad" feature since it interrupts a consumer’s video experience. There are three main types of in-stream ads: linear ads, non-linear ads, and companion ads. Linear video ads interrupt main video content and take up the entire video screen. Pre-roll linear ads are shown before the video content, mid-roll linear ads are played in the middle of the video content and resemble commercial breaks, and post-roll linear ads play at the end of a video. Post-roll video ads are useful when a consumer is watching a series of videos at one time. Finally, linear video ads can contain interactive components, like clicking for more information or downloading a piece of content. In contrast, nonlinear video ads, or overlay video ads, play without interrupting the main video’s stream. These ads will only cover a portion of the screen and will overlay the main video. If a consumer does not interact with a nonlinear ad, it will minimize in size or disappear altogether while the main video continues to play. Unlike the first two types of in-stream ads, companion video ads play around the main video but on the same webpage. These are the least disruptive of the three types, as they play alongside another video but never appear on their own. **Outstream —** Outstream video ads are far less intrusive than in-stream video ads because they are served outside of a video player. One huge benefit of outstream video ads for marketers and advertisers is that they don’t have to worry about their ads not being seen. Outstream ads only play when they are completely in view, and they pause when someone scrolls away from them. Because outstream ads are closely related to the other content on the screen, they are sometimes called native video ads because they look natural alongside the other content; these ads can be integrated with other [native advertising software](https://www.g2.com/categories/native-advertising). Finally, outstream videos, also known as in-read videos, are triggered to play when they are within the reading area of the page’s content. **In-banner —** More disruptive than outstream video ads, in-banner video ads are typically set to autoplay when you open a website, appearing at the top, bottom, or sides of a webpage. In-banner ads can be leveraged in parallel with display advertising software and can redirect consumers to a brand’s website or targeted landing page. Key Benefits of Video Advertising Software - Programmatically purchase video ads across the entire web with ease - Display your content with engaging videos that your audience wants to watch, which will increase involvement and click-through rates (CTR) - Zone in on your desired audience through a wide range of targeting methods and hyperpersonalization - Increase efficiency in your video advertising trafficking by using bulk edit and upload features - Keep an eye on campaign performance by tracking views, impressions, and conversions - Increase brand awareness, sales, and retention ### Why Use Video Advertising Software? Using video as an advertising form will not only boost engagement with your target audience, but it will also increase interactivity and trust with your consumers. Types of video advertisements that can assist you in increasing interactivity and brand recognition include product feature videos, tutorial videos, customer testimonial videos, and many more. Video advertising can help companies in an abundance of ways, including: **Transparency and brand safety —** You want a platform that is going to give you an accurate and holistic picture of where your ads are running. This helps immensely in tracking the actual ROAS of your campaigns and detecting fraudulent impressions caused by bots. Furthermore, you need to know what types of websites are running your ads. This may be less of a concern for some industries than for others, but most brands need a software package that can ensure their ads are only being displayed on brand-friendly sites. **Mobile advertising —** Video advertising and mobile advertising go hand in hand. The video format enables brands to connect with their consumers in a more natural way, and mobile advertising enables that connection to occur where consumers are—their mobile devices. Smartphones allow people to consume videos on the go, which provides a more immersive, personalized experience. This personalization helps marketers increase brand awareness, lead generation, and conversion rates. **Shareability —** Video can be leveraged throughout your social media advertising efforts, as social media platforms make it inherently easier to share content, especially video. Not only do social media platforms help people easily share videos, which exponentially increases that video’s exposure, it also provides other benefits for marketers. One huge benefit is that sponsored videos look extremely similar to organic content in social media feeds (i.e. other text posts, images, and videos that are being shared on those platforms by the people you follow). As a result, those videos will have additional shares, likes, and comments. Additionally, social media assists marketers with the storytelling aspect of their video ads, which will help consumers build an emotional connection with that brand. Marketers will then be able to tee up video ads that will resonate with their target audiences. ### Who Uses Video Advertising Software? Video advertising can help companies showcase their brand story all while entertaining their consumers. Video ads can also help companies build awareness of their latest products, as well as increase customer advocacy efforts by highlighting customer testimonial videos. The following users are most likely to use video advertising software: **Marketers —** Digital marketers are typically involved with video advertising strategies, but marketing generalists could also use video advertising software if a company didn’t have specialized marketing functions. Marketers can leverage video advertising as a way to convey their brand’s message in a short amount of time. Additionally, video is an exceptional medium to strengthen brand identity due to consistency in branding and design. As video is more engaging than the typical text ad, marketers use video advertising software to increase brand recall among its consumers. **Ad agencies —** If a company doesn’t have a dedicated marketing function focused on advertising, it can decide to outsource help with an ad agency. Ad agencies employ industry experts that will help with the production, promotion, and management of video ads. Additionally, an ad agency will ensure that your company’s branding is consistent throughout all of your video advertising efforts. ### Video Advertising Software Features Video ads create the opportunity to build a more entertaining experience for consumers to interact with a brand’s content. Video advertising software can help you target your desired audience based on personal preferences and behavioral patterns. **Real-time bidding capabilities —** Video advertisements can be bought in real time through a process called real-time bidding (RTB). This allows ads to be more targeted, as they are bought on an impression-by-impression basis as the webpage loads. Purchasing advertisements in real time requires the use of a [demand side platform](https://www.g2.com/categories/demand-side-platform-dsp), which may or may not be packaged with video advertising software. If you wish to purchase video ads in the RTB environment, the products you are considering must have DSP capabilities. **Integrations —** Your advertising platform will need to integrate with a variety of other software your company already uses. From [other digital advertising software](https://www.g2.com/categories/other-digital-advertising) and [data management platforms](https://www.g2.com/categories/data-management-platform-dmp) to [marketing automation software](https://www.g2.com/categories/marketing-automation), making sure a product can integrate with existing software will help provide a more comprehensive and holistic view of your data. **Bulk editing and uploading —** Bulk editing and uploading will save you time when launching video ads as you can simultaneously update several videos at once across one or multiple campaigns. Additionally, bulk uploading provides the capability to make offline changes to a spreadsheet that can include your creative, keywords, targeted personas/groups, etc. **Brand safety —** This feature is important when ensuring brand consistency across multiple platforms. Video advertising software that offers this feature will protect your brand so it doesn’t appear on websites or in articles or videos that will conflict with your brand’s image, mission, and values. **Targeting —** With the help of the integration feature mentioned above, video advertising software can offer tools that will allow you to target your desired audience with more relevant messaging and engaging videos. **Workflow capability —** Workflow capabilities streamline the process of creating, launching, managing, and tracking the success of your video advertising campaigns. With this feature, you will be able to view the status of your video ad, choose your video ad placement, and review the performance of the campaign. **Campaign dashboard —** It’s important to optimize your video ads over time, whether that includes tactics like shortening the length of your video or altering the video’s content to further personalize it to your audience. A campaign dashboard is a feature that will assist you in optimizing your videos and track your video ad performance. Metrics that can be included in this dashboard include views, average watch time, click-through rate (CTR), reach, and frequency. ### Trends Related to Video Advertising Software **Artificial intelligence (AI) —** While not a new trend as a whole, AI enables marketers to further hyperpersonalize video advertisements for their targeted audience. Since video ads help build strong connections with consumers, it’s important that those connections are targeted to people’s demographics, preferences, location, etc. AI offers real-time feedback on video ad campaigns, as opposed to marketers manually having to pull and generate data. Some of the data points that AI can offer up include where in a video a customer drops off and video ad interaction times, which in turn will help marketers determine the audience to target next. ### Potential Issues with Video Advertising Software While video advertising software can help you streamline and measure the effectiveness of your video advertising initiatives, it may or may not be able to protect you from ad fraud. Ad fraud is a scam where people take advantage of advertisers by making them pay for something that doesn’t correlate with specified campaign metrics. Examples of ad fraud include click fraud, domain spoofing, pixel stuffing, and many others. Click fraud generates fake traffic through the automated use of clicking programs, which in turn charges the advertiser for no results. Domain spoofing occurs when someone misrepresents a domain where an ad is placed as that of a high-performing webpage. Finally, pixel stuffing takes place when ads are placed within pixels on a website, which then displays a registered impression to an advertiser. Unfortunately, because the ad is in a pixel, consumers aren’t actually seeing the ad, but the advertiser is being charged for that impression. ### Software and Services Related to Video Advertising Software **Display advertising software —** Video advertising can be used in tandem with a display advertising strategy. Display advertising products allow advertisers to buy, manage, and place display advertisements on websites, including banner, overlay, and video ads. Many display advertising tools also offer cross-channel functionalities across search, video, mobile, and social media channels. **Social media advertising software —** Social media advertising software helps companies advertise on social media sites such as Facebook, Instagram, Twitter, and LinkedIn. Advertisers can use video ads throughout social media platforms as sponsored posts to drive both brand awareness and direct response initiatives. For example, a video advertisement may appear in the “stories" portion of Instagram, which at first glance will look like all the other content displayed in your Instagram stories. **Mobile advertising software —** Not only are more and more consumers on social media, but they predominantly interact with social media platforms on their mobile devices. This makes mobile advertising a natural fit to launch video advertisements. If you’re thinking of initiating a mobile advertising campaign that includes video ads, make sure the tool you choose can accommodate a video strategy. **Native advertising software —** This type of software helps advertisers buy and manage ads that are formatted similarly to a website’s content, which in turn more accurately adhere to consumers’ media consumption habits. As mentioned previously, outstream video ads are referred to as native ads because they look natural alongside the main content on a website. Video advertising can be used within a native advertising strategy.